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  • MI6 MARKETING AGENCY  |  FRIDAY, JULY 9, 2010
    [Leads] Groundswell Blook Report, Chapter Three: The Social Technographics Profile
    Some want to lead, some want to help, some want to share and some want to watch. Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals, Social Scien. Groundswell is broken down into three parts. Part one (chapters 1-3) focuses on understanding the groundswell. Chapter 3. The Social Technographics® Profile.
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 22, 2011
    [Leads] Weekly Wrap Up - April 22
    LinkedIn can be a treasure trove of leads, connections, and ideas - you just need to know how to make the most of it. If you were treated to Easter egg hunts as a kid, you know the thrill of stumbling across hidden treasure in the tall grasses and tree nooks. And this week, we're pleased to share the following gems with you. Enjoy!
  • B2B MARKETING TRACTION  |  FRIDAY, JUNE 27, 2014
    [Leads] Why You Should Rethink That Snarky Social Media Comment
    And, what this “B2B Marketing Consultant” doesn’t know is that a leading social media guru came up with the idea of comparing Twitter to a radio station so that the uninitiated could understand it. Happy, that is, until “the comment.” The comment was not thoughtful; there was nothing positive in it at all.
  • HUBSPOT  |  TUESDAY, AUGUST 20, 2013
    [Leads] The Go-to Guide to Creating Email Newsletters People Actually Read
    Most marketers have been there -- you’re sitting around a conference room, trying to figure out how to best engage leads and customers, sell more product, or just “stay top-of-mind” for your target audience, and someone decides there’s a solution that can solve all of those problems at once: an email newsletter! What’s in them? Right.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 26, 2014
    [Leads] 20+ Metrics for Measuring B2B SEO Performance
    Event tracking is ideal for less sales-oriented lead generation efforts, like video views, and image or link clicks. Last spring, I had the opportunity to instruct a course for MarketingProfs University’s Search Marketing School 2014. Search Engine Optimization Fundamentals. Organic search engine traffic. Keyword rank monitoring.
  • SMALL MANUFACTURER BLOG  |  TUESDAY, AUGUST 6, 2013
    [Leads] 50 Ways to Market Your Website to Generate Links
    and How You Can Avoid Them for Mac McIntosh’s Sales Lead Report). Use the offer as an incentive for a direct mail or email lead gen campaign. Last week, my good friend Jill Whalen asked people, “What’s a good tip for marketing a link-worthy website which in turn might actually garner links?” Enjoy! Packaging. 9.
  • HUBSPOT  |  SUNDAY, OCTOBER 27, 2013
    [Leads] How SEO's Future Affects Inbound, Seth Godin Talks Google, and More in HubSpot Content This Week
    Essential Best Practices to Successfully Prospect Inbound Leads. To get a glimpse into what he considers the best practices for working with leads and moving them through the sales cycle, check out his latest post featured in our Sales section. Fear not, marketers -- we''ve got you covered. simple way to do this? inbound marketing
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 13, 2015
    [Leads] Driving Engagement and Conversion with Marketing Apps
    Lead Management. So you’ve bought the latest new marketing roadster with high-tech features. Now you’re looking to extend its stock performance. The marketing technology landscape is constantly evolving with hundreds of innovative solutions you can use to solve business challenges while powering engagement and conversion. Mobile.
  • SYNECORE  |  WEDNESDAY, FEBRUARY 12, 2014
    [Leads] The Five Elements Behind Blogging Success
    HubSpot’s most recently released Benchmark report shows that companies that blogged 6-8 times per month doubled their lead volume. As blogs continue to grow in viewership, they will continue to build an increasingly valuable platform for brand establishment and lead generation. Good bloggers take those extra factors into account.
  • HUBSPOT  |  FRIDAY, APRIL 8, 2011
    [Leads] 6 Ways to Transform Your Marketing with Data
    This includes measurement at a macro level - a survey found that businesses that focus on inbound marketing instead of outbound interruption-based marketing enjoy a 60% lower cost per lead. For example, you might find that organic search traffic is converting into leads at a lower rate than social media traffic. Connect with HubSpot
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 2, 2010
    [Leads] Creating the Perfect Mix of Art and Science in Your B2B Marketing Programs
    Lead nurturing: Triple the amount of new leads using nurturing. Marketo took a sample of their leads and nurtured them the way they normally do, and the other segment, they did not. Here are some of the findings: Lead scoring: Improve ROI by prioritizing sales efforts to meet and achieve quota. Geeks and Artists unite!
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, AUGUST 11, 2010
    [Leads] Mapping the Social Media Landscape
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Mapping the Social Media Landscape Infographics, according to Wikipedia are “graphic visual representations of information, data, or knowledge&#. It’s also a wonderful way to communicate your message. Please share!
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 7, 2011
    [Leads] Chart: Groupon, LinkedIn & The Blurring of B2C and B2B Marketing
    This could lead to an increase in business buyer web traffic, even when compared to their consumer counterparts. by Paul Teshima | Tweet this Groupon’s IPO rocked the market on Friday ( 2 nd largest tech IPO since Google ) raising over $700 million, just on the heels of LinkedIn’s IPO success a few months ago (3 rd largest since Google). 
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, AUGUST 22, 2012
    [Leads] 5 Dreamforce Sessions Sales People Must Attend and Why #DF12
    For years, companies have tried, and failed, to implement a closed-loop lead management system. Join us to learn from a leading software company how they achieved this “holy grail” of sales and marketing. The closed-loop lead management system is one of the most elusive business models out there. Tuesday;  11:00 a.m.
  • SAVVY B2B MARKETING  |  THURSDAY, JULY 7, 2011
    [Leads] How to Fit Social Media into Your Marketing Strategy
    Many companies fear that social media will lead to wasted productivity. But if organizations don’t take the lead and create a policy for how employees should be using social media, they’ll miss out on the benefits. You lay out three sequential steps for the social media process: monitor, engage, and manage.
  • VIEWPOINT  |  TUESDAY, APRIL 9, 2013
    [Leads] What I Learned Day 1 of Sales 2.0 2013 in Tweets #S20C
    Abundance of information leads to a paucity of insight. Day 1 of Sales 2.0 was full of great speakers and information. spent the day tweeting the points I found the most valuable and thought you would enjoy them as well. Translate insight into value. Words don''t stick, numbers stick. s20c. — Dan McDade (@dandade) April 8, 2013.
  • VIEWPOINT  |  WEDNESDAY, JANUARY 19, 2011
    [Leads] What if Marketing Automation had not been invented?
    James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. This month Jim's intention is to stimulate conversation. I am asking you to take a journey of Counterfactual Reflection.*. What would be the condition of the sales channels?
  • HUBSPOT  |  WEDNESDAY, OCTOBER 26, 2011
    [Leads] How to Spot a Clueless Marketer
    ” "We’re focused on two things: Traffic and Leads.". We’re really focused on building our reach -- which we define as …” At HubSpot, some marketers focus on leads, some marketers focus on traffic , some focus on lead-to-customer conversion, and some focus on other metrics. Photo: Wikipedia.
  • BLUE FOCUS MARKETING  |  SUNDAY, SEPTEMBER 14, 2014
    [Leads] Power to the People: @TheEconomist Interviews @CKBurgess on the Growing @SocialEmployee Revolution #SocBiz #EmployeeAdvocacy
    In looking it over, here is a point about Millennials you may find interesting: [Executives] need to start leading by example and to start a reverse mentoring process. It has been a lot of fun to watch the response to this list, especially to read all the heartfelt praise for these deserving leaders. FOR EWORD by David C.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, NOVEMBER 7, 2011
    [Leads] The Seven Sins of Marketeing Automation System Selection
    Ideally you’ll have specific, quantifiable goals in terms of numbers of qualified leads, costs, and revenue created. I’ll be giving a Webinar this Thursday on evaluating marketing automation software, sponsored by Neolane. Part of the content will be a list of Seven Deadly Sins of Marketing System Selection. So here goes. 1. Ignoring Users.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 14, 2013
    [Leads] Four Badass Facebook Advertising Tactics
    It’s essential to do both, but when using Facebook for lead generation the image is vital. have found that it is optimal to have a good mix of the two, but for lead gen specifically I lean towards big bold images as mentioned above. But out of the ashes rise best practices that have come along for the ride. B2B Marketing Social Media
  • BLOG MY CALLS  |  SUNDAY, SEPTEMBER 7, 2014
    [Leads] Calls: Actions to Take and Metrics to Track
    This will tell you if the caller found your site via a specific local ad vs. an organic search; or retargeting vs. a lead gen campaign. Or, are they, rather, just answering questions and then letting the caller get off the phone? 6) Advanced Analytics: Lead Quality Scoring. Quite simply this is lead scoring for phone calls.
  • SALES CHALLENGER  |  MONDAY, JUNE 25, 2012
    [Leads] Hey Motivated Buyer, You’ve Changed…
    Lead with insight to teach customers. What happened to our motivated buyers and decision makers?  They used to be so easy to identify, evaluate and work with.  We were able to create opportunity scorecards based on known and defined criteria to identify the high-value opportunities and accounts. 
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 3, 2012
    [Leads] What’s Amazon Supply Going To Do For Your Business?
    It’s been a few months now since Amazon announced its serious entry into the MRO market with Amazon Supply. The new service directly goes head to head with Grainger, Fastenal, McMaster Carr and MSC Direct. If you already sell through any of these, what are your feelings about another player in the market? What are your thoughts?
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JUNE 14, 2011
    [Leads] The Key To Becoming A Good Inside Sales Rep: Never Stop Learning
    Sure I was able to land some decent leads, but primarily those came from follow ups on whitepaper downloads and “contact us” hits from their website. Let’s be honest, a monkey could transition those kinds of leads to the sales team. Fast forward to my next sales job. Man was I mistaken!) started to make some progress.
  • 3D2B  |  THURSDAY, JANUARY 9, 2014
    [Leads] New Year’s Resolutions That Help With B2B Appointment Setting
    Use these New Year''s resolutions to boost your success with B2B appointment setting or to lead your telemarketing team. That’s because listening leads to learning and understanding. As the New Year dawns, many are resolving to shed a few pounds, become more familiar with the local gym, quit smoking, or climb out of debt. Will Persist.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Leads] 20 Amazing Examples Of Brand Content Marketing Hubs
    And they have made no secret of the fact that this site is their largest source of inbound leads for their small business card division. Lesson for brands: great content can drive engagement, community and direct leads for sales. have a running list of about 10 sites that I typically use as examples. Adobe CMO.com. GE Reports. Hubspot.
  • HUBSPOT  |  TUESDAY, AUGUST 23, 2011
    [Leads] How to Make the Inc. 500 Fastest Growing Companies List
    If you start by growing your company using outbound marketing to purchase leads, perhaps you pay $50 per lead. When you are buying 100 or 1,000 leads per month, that isn’t so bad. Today we’re super excited to announce that HubSpot has been named the second fastest growing software company on the Inc.
  • VOICE-BASED MARKETING  |  FRIDAY, NOVEMBER 15, 2013
    [Leads] Decreasing Shopping Cart Abandonment With Click-to-Calls
    Want to learn more about closing web leads? Check out this free on-demand webinar, Close More Business By Responding Faster to Web Leads. Shopping cart abandonment is one of the biggest challenges ecommerce businesses face, and many have found way of coping using tools like email. increase in open rate, a 16.5%
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 26, 2014
    [Leads] How to Promote Your Social Contests to Lure More Subscribers
    Related Stories 5 Ways Facebook Contests Drive Engagement, Build Connections And Capture Leads 25 Questions To Prepare For Your Sweepstakes Or Contest Comme Il Faut The Foolproof Method To Find Alluring Sweepstakes And Contest Prizes. Ever had this feeling? You did everything you could. You are racking your brain. … Continue Reading.
  • B2B MARKETING ZONE POSTS  |  TUESDAY, NOVEMBER 2, 2010
    [Leads] Top 56 B2B Marketing Posts October 2010
    Cool Lead Conversion Testing Tools , October 19, 2010 Stop Guessing.Start Testing. In lead generation marketing our goal is to get visitors to take action. Then there are scores of B2B marketers who swear by inbound marketing as the path to lead generation nirvana. Which leads me to my next ROI …. in the 1960s. Gladwell. 
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 24, 2012
    [Leads] Content Strategy Ain’t Just For Large Companies
    By focusing on customer-driven content, small companies can be effective at generating leads, opportunities and real revenue. In a recent podcast on OpenView labs , I discussed how content strategy can drive real results for businesses of all sizes. also answer the question of whether content marketing is just another term for marketing.
  • FEARLESS COMPETITOR  |  FRIDAY, APRIL 16, 2010
    [Leads] Thought Leadership Interview #1: Kevin Temple of Enterprise Selling
    Quest ion 1: CSO Insights recently found that quota achievement was at its lowest rate ever, lead generation budgets were flat or cut, and quotas were being raised. Find New Customers helps business develop and implement programs to improve the way they find and acquire new customers using best practices in lead generation.
  • B2B IDEAS @ WORK  |  THURSDAY, SEPTEMBER 8, 2011
    [Leads] A B2B Marketing Fail With Positive ROI
    New business wins including two that were helped by collaborations with strategic partners I first met via Twitter and another with new client who found our agency through organic search and another that began as lead converted and nurtured by one of our inbound marketing campaigns. What were the results? Day 30 arrived and I failed.
  • SAVVY B2B MARKETING  |  WEDNESDAY, NOVEMBER 11, 2009
    [Leads] Three Free (Or Dirt Cheap) Marketing Strategies You Can Put Into Place Right NOW
    Whether you’re facing a slashed budget or rolling in the dough, there are fat least three fairly easy and mostly free things you can add to your marketing efforts to drive more leads – even when times are tough. I don’t have to tell you that times are tough these days. We are all pretty tired of hearing it.
  • SAVVY B2B MARKETING  |  WEDNESDAY, AUGUST 5, 2009
    [Leads] When Sales is from Mars and Marketing is from Venus
    I have worked on retainer in the marketing departments of a few larger companies. I am usually brought on for a special project, or to ease the crunch of a new product release. On one of these occasions, there were no cubicles available in the marketing area, so I got assigned one a little further out, near the sales team. What planet are you from?
  • SAVVY B2B MARKETING  |  WEDNESDAY, AUGUST 5, 2009
    [Leads] When Sales is from Mars and Marketing is from Venus
    I have worked on retainer in the marketing departments of a few larger companies. I am usually brought on for a special project, or to ease the crunch of a new product release. On one of these occasions, there were no cubicles available in the marketing area, so I got assigned one a little further out, near the sales team. What planet are you from?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 22, 2013
    [Leads] 25 social media influencers Forbes ignored, and why
    Lee Odden — Leading thinker and speaker about integration of social and SEO. Once a year, a fellow named Haydn Shaughnessy shows up on the social media scene and creates a list of the “ 50 Top Social Media Influencers ,” which is published via the online version of Forbes. It is the singular creation of Mr. Shaughnessy.
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 11, 2014
    [Leads] Consumers Complain about Sweepstakes and Marketers Feel Regulatory Squeeze
    Related Stories Is This a Lead, an Opportunity, Or is It …? Consumers love sweepstakes, but they hate being deceived by illegal and false promises of prizes. Once again, the FTC has released its annual list of Top Consumer Complaint areas. In 2013, “Prizes, Sweepstakes and Lotteries” ranked sixth with 89,944 complaints.
  • BLOG MY CALLS  |  FRIDAY, OCTOBER 5, 2012
    [Leads] Mobile Marketing Statistics: Updated Edition
    Mobile callers convert to customers 10x to 15x more than web leads (Source: ContactPoint). Every few months researchers coms out with some new mobile marketing statistics that describe the frenetic pace at which mobile is growing. Here are the coolest statistics about mobile we've found recently. Please enjoy them in their full awesomeness.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 13, 2011
    [Leads] ExactTarget, Marketo Announce Strategic Partnership to Integrate Marketing Technologies
    Marketo and ExactTarget represent market-leading marketing automation companies – with great brands, innovative products, and a reputation for delighting customers. by Phil Fernandez As I think about what it takes to build a great company, several priorities come to mind. To learn more about this partnership, please click here.
  • SAZBEAN  |  SATURDAY, MARCH 17, 2012
    [Leads] Top Internet strategy, marketing and technology links for the week of March 17, 2012
    How to Tailor Lead Nurturing Content to Suit Individual Personas  (HubSpot). Here are the top Internet strategy, marketing and technology links for the week of March 17, 2012… Four Things Your Blog Must Do [Slide Show]  (Marketing Profs). Better Email Results…Instantly! ProBlogger). Tips for Using Google+ for Business  (GrowMap).
  • HUBSPOT  |  MONDAY, MARCH 30, 2015
    [Leads] Should You Attend That Event? 9 Questions to Help You Find Out
    These opportunities can be few and far between, so putting some of your budget towards conferences that allow you to have that face-to-face time can be worth it. 2) Will the conference help you generate quality leads? If you''re sending your team to stand in a booth all day, think about the cost of the quality leads you may or may not obtain.
  • FATHOM  |  WEDNESDAY, OCTOBER 9, 2013
    [Leads] Fathom’s Brad Miller Presenting At Lifecycle Messaging Conference
    If you’re not attending the conference, but want to know more about the customer life cycle and messaging strategies, check out some recent posts written by Fathom and Right On Interactive in a series of guest exchanges: Segmentation and Leads. Is There a Best Time To Recycle Your Leads? How Segmentation Makes for Smarter Marketing.
  • SOCIAL MEDIA B2B  |  TUESDAY, APRIL 1, 2014
    [Leads] 8 Ways to Improve Your B2B Content Marketing Video
    The information you receive will be pre-associated with warm sales leads because these users are ones who are invested enough in what you have to offer to exchange their information for it. Be sure to follow the steps above and you’ll soon see deeper engagement with your content that can lead to social shares and new business leads.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, NOVEMBER 6, 2012
    [Leads] Leadership: Creating a Great Culture
    Depending on your business situation the culture of how you lead your organization will change, but what is the one of most important considerations? Sales Leadership: Creating a Great Culture. It’s something I seldom find in many organizations.  The first step is most individuals simply are confused as to what is culture! Ken@AcumenMgmt.com.
  • HUBSPOT  |  FRIDAY, DECEMBER 28, 2012
    [Leads] 11 Types of Marketing Emails You Could Be Sending [+ Free Templates!]
    Whenever a prospect, lead, or customer fills out a form on one of your landing pages, a kickback email should automatically get triggered after their submission. Lead nurturing emails consist of a tightly connected series of emails containing useful, targeted content. But what about the follow-up email? and the list goes on.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, JUNE 22, 2010
    [Leads] Creativity… a Sales Thing!
    See our Press Release below: Acumen Management Group President Cited by Two Leading Sales Industry’s Online Organizations for Social Media Savvy and Blog Excellence.  . InsideView’s IV50 and BuyerZone’s All About Leads 20 Top Blogs Laud Ken Thoreson’s Online Acuity. Creativity… It’s a Sales Thing! The good news? KNOXVILLE, Tenn.,
  • LEADERSHIP  |  FRIDAY, DECEMBER 27, 2013
    [Leads] Revealed: Proof That B2B Email Marketing Actually Works
    For high quality lead generation, claims 40% of B2B marketers. If you need more evidence that email marketing works in the B2B industry, this infographic by Position² will surely have you convinced. Position² reveals intriguing information based on 2013 statistics. What are the key purposes of B2B email marketing?
  • CHRIS KOCH  |  FRIDAY, AUGUST 21, 2009
    [Leads] The five components of a successful thought leadership program
    These are the key components: Install a lead tracking and nurturing system. As the lead is passed over to sales for follow through, the thought leadership content is tagged as part of the sale. Get agreement with sales on a sales-ready lead. Here are my thoughts on the big pieces. Research the need. What do you think?
  • HINGE MARKETING  |  FRIDAY, FEBRUARY 21, 2014
    [Leads] 3 Tips for Selecting Blog Topics
    Related Stories Creating Content that Converts: Five Online Lead Generation Tools for Tech Firms New Research Study: How Professional Services Buyers Check You Out How Northwood Construction Became a Local Hero Deciding what topics and issues to include in your blog can be a challenge. On Twitter or LinkedIn?
  • BIZNOLOGY  |  WEDNESDAY, MARCH 6, 2013
    [Leads] SEO for Marketing Executives
    These relationships turn into more leads, sales, and loyal customers than the Mad Men approach ever did. Word cloud for content marketing. As I have been writing in this space for the last three posts, SEO is not just the domain of consultants. It is a vital skill for every   role in marketing and communications. This is the Mad Men approach.
  • THE FORWARD OBSERVER  |  TUESDAY, MAY 21, 2013
    [Leads] What B2B Trade Show Attendees REALLY Want From Exhibitors
    To help get you started planning for your next trade show, the study includes 15 examples of trade show exhibit tactics that can lead to meaningful attendee learning: One-on-one conversations. Not models and promotional products. If you’ve attended enough trade shows, you’ve seen them. details. Expert live theatre. Video. Interactive AV.
  • WRITING ON THE WEB  |  WEDNESDAY, NOVEMBER 6, 2013
    [Leads] How to Find Great Blogs for Better Business Blogging
    In turn, this creates good blogger relations which can lead to reciprocal projects and posts. Writing quality content is key for your business blog. Never stop focusing on  better business blogging. But what about reading great blogs yourself? Why do you need to find great blogs to follow? It’s not only for inspiration. Photo Source).
  • VOICE-BASED MARKETING  |  WEDNESDAY, DECEMBER 24, 2014
    [Leads] Why You Should Be Interested In Multi-Location Call Tracking
    Being able to track phone leads back to the marketing source they originated from (whether specific ads, keywords, web pages, email, etc.) After you track where your phone leads are coming from, call routing technology that also includes contextual call routing can direct the call to the right place based on your business needs.
  • MARKETING LEADERSHIP COUNCIL   |  TUESDAY, NOVEMBER 15, 2011
    [Leads] 5 B2B Marketing Trends for 2012
    Each year, MLC surveys our members about their top challenges looking ahead.  As we read the tea leaves in the survey results, here are our thoughts on what’s creeping into (or storming) the B2B marketing consciousness for 2012. Voice-of-Customer 2.0. Skillset Reset. Disruption. Going Global. Content Marketing Hits the Breaking Point. Mobile!
  • ENGAGE  |  MONDAY, DECEMBER 19, 2011
    [Leads] 5 Ways to Become a Better Writer in 2012
    Image: the italian voice ] If you liked this, try: The Tao of Quality (Or, What I learned from Auto-Tune) 5 Tips to Fight the Writing Procrastination Gremlins Lead and I Will Follow: On Writing Good Leads. I wrote my face off in 2011. And yet… Anyone who manipulates words for a living will tell you that satisfaction is fleeting.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, FEBRUARY 22, 2012
    [Leads] 5 B2B Social Media Questions to Ask about LinkedIn Answers
    B2B companies have been successful growing their business and driving leads from LinkedIn, and many still continue to wonder how they do this. Providing valuable expertise leads people back to you when they need what you have to offer. 4. Another component of their success is the mastery of the LinkedIn Answers feature.
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 12, 2012
    [Leads] A Content Marketing Roundtable on June 28th
    Undoubtedly, companies who need to improve their content marketing programs for sales lead generation will want to turn into this great show. Marketing Made Simple TV is a production of the b2b lead generation company Find New Customers. One of the biggest improvements we make over Mad Marketing TV is our new roundtable discussions.
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, APRIL 18, 2012
    [Leads] The Secret to Innovation Success
    When you ask customers directly what they’re looking for, you’ll likely get incremental innovations at best; at worst, you could get a jumble of contradictory or impossible wishes and desires, leading to stalled innovation efforts. What makes brands vital, and what makes consumers associate particular brands with innovation?
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 20, 2013
    [Leads] To “Localise” or Not to Localize: It Shouldn’t Even Be a Question
    This strategy extends easily to long-term lead nurturing programs – delivering dynamic content as part of your nurture streams based on geographic segmentation. Add just one more step to your lead nurturing process from day one , and you won’t need to worry about it again. They speak English, don’t they?” Not really.
  • FATHOM  |  FRIDAY, MARCH 20, 2015
    [Leads] 5 Tips for Successful Marketing Automation Integration
    The ability to track leads to close and true ROI is every organization’s dream. Create a Plan: Having a presence across multiple channels is great, but companies need to have a workflow process in place for handling and managing leads as they come into the database. Work with the sales team to determine lead qualification.
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 1, 2010
    [Leads] Confessions Of A B2B Marketer
    Well we need to focus on wringing out every lead and every deal from our funnels. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. What I do know is that B2B Marketers have a ton of options today.  Events? Upsell.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 4, 2010
    [Leads] How To Shorten The B2B Buyer Cycle With Landing Pages
    Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA). All rights reserved
  • HUBSPOT  |  FRIDAY, MARCH 14, 2014
    [Leads] 7 Metrics Every Marketer Should Check Weekly (And How to Improve Them)
    For example, if you have high conversion rates on CTAs that lead to a worksheet and lower conversion rates on CTAs that lead to a whitepaper, that may mean your audience prefers worksheets over whitepapers. The conversion rates of your landing pages will then determine how many leads you''re able to generate. Where do you begin?
  • SAVVY B2B MARKETING  |  FRIDAY, NOVEMBER 5, 2010
    [Leads] Savvy Week in Review - November 5
    New Research Finds IT Decision-Makers Lead in All Stages of Purchase Process by @DG_Report Tech marketers take note -- DemandGen Report highlights interesting findings from a recently published report released by IDG Enterprise. Nuff said -- sit back, get cozy, and take in these treasures. And have a great weekend! This one's no exception.
  • HUBSPOT  |  FRIDAY, MARCH 14, 2014
    [Leads] 55% of Visitors Spend Fewer Than 15 Seconds on Your Website. Should You Care?
    This was one of those takeaways that knocked me on my feet -- after all, evergreen articles contribute a huge chunk of leads and blog post views every month. That being said, if you''re looking to reach short-term traffic and lead gen goals, trying to newsjack could help you attain them. so I guess I better make it quick. Not quite.
  • HUBSPOT  |  TUESDAY, MARCH 22, 2011
    [Leads] LinkedIn Hits 100 Million Members [Infographic]
    As a marketer looking to drive leads for your business, you need to understand how your target audience uses LinkedIn. You should be sharing and creating relevant and non-promotional content about your industry to build connections that will help drive leads and new business. Marketing Takeaway. Connect with HubSpot
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 16, 2013
    [Leads] The 4 As of Sales Enablement Content Success
    by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Brendan Cournoyer , Content Marketing Manager, at Brainshark , a leading sales enablement platform provider. For more insights from Brendan, visit the Brainshark Ideas Blog. Sales enablement is certainly a hot topic right now for B2B organizations. The question is: How?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 12, 2014
    [Leads] 3 SEO Basics for Content Marketers
    What Hummingbird did was lead to Google having a better understanding of language. Back in 1996, Bill Gates declared that “Content is King” when it comes to making money from the internet. He was right then and he’s still right now. How do you ensure that your content gets seen? Things are slightly different now though.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 24, 2012
    [Leads] Which Industries Love Marketing Apps the Most? [CHART]
    So we decided to revisit the data and see if there is a preponderance of app adoption by industry. We looked at two dimensions of the data – average app volume refers to the number of times an app is used across campaigns and app diversity reflects the number of different types used. Drum roll please…a few surprises came out of the data.
  • SAZBEAN  |  TUESDAY, NOVEMBER 6, 2012
    [Leads] B2B Business Blogging –The Complete In-Depth Guide To Creating A Killer B2B Blog
    good business blog is a place to communicate the latest news from your brand, drive business leads and to create content that gets shared far beyond your own blog. Despite different social media networks coming and going, one thing that always remains constant are blogs. Just follow these tips and you will have a killer business blog.
  • EMAGINE B2B BLOG  |  THURSDAY, MARCH 12, 2015
    [Leads] 12 Digital Marketing Statistics to Consider
    34% of marketers use Twitter to successfully generate leads ( Jeff Bullas ). It may only be the middle of March, but the Digital Marketing industry has already seen massive changes and updates. 57% of users wouldn’t recommend a company with a poorly designed mobile site ( The Mobile Playbook ). W3Techs ). eMarketer ).
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 13, 2013
    [Leads] Three Key Job Roles to Make Your Marketing Automation Rock
    by Heidi Bullock Marketing automation is a great solution to help drive your business.  Marketers need to be more accountable, engage with customers and potential buyers, and also scale their activities.  Technology is awesome, but it really is only as good as the people who implement it and manage it on a day-to-day basis.  Content Manager.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 11, 2011
    [Leads] Turn the beat around. Let’s blog upside down
    In journalism school they used to call this “burying the lead&# — making readers work for the main point of the story.  I’m asked to review a ton of blogs.  Some of them are pretty sorry.   But with just a few little tweaks, they could be really great.  When most people tell a story, it’s linear. Anybody do that?
  • HUBSPOT  |  TUESDAY, MARCH 13, 2012
    [Leads] What Marketers Should (And Shouldn't) Tweet [Research]
    Such a long day at work; looking into marketing automation solution @HubSpot to make lead nurturing easier going forward. This is also how companies generate leads on Twitter -- by sending leads to a landing page on their own website to download content assets behind a form. The Tweets People Hate, and Why. Hi @PersonB! 9uInJ.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 26, 2010
    [Leads] Marketing Leader’s Perspective: No cogs allowed in social media and content marketing
    If you lead a team of marketers, you likely have a creative bunch. Marketing can be run like sales to measure leads generated and track our pipeline contribution with lead-to-pipeline conversion rates. We identify and highlight what contributions lead to success based on our mission and our promise to our clients.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 11, 2012
    [Leads] Why Google Social Search Means You’ll Probably Want a Google+ Page
    So a search for a broad search of a topic like music might lead to a box of suggested people to follow like this: Suggested people to follow for the search "music" on Google. Google is billing its new social search initiative “Search plus Your World.” You can get a full synopsis at Google’s blog. That green arrow – it’s important.
  • ENGAGE  |  TUESDAY, SEPTEMBER 16, 2014
    [Leads] Marketers Need to Focus on the ‘Why’ not the ‘What’
    If a client needs to increase leads, for example, would it make sense to create a piece of content that delivers that potential lead to another site, another story, even another brand? We need to deliver a link in an email that sends the lead to the right place. As marketers and content creators, we care about the awesome.
  • SAZBEAN  |  THURSDAY, NOVEMBER 14, 2013
    [Leads] Give Your Marketing a Chance
    Your key performance indicators (KPIs) are direct measures of success (leads generated, conversions, etc.), but you’ll also have secondary metrics that can help you understand what’s working before you have a lot of results (referring sources, visits, etc.). Invest Appropriately Marketing isn’t free. Marketing
  • JUNTA 42  |  THURSDAY, SEPTEMBER 22, 2011
    [Leads] 6 Steps to Successful Blogging
    Telling stories that help your customers with their problems is central to search engine optimization, social media and lead generation. Whatever you decide, if you want to be the leading expert in your industry, you have to commit to it and work the channels. The central theme of the presentation was blogging. How did Marcus do it?
  • VIDYARD  |  FRIDAY, JANUARY 17, 2014
    [Leads] 3 Secrets For Creating Share-Worthy Videos
    New Leads are Even Better. You can create shareable content if you focus on these three elements, but what’s more is that you can optimize your shared content for lead generation too. If your videos are being shared on various channels, you can collect new leads with email gates or calls to action. million social shares.
  • HUBSPOT  |  MONDAY, FEBRUARY 21, 2011
    [Leads] SlideShare Launches Zipcast, Aims to Simplify Webinars
    Inbound marketing content can take on many forms, and one that is critical for lead and prospect generation is webinars. For those businesses that want to hold private webinars for lead generation, they have to sign up for a SlideShare Pro account. Webinars are an important part of the inbound lead generation process.
  • THE EFFECTIVE MARKETER  |  THURSDAY, FEBRUARY 3, 2011
    [Leads] Upcoming Marketing Conferences « The Effective Marketer
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Upcoming Marketing Conferences It’s February already and you keep thinking “what the heck happened to January&# ? Also, the earlier you register usually the better deal you can get. Did I forget a conference?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 19, 2012
    [Leads] The social media measurement smackdown
    However there are many meaningful leading indicators and non-financial measures that can be tied to stakeholder value. Last week I was involved in what one tweeter characterized as an “ROI smackdown.” You can’t measure what you’re doing and people should not even try.” ” I began to twitch. That’s $12,000.
  • SAVVY B2B MARKETING  |  FRIDAY, SEPTEMBER 17, 2010
    [Leads] Week in Review - September 17th
    This week's wrap-up includes some great pieces on lead generation, copywriting, content marketing, and - of course - social media. Nuture Leads - Feature Customers on Webinars - by @casey_hibbard Want to breathe life into your case studies and make them a powerful lead gen tool? It's Friday? Again? Don't get me wrong. Tweet
  • BIZNOLOGY  |  MONDAY, DECEMBER 23, 2013
    [Leads] Covering your bases: content marketing components
    Some forms of content marketing require your lead to be proactive in trying to connect with you. If you include a link back to your site, you’ll lead them right to your front door. Find new ways to reach customers and leads through written content, presentations, and images. Social Media. Blogging. Digital White Papers. Email.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, MAY 6, 2014
    [Leads] What is a Realistic Number of Cold Calls to Make on a Daily Basis?
    One of the bigger points of contention that existed between each team was the amount of daily activity they felt was required in order to attain the campaign lead goals. There is nothing better than a sales manager who can speak from real experience when providing advice. equate cold calling to going through basic training.
  • ENGAGE  |  THURSDAY, JUNE 30, 2011
    [Leads] The Only 5 Content Marketing Metrics that Matter
    Did our content start someone on a path that lead them to eventually make a purchase? “W hat gets measured gets done.” This adage steers every hand writing a to-do list in every profession. In other words, we prioritize our daily lives based on what we’ll ultimately be measured on by our boss, our client, or ourselves. Great.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 31, 2014
    [Leads] 5 Things Machiavelli Would Do With His Competitors’ Twitter Profiles
    This application can help validate hashtag relevance and lead you to those most commonly used in relation to a specific topic. Instead, think like Machiavelli and turn the situation into a strategic opportunity analysis that can lead to your own organization’s learning and development. And Twitter is a good place to start. Twitaholic.
  • HUBSPOT  |  FRIDAY, MAY 9, 2014
    [Leads] The 6 Hallmarks of a High-Functioning "SMarketing" Relationship
    More often than not, we’re guessing the conversation between these two sounds a lot like this: Marketing team: “You aren’t working my leads hard enough!” ” Sales team: “You aren’t generating enough quality leads!” Generate 1,000 net new leads by the end of Q2. Mix up your seating.
  • MARKETING CRAFTMANSHIP  |  WEDNESDAY, AUGUST 31, 2011
    [Leads] Death by Content: How Press Release Abuse Killed Public Relations
    If journalists find no practical need for flacks, organizations will likely follow their lead. Self-serving Press Release Content Has Killed PR. The origins of the press release are unclear, but in the not too distant past, this communication tool was called a “News Release.” The internet delivered news faster, and this was a good thing.
  • HUBSPOT  |  FRIDAY, AUGUST 12, 2011
    [Leads] Should You Add "Please Retweet" to Your Twitter Updates? [Debate]
    If you are doing lead generation , you ask for someone to fill out a lead form." Download this free, introductory guide to learn everything from optimizing your profile to generating leads on Twitter! However, Dan Zarrella, HubSpot's social media scientist and host of the upcoming Science of Social Media webinar , disagrees.
  • MARKETING INTERACTIONS  |  THURSDAY, MARCH 25, 2010
    [Leads] Why a Blog Improves Social Media for B2B
    Blogs can feed lead generation activities by offering opt-in opportunities for those who've come to value the ideas you share freely. I presented during a webinar earlier this week and was a bit taken aback at the response to a poll taken during the session. 21% - Microblogging (Twitter). 7% - Blogging. Blogs can help with that.  
  • GREAT B2B MARKETING  |  FRIDAY, AUGUST 10, 2012
    [Leads] Top Three Signs Your Marketing VP Might Be in Trouble
    They Focus on Campaign Creation, Not Lead Generation No one debates that marketing requires creativity. Your messaging should draw in leads with the tangible benefits of your brand, not be used as an entertainment exercise by your copywriters. better leader or outsourced partner can put the focus back on no-nonsense lead generation. 2.
  • SYNECORE  |  TUESDAY, DECEMBER 9, 2014
    [Leads] Forget Facebook & Twitter: Time to Start Marketing on Pinterest & Instagram?
    In addition, Pinterest has emerged as a social search mainstay, its content garnering top rankings in image search and regular mixed search results alike and driving high-quality, intent driven referral traffic – the kind that leads to higher social engagement rates. Social Media Marketing: Either Or vs And And. Leave the Or; Embrace the And.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 11, 2013
    [Leads] Stop Whining about Edgerank and Do Something About it
    If Facebook decided to go the Twitter fire-hose route it would lead to a cluttered newsfeed disaster of crap content. Giving up on Facebook or any of these channels too early will only lead to missed opportunities. Author: Jason Miller It continues to happen each and every day. Why Edgerank is a Good Thing. Of Course You Are.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, DECEMBER 18, 2012
    [Leads] Campaign Checklist: Your First 2 Weeks of a Teleprospecting Campaign
    Make any necessary tweaks: You may find that a certain range of prospects with particular titles have been responding more than others, or, your referrals keep leading toward another position that wasn’t even a listed target originally. Think about who your ideal company is; employee size, industry, annual revenue, location.
  • EVERYTHING TECHNOLOGY MARKETING  |  SUNDAY, OCTOBER 10, 2010
    [Leads] B2B Market Segmentation – Part 2: How to Approach Segmentation
    For example, how do I know whether an organization is an early adopter or laggard without investing a tremendous amount of research (that often leads to ambiguous answers anyway)? In part one of our segmentation series , we discussed the importance of and rationale behind market segmentation. HOW DO I MARKET TO SEGMENTS? Regulatory drivers?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MAY 7, 2015
    [Leads] Will Machines Replace Marketers? Artificial Intelligence Isn't Ready Yet But Watch Your Back
    Are these “judgements” significantly more advanced than the “judgements” that go into a lead scoring predictive model or personalized content recommendation? I’m not really sure. Anyone who has chatted with me in recent months knows that I’ve added the impending domination of humans by intelligent machines to my usual list of obsessions.
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