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  • SALESFUSION  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Leads] Why Lead Nurture Matters for Marketing
    The post Why Lead Nurture Matters for Marketing appeared first on Salesfusion. Lead Nurture Nurture Marketing
  • ACT-ON  |  THURSDAY, OCTOBER 6, 2016
    [Leads] What is a Marketing-Qualified Lead? What MQL Really Means
    Definitions were set, processes were tested, sales and executives bought in across the board, and the panacea of the Lead Marketing Funnel brought peace to all. Marketing Qualified Lead (MQL ). We have a bias, in terms of Marketing Qualified Leads. The first thing to understand is the profile of the type of lead that you want.
  • ACT-ON  |  WEDNESDAY, FEBRUARY 22, 2017
    [Leads] How to Get More Leads From Social Media
    What’s your impression of how hard it is to generate leads on social media? My impression used to be that social media lead generation is unusually hard—much harder than content marketing. Effectiveness vs. Difficulty for Lead Generation. In this last survey, lead quality beat out quantity by 36%. So, what’s changed?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 12, 2016
    [Leads] Should your content generate leads or relationships?
    His business goal was to generate an ever-increasing number of leads from his company’s blog content and he wanted my ideas on what they might try to kick the number up. “Should your content be aimed at building short-term leads for cold calls, or for building real business relationships?” ” I asked.
  • NUSPARK  |  FRIDAY, JUNE 24, 2011
    [Leads] The Statistics of Lead Nurturing for B2B
    You know what lead nurturing is… Here’s my definition.  Lead Nurturing is the process of communicating to a lead on an ongoing basis in order to educate, inform, continue to qualify and build a relationship until the lead is sales-ready.  That means more intricate lead nurturing towards more stakeholders.
  • SALESFUSION  |  WEDNESDAY, AUGUST 13, 2014
    [Leads] Marketing Automation is Lead Management
    The post Marketing Automation is Lead Management appeared first on Salesfusion. Lead Nurture
  • LEADSLOTH  |  MONDAY, FEBRUARY 20, 2012
    [Leads] Lead Nurturing for Software Trials
    This week someone asked me about lead nurturing for people who signed up for a 30-day product trial (for a SaaS/Cloud software product). Demand Generation Email Marketing lead nurturing 30-day trial auto-responders email best practices product adoption software trialThey signed up. What now? Tip 1: Start Sending Email Now. Conclusion.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 31, 2014
    [Leads] Lead Generation: Does your teleprospecting deliver value to prospects?
    Tweet Lead generation teleprospecting is the art of acquiring sales-ready leads for a sales staff. My goal for today’s B2B Lead Roundtable Blog post is to hopefully influence your approach to lead generation with a few insights that you can use to determine where to find the most improvement in your teleprospecting efforts.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, JULY 24, 2012
    [Leads] Lead Generation: What’s Working – Tactics, Budgets and Preferences
    Summer is a good time to look back at what has worked for lead generation and compare yourself with your peers as you plan for the second half of the year. What were the most effective SEO tactics used for lead generation in 2012? Both marketing tactics produced traffic, leads and new customers. And the survey says….
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 5, 2013
    [Leads] How Much Does A Lead Cost? [Infographic]
    The folks at Madison Logic just released an infographic that breaks down the cost of a lead across various industries. While Healthcare leads cost almost twice that at $65. Here in the technology industry were closer to the middle at $43 per lead just below HR leads of $45. How Much Does A Lead Cost? What is BANT?
  • ANNUITAS  |  THURSDAY, APRIL 14, 2016
    [Leads] Measuring Lead Nurturing Performance
    I was asked to answer a few questions recently for a paper by DemandGen Report and Vidyard on measuring lead nurturing. You can access the full report here , but here is the full Q&A providing some thoughts on lead nurturing and measurement of content performance. How do they overcome these challenges?
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 24, 2014
    [Leads] Lead Nurturing: What it is, and what it is not
    Tweet Building on my post last week , I was reminded of a conversation I had with a marketer who was meeting with her new boss to explain the need for a new lead nurturing strategy. The problem was that her boss felt their current integrated marketing campaigns qualified as lead nurturing. Examples of what is NOT lead nurturing: 1.
  • NUSPARK  |  FRIDAY, JUNE 24, 2011
    [Leads] The Statistics of Lead Nurturing for B2B
    You know what lead nurturing is… Here’s my definition.  Lead Nurturing is the process of communicating to a lead on an ongoing basis in order to educate, inform, continue to qualify and build a relationship until the lead is sales-ready.  That means more intricate lead nurturing towards more stakeholders.
  • INDUSTRIAL MARKETING TODAY  |  SUNDAY, DECEMBER 12, 2010
    [Leads] SAL is the Glue that Binds Sales and Marketing in Lead Generation
    A lead is a lead, right? SAL – Sales Accepted Leads is the bridge between Marketing Qualified Leads (MQL) and Sales Qualified Leads (SQL). Clearly defining and understanding the implications of MQL, SAL and SQL are critical to the success of B2B lead generation. Defining qualified leads.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 1, 2015
    [Leads] How to Create the Perfect Lead Generation Form [Infographic]
    While these activities serve a number of purposes—establishing thought leadership, expanding brand awareness, improving customer retention— lead generation remains the top goal. To maximize the odds that will happen, you need to build the perfect lead generation form. But building a better lead gen form is eminently doable.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, JUNE 12, 2013
    [Leads] Why Good Content Delivers Bad Leads
    There’s just one little problem: the leads are crap. Embrace the Bad Leads. No, of course you don’t want to focus on just getting more leads that aren’t in your market. Congratulations, you are a B2B content marketer. You have created a great industry blog and library of premium content. As it should.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, MARCH 24, 2014
    [Leads] How to Prospect Warm, Inbound Leads
    But as of recently, my client has been having my team follow up with warm, inbound leads. When prospecting warm leads, the strategy and process is much different from the typical cold calling campaign. Therefore, here are few tips for prospecting inbound leads. 1. Do not focus solely on qualifying the prospect.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MAY 12, 2014
    [Leads] Lead Generation: How to speak the language of your prospects
    Tweet At Lead Gen Summit 2013, Keith Lincoln, Vice President, SmartBear Software, discussed the importance of speaking the language of your customers, and, more importantly, when to say nothing at all. “If you’re ever tired of hearing from us,” the email read, “you can opt out.”. Curious eyes met the screen at those words. You may also like.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 9, 2011
    [Leads] The Lead Generation Assessment Service
    B2B Lead Generation | The Lead Generation Assessment Service. “The leads we get from Marketing are crap.&#. The leads they are getting are crap. Is it because our lead nurturing programs aren’t working? This is why most new clients of Find New Customers start with the Lead Generation Assessment Service.
  • THE POINT  |  TUESDAY, JANUARY 14, 2014
    [Leads] More Evidence That Waiting Even 5 Seconds to Contact a New Sales Lead Can Be Disastrous
    In my experience, most of the mental energy and strategic thinking around the practice of lead nurturing and lead management is usually applied to the goal of accelerating prospects through the sales process – from MQL to SQL, from SQL to Opportunity, and so on. And that lack of focus can be a big mistake. Probably not.
  • ANNUITAS  |  TUESDAY, APRIL 26, 2011
    [Leads] Five Myths of Lead Management
    Lead management continues to be a hot topic in the world of B2B marketing as we turn the corner and head into the second half of 2010.  As a leader in lead management process development, our firm has seen a lot of confusion in the market about what constitutes lead management.  Lead Planning. Lead Routing.
  • B2B LEAD GENERATION BLOG  |  MONDAY, SEPTEMBER 23, 2013
    [Leads] Lead Generation: How using science increased teleprospecting sales handoffs 304%
    There’s something I wish I would have known when I wrote my best-seller, Lead Generation for the Complex Sale. So, I wanted to see if this heuristic could be applied to lead generation through teleprospecting. Here’s the problem we were solving for: What messaging creates increased lead conversion and maximizes return on energy?
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 17, 2014
    [Leads] Lead Nurturing: You can’t automate trust
    Tweet I recently had coffee to catch up with my friend Jill Konrath and we were talking about new opportunities, ideas for the improvement of lead nurturing and I’m currently pondering my next book. As you might guess, we both experienced lead nurturing follow-up after those visits. Build trust with lead nurturing. It was fast.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 3, 2013
    [Leads] Checking the Health of Your Lead Scoring Model [CHART]
    In Modern Marketing, the health of your lead scoring model has a big impact on your ability to score leads, and determines the effectiveness of your revenue engine as you pass those leads over to sales. For example: If a lead scoring model only has A1 leads, it has a Score Diversity of 1 / 16 or 6.25%. 
  • NUSPARK  |  SATURDAY, JANUARY 21, 2012
    [Leads] The B2B Lead Generation-Demand Generation Book “Hall of Fame”
    Below are a variety of books that I consider the cream of the crop in b2b marketing and lead management.  I’ve built my practice utilizing key points made in each book in addition to my own lead generation experiences.  I would look forward to discussion on any books you think should be on my “hall of fame” list.  Lead Nurturing.
  • THE POINT  |  TUESDAY, DECEMBER 23, 2014
    [Leads] Infographic: 17 Tips for Generating Leads from Social PPC Advertising
    B2B Marketing Campaign Strategy Demand Generation lead generation Online Advertising Online media PPC Advertising SEM Social Media facebook facebook advertising linkedin linkedin ad tips linkedin advertising social media advertising social PPC twitter twitter advertising Which social media platform makes most sense for your business?
  • SALESFUSION  |  FRIDAY, MAY 2, 2014
    [Leads] Lead Generation and Inbound Marketing
    The post Lead Generation and Inbound Marketing appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Lead Nurture Nurture Marketing Social Media [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"].
  • SALESPREDICT  |  THURSDAY, NOVEMBER 19, 2015
    [Leads] Is Your Business Ready for Predictive Lead Scoring?
    Perhaps your sales team is losing confidence in your current lead scoring method because they’re not seeing conversions, or maybe you’re launching a new product and are evaluating how to create the most effective demand generation program so your team can hit the ground running. What lift are you expecting and how will you define success?
  • VIEWPOINT  |  TUESDAY, FEBRUARY 23, 2016
    [Leads] Is Your Lead Generation Strategy Broken?
    A broken lead generation strategy could mean trouble for your sales and marketing team, but not just because of the fundamental misalignment between the two departments. Have marketing and sales decided on a shared definition for a qualified sales lead? Additionally, avoid outdated techniques for lead qualification.
  • SALESFUSION  |  TUESDAY, APRIL 8, 2014
    [Leads] (Apartment) Hunting for Marketing Qualified Leads
    The post (Apartment) Hunting for Marketing Qualified Leads appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last].
  • ACQUIRING MINDS  |  WEDNESDAY, JANUARY 26, 2011
    [Leads] Lead Generation: Digital Strategies to Create New Sales Opportunities
    Lead Generation: Digital Strategies to Create New Sales Opportunities. Lead generation is simply the creation of sales opportunities. Although lead generation is most often associated with acquiring net new customers, it can include developing opportunities within existing accounts in new divisions or work teams. Photo Credit.
  • THE POINT  |  MONDAY, SEPTEMBER 30, 2013
    [Leads] Do You Need Marketing Automation to Do Lead Nurturing? Sort Of.
    Do I need it in order to do lead nurturing?”. My answer: “It depends how you define “ lead nurturing ,” but technically: no, you don’t need marketing automation in order to nurture leads. It enables you to deploy lead nurturing programs that are more timely, relevant, and, ultimately, effective. Certainly.
  • SALESFUSION  |  WEDNESDAY, AUGUST 20, 2014
    [Leads] Lead Source Reporting and True ROI
    The post Lead Source Reporting and True ROI appeared first on Salesfusion. Best Practices Nurture Marketing
  • VIEWPOINT  |  TUESDAY, FEBRUARY 24, 2015
    [Leads] When Bad Things Happen to Good Leads - Part 1
    There will be a ton of ink (and cyber ink) dedicated to lead nurturing this year. Most of it will be about using marketing automation to nurture leads. Lead Nurturing In and of itself, marketing automation is not a bad thing. More accurately, it’s a good thing being used badly by most companies.
  • SALESFUSION  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Leads] Why Lead Nurturing Matters in Sales
    The post Why Lead Nurturing Matters in Sales appeared first on Salesfusion. Lead Nurture
  • SALESPREDICT  |  TUESDAY, JUNE 21, 2016
    [Leads] Deliver More Sales Qualified Leads Using Predictive Intelligence
    One of the biggest challenges today’s B2B marketers face is generating sales qualified leads (SQLs). While marketers might not have such a hard a time generating a large volume of leads (quantity), they are having an increasingly tough time attracting leads that convert into sales opportunities and eventually into customers (quality).
  • GREAT B2B MARKETING  |  TUESDAY, APRIL 3, 2012
    [Leads] B2B Lead Management – 6 Best Practices
    Some companies are good at generating B2B sales leads , others are good at qualifying and closing those leads, but the top performing companies, are those that leverage B2B lead management techniques and can do both.  If possible, make the qualification portion of B2B lead management a marketing task, not a sales task. 
  • NUSPARK  |  SATURDAY, MAY 5, 2012
    [Leads] SEO, Meta Descriptions, Content, and Generating Leads
    You’ll get an idea on how these meta descriptions should be structured for lead generation. Assetpoint - I like the lead generation tactic with the free purchase report, as long as it’s still available. Once clicked, the opportunity for conversion and lead generation begins. You’ll find this interesting.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 17, 2014
    [Leads] Marketing 101: How to get started in lead generation
    Tweet I was recently reading your blog “ Lead Generation: Who knows the customer better – Marketing or Sales? Do you have any advice or books on how to effectively get leads and qualify them and the processes involved in doing so? Experienced lead gen marketers reading this: What did I overlook? What is a lead?
  • THE POINT  |  FRIDAY, NOVEMBER 14, 2014
    [Leads] Report: Trade Shows Generate Highest Quantity & Quality of Leads
    And here’s where I think that analysis goes astray: First, demand generation effectiveness is not best measured by which channel generates the highest number of “quality” leads. Second, let’s consider what the survey respondents most likely meant by “lead quality” in this context. Far from it.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JUNE 24, 2014
    [Leads] 10 Aligned Lead Nurturing Statistics for B2B Sales and Marketing
    Many companies aren’t utilizing the full potential of their lead nurturing campaigns. They’re passing all lead nurturing responsibilities to marketing. They’re separating the lead nurturing cycle from the sales funnel. Lack of lead nurturing is the most common cause of this poor performance. Tweet this ).
  • B2B LEAD BLOG  |  WEDNESDAY, AUGUST 12, 2015
    [Leads] Getting Started with Lead Segmentation in B2B Marketing
    In the age of big data, marketers who have a handle on their lead data are able to segment leads into specified groups and then target each group with customized content and messaging. B2B Lead Generation Big Data Marketing Database Marketing Lead SegmentationSome, however, struggle with where to begin.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 11, 2013
    [Leads] Twitter leads Fortune 500 social media surge
    77% of the Fortune 500 companies have an active Twitter account, leading all other social media platforms. The percent of corporations with Facebook pages varies by industry with Retail (96%), and Telecomm (88%) leading the way. This is an increase over 70% in 2012. of America, O’Reilly Automotive and Omnicare. Corporate Blogs surging.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Leads] Why Traditional Lead Qualification Filters Are No Longer Enough
    Our rep had called an inbound lead to qualify him as a prospect. They use LinkedIn to research leads before picking up the phone. She built Facebook lists to find prospects because the leads on the lists her company purchased were less likely to buy than the leads she found on Facebook. Lead Generation.
  • VIEWPOINT  |  THURSDAY, FEBRUARY 26, 2015
    [Leads] When Bad Things Happen to Good Leads - Part 2
    In part 1 of this series we discussed the troubling statistic that 70 – 94% of leads generated by marketing are ignored by sales. The first type of data we’ll look at is what we call the “pipeline” disposition*. A “pipeline” disposition is a prospect that is just one or two touches away from being converted to a sales-ready lead.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 16, 2014
    [Leads] Better Processes & Improved Focus with Queue-Based Lead Management Platforms
    Here is a statistic that may give you a jolt: “only 25% of leads are legitimate and should advance to sales.” This raises some questions: Are sales and marketing in alignment on what constitutes a qualified or sales-accepted lead? Today I want to talk about a third point: how is your team’s next lead reviewed and passed along to a rep?
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, SEPTEMBER 15, 2014
    [Leads] How Unqualified Leads Bog Down Sales Pipelines for Industrial Companies
    I have yet to come across a manufacturer, a distributor or an engineering firm that didn’t ask for more leads. The post How Unqualified Leads Bog Down Sales Pipelines for Industrial Companies by Achinta Mitra appeared first on Industrial Marketing Today. No surprise there! This is only a content summary.
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 27, 2014
    [Leads] 10 Ways to Optimize Your Lead Conversion Rate
    Tweet The ultimate goal of B2B marketing and lead generation is to help the sales team sell. Marketers spend a lot of time and effort creating inbound leads but struggle getting those leads to convert into customers after they hand them off to sales. The more you can humanize your lead follow-up the better. 
  • ANNUITAS  |  THURSDAY, OCTOBER 30, 2014
    [Leads] Why Cost Per Lead Can Be a Bad Metric
    A recent study by Ascend2 shows that 25% of respondents state that their cost per lead (CPL) is increasing. For years marketers have been keen to show cost per lead (or in the words of Jon Miller from Marketo – investment per lead) as a metric that has meaning. 14%) to get a lead that could drive a deal of $125,000.
  • NUSPARK  |  SATURDAY, JUNE 9, 2012
    [Leads] Retargeting; An Internet Marketing Tactic to Increase Conversions Rates & Leads
    For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content.  Company C: Lead Nurturing. Lead management process.  Let’s talk retargeting. 
  • B2B LEAD GENERATION BLOG  |  TUESDAY, SEPTEMBER 20, 2016
    [Leads] Tips on how to use LinkedIn for Better Lead Generation
    Have you ever wondered about how can you use LinkedIn for better lead generation and business. knew this was big, but I didn’t know how to use it until around 2010 when I found a couple of people who were successfully using LinkedIn to generate leads, but they were focused on internet marketers and solo-preneurs. development?
  • NUSPARK  |  SUNDAY, SEPTEMBER 9, 2012
    [Leads] Online Display Advertising, Targeting, and Capturing Leads
    A Look at Online Display Advertising for Lead Generation. Lead generation and lead nurturing both can be done via a targeted display campaign. Lead Capture and Lead Nurturing. After the placement plan is developed and negotiated, banners now need to generate leads to your landing pages. Retargeting. Summary.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JULY 18, 2013
    [Leads] Banning BANT: Redefining Quality Lead Criteria and Handling Moot Objections
    Both marketers and inside sales reps are familiar with the oft-referenced BANT acronym, whether in identifying qualified leads or handling objections: Budget, Authority, Need and Timeframe. Is the criteria even working for marketers looking for qualified leads? Do not give up on a qualified lead if there’s no established time line.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, JUNE 18, 2015
    [Leads] Lead Generation for Industrial Companies is a Process not a Campaign
    I hear too many manufacturers and industrial companies talking about creating campaigns because they want to pump up their lead generation. Content Marketing Industrial Lead Generation Inbound Marketing Industrial content marketingThis is only a content summary. Please click on the headline to read the full article.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 15, 2013
    [Leads] Lead Generation: Content among the most difficult tactics, but also quite effective
    Tweet To determine the most used lead gen tactics, and map that to their effectiveness and difficulty, we asked the following questions in the MarketingSherpa 2012 Lead Generation Benchmark Report …. Q. Which of the following lead generation tactics does your organization currently use? Q. Counting in: Solid keyword research.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 18, 2014
    [Leads] 3 Newer Types of Content Tactics To Support Lead Gen
    by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of  Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. In an ideal world, your content marketing efforts would yield droves of leads that stream in endlessly. What kinds of content have you found effective for lead generation?
  • DIGITAL B2B MARKETING  |  TUESDAY, MAY 17, 2011
    [Leads] What Comes After Lead Generation?
    Two weeks ago, I wrote Five Reasons Lead Generation is on its Last Legs , exploring the reasons why today’s common lead generation tactics are beginning to fail. However, the requirement that marketing deliver leads will not change. What other changes will we see in lead generation? Relevance is the New King.
  • NUSPARK  |  SATURDAY, JUNE 9, 2012
    [Leads] Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads
    For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content.  Company C: Lead Nurturing. Lead management process.  Let’s talk retargeting. 
  • HUBSPOT  |  FRIDAY, NOVEMBER 11, 2016
    [Leads] The Anatomy of a Lead-Generating Website
    There are plenty of ways to increase the number of people visiting your site, but unless you convert these visitors into leads, you won't be able to ultimately get new customers. That's why it's so important to design your website with lead generation top-of-mind. The Anatomy of a Lead-Generating Website. 1) Lead generation forms.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, APRIL 15, 2012
    [Leads] Universal Lead Definition: Why 61% of B2B marketers are wasting resources and how they can stop
    Tweet Confession: I wish I could flash this across every marketer’s computer screen the moment it powered up: A universal lead definition (ULD) clarifies what a lead is to everyone in your organization. Are these truly leads? Anyone who expresses interest in what you sell is an inquiry , not a lead. Not really.
  • NUSPARK  |  TUESDAY, MARCH 1, 2016
    [Leads] Converting B2B Leads Through Social Content: 3 Keys to Success
    Just about every marketer has heard that salespeople who use social outsell 78 percent of their non-social peers , and that leads developed and nurtured via social networking are seven times more likely to close than other types of leads. Let’s say you have some great lead generating content pieces. Infographic from Ethos3.
  • SALESFUSION  |  THURSDAY, APRIL 3, 2014
    [Leads] B2B Lead Generation
    The post B2B Lead Generation appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Lead Nurture [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. divider style="simple"].
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 19, 2015
    [Leads] 15 Tips to Generate More Leads in 2015 (Part 2, featuring tips 6-10)
    Tweet For the new year, I’m sharing 15 ideas on how to make your lead management more effective. This post isn’t just about generating more leads; it’s about generating better and higher quality of leads. These 15 tips (across all three blog posts) will help make your lead management more effective. ” 8.
  • HUBSPOT  |  TUESDAY, MARCH 15, 2016
    [Leads] 7 Amazingly Effective Lead Nurturing Tactics
    As companies adopt inbound marketing as a way to generate more leads, the importance of having an effective lead nurturing strategy becomes very clear. In most cases only a relatively small percentage of your inbound leads will be ready to make an immediate purchase, leaving upwards of 90% of your inbound leads on the table.
  • NUSPARK  |  SATURDAY, FEBRUARY 25, 2012
    [Leads] A new eBook; Content Marketing Templates for Lead Generation
    sound content marketing plan is critical to the success of your lead generation efforts. world, how do you think leads get through the funnel? Once you obtain an email address, lead nurturing begins; the process of guiding leads through the funnel with problem-solving content until they are ready for sales.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JULY 28, 2013
    [Leads] To Score or Not to Score: How Does Your Lead Scoring Strategy Stack Up?
    by Jody Mooney | Tweet this Given that Marketing Sherpa estimates that 79% of marketers have not yet established lead scoring, we thought it would be interesting to see how Eloqua’s modern marketers stack up against the rest of their peers. So, ready to start scoring your leads? What did we find? So why does it matter? 
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 16, 2015
    [Leads] How to Use LinkedIn to Generate Leads
    Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. But if you’re looking for an easy lead source, you won’t find it here. Here are some ways to make the most of LinkedIn for lead generation: 1.
  • SALESFUSION  |  MONDAY, APRIL 28, 2014
    [Leads] Lead Generation Business Models
    The post Lead Generation Business Models appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"].
  • B2B LEAD GENERATION BLOG  |  SUNDAY, JUNE 24, 2012
    [Leads] Lead Generation: How 64% of marketers starve Sales of opportunity
    Unbelievably, most are still sending only raw leads to Sales, and they aren’t making an effort to bring those leads to a place where they’re ready for Sales to bite into. Consider data from a new report released by our sister company MarketingSherpa, the 2012 Lead Generation Benchmark Report (free excerpt at that link).
  • B2B LEAD GENERATION BLOG  |  MONDAY, APRIL 21, 2014
    [Leads] Lead Generation: How to establish a connection offline
    MarketingSherpa Lead Gen Summit 2014 Call for Speakers. Lead Generation: Does your teleprospecting deliver value to prospects? Lead Generation direct mail lead generation Lead Nurturing multichannel campaign multichannel marketing But in a recent live broadcast, the roles were reversed. The results weren’t ideal.
  • ANYTHING GOES MARKETING  |  WEDNESDAY, SEPTEMBER 12, 2012
    [Leads] When Lead Scoring Will Fail
    Having worked with B2B marketers for many years, it's typically a no-brainer when someone asks me "should we implement lead scoring?". Lead scoring, which is the process of automating the qualification of leads that you generate, is a key stepping stone to get marketers to the next level.
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 5, 2011
    [Leads] 7 Keys to Successful Lead Scoring
    Find New Customers to release the second in a series of great content regarding B2B lead generation. Sales Lead Generation using engaging, bite-sized content. Keys to Successful Lead Nurturing. Keys to Successful Lead Scoring. Follow  Jeff on Twitter or download the  free white paper on B2B lead generation.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 25, 2013
    [Leads] 3 Types of Content that Can Bring In More Leads
    by Jesse Noyes | Tweet this Today’s guest post comes courtesy of Seth Lieberman, CEO of SnapApp , a marketing platform used by companies to easily create interactive content to generate leads and drive revenue across the web, mobile, social and email. First you engage, then convince, and finally you can drive leads. Real-Time Content.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 26, 2016
    [Leads] Lead Quantity vs Lead Quality: Achieving a Balance
    Traditional sales and marketing strategies have long focused on lead quantity by casting a wide net to capture as many leads as possible. The ability to attract a high volume of contacts during a lead generation campaign is usually prioritized over lead quality. Content Marketing
  • B2B LEAD BLOG  |  MONDAY, APRIL 20, 2015
    [Leads] Tactics for Optimal Lead Generation: How to Earn the Trust of B2B Clients
    You already know that successful online lead generation often starts with bringing potential customers to a targeted, carefully designed landing page. B2B Lead Generation Lead Nurturing Lead Scoring marketing marketing insight The truth is, even if they’re signing up to get something of value for free, […].
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 9, 2011
    [Leads] 7 Keys to Successful Lead Nurturing
    Lead nurturing is the process of sharing valuable content (to them) with prospective customers until they are ready to buy and trust you. According to Forrester Research, companies that excel at lead nurturing are able to generate 50% more sales-ready leads at 33% lower cost per lead. Quality leads matter.
  • LEADERSHIP  |  TUESDAY, AUGUST 20, 2013
    [Leads] 9 Search Marketing Tips for Effective B2B Lead Generation
    Search Marketing Tips for Effective B2B Lead Generation. Their digital marketing agency was in the room and so were the key team members who managed their lead automation system and CRM. asked him how long it would take the prospect to lead the headline of the blog post. Silence. Looks exchanged around the room. It’s about THEM.
  • THE POINT  |  THURSDAY, AUGUST 8, 2013
    [Leads] Top 10 B2B Lead Scoring Mistakes (Part 2 of 2)
    When a client says “We set up lead scoring but sales doesn’t pay any attention,” it’s a sure sign that something is amiss – and more likely the problem doesn’t rest with sales. Here’s Part 2 of our discussion of the most common B2B lead scoring mistakes. Scoring every Web page visit the same.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JUNE 9, 2014
    [Leads] Lead Generation: 2 tips to transform your content marketing
    Tweet Content marketing can be an effective tactic for lead generation as customers look to your brand as an authority in the marketplace delivering relevant information that is useful to their needs. Content Marketing: Consulting firm nets 388% more leads with 4-step strategy [Case study]. Tip #1. Tip #2. You may also like.
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 21, 2011
    [Leads] Why the Term “Marketing-Qualified Lead” Creates Serious Confusion – Part I
    Part of the beauty of the demand waterfall vernacular is that it added descriptive language to the word “lead.” All too often, sales and marketing have very different definitions of what a “lead” is. What Does “Marketing-Qualified Lead” Mean to You? The problem is that “marketing-qualified leads” has two distinct meanings.
  • TONY ZAMBITO  |  TUESDAY, APRIL 5, 2011
    [Leads] The Link Between Lead Nurturing and Buyer Experience Marketing
      One approach whose value is on the rise is that of Lead Nurturing.  The approach taken towards lead nurturing could make a huge difference.    With the concept of lead nurturing still in many respects a new one, companies are struggling on exactly what to do and perhaps how to implement lead nurturing. 
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 25, 2011
    [Leads] Buying software is easy. Fixing lead generation is hard.
    B2B Lead Generation | Buying stuff is easy – fixing problems is hard. Unfortunately, there’s no “Wonder Herb&# in B2B lead generation and marketing either. What does your software purchase do toward fixing your company’s problems with generating quality sales leads? We hope you enjoy it.
  • B2B MARKETING TRACTION  |  WEDNESDAY, NOVEMBER 27, 2013
    [Leads] Inbound Marketing: Are You Attracting Quality Leads?
    A recent study showed that Inbound Marketing generates 54% more leads than outbound marketing campaigns. Sure, more leads sound great, but how do you make sure they are qualified? The following are key factors in making sure your inbound marketing leads are of high quality. 1. Score your leads. Focus your content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 8, 2013
    [Leads] How to establish your company’s Social Media Lead Team
    One of the most important things a company can do is to create a Social Media Lead Team to help drive the change you need that will support your efforts. By the way, doesn’t “Lead Team” sound a lot better than “committee?” What does a Social Media Lead Team do? How often should the Lead Team meet?
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 12, 2016
    [Leads] 10 Most Popular B2B Lead Blog Posts of 2016
    The year 2016 is quickly coming to an end and the holiday season is a time for reflection and preparation. I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017. Tips On How to Use LinkedIn for Better Lead Generation. Here’s why.
  • VIEWPOINT  |  TUESDAY, JUNE 16, 2015
    [Leads] The Quest for Good Leads: Are You Asking the Right Questions?
    What’s a good lead rate? How much should a lead cost? The lead rate for high quality, enterprise opportunity leads has been roughly flat.) That said, for several years the elephant in the room has been inbound marketing and inbound marketing lead rates. have seen inbound lead rates reported as high as 11 – 14%.
  • PUZZLE MARKETER  |  MONDAY, JUNE 10, 2013
    [Leads] Blogging Leads to Sales
    If that traffic is targeted correctly, then more traffic typically means more leads and more customers. Blogging was recorded as the most effective lead generation category as being “Below Average Cost Per Lead.”. It’s been found that blogging can increase traffic significantly and be another avenue to generate leads.
  • NUSPARK  |  SATURDAY, MAY 19, 2012
    [Leads] Generating Leads from a Facebook Fan/Business Page Engagement Strategy
    Facebook and B2B lead generation.  Have you considered Facebook as a channel for lead generation?  That gets audiences to your website, and that means potential for website engagement and lead generation. Lead Gen Content.  This tab includes multiple opportunities for lead generation.  Understand EdgeRank. 
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, OCTOBER 1, 2014
    [Leads] Pssst. Trade Shows Suck at Lead Generation. Pass it on.
    ” “Where will the leads come from?” But they are great for filling up the top of the funnel with fresh leads, right? The Squirrels long since picked out the very small number of those cards that held any promise, leaving you and Skippy with a bunch of sales-rejectable leads. Sales squirrels ignoring you? Uh oh.
  • VIEWPOINT  |  WEDNESDAY, FEBRUARY 18, 2015
    [Leads] Sales Lead Management Leads to the Most Efficient Media Buy
    They may make money, but the world is loaded with companies holding the 4th, 5th, 6th or 7th place in market share, while the 1st, 2nd and 3rd leading firms spend what it takes to gain market share and manage the leads that their programs produce. And lead management has told these winners where to spend their marketing dollars.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 12, 2013
    [Leads] 7 Keys to Lead Scoring Success – for your sales lead generation programs
    7 Keys to Lead Scoring Success. How do you separate the good leads from the not so good leads? How do you ensure you don’t give unqualified leads to Sales. The answer: Lead Scoring. Lead scoring is the concept of assigning values to behaviors. Keys to B2B Lead Scoring Success.
  • DIGITAL B2B MARKETING  |  TUESDAY, NOVEMBER 19, 2013
    [Leads] 4 Metrics You Need To Track In B2B Lead Generation Programs
    Businesses needs to drive growth and lead generation is a key way the business expects marketing to contribute. It can take months, even years, before marketing is able to prove the value of lead generation efforts with revenue. Measuring B2B Publisher Lead Generation Programs. Enterprise B2B marketers face a conundrum.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 18, 2015
    [Leads] [Infographic] Nurture Your Leads with Narrative 
    Author: Dayna Rothman Lead nurturing is the process of building effective relationships with potential customers throughout the buying journey. Lead nurturing happens across multiple channels, and for your communications to be effective, you need to tell a story. Infographic Lead Nurturing b2b good story.
  • SALESFUSION  |  MONDAY, APRIL 21, 2014
    [Leads] Lead Generation Blogging
    The post Lead Generation Blogging appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"].
  • THE POINT  |  FRIDAY, JULY 13, 2012
    [Leads] Do Lead Nurturing Campaigns Always Need an Offer?
    Which leads to another question: do certain types of campaigns even need an offer in the first place? Take lead nurturing : is it strictly essential that every lead nurturing touch include a specific, gated, call to action? have my concerns, however, about extending it to lead nurturing and the email medium. Occasionally?
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 8, 2014
    [Leads] What Is The Cost Of A Lead?
    The folks at Madison Logic just released an updated infographic that breaks down the cost of a lead across various industries. Lead generation is consistently one of the top priorities of any B2B organization, but there is a big difference between generating leads and generating leads that actually convert to customers and revenue.
  • DIGITAL B2B MARKETING  |  THURSDAY, AUGUST 23, 2012
    [Leads] Why Lead Scoring and Personas Need To Be Connected
    Lead scoring and personas are popular topics in B2B marketing. Until B2B marketers begin talking about personas and lead scoring together they are missing an simple way to identify missed sales opportunities. Your lead scoring is excluding a valuable segment of your audience and you have the information you need to identify the issue!
  • NUSPARK  |  SATURDAY, FEBRUARY 4, 2012
    [Leads] Survey Results: Improving Content Marketing is the #1 Priority for 2012 Lead Generation.
    I recently conducted a poll on LinkedIn asking respondents what they believe should be the #1 priority in 2012 for generating leads in B2B firms.  The poll also supports my message of how content marketing and lead generation go hand-in-hand. However, the importance of content strategy to lead generation cannot be understated. 
  • SMASHMOUTH MARKETING  |  MONDAY, AUGUST 3, 2009
    [Leads] Sales Ready Leads: Quality vs. Quantity
    Whether it's inbound marketing or outbound marketing there are costs associated with a lead, there are costs associated with the time and effort needed to convert that lead to an opportunity, and there are costs tied to the quality of those leads and how that impacts conversion rates. As David Greenberg, Sr. Quality Vendor.
  • ACT-ON  |  THURSDAY, JANUARY 7, 2016
    [Leads] 7 Ways B2Bers Can Rock Lead Gen Via Social Media
    Social media is one of best ways to get leads. In Ascend2’s 2015 Leads Nurturing Trends Survey , social media holds third place for the most effective online channel for generating leads. The view gets even better if you look at cost per lead. LinkedIn is the big kahuna for social media lead generation.
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