Act-On
APRIL 26, 2024
Designing a lead scoring model seems like a complex proposition. There are clear steps you need to take to build and implement a lead scoring model: Assemble your cross-functional squad As we mentioned earlier, lead scoring is a team sport. In addition to marketing and sales, Suzy Balk, our Sr. So let’s break it down.
Marketing Insider Group
MAY 23, 2019
In this post, I’m going to share seven tips to help you improve lead routing for more sales. Have you intentionally managed and optimized your marketing qualified lead routing and assignment process? If not, you could be losing sales, and marketing ROI not know it. Let me explain.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ClearVoice
MARCH 26, 2021
What is a marketing qualified lead (MQL)? A marketing qualified lead is a lead that has come in thanks to your marketing outreach. Your MQLs have taken some action — such as signing up for an email list or downloading content — to let you know they have some interest in your company.
Only B2B
JULY 28, 2023
Account-Based Marketing (ABM) has emerged as a powerful strategy to target and engage high-value accounts, resulting in Marketing Qualified Leads (MQLs). Unlike traditional marketing approaches, ABM focuses on individual accounts, personalizing campaigns and content to resonate with specific prospects.
Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group
Fortunately, there are a few basic steps that B2B marketers can and should make that will get them closer to full compliance. In this Webinar, you’ll hear practical, actionable tips and strategies to minimize your company’s GDPR exposure, including: Primary implications of GDPR for inbound and external lead generation.
ATAK Interactive
SEPTEMBER 21, 2020
Marketing Qualified Leads might have a nice ring to it, but they aren’t a relevant marketing performance metric anymore. After all, most MQLs do not convert into customers. Today, I want to talk to you about the MQL and why it just doesn’t matter. But if it is 40 degrees, nobody cares.
ATAK Interactive
SEPTEMBER 21, 2020
Marketing qualified leads might have a nice ring to it, but they aren’t a relevant marketing performance metric anymore. After all, most MQLs do not convert into customers. Today, I want to talk to you about the MQL and why it just doesn’t matter. And that’s kind of what the MQL is.
Speaker: Paul Slack - Vende Digital CEO
Discover 5 tips to get 2021 off to a great start. You’ll learn cost-effective digital tactics that are working right now to produce qualified leads. We’ll show you specific examples of how other B2B companies are crushing it with digital marketing. Generate leads more predictably at a lower cost.
Advertiser: ZoomInfo
If you’re looking to perfect your cold calling techniques, download ZoomInfo’s latest eBook for a number of cold calling tips to help generate more leads to fuel your funnel. What’s the verdict? The cold call still works.
Speaker: Krista Muir, Director of Demand Generation & Account Based Marketing, and Tony Yang, B2B Marketing Leader & Startup Mentor
Account-based marketing is the strategy B2B Marketers are utilizing to meet their lead generation goals. Join us for this exclusive panel featuring Krista Muir — Director of Demand Generation & Account-Based Marketing, and Tony Yang — B2B Marketing Leader & Startup Mentor. Curious to learn more?
Advertisement
When was the last time you evaluated your tactics to make sure your content marketing strategy has kept pace with the changing digital landscape? Here are some tips to make sure you’re executing the right content strategy that will lead to higher user engagement and lead generation.
Speaker: Howard Sewell, President, Spear Marketing Group
Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns. Critical tips for maximizing landing page conversions. You’ll learn: How to write focused, effective emails that drive action.
Speaker: Ruth Stevens, President of eMarketing Strategy
As a B2B marketer, lead generation is likely your Job One. But guess what: It’s after the sales team has gotten into the act where marketing can have an even bigger impact on results. Success tips for improving the effectiveness of your engagement channels. You don't want to miss out on this amazing webinar!
Advertisement
Want to lead customers down the path to retention and advocacy? Tips on finding technology to scale your customer engagement and advocacy strategy. The eBook will walk you through: The three-part framework for creating meaningful customer relationships that last.
Speaker: Christian Bonilla, VP of Product Management at UserTesting
Join Christian Bonilla, VP of Product at UserTesting, as he reveals tips for taking ownership of the product vision to guide the development process. In this webinar, you’ll learn: Steps to creating a product vision that leads to better outcomes. How to surface feedback misalignment and recognize when it’s time to pivot.
Expert insights. Personalized for you.
195 
Let's personalize your content