Martech Advisor

DECEMBER 4, 2019

Making the shopping experience as frictionless and meaningful as possible entails catering to the buyer’s needs at each possible touchpoint. Have you considered all the touchpoints at which buyers interact with your brand, and are you providing the best possible experience at each? Drive targeted traffic to drive sales.

Planning 86

Planning Allocation Mobile Advertising Touchpoints 86

Convince & Convert

SEPTEMBER 20, 2010

I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction. Linkedin Groups vs. Twitter. The pattern holds for YouTube and Linkedin, too. Private brand communities vs. Facebook. link to post]?

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Hubspot

MARCH 5, 2021

With this DSP, you'll be able to target hyper-local audiences across devices and multiple touchpoints. You can market on Google Search, Facebook, Instagram, and LinkedIn all in one place. One of the best features is that it uses AI machine learning to automatically analyze data from numerous campaign parameters to optimize your ads.

Paid Content 95

Paid Content Demand Mobile Advertising Ad Exchange 95

Martech Advisor

SEPTEMBER 26, 2019

” In this exclusive with MarTech Advisor , Jochen shares details about the campaign’s major milestones, efforts to integrate it across all consumer touchpoints, the role of content marketing , and more. This is the first major campaign that our new media-buying team fully managed.

Digital Transformation 45

Digital Transformation CMO Work Management Marketing Management 45

Martech Advisor

FEBRUARY 20, 2020

During the audience segmentation stage , (once you have onboarding sorted), work with strategy and media planning teams to ensure the right taxonomies are built to anticipate delivery and scalability. Google Audience 360 helps brands build and execute a cross-channel media plan in a single tool.

Enterprise Management 87

Enterprise Management Work Management Marketing Automation Services Marketing Management 87

B2B Marketing Zone Posts

DECEMBER 1, 2010

Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. There better be. Why not use it? That’s a pity.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Convince & Convert

SEPTEMBER 21, 2010

So, I took a personal inventory and created this overview of the 39 social media tools I use daily. I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. This could be very useful for some of the monitoring and metrics that we are doing with our touchpoints.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Online Marketing Institute

OCTOBER 31, 2010

So, I took a personal inventory and created this overview of the 39 social media tools I use daily. I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. This could be very useful for some of the monitoring and metrics that we are doing with our touchpoints.

Social Media 40

Social Media Paid Content Tools Media 40

Martech Advisor

JANUARY 21, 2020

Digital experience platforms (DXPs) enable organizations to deliver personalized experiences to their audiences across different touchpoints. Social media: Plan your social media activities around your blog’s editorial calendar. Feel free to ask us on LinkedIn , Facebook , or Twitter. But what are they?

CMS Development 57

CMS Development Digital Asset Management Enterprise Management Work Management 57