DiscoverOrg
JANUARY 22, 2019
If you work in sales and marketing, I’ll bet you think a company’s employee count on LinkedIn is the absolute best way to determine how many employees work at that company. I’ve looked at everything from Glassdoor employee ranges, how many people are on a company’s benefit plan, and of course, the employee count on LinkedIn.
DiscoverOrg
JULY 3, 2018
Just because a lead went cold doesn’t mean it’s lost. Our own sales development team often has a better win rate with our cold, dead leads than we do with fresh inbound leads.). Refresh cold leads with web form go-backs. When leads come in from a web form, the demo and the deal should be a slam dunk, right?
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DiscoverOrg
AUGUST 19, 2016
Five years ago, I was asked to lead a recruiting department for the first time ever – and to double the size of the company within 6 months! We used a variety of tactics – referral bonuses, LinkedIn InMail, and technology networking events, but you know what worked best? Cold calls. How Can You Improve Your Strategy?
DiscoverOrg
APRIL 14, 2017
Your sales team is doing double duty: They’re selling to the leads delivered by your marketing department—and they’re de facto researchers. Generation and qualification of quality leads remains a major concern. But how about hiring a research person, or team, dedicated to researching quality leads for your sales team?
DiscoverOrg
JANUARY 15, 2019
In partnership with leading sales linguist Steve W. Who prefers a LinkedIn message? Buyers make decisions the same way – the price, the functionality, the value they get back, and the recommendations from their peers.”. If that’s the mentality you’ve adopted as a salesperson, it might be time to rethink. Who prefers a phone call?
DiscoverOrg
NOVEMBER 17, 2016
He is perhaps best known for his work creating large-scale online communities such as the B2B Technology Marketing Community on LinkedIn with over 97,000 followers across the world (at the time of this publication). Holger Schulze is an experienced B2B tech marketer and advisor for SaaS, marketing / sales automation and cybersecurity vendors.
DiscoverOrg
MARCH 15, 2017
A number of us from different departments bumped into a great example of marketing on LinkedIn. Story empowers internal teams to coordinate effort leading up to engagement with target accounts. In this reality, story can often save the day by being re-told countless times across the target account. Nice up, Zuora.
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