KoMarketing Associates

MARCH 12, 2019

Adjusting spend may affect how much traffic you get, but if you really want to run your campaigns on just $100 a day, that’s possible. Paid traffic is a major overhead cost. Paid traffic continues to get more complex all the time. These SERP elements basically serve as ad copy, and it’s time we started treating them like that.

PPC 205

PPC Sales Qualified Leads Lead Scoring Lead Ranking 205

KoMarketing Associates

JUNE 18, 2013

.” Each speaker offered some good tactics around community building, social targeting, content creation, and even some local strategies. My presentation primarily focused on using social for link building, utilizing tools like Citation Labs and Rapportive , along with social networks including Twitter and Google+.

Link Building 120

Link Building SERP Ideal Customer Profiles Conference 120

KoMarketing Associates

MARCH 19, 2015

This year, I tried to attend some different sessions (those a bit outside of my usual space of content and link building) and I wasn’t disappointed. Because the site that is listed there, is going to get that traffic and #1 won’t mean anything in terms of traffic. 1 Rankings Don’t Mean Jack. Click to Enlarge.

SERP 120

SERP Mobile Marketing SEM Conference 120

KoMarketing Associates

JANUARY 24, 2017

By successfully implementing these best practices, B2B organizations can improve lead quality, build valuable relationships to support link building efforts, gain brand exposure through online communication, and better understand their target audience. What competitive websites are currently ranking in search results?

Organization 120

Organization SEO Practices Best Practices 120

KoMarketing Associates

MAY 24, 2016

More importantly, understanding the content types and the content topics driving traffic and conversions is imperative. After all, if a page is generating traffic because it’s being linked from other sites, you can determine the types of pieces to create to drive more links. Top Referral Pages. Pretty cool. Google Trends.

Content 126

Content Marketing Analytics Tools Impressions Keywords 126

KoMarketing Associates

JULY 18, 2019

What does the SERP look like now. We know that Google changes SERPs based on the location and device of the searcher, but what are we actually doing about it? Rob Bucci talked about the challenges involved, and how SEOs can better leverage localized SERPs. For many queries, national SERPs don't exist. .

SERP 28

SERP Paid Search Agency Lead Scoring Lead Ranking 28