BtoB, Linkedin, Media Plans and Touchpoints

The Disconnect Between B2B Content Marketing and Customer Engagement

Industrial Marketing Today

JULY 29, 2010

As a result, most BtoB marketers tend to credit sales-ready leads to the last marketing touchpoint. The study also revealed that B2B marketers that measured ROI were better able to track leads to marketing touchpoints. The report was based on a survey of over 70 BtoB marketers and was conducted by Genius.com.

B2B Marketing

B2B Marketing Top of Funnel BtoB Peer-to-peer

The Twofold Benefit of Optimizing Marketing Content

Industrial Marketing Today

AUGUST 17, 2010

BtoB marketers need to create and deliver content that is relevant to those searching for their solution while mapping it to the prospect’s buying cycle. To deepen and strengthen this relationship, marketers (and sales) must optimize the “return on time spent” by increasing the value received through each touchpoint.

Optimization

Optimization Web 2.0 Planning Buying Cycle

B2B Marketing Zone

The Disconnect Between B2B Content Marketing and Customer Engagement

The Twofold Benefit of Optimizing Marketing Content

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