B2B Memes
JULY 13, 2010
In his post, he reports on an effort by PR strategist Adam Sherk to enumerate the frequency of 98 marketing buzzwords in current press releases. Now as Gordon notes, such words are bad enough when they appear in press releases. Here are the top 12 offenders: leader. innovative. award winning. Here are the top 12 offenders: leader.
B2B Memes
JUNE 7, 2012
As a result, much of the press coverage of this study has interpreted it to mean that by using shorter words and sentences, politicians are either becoming dumber or speaking down to Americans. When I used to lead in-house seminars on readability for editors of technical magazines, descriptions of the grading system always backfired at first.
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B2B Memes
OCTOBER 4, 2012
Anderson worries that giving up on beats means abandoning the “monitorial” role of the press. Our journalists have to be, to some extent, all-rounders, who aren’t afraid to get outside their usual expertise and track the topic they’re following wherever it leads.”. Lichfield’s post has provoked a range of reactions.
B2B Memes
OCTOBER 4, 2012
Anderson worries that giving up on beats means abandoning the “monitorial” role of the press. Our journalists have to be, to some extent, all-rounders, who aren’t afraid to get outside their usual expertise and track the topic they’re following wherever it leads.”. Lichfield’s post has provoked a range of reactions.
B2B Memes
OCTOBER 8, 2010
For B2B journalists and editors, the transition to the social-media era can be daunting, especially if they rely on their employers to lead the way. Today, though, he works entirely for commercial concerns, creating, as he puts it elsewhere , “pure editorial that is, in and of itself, a lead-gen tool&#. Be an entrepreneur.
B2B Memes
NOVEMBER 4, 2011
Though by all means you should read his entire post, I want to cover a few of his points that particularly apply in the trade press. The first is the thorny issue of press releases. As Buttry says, the idea of a press release is that you can freely crib from it—the company that sent it to you will be perfectly happy if you do.
B2B Memes
DECEMBER 8, 2011
For more than eight years, the British trade press editor has blogged about journalism, social media, and much more on One Man and His Blog. Though no doubt disconcerting, it is the kind of change that will surely lead to rewarding new experiences both for him and his readers. Adam Tinworth. Business models is, sadly, the obvious one.
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