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Using Content Marketing Automation For Personalization

Litmus

Using content marketing automation for personalization shouldn’t be a challenge. By using existing technology, such as product feeds , marketers can easily achieve automated emails without having to do any heavy lifting (or hours of coding!). There are plenty of questions people have about automating content.

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Salesforce and Google Release AI-powered Commerce Tools with B2B Implications

ANNUITAS

Here are more details on each: A new AI-powered Page Designer to optimize product display and information to drive conversions and reduce returns of merchandise. The tool uses generative AI-powered natural language prompts to design, build, and customize ecommerce sites and pages more quickly.

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Sitecore confirms full integration of products from last year’s acquisitions

Martech

billion funding round in January 2021, digital experience platform Sitecore went on an acquisition spree, picking up CDP Boxever , headless e-commerce solution Four51, marketing automation platform Moosend and predictive digital search solution Reflektion. Get the daily newsletter digital marketers rely on. Why we care.

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7 Reasons Why Marketing Automation Projects Fail

LeadSloth

Needless to say, Marketing Automation software is very popular today. It can be used for email campaigns, drip marketing, lead nurturing, lead scoring, landing page management and for brewing coffee. And please share your Marketing Automation “horror&# scenarios in the comments below!

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Is your personalization for your visitors… or for you?

Biznology

Explicit data often doesn’t feel like merchandising because you’re simply reflecting the best product for their particular needs based on what they’ve told you. In behavior based personalization, the behavior that’s being exhibited on the site leads us to believe the customer is trying to achieve a certain goal.

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Rev Up Your Holiday Marketing In a Post-Cookie World

Salesforce Marketing Cloud

digital ad spend on social media influencer content will grow to $6 billion this November and December, and lead to a 30% rise in social media referrals. Prediction: An increase in influencer content ad spend will lead to a 30% rise in social media referrals. Influencers are also playing a bigger role: Salesforce predicts total U.S.

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Keeping up with ABM: tips from the FlipMyFunnel conference

Biznology

The theme of the conference was “Humanizing B2B,” which leads me into my observations from the day. It’s clear that B2B marketing has been revolutionized by technology—from the Internet itself, to the myriad (nearly 7,000 ) martech point solutions available these days. PFL and Sendoso can help.