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7 Content Marketing Solutions for HR Teams and Leaders

Scoop.it

Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. It’s an opportunity to showcase your organization’s values, culture, and employee experience far and wide – on your own terms. It’s time to take advantage.

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Why and how you should organize your curated content

Scoop.it

From marketing efforts to employee advocacy and hiring, content curation is a company’s superpower across the board. Great content curation depends on a system and structure you understand and can use with ease. One of my favorite “start here” blog pages is the one from Orbit Media. Think about it. Empower other teams.

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5 must-have social media dashboard templates for brands

Sprout Social

They ask you to quantify your team’s performance across social channels and accounts, and explain how your performance influences company goals. You know raw social data is complex, and sharing it with people who have limited hands-on-the-keyboard social experience is ineffective. What is a social media dashboard?

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Mission critical: How to find the right social media management tools for nonprofits

Sprout Social

Social media is an integral part of nonprofit operations. And with the right social media strategy and tools, nonprofits can amplify their mission, transform how they connect with audiences and meet fundraising goals. But planning and executing a nonprofit social media strategy isn’t without a unique set of challenges.

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How to Power Up Your Content Distribution with Employee Advocacy

ClearVoice

Consider employee advocacy as a part of your marketing strategy. You can showcase your products and services authentically with the influence of your employeessocial media accounts. Employee advocacy earns more brand recognition, trust, and credibility with potential customers.

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Essential LinkedIn Guides and Resources for B2B Marketers

KoMarketing Associates

Resources like LinkedIn’s State of Sales 2017 report further support why this social media network can be so impactful for B2B marketers. LinkedIn recently launched it’s second annual “ State of Sales 2017 ” report. Findings from the report impact on B2B marketing as well. LinkedIn Platform-Specific Resources.

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12 Must-Have Tools and Tactics for Content Distribution and Promotion

ClearVoice

Distribution methods include company newsletters, organic and paid social media, employee email signatures, employee advocacy, paid media distribution, syndication, curated content hubs, and SEO. Social sharing. The lifespan of social media posts is fleeting. Sprout Social.