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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. eMarketing Association Network. eMarketing Association Network.

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Terminus Offers Targeted Display Ads for B2B

Customer Experience Matrix

For many smaller companies, a suite like Adobe, Oracle , IBM , Salesforce.com , SAS , or Teradata isn’t an option and would be overkill if it were. This means that meeting a full range of needs requires connecting with external systems. And Lenovo uses just only two of Adobe’s eight solutions. Some vendors do this better than others.

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B2B Prospecting Data Just Keeps Getting Better

ViewPoint

Seven vendors participated, giving us a nice range of data sources, including both compiled lists and response lists. Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com). Links to LinkedIn profiles of company managers (Stirista). Company SWOT analysis (OneSource).

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B2B prospecting data just keeps getting better

Biznology

Seven vendors participated, giving us a nice range of data sources, including both compiled lists and response lists. Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com). Links to LinkedIn profiles of company managers (Stirista). Company SWOT analysis (OneSource).

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3 Great Twitter Apps for Content Marketers

Writing on the Web

CoTweet holds the distinction of being the Twitter app of choice for some of the largest corporations that have finally begun to take their Twitter campaigns seriously, including Ford, Dell, Whole Foods, Salesforce.com and and several others. Share this on LinkedIn. Why Use Twitter, Facebook & LinkedIn for Content Marketing?

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Demand Generation Vendors Offer Few Social Media Applications

Customer Experience Matrix

But no one knows how best to use it, which has led to a wide range of offerings under the social media label. This lets people easily send a Tweet, post to a Facebook wall or create a LinkedIn article that points to the original content. Ones I know about include Pardot , LoopFuse , TrueInfluence , Salesforce.com and ACT!

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Conversica Announces a Strategic European Reseller Partnership with LeadFabric

Conversica

Businesses from a range of industries will benefit from an array of Intelligent Virtual Assistants that use sophisticated artificial intelligence (AI) to augment Marketing, Sales, Customer Success, and Finance teams in large organizations to accelerate revenue across the customer lifecycle while improving operational efficiency.