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  • CONTENTLY  |  THURSDAY, JUNE 23, 2016
    [Leads] How Content Increased the Effectiveness of Our B2B Enterprise Marketing by 3x
    At the time, the division was dealing with stagnating lead growth. Content leads to three times as many downloads as traditional marketing campaigns. Now, internal data suggests that content leads to three times as many downloads as traditional marketing campaigns. Based on my experience, the answer is yes. Starting the journey.
  • SALESFUSION  |  TUESDAY, DECEMBER 10, 2013
    [Leads] User Experience
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post User Experience appeared first on Marketing Automation | Lead Generation | Email Marketing | SalesFUSION. [one_half valign="middle"] Partner Portal. Marketing Blog
  • ONALYTICA B2B  |  THURSDAY, SEPTEMBER 3, 2015
    [Leads] Telecoms: Top 100 Influencers and Brands
    Influential brands such as Bouygues Telecom, Parlem and Mines-Telecom are leading the debate. Communications technology and the telecoms industry have evolved dramatically over the past 10 years, due to growth in the mobile phone industry and advancement in internet communications. This is expensive and may only deliver limited returns.
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 10, 2011
    [Leads] The Business Process that No Longer Works
    B2B Lead Generation | the Process of the Past No Longer Works. Pound the phones and emails to uncover leads. Emails aren’t opened. A new and vastly more scientific approach is needed in B2B lead generation :  Buyer personas , content marketing , lead nurturing and scoring , and metrics – that’s what you need today.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 1, 2014
    [Leads] Cell Phone Expenses: Next Wave of Employee Class Action Lawsuit?
    After practicing at some of the nation''s leading law firms, James opened his own law office in order to continue to provide his top-notch service at a much more reasonable rate for his clients. A new breed of class action lawsuit involving employee use of personal cell phones for work is developing in California and may “go viral.” 
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 11, 2014
    [Leads] Blogging vs. Journalism: Identifying the Fundamental Differences
    journalistic story always begins with a professional statement (lead) that attempts to answer the “5 Ws” (Who, What, Where, When, and Why). Meeting deadlines and reporting factually on news as it is breaking will likely lead to a successful piece. Tone and Structure. While I’m not calling blogging the Chuck E. Scope of Audience.
  • B2B MARKETING TRACTION  |  THURSDAY, FEBRUARY 13, 2014
    [Leads] Is Gratitude a Niche Marketing Strategy?
    Those who work gratitude into their business, giving back to charity and thanking employees, customers and partners on a regular basis, are more likeable, which leads to greater brand value and prosperity. Flickr photo by Ivete Tecedor, Some Rights Reserved. Unfortunately, it’s becoming more and more rare to hear these words.
  • ANNUITAS  |  TUESDAY, MAY 20, 2014
    [Leads] How to Combat Channel Marketing Challenges
    What about nurturing leads? Scale is a huge challenge in partner marketing because how do you help 10 partners drive more sales and leads, let alone 40 or 100 partners? Three of the biggest challenges with channel marketing are defining the buyer’s journey, scale and relevancy. Why are these tough? Who owns the customer? It matters.
  • SAVVY B2B MARKETING  |  MONDAY, MAY 2, 2011
    [Leads] Basic Training For B2B Social Media Turtles: Research & Preparation
    Leads: how many leads are captured from campaigns or from the contact us form. In a previous post , Billy covered the first step in five-step plan for B2B social media marketing success: listen and learn from experts in your industry. Here he explains the second step: research and prepare. Research Fundamentals.
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Leads] Godzilla vs. King Kong aka Hubspot vs. Salesforce.com
    If you want more and better sales leads in your company, fill out the form below to contact Find New Customers. At their recent Inbound Marketing conference, Hubspot announced the release of their first Customer Relationship Management (CRM) platform. This is going to be an epic battle between 2 powerful firms.  It is World War 3.
  • KOMARKETING ASSOCIATES  |  MONDAY, APRIL 7, 2014
    [Leads] How B2B Companies Can Use Sitelinks For More Effective Advertisements
    This can lead to a higher click-through rate and ROI, as the exposure to related or supplementary products and services can lead to a higher average order amount. There are a number of ways B2B companies can make their advertisements more effective. Sitelink Requirements. However, up to 20 can be included. Benefits of Sitelinks.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 6, 2014
    [Leads] Content Marketing Tactical Plan
    These can all be leveraged to promote your assets, drive lead generation, and nurture leads throughout your sales funnel. Author: Dayna Rothman There are a lot of moving parts involved in creating the perfect content marketing plan. You have to consider staffing, persona development, content themes, and so much more. Content Promotion.
  • WEBBIQUITY  |  THURSDAY, JANUARY 28, 2016
    [Leads] How to Make B2B Content Curation a Win-Win [Podcast]
    The B2B Marketing Zone now has more than 190 contributors, and is among the leading sources of traffic to many of its featured blogs (it’s the #5 source for this blog, as an example, over the past 30 days, trailing only direct visits and traffic from Google, Facebook and Twitter). And what exactly is web presence optimization ?
  • HINGE MARKETING  |  WEDNESDAY, OCTOBER 28, 2015
    [Leads] Get Found: How to Incorporate SEO into Your Editorial Calendar
    The more people you can attract to your website , the more leads you’re likely to generate. Do some keyword searches produce higher lead conversion rates than others? Get a copy of our Online Marketing for Professional Services book to learn techniques that will generate more leads and increase awareness of your firm.
  • HUBSPOT  |  TUESDAY, MARCH 20, 2012
    [Leads] 13 Brands Using LinkedIn Company Page Features the Right Way
    We recently reported that, in a study of the over 5,000 inbound marketers where we pitted LinkedIn against Facebook and Twitter, LinkedIn proved to be the most effective social media channel for lead generation -- 277% more effective, in fact. You want to leverage LinkedIn's lead gen potential for your business as much as possible, right?
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JANUARY 13, 2015
    [Leads] 5 B2B Marketing Thought Leaders Share 2015 Trends and Predictions
    In 2014, this has meant focusing on sales pipeline contribution vs lead volume, as well as taking ownership of many sales enablement functions previously owned only by sales or sales operations. What marketing trends are you implementing in the New Year? Jay Gaines. The second trend is a significant increase in business optimism. Koka Sexton.
  • VIDYARD  |  WEDNESDAY, AUGUST 3, 2016
    [Leads] No One Wants Buzzwords: Wise Words from Tara Robertson
    Here’s what that email looked like: How does Uberflip use webinars for lead generation? Obviously we get the majority of our leads from the live webinar, because there’s a clear call to a action and urgency there to sign up for a webinar that’s coming up. We gate them as well so we’re getting leads from every single recording.
  • SNAPAPP  |  TUESDAY, JUNE 7, 2016
    [Leads] Wrapping up SiriusDecisions’ Summit 2016
    Should I pass more leads to sales, or is there a way to make fewer leads better qualified? According to Mike Lovett, demand programs specialist at Hyland, his company needed, among other things, to expand understanding of its leads for downstream marketing efforts. Another year, and another SiriusDecisions behind us!
  • HUBSPOT  |  TUESDAY, JANUARY 22, 2013
    [Leads] 10 Places You Can't Afford to Publish Mediocre Marketing Copy
    Here's an entire blog post that talks about the ingredients to that secret email subject line sauce , but here's a quick distillation for you, too: Be Personal: Use lead data to send emails that speak to that particular recipient's needs. Hey, those blog posts aren't going to write themselves! And you would be right. Kind of. Your blog title.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 22, 2016
    [Leads] 4 Ways to Make Your Video Content More Measurable
    By integrating video and marketing automation, you can score leads, trigger an automated email that’s part of a nurture stream, and even alert sales when a hot lead has watched a certain amount of video. You can also build a list of leads who watched specific videos to send personalized follow-ups based on their interests.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 11, 2012
    [Leads] 7 Ways to Use Email Marketing to Make More Money After the Initial Sale
    So, what do you do to nurture those customers (or shall we call them leads?) so they can generate even more revenue for your business? They can either move on from your brand because they’ve got what they wanted from you, or they can consider ways to stay engaged with your brand that could lead to future purchases. Congratulations!
  • MARKETING ACTION  |  WEDNESDAY, APRIL 16, 2014
    [Leads] An Act-On Conversation: Charles Besondy and Leo Merle on How Marketing Can Contribute to Revenue
    The conversation can’t stop at “Just give me leads and I’ll be happy.” It’s much more complex than that.This can be a very difficult conversation for a company manager or a CEO to have, because many CEOs don’t have marketing experience. In well-aligned companies, marketing generated leads have a. Patience.
  • SYNECORE  |  WEDNESDAY, MAY 13, 2015
    [Leads] 5 Ways to Measure the Success of Your Blog Posts
    The point of blogging is to create content that is as effective as possible at driving leads and conversions. Placing a call-to-action (CTA) in your blog post is essential because it’s a way to both promote your content and measure how effective it is when it comes to lead generation. Subscribers. Inbound Links. CTA Clicks.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 30, 2015
    [Leads] Marketo Data Tells Us: Which Industry Has the Best Email Performance?
    Nurture emails are primarily used to lead prospects through the sales funnel and warm up leads for a sales handoff. Author: Johnny Cheng Just like the saying goes to keep your friends close and your enemies closer, it’s important to keep tabs on what your peers are doing as a good benchmark of your own results. What We Learned.
  • CRIMSON MARKETING  |  FRIDAY, DECEMBER 12, 2014
    [Leads] Is Email Marketing Making a Comeback?
    Email marketing technology can lead to quick conversions. These “impulse buys” spurred on by email marketing can lead to significant gains for businesses. Email marketing was once the staple of online marketing solutions, and it’s easy to see why. Email marketing was somewhat forgotten, but is it dead ? First thing’s first.
  • SAZBEAN  |  TUESDAY, NOVEMBER 5, 2013
    [Leads] The Power of Being Recommended
    According to Nielsen and Roper Reports, 92% of all consumers report that a word-of-mouth recommendation is the “leading reason they buy a product or service.” Since they’re trying to get us to spend money, their intensions are suspect. Which is why recommendations can be so powerful when it comes to building a business. The answer?
  • CLIENT BRIDGE  |  WEDNESDAY, JANUARY 2, 2013
    [Leads] INFOGRAPHIC: Search Engine Marketing and Content Marketing Go Hand in Hand
    According to SearchMojo, for your business to be found online, generate leads and drive sales, it’s essential to create quality content that is not only well-optimized for search engines, but also helps your prospective customers make informed buying decisions. View Original Article
  • CLIENT BRIDGE  |  TUESDAY, AUGUST 28, 2012
    [Leads] Statistics That Indicate the Future of Marketing
    Social Media and Social Lead Nurturing Stats. Failure to respond via social channels can lead to up to a 15% increase in churn rate. Marketing is undergoing a powerful transformation, largely driven by the popularity of social media and smartphones. 75% of B2B companies do not measure or quantify social media engagement.
  • SAZBEAN  |  FRIDAY, DECEMBER 30, 2011
    [Leads] The 5-Step Test to Determine Optimal Email Frequency
    Maybe you’re interested in ramping up your email marketing in 2012 but don’t want to see all your hard lead generation work go to waste by increasing your sending frequency. Many people have been nervous about performing this test for fear of ruining their lead generation efforts, but it really is quite simple.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 25, 2014
    [Leads] 4 Content Marketing Metrics Trends and Best Practices
    The value of contemporary metrics – Content marketing effectiveness is currently measured (66%) based on the volume of leads generated from gated content assets (effectiveness is tied to quantitative metrics like specific CTAs and conversion rates). So what are marketers doing? did Bob Smith actually read the white paper?
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 19, 2013
    [Leads] The Real Reasons Programmatic Ad Buys Fail in B2B Marketing
    You can count the number of leads on one hand. Although this approach may not capture leads cost effectively, with a significant weight against a small audience, you can see a measurable increase in demand. Programmatic buying, driven by real-time bidding (RTB), is the fastest growing segment of digital marketing today. Retargeting.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JANUARY 21, 2015
    [Leads] Right Time, Real Time Selling
    Use the web and technology to automate the “black art” of the top of the funnel — lead development. GXS, a former GE division, did this and grew website lead generation by 70%. In three months, they generated over 1,000 new leads, worth several million dollars in revenue  based on close rate probability.
  • DIGITAL B2B MARKETING  |  THURSDAY, NOVEMBER 17, 2011
    [Leads] Just Say No to Marketing Advice
    Here are examples of marketing advice I have recently come across (or even written): According to SiriusDecisions, by 2015 71% of all marketing leads will be from inbound marketing. All Marketing Advice Should Include a Disclaimer Your strategy is your direction; it should never be prescriptive. All of this advice is prescriptive.
  • DIGITAL B2B MARKETING  |  THURSDAY, NOVEMBER 17, 2011
    [Leads] Just Say No to Marketing Advice
    Here are examples of marketing advice I have recently come across (or even written): According to SiriusDecisions, by 2015 71% of all marketing leads will be from inbound marketing. All Marketing Advice Should Include a Disclaimer Your strategy is your direction; it should never be prescriptive. All of this advice is prescriptive.
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 16, 2014
    [Leads] Using Twitter Influencers to Drive Traffic to your Ecommerce Store
    If only you had 100,000 followers to Tweet to, then you could really start driving leads and customers to your ecommerce store. If you have a small following on Twitter, it’s tough to get your Tweets heard. And even harder to get your Tweeted links clicked on.
  • SAZBEAN  |  WEDNESDAY, APRIL 27, 2011
    [Leads] 5 Strategies for Managing the Twitter Firehose
    Just following a small number of people, even 5 or 10 can lead to a lot of tweets (depending on their frequency). Twitter can be very difficult to use, especially for new users. A lot of the difficulty comes in trying to manage the fire hose worth of incoming information. Try them all out and find that one that works best for your needs.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 20, 2014
    [Leads] 4 Attributes of Your Next Content Marketing Superstar
    increasing traffic, brand awareness and lead generation. ?educating Editor's Note: Today's post comes courtesy of Michael Gerard , CMO of Curata. He is responsible for Curata's marketing strategy and all related activities. IDC, Kenan Systems, Prospero (mZinga) and Millipore). improving SEO and customer service. ?building
  • VIDYARD  |  THURSDAY, JUNE 9, 2016
    [Leads] Forrester Weighs in on the Top Video Platforms for Marketing and Sales
    Nick Barber, the Forrester Research Analyst responsible for this in-depth report will be presenting a live webinar to expand on this report and share his latest research on B2B video consumption, the growth of online video platforms, the leading edge of video technology, and best practices you need to follow if you’re using video for business.
  • SAVVY B2B MARKETING  |  FRIDAY, JUNE 22, 2012
    [Leads] Savvy Week in Review: June 22
    Lead Generation: When To Use Registration Forms by @BrennerMichael. Whoosh! There goes the first official week of summer. And if you are like us, you are experiencing some HOT weather! Whether you are spending time by the pool or staying cool inside, we hope you are getting a bit of time to enjoy this time of year. Happy Friday, everyone!
  • HINGE MARKETING  |  FRIDAY, SEPTEMBER 25, 2015
    [Leads] Why Your Professional Services Firm Needs an Editorial Calendar in 2016
    Get a copy of our Online Marketing for Professional Services book to learn techniques that will generate more leads and increase awareness of your firm. It is the leading marketing program for delivering greater visibility, growth, and profits. It happens to the best of us. You need an editorial calendar. Go step by step. Repurpose.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 30, 2012
    [Leads] Bark, Meow, Tweet: What Our Pets Can Teach Us About Digital Marketing
    So follow Kitty’s lead and get those seasonal deals out early.  If you play your cards right, you can keep your customers engaged no matter what the calendar says. Everyone always says pets are smarter than people. Don’t they? What does this have to do with marketing? Well, nothing. The point is Liam is pretty easy to please. later.
  • SCRIBBLELIVE  |  WEDNESDAY, JUNE 15, 2016
    [Leads] How To Build Landing Pages That Convert
    Landing pages are important for two reasons – they  motivate people to click further into the sales funnel and they capture user data so you can connect with prospects and create qualified leads. Every campaign should have its own custom landing page that functions as a hub for your lead generation efforts. Less is more.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 12, 2012
    [Leads] Marketing vs. Sales: It’s A Matter Of Trust
    have worked in Sales the majority of my professional career and more times than not, found myself thinking: “This message is not resonating with my prospect”, “This is a terrible lead,” or “This prospect was never going to BUY! They are creating and executing campaigns in order to fill the sales pipeline with leads. But, that WAS it.
  • HUBSPOT  |  TUESDAY, AUGUST 2, 2016
    [Leads] 7 User Experience Tests to Do When Redesigning Your Website
    Ask follow-up questions but stay neutral - You don't want to lead the participant to confirm your beliefs. Answer questions with questions and let the participant lead - Naturally we want to ask questions when we're performing tasks, but giving participants answers doesn't help us understand what they're thinking or struggling with.
  • BLUE FOCUS MARKETING  |  SUNDAY, DECEMBER 5, 2010
    [Leads] Top 11 Ad Agency Predictions for 2011
    Social media gains greater speed: Agencies will make better use of social media marketing tools to generate new business leads. Agencies will be more willing to take the lead in helping clients prove the value of social media and to measure initiatives. Who better to take the lead in leveraging social media? Tom Peters.
  • SAZBEAN  |  SATURDAY, SEPTEMBER 28, 2013
    [Leads] Top Internet Marketing Strategy Links for the Week of September 23rd, 2013
    Best Of News & Notes
  • SAZBEAN  |  SATURDAY, JANUARY 7, 2012
    [Leads] Top Internet strategy, marketing and technology links for the week of January 7, 2012
    17 Silly Missed Lead Generation Opportunities (HubSpot). New Year’s CRM Resolution: Going on a Leads Diet (CIO.com). Here are the top Internet strategy, marketing and technology links for the week of January 7, 2012…  . Social Media’s Explosive Growth is Only Beginning  (ReadWriteWeb). Search Engine Guide).
  • SAZBEAN  |  SATURDAY, DECEMBER 10, 2011
    [Leads] Top Internet strategy, marketing and technology links for the week of December 10, 2011
    Essential Steps to Sales Lead Follow-Up (HubSpot). Pointers for using social media for lead generation (eMagine). Here are the top Internet strategy, marketing and technology links for the week of December 10, 2011… Sales and Marketing Go Together, But They Are Not The Same Thing (Small Biz Trends). Mashable!). News & Notes
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 26, 2011
    [Leads] Finding the balance between personal and professional on Twitter
    Like this example from McDonald’s Twitter account , the initials of the tweeter show up at the end of each tweet and following a link in the Twitter bio leads you back to profiles of the individuals providing the tweets. This is a great question and one that I have to address on two levels, philosophical and practical.
  • CRIMSON MARKETING  |  TUESDAY, JULY 15, 2014
    [Leads] Dominique Levin, AgilOne CMO: Predictive Marketing Analytics Will Change How You Approach Online Marketing [Podcast]
    She gives us the rhyme and reason for using predictive analytics in online marketing and explains how this will lead to a new way of interacting with buyers across all marketing channels. An amazing 60% of retail e-commerce marketers are still using so-called “one size fits all” campaigns across their marketing channels.
  • NUSPARK  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Leads] Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently
    I’m taking a break from the usual material on lead generation strategy and tactics to do a post on managing my social media time. First, my toolset: RSS Reader from Google. This is my preferred “first thing in the morning” check, so I can catch up on the latest feeds, news, and insights.  Accounts on LinkedIn, Facebook, Twitter, and Google+.
  • HINGE MARKETING  |  FRIDAY, MAY 27, 2016
    [Leads] Expanding Your Professional Visibility is Critical for Both You and Your Firm
    Related Stories 3 Keys to High-Growth for AEC Firms Is Your Referral Program Getting You the Leads You Need? Knowledgeable professionals are the foundation of every firm. But providing top-notch expertise is just not enough to differentiate your firm in today’s marketplace. Are you ready to start climbing? Any Industry The Visible Expert
  • HINGE MARKETING  |  MONDAY, APRIL 11, 2016
    [Leads] How Much to Spend on Your New B2B Website?
    It’s a common pitfall that leads to tragically flawed web strategies. For the new Hinge website, that meant reaching out to the Hinge experts in project management, online strategy, SEO, social media and other lead-nurturing strategies. We at Hinge are faced with the same monetary quandaries that trouble our clients. Not so fast.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, FEBRUARY 6, 2013
    [Leads] 10 Ways To Optimize Your Sales Engine In 30 Days
    You never know where these conversations could lead. Lead, Manage, and Get Out of the Way. Sales Prospecting Perspectives is pleased to bring you a guest post from Craig Wortmann , CEO and Founder of Sales Engine , a company that helps firms build and tune their sales engine(s). You can find him on Google + , LinkedIn , & Twitter
  • ACT-ON  |  THURSDAY, JUNE 16, 2016
    [Leads] 7 Tips to Supercharge Your Content on LinkedIn Pulse
    B2B marketers are charged with creating massive amounts of content, primarily to fuel inbound marketing, social media, lead nurturing, and pipeline acceleration. LinkedIn has evolved into a powerful lead generation tool for many businesses. Master LinkedIn Pulse: 7 Tips for Success. So what’s missing? Write a stronger headline.
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 17, 2014
    [Leads] 21 Questions To Help You Define Your Content Marketing Strategy
    believe so strongly in these trends, that I even bet my career on content marketing by joining NewsCred , the leading provider of content marketing technology (editorial calendar, workflow) and content (original “newsroom” content and licensed content from over 5,000 trusted publishers). And that’s OK. Content is not a cost.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 30, 2015
    [Leads] What’s Holding CMOs Back When It Comes To Push Mobile Marketing
    Solution : Some marketers fear that if they implement push notifications, users will feel overwhelmed, leading them to delete the app or turn push notifications off. Their ability to provide information to aid in personalization makes push notifications one of the most important tools in the marketing toolbox. All sounds great, right?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, OCTOBER 9, 2013
    [Leads] Leveraging LinkedIn Connections
    One Thing Leads to Another. "I connected with someone who was interested in using me for a project he was working on. He needed help with a sales team he was now leading. Connections matter. Big time. 4x more likely if the connection calls to make an introduction. 11x more likely if they have an actual connection. Connecting to CEOs.
  • WEBBIQUITY  |  MONDAY, JANUARY 30, 2012
    [Leads] 12 (of the) Best WordPress Guides and Plugin Reviews of 2011
    WordPress is not only the most popular blogging platform , but is increasingly becoming a leading website content management system (CMS) as well. How did WordPress emerge as the leading blog platform? Cost and ease of use are certainly factors, but one of the important reasons is its extensibility through plugins.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 18, 2010
    [Leads] B2B Marketing Predictions For 2011
    While some have predicted the consolidation of Twitter and Facebook or the demise of Foursquare, I am sticking to the practical topics most B2B Marketers I know are talking about: Marketing automation and automated lead nurturing will become a foundational B2B marketing activity as we are expected to accelerate deals through our funnels.
  • HUBSPOT  |  WEDNESDAY, JULY 10, 2013
    [Leads] Psychology for Marketers: 9 Revealing Principles of Human Behavior
    Bonus : if you understand these principles and weave them into your marketing, you’ll also convert more visitors into leads, and leads into customers. By delighting your audience with these small gifts, you’ll be one step closer to establishing a true, solid relationship with your visitors, leads, and customers. 2) Commitments.
  • HUBSPOT  |  FRIDAY, FEBRUARY 26, 2016
    [Leads] Overcoming Content Overload: 4 Tactical Ways to Create Content That Stands Out
    Newer content performs better in the search engines, leading to higher rates of organic traffic, leads, conversions, and so on. Generally speaking, most businesses want: More leads. We’re kind of having a problem in content marketing right now. You see, everyone is creating content. But this is just a statistical percentage.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 4, 2012
    [Leads] My five biggest blogging mistakes
    ” Basically, all paths lead to Chris Brogan, right?  So I tried to be Chris, who was posting like 3-4 times a day.  I nearly killed myself. I am creeping up on 1,000 blog posts —  I’ve probably blogged “a bible!” ” What a waste of time. There are no shortcuts. trying to be somebody else. Arrrgh.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 17, 2012
    [Leads] Jeff Ogden, President of Find New Customers returns to the University of Notre Dame
    Jeff Ogden, the President of Find New Customers and winner of numerous marketing awards, such as the SLMA Top 50 Most Influential in Sales Lead Management is returning to his alma mater to celebrate the 30th anniversary of his graduation. He also writes for blogs belonging to companies such as Silverpop, Marketo and Eloqua.
  • ACT-ON  |  MONDAY, OCTOBER 26, 2015
    [Leads] How to Select the Right Marketing Agency for Your Business
    It’s important to understand whether your marketing agency leads by example. Marketing moves too quickly to put your stock into an agency that doesn’t stay on the cutting edge – so you can stay on the leading edge. 3. Finally. The economy is improving. Businesses are beginning to invest in marketing again. Got a marketing predicament?
  • HUBSPOT  |  THURSDAY, JUNE 25, 2015
    [Leads] Choosing the Best Big Social Networks for Publishers
    Keep in mind that gaining highly qualified leads directly off Facebook is a little tougher, and the platform could be better to think of as a great way to fill the top of your funnel. It’s also a great way to take a Twitter lead you may have made and start creating a deeper relationship. Should you use Twitter or LinkedIn? All of them?
  • HALEY MARKETING  |  THURSDAY, AUGUST 13, 2015
    [Leads] E-Mail Will Drive Traffic to Your Website
    survey of 300 marketing, sales and business professionals said that e-mail marketing was the most effective strategy for lead generation. Putting some time into your newsletter’s content and design will lead to great results (and more returning visitors to your website). Because you can stand out from pack! Granted, it will take work.
  • WRITING ON THE WEB  |  MONDAY, OCTOBER 3, 2011
    [Leads] 5 Content Marketing Questions: #3 What’s Possible?
    As you write out several sentences to answer these questions, you’ll lead your readers through a path that leads to action. More leads, more opportunities, more clients, more money. #3 Whats Possible?" alt=" 5 Content Marketing Questions: #3 Whats Possible?" />. #3 Whats Possible?" What is the problem (pain, predicament)?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 13, 2014
    [Leads] The State of Content Production: Benchmarks and Action Items
    These asset types are used in primarily demand generation, lead nurturing and brand awareness campaigns. Content to support objectives like lead nurturing and demand generation can sometimes call for a different approach than for brand awareness. Blogging is a core Modern Marketing activity. Cultivate a role in their research.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 20, 2013
    [Leads] Make Your Content Marketing POP with Powerful Images
    by Judy Gombita (@jgombita) Related Stories Turning Your PR Team into Publishers with Social Media Simple Tweaks to Improve Social Media Lead Conversion Social Video in 2014. In my post You Should be in Pictures, I discussed the growing importance of visual imagery in content marketing.
  • HUBSPOT  |  THURSDAY, JULY 25, 2013
    [Leads] SlideShare Introduces Support for Infographics, a Big Win for Marketers
    Basically, if you can create engaging, original content on SlideShare, you have a huge opportunity for increased reach, traffic, and leads. This morning, SlideShare announced an exciting new feature: users can now include fully optimized infographics on their SlideShare accounts. We''re thrilled about this new feature. Why You Should Care.
  • HUBSPOT  |  MONDAY, JANUARY 2, 2012
    [Leads] The Lamest Excuse for Missing the Inbound Train [Cartoon]
    Last call for the non-stop train to lead gen eration ! Connect with HubSpot
  • SOCIAL MEDIA B2B  |  TUESDAY, JANUARY 22, 2013
    [Leads] 6 Ways B2B Companies Can Replace LinkedIn Answers
    If you were using Answers, here are 6 ways you can use LinkedIn to connect with prospects and customers and generate leads: 1. LinkedIn has announced that they will be shutting down LinkedIn Answers on January 31. This under-utilized area lets anyone with a LinkedIn profile ask questions of the entire social network. Photo credit: Flickr.
  • ACT-ON  |  THURSDAY, AUGUST 11, 2016
    [Leads] 8 Genius Ways to Repurpose Content
    B2B marketers that use blogs receive 67 percent more leads than those that don’t blog. If the white paper is gated (prospects must provide their email to access), you can use it for lead generation. But even with this increased spending, only 30 percent say their efforts are effective. Everybody responds differently to content formats.
  • HUBSPOT  |  THURSDAY, FEBRUARY 7, 2013
    [Leads] 11 Steps to Make Sure Your Next Webinar Is a Total Flop
    Webinars are fantastic for generating high quality leads , and they can also help you build stronger relationships with your current customers. Unless, of course, you want to scare away leads and customer. Remember, a webinar is a serious time commitment (which is why it's a great indicator of high quality leads). Great idea!
  • CHRIS KOCH  |  MONDAY, JUNE 9, 2014
    [Leads] The Worst Source of Work Conflict
    First, I worked in small companies for my entire career leading up to 2012, when I joined SAP, which is a huge company, and like any huge company, has its share of bureaucracy that was absent from my previous workplaces. There are five ways that technology (current technology, anyway) leads to work conflict. Culturally clueless.
  • PAUL GILLIN  |  WEDNESDAY, APRIL 10, 2013
    [Leads] Book Review: Tales From a Veteran Blogger
    Those glimpses into your experiences, hobbies and interests create touch points that lead to meaningful relationships. I’ve been a reader of Ed Brill’s blog for several years, not because of any particular  interest in the IBM/Lotus products that he long championed, but because he’s just so good at blogging. Telling Stories.
  • SYNECORE  |  WEDNESDAY, MARCH 6, 2013
    [Leads] Why Every Business Should Be On Pinterest
    disagree with this notion, as my thoughts about consumer behavior outlined above (affinity leading to intent, and proximity to action) attest. Is Pinterest the most sales actionable social network out there? This very question came to me as I came across a recent interview with Pinterest CEO Ben Silbermann in MIT Technology Review.
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 8, 2010
    [Leads] B2B social media case studies - 3 you can learn from and why they work
    Show them the value of blog content online (it’s searchable and archivable) and how it leads to leads and business and they will buy in. With lofty goals of doubling leads and Web traffic numbers, Kinaxis had its work cut out for itself. increase in leads. All in all, it’s a great way for most to learn.
  • HINGE MARKETING  |  WEDNESDAY, OCTOBER 14, 2015
    [Leads] Employee Advocacy in Social Media: Why Your Professional Services Firm Should Care
    Once recognized as a top contributor, visibility will increase, leading to a greater probability that other LinkedIn users will engage with your discussions and read your content. Increased number of leads from social channels. Professional services firms are buying in to the social media craze. Let’s cut to the chase.
  • SOCIAL MEDIA B2B  |  MONDAY, DECEMBER 23, 2013
    [Leads] Top 10 B2B Social Media Posts of 2013
    Generate More Leads with B2B Social Media [Infographic] (2012). Our friends at Inside View created this awesome infographic that gathers together many statistics, ideas and examples about using social media to help drive leads and sales for B2B companies. Half of these top posts were published in 2013, including the top three.
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 1, 2014
    [Leads] 10 Things B2B Marketers Should be Doing on LinkedIn
    And it can be a lead generator as well: CMO.com reports that LinkedIn is now responsible for a staggering 64 percent of all visits from social media channels to corporate websites. Lead with benefits and make them interesting or valuable. It’s no secret that LinkedIn is the world’s largest professional network on the Internet.
  • SAZBEAN  |  FRIDAY, JUNE 10, 2011
    [Leads] Digging in the Cache – A Series of Tubes
    And if you’re trying to regulate something you clearly don’t understand, it’s probably going to lead to some ridicule. Just take a listen: This lead to ridicule from supporters of net neutrality who could point to Stevens as being old and out of touch. How do you explain the Internet to someone who has never used it?
  • AGILE B2B COPYWRITER  |  SUNDAY, MARCH 13, 2011
    [Leads] K’s Top Five for the Week – March 13
    Tweeting Isn’t Enough for B2B White Paper Lead Generation by @Jonathan_Kantor. White papers are staples for B2B lead generation. Tweet This week my top five picks focus on content marketing. First there’s content creation. But content creation is only part of the battle. The last two picks focus on these two areas. Enjoy! Tweet This!
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, OCTOBER 20, 2010
    [Leads] The Best Technologies For a Successful Inside Sales Team
    Sales professionals rely on many things to be successful, primarily the internal motivation to move a lead through the sales cycle using every available resource in order to provide value and close the [.]. Social CRM Sales insideview Microsoft Dynamics Dreamforce CRM Salesforce salesview oracle crm 2.0 Web 2.0 social selling
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, MARCH 19, 2012
    [Leads] Sales Leadership and Management in a Recovering Economy
    More importantly what are you doing to lead and manage your organization and prepare of better times? Cost per lead, by source. Looking Ahead: Leading Indicators. In addition, smart sales leaders increasingly rely on what we call “leading indicators.” Dollar value of pipeline ratio to future monthly quotas.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Leads] What Is Account-Based Marketing (ABM) and Is It Right for You?
    Typically that means leveraging a range of owned, earned, and paid marketing channels to amplify a product message and build as much awareness as possible across a wide swath of a target market in order to maximize the number of leads brought into the funnel and deliver the most sales possible out of the funnel. Benefit 1: Clear ROI.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 8, 2016
    [Leads] The silver lining in the bad news about content marketing
    You can generate qualified leads, establish thought leadership and build brand awareness for up to 1,000 attendees. You can generate qualified leads, establish thought leadership and build brand awareness for up to 1,000 attendees. BuzzSumo reported that even the best content creators are seeing dramatic declines in social referrals.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 25, 2012
    [Leads] Answers To Your Most Asked Content Marketing Questions
    There is a clear trade-off between gated and ungated content: gated content wins a new lead for your database; ungated content is more accessible and is more helpful in building an audience. There are no hard rules, and you have to find your own balance to meet your own audience and lead goals. Leads generated. Any tips?
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JULY 2, 2013
    [Leads] How to Train Your Inside Sales Team to Stay Organized
    Your thoughts are scrambled between big projects – meeting with the sales team to follow up on passed leads or working on a new script – and small projects – leaving 15-second voicemails and filing papers. It’s Monday morning. You sit in your chair and elbow over a stack of papers in order to reach your keyboard. and 3 to 5 p.m.
  • LEAD LIAISON  |  TUESDAY, JULY 12, 2016
    [Leads] Buzzwords in Marketing Automation: Clickthrough Rate (CTR)
    Lead Liaison has a Google Mail plugin called Send & Track , which allows senders to track 1:1 emails by reporting if and when the recipient opened a link within the message. The post Buzzwords in Marketing Automation: Clickthrough Rate (CTR) appeared first on Lead Liaison. Clickthrough Rate (CTR): its meaning and how to apply it.
  • SALESFUSION  |  WEDNESDAY, MARCH 12, 2014
    [Leads] Content Marketing Strategy
    The post Content Marketing Strategy appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"].
  • 3D2B  |  WEDNESDAY, JANUARY 14, 2015
    [Leads] 3D2B – Outsourcing B2B Telemarketing? - How to Calculate the ROI
    You''re ready to nurture and qualify leads more effectively and maximize the use of your sales team''s time. Since they are experts at lead qualification, sales people increase their conversion rate to 10%. You''ve decided it''s time to use the power of the human touch and connect one-on-one with your prospects and customers.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 28, 2012
    [Leads] Congratulations on new Marketing Automation Software! Are You Ready to Take Care of It?
    If not, check out the SCORE demand generation program from sales lead generation firm Find New Customers. According to Sirius Decisions, only 15% of businesses believe they are getting full value out of marketing automation. Buying software is no panacea. Bernard dog. Marketo has terrific software – powerful and easy to use.
  • DIGITAL B2B MARKETING  |  THURSDAY, SEPTEMBER 6, 2012
    [Leads] Your Content Marketing Must Become Convenient
    Every piece of content and interaction should lead to another one. Look around you. There is a coffee shop on nearly every corner. Supermarkets offer one-stop shopping for all your needs. Your favorite TV shows are recorded or are available on demand, conveniently available anytime you want. If you are not, who else in your market will be?
  • VIDYARD  |  TUESDAY, FEBRUARY 16, 2016
    [Leads] Vidyard and Media One Creative Bring Video Personalization and Analytics to Businesses
    The new partnership will see the leading video marketing platform and one of Canada’s fastest growing digital agencies help businesses quickly deploy video marketing programs while ensuring they can track individual viewer engagement and the ROI of their video content. About Vidyard. About Media One Creative. Media Contact: Brad Hem.
  • HUBSPOT  |  TUESDAY, APRIL 26, 2016
    [Leads] How to Do Market Research: A Step-by-Step Guide to Understanding Your Buyer's Journey
    In fact, the time you'll spend recruiting exclusively for your study will often lead to better participants. You never want to "lead the witness" by asking yes/no questions, as that puts you at risk of unintentionally swaying their thoughts by leading with your own hypothesis. Step 4: Lead the Conversations. Introduction.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 16, 2011
    [Leads] Adding Marketing Automation to your Digital Mix
    Lead Scoring. Although still growing in adoption, lead scoring has become invaluable in qualifying leads from digital marketing mixes and delivering those leads to sales. formalized lead scoring process gives each lead a score which will decide its next path – lead nurturing or on to sales for engagement.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 26, 2012
    [Leads] Hello Europe! HubSpot's Heading to Dublin, Ireland
    Our software has helped nearly 8,000 businesses around the world break away from traditional marketing and attract high-quality leads using inbound marketing strategies. Lead and customer profiles automatically adapt based on changing preferences and interactions with your company. Today is an exciting day. Click image to enlarge.).
  • SYNECORE  |  THURSDAY, SEPTEMBER 19, 2013
    [Leads] Above the Fold: Fact or Fiction?
    Welcome back to another installment of " 90 Seconds of Design with The Beard ,” featuring me, Spencer P, Lead Graphic Designer at SyneCore. Such as, "I don''t want scrolling," "everthing must be above the fold," and "can you make sure all my important information is at the top.". Never fear, #TheBeard is here! Tweet #TheBeard.
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