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Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

The top findings I got out of the release were: 47% of the sales professionals reported a slight increase in the size of their B2B pipelines this year as compared to last year. However, the sales cycles have also become longer, making it much harder to close deals. Get the free “Step-by-Step Guide to Website (re)Design” now.

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Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

That however is only part of the solution because if your content doesn’t engage the visitor s/he won’t take a desired action to move forward in the sales cycle. Depending on the length of your sales cycle, conditions at your prospect’s end may change resulting in projects being put on hold.

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How to Support Sales as a Marketer in a Changing Environment

Pam Didner

Social Media. Media Planning. Sales Enablement. Supporting Sales Based On Management Scope: As an individual contributor: The best way to start is to clearly understand your own roles and responsibilities. Here are the 5 must-ask questions, I created a YouTube video to show you why. Media Planning.

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The Role of B2B Marketing is Shifting from Lead Generation to.

Industrial Marketing Today

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 How has your role changed? Leave your comments below. Get the free “Step-by-Step Guide to Website (re)Design” now.

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How to Build a Social Media Marketing Presence for Management Consulting

Hinge Marketing

Our research bears this out: management consulting firms lag high-growth companies in their use of techniques such as LinkedIn, Twitter and Facebook, along with other digital marketing techniques such as blogging, search engine optimization, e-newsletters, pay-per-click advertising and use of YouTube. Did it reduce sales cycle time?

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Focus on Content in B2B Marketing

Industrial Marketing Today

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 How are you using content marketing in your B2B marketing? Get the free “Step-by-Step Guide to Website (re)Design” now.

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High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

WHEN : When on the sales cycle do you expect to engage with your prospects? However, it does require some tweaking and a dose of creativity in order to rise above the noise in attracting the attention of industrial buyers and engaging with them deeper into the sales cycle. Share your ideas here.