Page 102 of 223 Previous | Next 
  • BIZNOLOGY  |  THURSDAY, AUGUST 29, 2013
    [Leads] 7 Ways to Make Your Content Marketing More Useful
    While brand awareness, improved SEO, and fresh leads certainly aren’t the wrong answers to that question, your primary goal should be to useful to your potential customers. Webinar production may be far outside the comfort zone of some content marketers, but it’s an insufficiently-utilized powerhouse for generating fresh leads.
  • MARKETING ACTION  |  TUESDAY, NOVEMBER 5, 2013
    [Leads] How to Convert New Customers – i?marketing (Part 5)
    Conversion is the goal of the fourth stage of the customer lifecycle – either the conversion of a lead to an opportunity, or an opportunity to a sale. It all boils down to having detailed intelligence on a lead and being able to apply that knowledge to save time and be more effective. Editor’s Note: Our recent regional i ? Visibility.
  • SAVVY B2B MARKETING  |  FRIDAY, OCTOBER 12, 2012
    [Leads] Week in Review: October 12th
    Check out this breezy SlideShare presentation for the three broken metaphors that lead to lazy marketing We were wondering where September went, and now we're already halfway through October. At this rate, we'll be sending New Year's greetings tomorrow! We hope you enjoy our favorite picks and have a wonderful, fall-ish weekend!
  • INBOUND SALES NETWORK  |  THURSDAY, OCTOBER 18, 2012
    [Leads] Is Your B2B Demand Generation Program Up The $!@& Creek Without a Paddle?
    The same is true if you are waiting for your customers to call you, or expecting your marketing teams to deliver you leads that are already this far through the buying process. This is why most marketing and lead generation efforts fail. The Executives' Guide to Building a Lead Generation Engine. Take a Lesson from Tom Sant.
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 27, 2012
    [Leads] Inbound Marketing: Do You Have A Content Destination?
    And that will lead to more customers, more revenue and better business results from marketing efforts. B2B Marketers have always been doing content marketing. And the reason is simple: the decision making process in B2B is a bit more complicated than buying a pack of gum. zzzzzzzzzz (snore). Oh, and don’t be boring! Photo Source.
  • FATHOM  |  TUESDAY, OCTOBER 28, 2014
    [Leads] Content Mapping for EDUs: 3 Steps for Mapping Content to the Student Journey
    Taking a step back and formulating a content strategy can help alleviate these common content challenges and improve the student journey from searcher to lead to enrollment. Content mapping will help you widen your lead funnel and lower the barriers to conversion on your site for prospective students. Step 1: Identify Personas. Video?
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JANUARY 22, 2013
    [Leads] Effective Voicemails- Why Being Human Will Get You Farther In Sales
    It can be tempting to just rely on emails for leads, or set up an automated system to leave messages for you, but the ability to leave an effective voicemail is still a valuable skill to learn. Here are some pointers I’ve learned from my time on the phones. Surprisingly, you can use this fact to your advantage. Keep your tone conversational.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 6, 2013
    [Leads] 7 Excellent Examples of Email Personalization in Action
    mean, they're not going overboard with a bajillion fields or pieces of lead intelligence. Think about what makes your product or service sticky -- or heck, what tickles people's fancies on your website -- and set up workflows that remind leads and customers it exists, how to use it, and why they should. So why isn't anyone doing it?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 4, 2012
    [Leads] My five biggest blogging mistakes
    ” Basically, all paths lead to Chris Brogan, right?  So I tried to be Chris, who was posting like 3-4 times a day.  I nearly killed myself. I am creeping up on 1,000 blog posts —  I’ve probably blogged “a bible!” ” What a waste of time. There are no shortcuts. trying to be somebody else. Arrrgh.
  • EMAGINE B2B BLOG  |  WEDNESDAY, JUNE 24, 2015
    [Leads] 5 Things To Consider When Writing Content For Your Website
    Using clear calls-to-action to create navigation paths around your site can turn a visitor into a lead. Your website’s purpose is to educate the user on what you can offer them, and convert them into customers, right? In order to do that effectively, your website’s content needs to be designed in a way that it works as an extra sales person.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 22, 2014
    [Leads] 3 Tips to Support Relevance in Your Marketing Communications
    “You can turn deliverability into competitive advantage,” says Daniel Deneweth, who leads a team of email deliverability strategic consultants at Oracle Marketing Cloud. by Marguerite McNeal | Tweet this Digital technology allows marketers to have a better, deeper understanding of their customers than ever before.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JULY 24, 2008
    [Leads] Rensselaer Polytechnic Institute Tetherless World Constellation Launch Event - June 11, 2008
    Ranked among Technorati’s Top 10 blogs in the world, ReadWriteWeb is the lead blog in a growing network of blogs devoted to Web technology, and is an ideal partner to link the community of the Web to Rensselaer. The questions for discussion will be shaped and selected by the collective wisdom of Web users from around the world. Title.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 1, 2011
    [Leads] The Quor-gasm shakes the social web
    The service is filled with set-up questions where companies answer their own submissions, like “why is ABC the leading company for email marketing management?&# In turn, the editing by Quora has become more severe and the annoying notifications have multiplied like social media self-help gurus. Can Quora recover?  I don’t see how.
  • VIDYARD  |  TUESDAY, MARCH 25, 2014
    [Leads] A Tale of Two Marketers: Why Video Optimization Matters
    She knows that posting videos to YouTube isn’t really a content strategy , and that a total view count on YouTube doesn’t really help her marketing team pass qualified leads over to sales. Lead generation forms. Using data within your MAP to score leads based on how much video they consume. Her motto? And more!
  • HUBSPOT  |  TUESDAY, OCTOBER 9, 2012
    [Leads] 10 Genius Ideas That Changed Marketing Forever
    blog is a long-term marketing asset that brings traffic and leads to your business. This platform, if done properly, can generate tremendous traffic, leads and sales for your business that you otherwise would not have had,” wrote Marcus Sheridan, Partner at River Pools and Spas and Founder of The Sales Lion. That's not right, right?)
  • DELICIOUS B2BMARKETING  |  FRIDAY, FEBRUARY 15, 2013
    [Leads] B2B's Digital Evolution
    For some additional leads, you check out some well-respected voices in the corporate IT world: Bloggers, people youve seen at conferences. All of that leads us to the biggest problem with current B2B digital approaches: They rely on content that is not at all useful for customers in the midst of a learning journey. Think with Google.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JUNE 26, 2013
    [Leads] 5 Things Salespeople Should Stop Doing Immediately
    All of us have habits which lead to routines. Sales Prospecting Perspectives is pleased to bring you a guest post from Craig Wortmann, founder and CEO of Sales Engine. First we make our habits and then our habits make us.” – Anonymous. Once in awhile, it’s good to stop and recognize the routines that are running our lives. No more, no less.
  • EMAGINE B2B BLOG  |  FRIDAY, SEPTEMBER 26, 2014
    [Leads] Which Website Metrics Really Matter? (Webinar)
    Do you know which pages are leading to conversions? As a B2B marketer, there is so much data available that it can be hard to know exactly what to focus on in order to effectively measure the results of your efforts. Do you really understand your visitor? will be held on Wednesday, October 1st at 12:00 pm CST.
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 25, 2013
    [Leads] The Future of Marketing [Slides] – From SAP CMO Jonathan Becher
    The event included more than 100 Chief Marketing Officers from some of the world’s leading brands. “Innovation and inspiration aren’t just nice words for a conference – they’re an imperative.”. We are at an inflection point.”. At the same time, pressure increases on natural resources and social services. Check out the slides below.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 15, 2012
    [Leads] How Social Media Capitalism Will Affect Your Future Marketing Strategy
    Today, great inbound marketers can transform their business thanks to "free" traffic and leads from social media and search engines. But inbound leads are still 61 percent less expensive than outbound leads. Failing to invest in both of these key inbound marketing assets could have a negative impact on your future cost-per-lead.
  • SALES CHALLENGER  |  TUESDAY, AUGUST 6, 2013
    [Leads] Why Reps Strike Out with Customers
    Your reps need to engage Mobilizers on their own terms—guiding them to take ownership of the change in the customer organization, while leading that vision of change back to you as a supplier. By the end of it he was so disengaged that he cut our meeting short and left!” So what really went wrong? And, it’s easy to see why.
  • GREAT B2B MARKETING  |  WEDNESDAY, APRIL 30, 2014
    [Leads] 5 Characteristics of a Winning B2B Marketer
    Lead generation programs that are not followed up by sales. There are a few characteristics that will help you not only survive, but thrive—regardless of any shifts in the changing marketing landscape. Following are five key characteristics that will separate you, as a winning B2B marketer, from the has-beens and also-rans.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 6, 2010
    [Leads] Three new social media myths that MUST STOP NOW
    Many times a leading indicator such as sales leads or downloads can be a reasonable and cost-effective proxy, especially for small companies.  You connect with lots of people.  A small number of those become business leads. It’s all about engagement. Never sell. Emphasize quality over quantity. This cracks me up. Excuse me? 
  • B2B MARKETING TRACTION  |  FRIDAY, FEBRUARY 15, 2013
    [Leads] What to Do if the Competition Stalks Your Customers Online
    It’s sad for someone who has to follow and not lead. It’s sad for the marketer who doesn’t have enough customers and connections to build a social network organically like I did. Despite all the sadness around these types of lowly copycats, it does happen and there are things you can do about it. Don’t be a follower.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, AUGUST 4, 2014
    [Leads] 6 Tips for Successfully Onboarding New Inside Sales Reps
    As a manager, I want to feel 100% comfortable by the end of training week that an inside sales rep will be able to pass a live prospect as a qualified lead if she or he gets that prospect on the phone. Over the last couple of months, AG Salesworks has seen many new faces. Pack their day. Mix up the trainers. Take them to lunch. Survey them.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, FEBRUARY 4, 2015
    [Leads] Everyone Can Do More With New B2B Technology
    It’s okay to say no to chasing every trend that pops up in the digital zeitgeist, but you owe it to yourself and to the organization you lead to keep an open mind about how new technologies can help you improve your work as a B2B sales leader. Talking About My Generation And Yours. How we perceive and apply new things. It enhances that skill.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 12, 2011
    [Leads] Social Media For Social Good. Will It Do Any Good?
    In many cases, nonprofits also fail to measure the ROI of their marketing efforts, segment their messaging based on supporters’ histories and preferences, establish lead nurturing programs to keep donors engaged with their brand, or ask the right questions about what defines a successful campaign before launching one. Share email. Facebook.
  • INBOUND SALES NETWORK  |  TUESDAY, SEPTEMBER 20, 2011
    [Leads] The Google-Driven Buying Process
    And just like how most people feel about politicians, this doesn’t lead to a sale. It leads to a disappointed, a frustrated buyer, and a salesperson who can’t close the deal, and your company that could have increased its revenue, but doesn’t. The Executives' Guide to Building a Lead Generation Engine.
  • ONPATH  |  MONDAY, APRIL 1, 2013
    [Leads] America's Next Top Marketer - Recorded Webinar
    You’ll learn how to generate more buzz for new products plus some HOT tips and tricks on how to create a higher volume of qualified leads for your sales team. How do you get more sales leads with a two person marketing team? America’s Next Top Marketer - Recorded Webinar Have you ever watched America’s Next Top Model? Watch it here.
  • CHRIS KOCH  |  FRIDAY, MARCH 4, 2011
    [Leads] What the slow death of B2B publishing means for marketers
    But most marketing organizations don’t measure relevance; they measure output—whether it’s in leads or downloads. This cartoon making the rounds online captures the frustration journalists have with their online plight--and reveals the opportunity B2B marketers have to fill the content gap. Marketers always struggle with what to do next.
  • B2B MARKETING TRACTION  |  THURSDAY, JANUARY 15, 2015
    [Leads] Mastering LinkedIn Workshop in Los Angeles January 23, 2015
    Do you want to learn how to get found on LinkedIn, stay connected in a credible way and even generate qualified leads on LinkedIn ( without spamming people )? New Incite presents a new workshop, Mastering LinkedIn: A Practical Approach on Friday January 23, 2015, in Los Angeles. For more details, please visit the workshop page on our website.
  • CONNECT THE DOCS  |  WEDNESDAY, MAY 12, 2010
    [Leads] Content Takes Center Stage
    Recognizing that marketing automation tools are only effective when fed sufficient content to nurture leads throughout the buying cycle, more B2B organizations will commit a growing percentage of their budget to content creation. Why should B2B organizations commit a growing percentage of their budget to content creation? Stephanie Tilton.
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 22, 2010
    [Leads] No Fearless Competitor posts next week
    Jeff Ogden, the Fearless Competitor , is President of Find New Customers , a top lead generation company. “ While we’ve been publishing regularly on every weekday morning at 11am ET/8am PT, next week Fearless Competitor is taking a hiatus. Going on vacation with the wife and kids. Fearless Competitor returns Monday, August 2, 2010.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, AUGUST 1, 2012
    [Leads] 4 Tips for Effective Pre-Call Sales Planning
    For example, most marketers today are under intense pressure to bring in more high quality leads or to justify their marketing spend. Stymied about what to say when you contact a prospect? It's especially tough if you feel like you don't know enough about their organization to craft a relevant message. I’m having a hard time with that.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 1, 2015
    [Leads] Students Were Forced to Write BuzzFeed Click-bait For Grades. What Happened Next Will Rock Your World!
    Writing a BuzzFeed article should, if done well, be able to lead a hyper-specific target audience along like the Pied Piper. Writing a BuzzFeed article should, if done well, be able to lead a hyper-specific target audience along like the Pied Piper. And I’m glad I did. BuzzFeed’s influence and reach are unmistakable. So what happened?
  • WRITING ON THE WEB  |  MONDAY, APRIL 4, 2011
    [Leads] Is Your White Paper a Sales Pitch in Disguise?
    For example, a chat on lead scoring might have the hashtag #leads attached to it. Microsites are also powerful lead generation tools. I asked Laura Carlson to share with you here some important perspectives on content marketing. Is Your White Paper a Sales Pitch in Disguise? Guest Post by Lauren Carlson, SoftwareAdvice.com.
  • LOOPFUSE  |  THURSDAY, OCTOBER 13, 2011
    [Leads] Marketing Automation Is Like a DIY Home Improvement Project
    Other steps like setting up lead scoring or crafting a lead nurturing campaign take a more careful approach to get right. It’s a point of pride that I was able to craft something so functional and beautiful at the same time. I’ve seen some lead flow programs and scoring setups that are a thing of beauty. Dress it up nice.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, FEBRUARY 17, 2012
    [Leads] Never Take It Easy When You're On Fire
    Ron Karr , author of Lead, Sell or Get Out of the Way , learned a critical sales success strategy when his boss chewed him out after closing a big order. And, what really ticked him off was that another rep, who wasn't doing well at all, never got yelled at. Feeling full of myself, I walked into my manager's office to gloat.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 17, 2012
    [Leads] The Art of Opening Social Conversations
    Then, start to crack open some doors in your social conversations each day. I can’t promise you that an amazing lead will always walk through them. By {grow} Community Member Jennifer Kane. Successful social media engagement is about more than content. And yet, this second part of the engagement puzzle rarely gets talked about. Too true!
  • SAVVY B2B MARKETING  |  THURSDAY, AUGUST 16, 2012
    [Leads] How Converged Media is Changing Content Marketing
    We’re spoiled by our experiences with leading brands like Amazon and Zappos. About the author: Stephanie Tilton is a content marketing consultant who helps B2B companies craft content that nurtures leads and advances the buying cycle. ” Otherwise they risk missing the opportunity to connect with today’s buyers.
  • VOICE-BASED MARKETING  |  TUESDAY, APRIL 22, 2014
    [Leads] Tips for Getting the Most Out of Your Twitter Advertising Campaigns
    When the budget runs out, your campaign will expire and your tweets or promoted account will stop being promoted within that campaign, leading to lost engagement and a loss of leads. This leads into my next point: pay close attention to your campaigns on a regular basis. Analyze and A/B Test Your Content. Budget Wisely.
  • GREAT B2B MARKETING  |  MONDAY, FEBRUARY 21, 2011
    [Leads] A Dose of Reality in B2B Marketing – by Christopher Ryan
    The point is – all of the programs together produced a sufficient number and quality of leads that kept the sales VP happy, and the low cost-per-lead kept the CFO and CEO happy. Napoleon once remarked, “A general should consider himself successful if half of what he plans comes to pass.”  The webinar topic is not as interesting. 
  • SAVVY B2B MARKETING  |  FRIDAY, FEBRUARY 18, 2011
    [Leads] Savvy Week in Review - February 18
    Customer references & solutions marketing: Building blocks for business impact by @ robleavitt Based on his review of leading customer reference programs and industry data, Rob Leavitt of Solutions Insights highlights the six key elements of a successful program It's been a tough winter for many us. Classic. Those naughty Facebook people.
  • MARKETING INTERACTIONS  |  SUNDAY, FEBRUARY 27, 2011
    [Leads] The Biggest Question When Using B2B Social Media
    Now that marketers are becoming publishers working without a net and outside of our "controlled" web environments, everything we post online is content, leads to more content and is responsible for having an impact on the perception of our company's reputation, credibility, intentions and humanness. Will it blend? Yikes!
  • HUBSPOT  |  WEDNESDAY, MAY 23, 2012
    [Leads] How the Right Tools Can Help Remedy Your Website's Traffic Problem
    So a decent chunk of the people who visit your site convert to leads -- even better, 75% of people who become leads on your site end up converting to customers! Your problem isn’t converting visitors to leads, and it’s not converting to leads to customers. Got low site traffic? Think of it this way.
  • LEADERSHIP  |  FRIDAY, NOVEMBER 7, 2014
    [Leads] Interesting Infographics: 5 Minute Guide to B2B Marketer Content Preferences
    After you read through this interesting infographic, how will you apply this information to your B2B lead generation? According to new research by kapost that was based on a survey to marketers employed at companies with over 1,000 employees, below is the 5 minute guide to the content preferences of B2B marketers. eBooks were 38%.
  • FEARLESS COMPETITOR  |  SUNDAY, JULY 29, 2012
    [Leads] Marketing Made Simple TV “Television on the Internet”
    As a result, this show, created and hosted by Jeff Ogden of the sales lead generation company   Find New Customers , is better than ever. The popular B2B marketing show, Marketing Made Simple TV , is better than ever. Have you seen it? Let me also explain why we standardized on Vimeo rather than YouTube for the show. Kelly Olexa. Check out.
  • VIEWPOINT  |  THURSDAY, FEBRUARY 21, 2013
    [Leads] PowerViews with Bob Perkins: Inside Sales is Here to Stay
    After decades of developing new techniques for prospecting and nurturing leads, Bob says that inside sales professionals have earned their “rightful place” in most companies. My guest today is Bob Perkins, Founder of AA-ISP and Vice President of Inside Sales at Merrill Datasite. mail communication. Skype chats and instant messaging. isp.org.
  • CONNECT THE DOCS  |  WEDNESDAY, JANUARY 27, 2010
    [Leads] How to Fight Writer's Block
    One thing leads to another. One thing leads to another. We talked for hours, one thing leads to another , and we end up in bed together. It happens to all of us. We stare at a blank screen, watching the cursor blink and minutes tick, but just can't think of how to start writing. You need a boost. So, here's a good one to try.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 15, 2011
    [Leads] Does My Hair Look Good in this Metric?
    Instead of saying – We didn’t hit our sales-accepted lead target this quarter, consider – Why didn’t we hit our sales-accepted lead target this quarter? (2) Context: Identify relevant metrics that help complete the story. by Jennifer Horton | Tweet this. Some hairstyles can make us look 10 years younger. Let’s face it. Less of?
  • HUBSPOT  |  FRIDAY, JUNE 10, 2011
    [Leads] 5 Reasons Why Deleting Your Blog Posts Is Stupid
    You'll miss out on valuable lead generation opportunities. Old content, or " evergreen content " as we like to call it at HubSpot, can be a valuable lead generation tool. In fact, HubSpot still generates leads today from blog posts we published three years ago. Steve Rubel is a pretty well known dude. Um.what? Here's why.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, JUNE 10, 2013
    [Leads] [Video] 4 Tips for a Successful Video Business Meeting
    Lead the conversation. Then, you need to plan on leading the conversation because the best virtual meetings are highly interactive. It’s often a lot easier to set up a video business meeting than an in-person one. That’s why it’s important to make sure that it goes really well. Eliminate distractions. Build rapport. Record the session.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 13, 2011
    [Leads] Announcing the Definitive Guide to Marketing Metrics and Analytics
    by Jon Miller 19,000 people have downloaded the Definitive Guide to Lead Nurturing.  And 11,000 downloaded the Definitive Guide to Lead Scoring. 11,000 people have downloaded the Definitive Guide to B2B Social Media. Get it today! We’ll be releasing the book with no registration required in four parts. And much, much more!
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 9, 2013
    [Leads] An Ode to Marketing Automation
    No lead left behind, opp size large or small. Author: maneeza Models and emails and forms and posts. What aspects of Marketing Automation matter most? Spreadsheets, fields and dashboards galore. The more behavior, the higher the score. Target-em, nurture-em convert them all. sprinkle of buy-in from the Boss. Just a dash of Jon’s Secret Sauce.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 11, 2013
    [Leads] 20 More of the Best Twitter Tips, Tactics and Tools of 2012
    Optimizing Twitter for Lead Generation by Marketo B2B Marketing and Sales Blog. As noted here in a preliminary summary of the best Twitter articles and posts of 2012 last fall, “Twitterers collectively post a billion tweets every three days. ” How can you grow and maintain an active, relevant Twitter following?
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, MARCH 4, 2014
    [Leads] 6 Reasons Inside Sales Reps Should Start Exercising Before Work
    Hard work and dedication can lead you to most anywhere you want to be. I know a lot of people who go to the gym regularly after work, and I myself have always followed that familiar routine. So why make the move and exercise before you go to work? You''ll gain an incredible amount of energy after a workout.
  • CHRIS KOCH  |  THURSDAY, DECEMBER 16, 2010
    [Leads] How to make social media add up to thought leadership
    Back in the eighties, when newspapers were only beginning to disappear, I worked for a local paper in a very competitive (journalistically, anyway) part of the world: the moneyed, New York City suburban area of Fairfield County, CT (Greenwich, Stamford, etc.). neighborhood might get really angry and stage a rally protesting development, for example.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 22, 2012
    [Leads] The Evolution of Content Marketing – An SEO View: UK Edition
    But the power of content marketing can be broken into a number of different areas, from attracting natural visitors through Google & Social Media, to generating leads for your business and turning those leads into paying customers. by Kieran Flanagan Content marketing is one of the hottest topics in online marketing at the moment.
  • SAVVY B2B MARKETING  |  MONDAY, MARCH 28, 2011
    [Leads] 6 Ways To Win As A B2B Social Media Turtle
    Find at least five influential individuals in your business who blog or contribute articles to online sites associated with the leading publications. This week's guest post is by Billy Mitchell, president of MLT Creative based in Georgia. Read on for the first in his multi-post series on how to succeed with social media marketing.
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 22, 2010
    [Leads] Thought Leadership Interview #2: Trish Bertuzzi of the Bridge Group
    They have in fact decreased which leads us to the conclusion that there is no silver bullet and that we still have to think through a successful integration of people, process and technology. Take 2 hours a month and make some outbound calls yourself or follow-up on marketing leads.  They see this as, in effect, the “perfect story.” 
  • MARKETING INTERACTIONS  |  WEDNESDAY, JUNE 23, 2010
    [Leads] Webinar Q&A Part 2: How to Build an eMarketing Strategy to Drive Sales
    This depends on your lead management process. The responsibility for “unplugging” a lead from a nurture sequence could swing either way, depending upon how consistent the messaging and content sales uses is an extension of marketing content. How do you turn hits on your website to contact leads? This is round 2. Common sense.
  • B2B LEAD BLOG  |  WEDNESDAY, MAY 8, 2013
    [Leads] 3 Ways (Smart) Data Maintenance Can Improve B2B Marketing ROI
    In an article for Forbes at the end of 2010,  Michael Brunner borrowed a famous quote from Albert Einstein to illustrate how corrupt marketing lead data—and the resulting contextual misinterpretation it often causes—can kill otherwise promising, well-executed marketing campaigns. And not everything that counts can be counted.” Brunner Inc.,
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 20, 2012
    [Leads] Carving the Perfect Email Subject Line
    Don’t Mislead for an Open:  You want to add a spark to a headline so that it creates curiosity and leads the recipient to open the email. Review and focus on the end goal: Look back at your emails or lead nurturing campaigns and see which subject lines got you the best conversions and click-throughs. by Madhu Gulati.
  • HUBSPOT  |  THURSDAY, JUNE 25, 2015
    [Leads] Choosing the Best Big Social Networks for Publishers
    Keep in mind that gaining highly qualified leads directly off Facebook is a little tougher, and the platform could be better to think of as a great way to fill the top of your funnel. It’s also a great way to take a Twitter lead you may have made and start creating a deeper relationship. Should you use Twitter or LinkedIn? All of them?
  • VERTICAL RESPONSE  |  MONDAY, AUGUST 4, 2014
    [Leads] 3 Easy Ways to Increase Site Conversions
    Your posts may lead readers down the conversion funnel, but they should be useful enough to stand on their own. This leads us to the next tip. 3. Determining which of these leads to higher conversions can help you come up with a conversion optimization strategy that is specific to your website and your readers.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 24, 2014
    [Leads] 8 Quick Tips to Help Increase Your Landing Page Conversion Rate
    The purpose of your landing page is to capture leads and warm them up before sending them further down your sales funnel. Complete landing page redesigns can lead to confusion and stress for clients who previously felt comfortable and confident when visiting your page. Think of your landing page as a work of art. Again. And again.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, APRIL 30, 2013
    [Leads] Does The 80/20 Rule Apply To B2B Teleprospecting?
    Now I''m not referring to situations where you''re following up on a warm lead from a webinar, tradeshow, website visit. Those of us who have teleprospected in our day know that getting prospects to open up to inside sales person is no easy task. At times it can seem like pulling teeth for them to give us anything at all. Those don’t count.
  • INBOUND SALES NETWORK  |  FRIDAY, JUNE 21, 2013
    [Leads] Why No Pain = No Sale
    The Executives'' Guide to Building a Lead Generation Engine. This guide will help you build a lead generation engine that maps to your customers buying process and delivers maximum measurable ROI. Download our free The Executives'' Guide to Building a Lead Generation Engine Focus on the Pain NOT the Solution. And no one will.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, AUGUST 3, 2011
    [Leads] 10 Tweetable Twitter Tips for B2B Marketers
    Tweet offers and links to your landing pages to generate leads. Many B2B companies start their social media adoption with Twitter because it seems to be the easiest platform to jump right in without a plan. Let’s start twittering, the boss says. And the junior marketer complies. Use industry keywords in your Twitter bio.
  • HUBSPOT  |  FRIDAY, MARCH 13, 2015
    [Leads] Practical Advice From Rand Fishkin on 9 Common Marketing Problems
    Check ''em out to learn about the future of SEO, how to generate leads fast , and how to prove the ROI of content. Beyond that, he pointed to a MozTalk by Dr. Pete Meyers on Actionable Analytics. 4) The 3 Things You Should Do to Generate Leads in Your First Month. Pro Tip: Want to read Rand''s full answers on Inbound.org?
  • HUBSPOT  |  MONDAY, JULY 16, 2012
    [Leads] Top Chef, Marketer Edition: Quickfire Solutions for Difficult Marketing Problems
    Leads and prospects are all on vacation, and you're stuck at your desk freaking out about hitting those monthly metrics. If you want to create some blog posts that are both super quick to write and super effective at getting massive amounts of traffic and leads, get ready to dig through some data -- data from your partner organizations!
  • HUBSPOT  |  WEDNESDAY, JUNE 26, 2013
    [Leads] Transitioning to Inbound: A Recipe for Long-Term Success
    That initial phase is about planning, thinking, and starting the work required to get all the foundational elements in place so the program helps your business get found, get leads, and grow sales. How many convert into leads? This includes establishing goals for website traffic, lead generation, conversion rates, and close rates.
  • HUBSPOT  |  MONDAY, MAY 30, 2011
    [Leads] Who Should You Outsource Social Media to? [Marketing Cast]
    The topic sparked a healthy discussion, leading to more than 20 thoughtful comments by our readers! This is the backbone of inbound marketing—creating valuable content to attract visitors to your site and to convert them into leads and customers. Some said that real industry experts should be the ones sharing content.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 15, 2015
    [Leads] 17 Content Marketing Tips For Any Size Budget
    My first job as head of marketing for a small company included a large objective of driving awareness as well as leads for sales. Producing content when you have a big budget is easy. Producing the right content  for your audience on any budget is the tough part. But there are plenty of examples of small-business content marketing successes.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, AUGUST 30, 2012
    [Leads] 7 Habits Of Highly Ineffective Teleprospectors
    Remain focused and follow suggestions mentioned above and you will see a significant increase in your lead conversion rate. Over the years I've seen many talented teleprospectors struggle consistently to hit their goals. One call and one email once a week will not generate the response you're hoping for. You will get blown off.
  • SAZBEAN  |  SATURDAY, NOVEMBER 16, 2013
    [Leads] Top Internet Marketing Strategy Links for the Week of November 11, 2013
    Here are the top Internet strategy, marketing and technology links for the week of November 11th, 2013… 5 Analytics Focal Points for Proactive SEO Tacticians (Search Engine Watch) The Bluebird is Flying High – How About Your Twitter Lead Gen? Marketing
  • EVERYTHING TECHNOLOGY MARKETING  |  WEDNESDAY, APRIL 14, 2010
    [Leads] 5 Ways to Better Marketing Performance with Marketing Operations
    Many CMOs inability to answer these questions in a satisfactory manner has lead to their average tenure of less than 2 years in US companies, the shortest of any C level executive role. Where is the return on the millions of Dollars invested in marketing? What happens if I cut your budget by 20 percent? Or add 20 percent?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, FEBRUARY 12, 2014
    [Leads] Why The Nitty Gritty Posting Mechanisms of Facebook Matter
    She previously led social media and content lead generation strategies for the company. AG Salesworks is pleased to bring you a guest post from Anum Hussain , Inbound Marketing Manager for HubSpot. When I see a post on Facebook with an incredibly long, UTM riddled link. cringe. It only takes an extra minute to turn that into a shortened bit.ly
  • CRIMSON MARKETING  |  THURSDAY, NOVEMBER 13, 2014
    [Leads] Is Content Marketing Still Worth It?
    There are definitely salespeople who will say the quality of leads brought in from marketing are lower than those brought in by sales. A lot of marketers are not convinced that content marketing is worth their time, and prefer to focus on sales enablement tools that improve how demand generation teams sell via email, phone, and in person.
  • HUBSPOT  |  THURSDAY, FEBRUARY 12, 2015
    [Leads] How to Prepare for Your Next Job Interview
    The areas the tool critiques are: blogging, social media, SEO, lead generation, and mobile. And if you’re an experienced writer, this is an opportunity to highlight your skills and say, “I have generated X number of page views for my company’s blog, which helped generate Y% of our leads.". How do they social media to drive leads?
  • PAUL GILLIN  |  THURSDAY, SEPTEMBER 15, 2011
    [Leads] Measuring the Immeasurable
    For example: What is action? A “like&# or retweet is a form of action, but not necessarily one that leads to a decision. My post last week about the shortcomings of Klout got several thousand views and generated quite a bit of discussion. Sentiment analysis is devilishly difficult to get right, however. TopazPartners.com.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JANUARY 20, 2010
    [Leads] B-to-B Marketers: Put The “Why” Before The “How” In Social Media
    Although marketing, most of the time, takes the lead in social media, it really involves the whole company starting with those that touch the customers – sales, customer service and tech support are a few that come quickly to mind. Marketing can’t create a spin campaign and push it out to customers. It’s a good read.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 19, 2014
    [Leads] What Makes Irresistibly Shareable Content
    by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of  Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. He frequently writes about using content effectively and getting the most from it. Follow Josh on Twitter  @jhaynam. Make your content Practical and Personal.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MAY 23, 2012
    [Leads] 5 Key Marketing Measures That Don't Include Revenue
    Even if marketers can’t measure revenue, they can set benchmarks for metrics like number of leads generated, funnel conversion rates, or cost per order. It’s easy to make mistakes in setting up a marketing program, especially one with multiple stages, lead scoring models, and decision rules. Benchmarks. Projections. Operations.
  • THE FORWARD OBSERVER  |  WEDNESDAY, JANUARY 23, 2013
    [Leads] The Only B2B Content Marketing Battle Map You Need
    That’s where content tactics like ebooks, guides and lists can help you get found online and capture the lead. Amidst the growing number of content marketing tactics, it’s easy for B2B companies to get overwhelmed by all the different options available. The best content marketing battle planning begin with developing buyer personas.
  • MARKETING ACTION  |  THURSDAY, APRIL 17, 2014
    [Leads] Every Page is a Potential Landing Page: 6 Tips to Optimize for the New Reality
    Lead-capture or shopping-cart form:  The heart of the landing page, this is the form where visitors will enter their information and submit it to you in exchange for the offer. Your website is most likely your primary channel for generating new leads and customers. Introduction to Integrated Marketing: Lead Scoring. Not no more.
  • MARKETING ACTION  |  THURSDAY, JANUARY 3, 2013
    [Leads] Five Findings From Forrester Consulting’s “Driving SMB Revenue In A Tough Economy”
    SMBs are running behind large enterprises in adopting marketing automation to manage leads. Twice as many large companies as SMBs use marketing automation for lead management. The seven habits range from outreach strategies to budgeting priorities that cover the lead lifecycle and beyond, with an emphasis on customer lifetime value.
  • SALES LEAD DYNAMICS  |  WEDNESDAY, AUGUST 4, 2010
    [Leads] Use P.O.T.S. to Connect with More Prospects
    In a Rain Today survey of 700 companies, respondents ranked the phone as the most effective lead generation tool. It’s to qualify the lead. traditional approach to lead qualification is B.A.N.T. But the most effective way to connect with prospects is through 130-year-old technology. It’s called the telephone. doubt it. Qualify.
  • PAUL GILLIN  |  WEDNESDAY, APRIL 10, 2013
    [Leads] Book Review: Tales From a Veteran Blogger
    Those glimpses into your experiences, hobbies and interests create touch points that lead to meaningful relationships. I’ve been a reader of Ed Brill’s blog for several years, not because of any particular  interest in the IBM/Lotus products that he long championed, but because he’s just so good at blogging. Telling Stories.
  • SAVVY B2B MARKETING  |  WEDNESDAY, OCTOBER 6, 2010
    [Leads] Savvy Speaks: Got a Newsletter? See How Yours Measures Up
    educational content to leads you’re trying to nurture vs. how-to’s on extracting the most value from a solution for current customers) Keep the newsletter short, with links to expanded content online Mix up the type of content (e.g., It seems like these days EVERYONE sends out their own email newsletter (or eNewsletter).
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 24, 2012
    [Leads] Content Strategy Ain’t Just For Large Companies
    By focusing on customer-driven content, small companies can be effective at generating leads, opportunities and real revenue. In a recent podcast on OpenView labs , I discussed how content strategy can drive real results for businesses of all sizes. also answer the question of whether content marketing is just another term for marketing.
  • VOICE-BASED MARKETING  |  THURSDAY, OCTOBER 31, 2013
    [Leads] Tips for Better Business Straight From Horror Movies
    You need to know where your leads are at all times. That means being fully conscious of your lead flow. Don’t Let Web Leads Turn Into Zombies. 55.3% of top companies don’t respond to their web leads. So what happens to those leads? Grab your popcorn. Provide An Escape Route. Don’t go upstairs! Are you crazy?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MARCH 12, 2014
    [Leads] Are You Using Landing Pages?
    landing page is ideal for a next step in the lead process. Landing pages help segment markets, capture leads and make it possible to monitor advertising effectiveness. By directing them to a specific page with an offer and the appropriate form to fill out, it makes it more likely that they will complete the form and convert to a lead.
  • LEADER NETWORKS  |  SUNDAY, MAY 15, 2011
    [Leads] The Future Of Social Shopping
    recent study by Forrester and GSI Commerce states that social media marketing rarely leads directly to online purchases; less than 2% of orders among the retailers surveyed were the result of shoppers coming from a social network, according to The Purchase Path of Online Buyers report 2010, Forrester Research and GSI Commerce. and Shop.org.
  • MARKETING ACTION  |  FRIDAY, NOVEMBER 8, 2013
    [Leads] 3 Principles of Customer Retention – i?marketing (Part 7)
    You’ve identified the lead. You’ve nurtured that lead until they became an opportunity. You are, however, switching from nurturing a lead to nurturing a customer. Many of the same principles from lead nurturing also apply with customer nurturing. Editor’s Note: Our recent regional i?marketing Congratulations!
  • GREAT B2B MARKETING  |  FRIDAY, MAY 31, 2013
    [Leads] B2B Trade Show Marketing Circa 2013: Everything is the Same, Everything is Different
    They may be familiar with the feature sets of leading vendors.  There is still some of this attitude, but more executives these days want to know more about the show metrics in terms of touches, leads, and qualified prospects, and less about what a great time their staff had. Here are a few observations. Trust me on this one.
  • HUBSPOT  |  THURSDAY, MAY 22, 2014
    [Leads] 14 Ways to Get More Use Out of Your Buyer Personas
    Instead, the goal -- simply stated -- is to generate leads and convert leads into customers. List segmentation is the key to delivering more personalized experiences to your leads and customers. Ah yes, the excitement of creating your company’s first buyer persona. And then what happens? Wait a sec. are you?).
  • HUBSPOT  |  THURSDAY, JULY 22, 2010
    [Leads] 11 Mind-Blowing Mobile Marketing Infographics
    HubSpot has compiled over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook. Smart phones, tablets, laptops and mobile broadband cards have all changed the way we access the internet. The Size of the Mobile Market. 2. The Smartphone OS Market. 7.
  • BLOG MY CALLS  |  MONDAY, MARCH 17, 2014
    [Leads] The 6 Most Common Questions About Conversation Analytics
    Thus, Conversation Analytics is easily able to determine if the caller was a good lead, if they are price sensitive, if they set an appointment, if they made a purchase, if they got agitated, and a host of other things. Here are some examples: - Agencies - We have some agencies that are extracting lead quality data from phone calls.
  • SAZBEAN  |  THURSDAY, SEPTEMBER 27, 2012
    [Leads] Want to measure the ROI of some of your social business activities?
    Lead generation.) Good news: A sizeable piece of the Social Media ROI question seems to have just been answered by tech company called Ohtootay. Here’s what they offer: According to this story in TechCrunch, “the solution lets companies track their efforts on Facebook, Twitter, Pinterest and elsewhere. This is big. And it only gets bigger.
<< 1 2 ... 100 101 102 103 104 ... 222 223 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...