Page 102 of 196 Previous | Next 
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 12, 2013
    [Leads] Why Advocates Should Be Part Of The Modern Marketer’s Strategy
    For years, marketers have been trying harness the enthusiasm of happy customers to convert leads to revenue. 'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of     Jim Williams, VP of Marketing at Influitive , the advocate marketing experts. Here’s a fun exercise. See the difference?
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 21, 2013
    [Leads] Why Search Results Don’t Always Mean Business Results
    Sure, you may be a lead gen type and want to collect more email addresses or a non-profit and want more donors. But whether you’re selling products, gathering leads, or enlisting actions, you’re trying to close a deal. 'Photo credits: www.roadtrafficsigns.com. Forget Panda. Ignore Penguin. In fact, disregard SEO overall.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 16, 2012
    [Leads] Question B2B SEO Tactics That Don’t Involve Strategic Marketing
    Is there an opportunity to generate quality leads through directory inclusion? lead generation, product marketing, or specific marketing segment)? A client emailed me this weekend with a message about a potential guest blogger for their website. Article Spinning and Article Directories. Link Exchanges/Reciprocal Linking. Splogs.
  • MARKETING EDGE  |  MONDAY, MARCH 8, 2010
    [Leads] How to Implement The New Rules of Marketing and PR
    This leads to understanding a situation more thoroughly so you can report it with perhaps greater sensitivity and depth. Time 22:50. The second printing of best selling author David Meerman Scott’s New Rules of Marketing and PR demonstrates A) these rules work and B) it’s OK to learn as we go. 1) Who Cares? 2) Do You Care ?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JANUARY 7, 2010
    [Leads] 2010 Will Bring New Features to Demand Generation Systems
    There's no question in my mind that such cooperation will appear: it's inevitable as marketing’s role expands beyond lead generation to long-term relationship management. Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. What will 2010 bring?
  • INBOUND SALES NETWORK  |  TUESDAY, APRIL 26, 2011
    [Leads] How to Shorten Your Revenue Cycle
    Want to learn more about lead generation tatics check out these free resources: SALES AND MARKETING ALIGNMENT. HOW TO CONVERT INBOUND LEADS INTO SALES PERFORMANCE. Learn more about How to Convert Inbound Leads into Sales Performance If you are not, maybe you should be looking for a new line of work. Job security and a paycheck.
  • BLUE FOCUS MARKETING  |  SUNDAY, APRIL 27, 2014
    [Leads] ANNOUNCEMENT: @CKBurgess and @MNBurgess to Present on #SocBiz at @SocialBizForum #SBF14
    The event, which is organized by OpenKnowledge (@ openknow ), brings together many prominent thought leaders in social business and is considered Europe’s leading event on employee empowerment, customer engagement, and collaborative innovation. See what others are saying about The Social Employee and order your copy today!
  • WEBBIQUITY  |  WEDNESDAY, JULY 18, 2012
    [Leads] What Could Kill Google and Facebook
    Yet we tolerate exactly that type of behavior from leading search and social media sites every day, and even reward them with growing traffic and more of our precious time. The leading micro-blogging tool isn’t as friendly to other web services as its cute little bluebird icon would make it appear. Twice. Facebook. Google.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 31, 2011
    [Leads] Are You In The Top 1% Of Sales People?
    The old school strategy of hiring more “feet on the street&# or hiring 100’s of inside sales people to cold call 100’s of times a day looking for sales growth or generating volumes of leads is proving wildly inefficient. This is a guest post from sales professional Kenny Madden. Good riddance.). TOP 1% (Read: Exceptional credibility. ).
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 21, 2010
    [Leads] Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider
    Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Share If you’ve ever seen Star Trek, Minority Report or just about any other movie based in the future, you have seen augmented reality in use, albeit in a future vision.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 14, 2012
    [Leads] 4 Tips to Succeed With Marketing Automation
    As you become familiar with the platform you’re probably doing some targeting, you’re using email effectively as a channel, and the quality of the leads you’re sending to sales is much better than before. m assuming that you all have gone out, selected a platform, and you’re on your way to better marketing with marketing automation!
  • BLOG MY CALLS  |  MONDAY, MAY 13, 2013
    [Leads] Phone Calls: Where Da Gold At?
    It can measure things like lead score, sales readiness, pricing sensitivity, competitor mentions, and a host of other things. 'Do you remember this video? Chances are you''ve seen it. It has over 22 million views on YouTube. This is hard hitting news story in Mobile, Alabama about a leprechaun hiding, possibly, in a tree. This is Edward R.
  • VIEWPOINT  |  THURSDAY, APRIL 18, 2013
    [Leads] Good Reads for B2B Sales - Selling at Every Level
    successful integration will provide valuable data, enhance customer retention and help ensure that your sales team is responding to qualified leads in a timely manner. 'Keeping up to date on the latest innovations and opinions in sales can be time-consuming, especially in the the digital space. Via Marketo B2B Marketing and Sales Blog.
  • VIEWPOINT  |  THURSDAY, OCTOBER 27, 2011
    [Leads] The Top Ten Actions to take from the book: "Social Marketing to the Business Customer"
    They go on to say that online interactions that morph into a sales pitch are likely to send all but the latest-stage leads running in the other direction. First, I like the format. The book is broken down into three sections: Tools, Technology, Tactics. This is a win-win-win situation. Dell wins because clients connect with Scott.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 3, 2013
    [Leads] Customer-Centricity: The Age Of The Empowered Individual [Video]
    Increasingly, leading organizations in both the public and private sectors see customers as the co-innovators for their products and services. 'My kids and I are huge fans of the show Brain Games  and the show’s host, Jason Silva. Jason talks about the upside of marketing and proves he is an optimist like me. What we like, where we go.
  • WEBBIQUITY  |  THURSDAY, NOVEMBER 29, 2012
    [Leads] Seven of the Best Guides to Marketing with Pinterest of 2012
    The seven experts below contend that the site is indeed worthwhile for business, that it’s sort of helpful for SEO, and that their tips can lead to business success there. While consumer brand marketers are embracing Pinterest enthusiastically, many B2B marketers are still in a quandary about the visual sharing site.
  • SALES CHALLENGER  |  TUESDAY, JUNE 26, 2012
    [Leads] Three Ways to Change Customers’ Minds
    If reps commercially teach their customers about this problem effectively, they will lead the customer to how they are uniquely positioned as a supplier to solve it. These approaches are based on how familiar customers are with the problem at hand, and whether or not they have already developed an understanding of the solution.
  • SALES CHALLENGER  |  MONDAY, DECEMBER 12, 2011
    [Leads] 5 B2B Marketing Trends for 2012
    As marketing automation, segmentation and targeting continue to evolve and penetrate marketing activities, there comes a tipping point at which creating version X+5 of an email for sub-segment Y  to be delivered at trigger Z in the lead nurture program simply becomes unsustainable.  1) Voice-of-Customer 2.0. 2) Skill Set Reset. 3) Disruption.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 17, 2010
    [Leads] What Is Marketing Acceleration?
    More leads. But we can use the power of acceleration to help our companies achieve greater success in 3 ways: Pipeline Acceleration: increasing the speed of conversion from initial response to lead, opportunity and sale. At the top of the funnel is lead follow-up: this may be the easiest item to consider. Conversion More sales.
  • HUBSPOT  |  TUESDAY, AUGUST 3, 2010
    [Leads] Free eBook: Building the Marketing Plan: A Blueprint for Start-ups
    Nowadays, there’s no reason you can’t have a web site up in days, start publishing content within weeks, run quick experiments regarding prospecting lists/messages/offers, and within a couple months start to see the needle move in terms of traffic, leads and prospects. The following is a guest post by Ilya Mirman.
  • HUBSPOT  |  MONDAY, MAY 24, 2010
    [Leads] Data Shows: On Twitter, Women Are More Social
    Free Download: Marketing Data: 50+ Marketing Charts and Graphs HubSpot has complied over 50 marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook Download the ebook now! In our database, women follow 2% more people than men do on average.
  • HUBSPOT  |  THURSDAY, NOVEMBER 10, 2011
    [Leads] 6 Reasons Great Content Fails
    Research shows that including a Twitter share button on your content leads to 7x more mentions! That's right. Sometimes truly great content flops. And to be honest, it's a big disappointment (and a damn shame). And if anything positive can come from failure, it's a good lesson or two. The Topic Isn't Appropriately Targeted. It Isn't Promoted.
  • HINGE MARKETING  |  FRIDAY, OCTOBER 4, 2013
    [Leads] The Missing Piece to Your Content Marketing Strategy
    The logic is simple: leverage your website as a magnet for prospects by offering valuable educational materials, nurture leads over time, and position your firm as the thought leader. As it turns out, producing content doesn’t necessarily result in new leads and business. Why isn’t your stellar content attracting new leads?
  • BIZNOLOGY  |  WEDNESDAY, MARCH 26, 2014
    [Leads] Search marketers: Don’t forget to keep an eye on your PPC market visibility
    We decided to dig into The Search Monitor’s monitoring tool to see how the leading companies in two sub-categories of telecom–cable and mobile–were scoring. Next, let’s look at the same market visibility stat, but this time for the five leading mobile phone companies. '(Photo credit: Greg Lilly Photos).
  • ACSELLERANT  |  WEDNESDAY, JULY 31, 2013
    [Leads] B2B Video Stories Achieve the Impossible
    It can communicate enough information about your complex B2B products and services so that qualified leads will willingly meet with your sales people. 'The ‘Impossible’ we’re referring to is effective AND affordable B2B marketing videos. Why Stories? The evidence is overwhelming. What’s your story? Stories sell!
  • MEASURABLE MARKETING  |  FRIDAY, SEPTEMBER 23, 2011
    [Leads] Mobile Websites for Higher Education
    It’s more than clear that young people are leading the growth in usage of smartphones and mobile web in North America - 42% of people aged 18-29 go online mainly via mobile phone ( eMarketer , 2011). If you find this post useful, check out our webinar, Mobile Web: A Crash Course , along with our Higher Education Resources. Homepage.
  • AGILE B2B COPYWRITER  |  FRIDAY, DECEMBER 10, 2010
    [Leads] K’s Top Five for the Week – December 10
    How would you like to increase your web traffic and qualified leads? Tweet This week’s top five list features an article about the importance of writing as a marketing skill, a nice blogging ebook, and how to develop a social media content strategy. It’s a change driven by content marketing and shifting the focus from push to pull. Enjoy!
  • WHAT WORKS - WHAT DOESN'T  |  TUESDAY, JULY 13, 2010
    [Leads] Using Online Games To Sell Complex B2B Software
    Which leads me to ask whether you should wait to offer a prospect an online game until they are willing to invest all the time required to wait for screens to load, understand the rules of the game, work through the scenarios, and cope with problems like crashing browsers? OK, World of Warcraft it ain’t.   Maybe.
  • THE ROI GUY  |  MONDAY, SEPTEMBER 12, 2011
    [Leads] Why Buy vs. Build Your Own Value-Based Sales / Marketing Tools?
    Once the team migrates, they are free to focus more resources on training, adoption and deal support, leading to a superior allocation of resources and greater impact on deal flow. We sometimes encounter companies who have developed their own ROI / TCO Tools software. TCO Calculator Pisello Alinean Build vs. Buy ROI Calculator
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, OCTOBER 10, 2013
    [Leads] Using Big Data To Target The Right Consumers With The Right Offers
    better experience leads to higher loyalty. 'Posted in Behavioral Targeting Big Data Customer Experience eCommerce Personalization. Should every visitor to your website be treated the same? Should each customer see the exact same offers, options, products and pages? But exactly what should you personalize on the site? Sync Your Channels.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 12, 2012
    [Leads] Private Social Networks and the “Bathroom Moment”
    He schematically ensured collaboration would happen in the most common way, creating a space where casual conversation leads to the next brilliant idea. by Jesse Noyes | Tweet this Steve Jobs was an insistent man. This may have seemed like an idiosyncratic nuisance, but what Jobs understood is that creativity doesn’t thrive in cubicles.
  • SALES CHALLENGER  |  MONDAY, MAY 14, 2012
    [Leads] Ten Phrases Only Bad Managers Say
    Determine how effectively your managers are leading sales innovation efforts with our Manager Innovation Self Assessment. (This post was originally published by the Market Research Executive Board and the Communications Executive Council but we have updated it from the sales perspective…). Who gave you permission to do that?”.
  • SALES CHALLENGER  |  MONDAY, SEPTEMBER 19, 2011
    [Leads] Do Your Key Accounts Know WHY They’re Key Accounts?
    Leading companies ensure that new key accounts: 1) Fully understand WHY they were selected as a key account. Growing your largest accounts isn’t a simple, one-step task. Just because you’ve picked a customer to elevate to key account status, it doesn’t necessarily mean that customer has picked you.
  • B2BMARKETINGSMARTS  |  TUESDAY, APRIL 6, 2010
    [Leads] Three Questions All B2B Marketing Should Answer in Eight Seconds or Less
    B2B marketers who are interested in how to improve the performance of their email lead generation and nurturing will find no dearth of posts, white papers, studies, and reports on the subject. Many are excellent and informative. Their focus is on emailing subscribers, but their advice applies to all B2B email marketing.
  • HUBSPOT  |  TUESDAY, JULY 31, 2012
    [Leads] Facebook Launching 9 More Targeting Options for Organic Updates
    Face it -- having more targeting options can only lead to better marketing. Consider HubSpot's own research , in which we found that targeted and segmented lead nurturing emails generate an 8% click-through rate compared to general email sends, which generate just a 3% click-through rate. New Facebook Post Targeting Options. Gender.
  • SAZBEAN  |  TUESDAY, SEPTEMBER 27, 2011
    [Leads] Increase Your Company’s Productivity With Social Media
    Unisys CEO Ed Coleman addressed this through leading by example. A growing number of companies talk about the benefits of adopting web 2.0 tools inside the organization, but the list is short for companies that are using them for increased business results. – Increase Your Company’s Productivity With Social Media.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, MAY 24, 2013
    [Leads] Sales Prospecting Perspective Weekly Recap – Week of May 20, 2013
    Sometimes, leads need to be nurtured, like plants, in order for them to grow into opportunities. However, as a result of employee turnover or a change of accounts, often leads fall into what Mike calls a “black hole.” 'It’s the end of May, and the long summer months are approaching. Now, on to this week’s recap. Monday, May 20, 2013.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, FEBRUARY 15, 2013
    [Leads] Sales Prospecting Perspective Weekly Recap - Week of February 11, 2013
    The idea that lead generation can be supported solely by an inbound marketing strategy without an "outbounding" support will lead to less sales pipeline and less closed business. So I typically reserve this section of the weekly recap to share a great piece of content I have run across throughout the week. Now on to this week's recap.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, FEBRUARY 1, 2013
    [Leads] Sales Prospecting Perspective Weekly Recap - Week of January 28, 2013
    First it starts with establishing a mutual understanding on the definition of a qualified lead so your inside team understands what intelligence needs to be captured for the outside rep. Building a process of developing and delivering high quality leads to your sales team will naturally begin the alignment process.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, MAY 24, 2012
    [Leads] 3 Reasons Your Outside Sales Reps Are Driving Prospects Away From Discovery Meetings
    One of the KPIs I look at when analyzing inside sales effectiveness is the percentage of leads that don’t show up for the initial sales call. Here are 3 things sales reps do that lead to a good prospect blowing off the discovery call. The thing you are doing wrong is booking an hour of time for a first conversation.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, FEBRUARY 16, 2012
    [Leads] Teleprospecting and Social Media: 2 Tools Sure To Improve Results
    Social Media B2B ’s Kipp Bodnar’s article “How To Use Twitter Search For B2B Lead Generation” explains that “many people know about Twitter search , but advanced Twitter search and additional Twitter search tools are often over looked.” Would that count as a “Hot” MQL?
  • ENGAGE  |  MONDAY, NOVEMBER 21, 2011
    [Leads] 5 Things I Learned at the FOLIO Show
    Companies like Digimarc are leading the pack, and it’s already being put to use in publications such as Better Homes & Gardens. E arlier this month a group of us traveled from TMG in D.C. to the Marriot Marquis in New York to “join the media revolution” at the FOLIO: Show. Fran Hauser. Super smart and usable.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 13, 2013
    [Leads] Delegate or Die: Why So Many Managers Fail to Delegate
    'Buffer Why Johnny Can’t Delegate and How That Can Lead to a Job Loss. Recently I joined a firm – but in just one month I was released – without explanation. was unable to find one single thing that I had done wrong – I had been a team player and hard worker, and I made no waves at all. So why did he let me go so soon?
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 27, 2012
    [Leads] Inbound Marketing: Do You Have A Content Destination?
    And that will lead to more customers, more revenue and better business results from marketing efforts. B2B Marketers have always been doing content marketing. And the reason is simple: the decision making process in B2B is a bit more complicated than buying a pack of gum. zzzzzzzzzz (snore). Oh, and don’t be boring! Photo Source.
  • BLOG MY CALLS  |  MONDAY, MAY 6, 2013
    [Leads] Do Clicks Even Matter in Local Marketing? The Case for Call Tracking
    Local marketers say phone calls are BY FAR their most valuable lead source they have. 70% of all engagements between new customers and businesses occurs over the telephone and customer phone calls convert at a rate of up to 5x greater than online search-based leads. That means more valuable leads. The Local Search Boom. billion.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JANUARY 21, 2013
    [Leads] Sales Leadership: Bringing a Sharp Focus to Your Sales Meetings
    His latest book is titled: “ Leading High Performance Sales Teams”. Sales Leadership:  Bringing a Sharp Focus to Your. Sales Meetings. During the past few months I have been consulting with several clients on a variety of issues and coaching others via our new “Acumen Project”. For example $250,000. The 50% list becomes your “upside” list.
  • DIANNA HUFF - B2B MARCOM  |  MONDAY, JANUARY 9, 2012
    [Leads] Why Blogging Benefits Your Business: Exposure, Exposure, Exposure
    blog leads to increased exposure for your business. Tweet I hear lots of reasons why a B2B company should blog: Google gives preference to “fresh” content. Search engine spiders visit your site more often when you’re frequently updating content. Blog content gets into the search engines faster (sometimes an hour after you post it!).
  • SALES INTELLIGENCE VIEW  |  MONDAY, NOVEMBER 8, 2010
    [Leads] 15 Social Selling Articles to Start Your Week and a Fun Video.
    B2B Lead Generation Blog Why Buyers Don’t Like Salespeople – Eye on Sales Call Me Back, Please! Finding an “In” – B2B Buzz Why Lead Management [.]. Closing the loop: Why don’t sales people update the CRM and what can be done about it? – Dig It! The Rise of Social CRM – Sales 2.0
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 26, 2011
    [Leads] Improve your blog. Stop writing for an audience!
    Perhaps recognition that will lead to new opportunities? I’m a little freaked about this post.  I’m afraid people will read only the blog headline and get out their pitchforks and torches.  So please glance at least a few more sentences before hitting the comment section, OK? You were blogging for some personal benefit. Or money.
  • HUBSPOT  |  TUESDAY, MARCH 20, 2012
    [Leads] 13 Brands Using LinkedIn Company Page Features the Right Way
    We recently reported that, in a study of the over 5,000 inbound marketers where we pitted LinkedIn against Facebook and Twitter, LinkedIn proved to be the most effective social media channel for lead generation -- 277% more effective, in fact. You want to leverage LinkedIn's lead gen potential for your business as much as possible, right?
  • THE ROI GUY  |  THURSDAY, APRIL 3, 2014
    [Leads] A Failure to Communicate Value
    Step up and lead the value discussion with your prospects: Change the conversation from your product, features and price to a focus on the customer value you can deliver. 'By Mark Schlueter & Tom Pisello It''s the responsibility sales and marketing, not the customer , to prove the value of your proposal. So be provocative.
  • DELICIOUS B2BMARKETING  |  THURSDAY, NOVEMBER 18, 2010
    [Leads] Blog Marketing: To Do Or Not to Do?
    Its really simple:  more traffic equals more leads, and more leads equals more sales. Generate More Leads - for Cheaper! In the same survey by Hubspot, it was revealed that companies who DO blog acquire MORE leads compared to companies that are not blogging. How much more leads? Higher Conversion (More Sales!)
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 9, 2012
    [Leads] Five ways the mobile revolution impacts your blog
    Top navigation bar leading to other parts of my site. Every single day your blog is becoming less useful and relevant … and there is nothing you can do about it. The difference is pretty dramatic: Here are five implications of this shift: 1) Less blog engagement. 2) The end of calls to action. 3) Less traffic. 4) A crunch on creativity.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 24, 2012
    [Leads] What the $200 Million Tweet Can Teach You About Personal Influence
    Your audience will reward you with new sales, leads, and referrals. Is this the new face of power and influence? By Contributing {grow} Columnist Stanford Smith. ve been thinking about what makes a person influential. Can it come from a single tweet? The other day, I saw an infographic that plotted the hockey stick growth of Draw Something.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 4, 2011
    [Leads] Twitter is dying—and it’s all your fault
    While it’s still easier to scan the stream than use other social networks, too often clicking a link leads to junk–or at least subpar content. By Neicole Crepeau, Contributing {grow} Columnist. m going to get flak for this post, but I don’t care. m so frustrated that I have to write something. love Twitter.  Tribes are killing Twitter.
  • BUSINESS GROWTH DEVELOPMENT  |  THURSDAY, APRIL 28, 2011
    [Leads] Is Internet Marketing Maturing As A Business Development Strategy
    Written by business development consultant Nic Windley who also advises businesses in the capacity of a marketing consultant and sales consultant to generate more leads and convert more sales. Businesses can listen to what people are saying and where they are saying it and react much more quickly.
  • BUSINESS GROWTH DEVELOPMENT  |  THURSDAY, APRIL 28, 2011
    [Leads] Is Internet Marketing Maturing As A Business Development Strategy
    Written by business development consultant Nic Windley who also advises businesses in the capacity of a marketing consultant and sales consultant to generate more leads and convert more sales. Businesses can listen to what people are saying and where they are saying it and react much more quickly.
  • SOCIAL MEDIA B2B  |  THURSDAY, OCTOBER 25, 2012
    [Leads] 18 Growing B2B Content Marketing Trends to Share
    71% of B2B Marketers use content marketing for lead generation. Every year the Content Marketing Institute and MarketingProfs collaborate on a content marketing survey of B2B marketers. This year’s results are based on responses from 1,416 North American B2B marketers from all industries and all size companies. Photo Credit: Flickr.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 26, 2014
    [Leads] 20+ Metrics for Measuring B2B SEO Performance
    Event tracking is ideal for less sales-oriented lead generation efforts, like video views, and image or link clicks. 'Last spring, I had the opportunity to instruct a course for MarketingProfs University’s Search Marketing School 2014. Search Engine Optimization Fundamentals. Organic search engine traffic. Keyword rank monitoring.
  • SALES CHALLENGER  |  TUESDAY, MAY 7, 2013
    [Leads] 3 Ways to Improve Sales Certification
    On the other hand, leading organizations implement long-term certification programs based on sustained behavior change. 'In most sales organizations, successful completion of training results in certification. That said, few reps demonstrate newly acquired skills consistently for it to translate to improved sales results.
  • SALES CHALLENGER  |  TUESDAY, DECEMBER 4, 2012
    [Leads] 4 Ways to Measure Coaching Effectiveness
    From merely measuring sales outcomes, leading companies are creating stronger coaching quality indicators by measuring coaching impact quantitatively and qualitatively. But, unfortunately assessing the impact of coaching on sales results is not that simple despite its ability to improve sales performance by up to 19%.
  • BIZNOLOGY  |  TUESDAY, MAY 20, 2014
    [Leads] New York Times: all’s fair in love and marketing
    All roads may well lead to Rome but all roads no longer lead to The New York Times. “ including a sense that the Times will simply serve as a destination — leading to a neglect of social promotion. It can easily offer history, context, and related content — things that most mainstream media stories are terrible at.
  • B2B MARKETING TRACTION  |  FRIDAY, JUNE 27, 2014
    [Leads] Why You Should Rethink That Snarky Social Media Comment
    And, what this “B2B Marketing Consultant” doesn’t know is that a leading social media guru came up with the idea of comparing Twitter to a radio station so that the uninitiated could understand it. Happy, that is, until “the comment.” The comment was not thoughtful; there was nothing positive in it at all.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, APRIL 30, 2013
    [Leads] Does The 80/20 Rule Apply To B2B Teleprospecting?
    Now I''m not referring to situations where you''re following up on a warm lead from a webinar, tradeshow, website visit. 'Those of us who have teleprospected in our day know that getting prospects to open up to inside sales person is no easy task. At times it can seem like pulling teeth for them to give us anything at all. Those don’t count.
  • MARKETING INTERACTIONS  |  THURSDAY, APRIL 8, 2010
    [Leads] How to Use Cliffhangers in B2B Marketing Content
    During the Broad Reach + Intelligent Lead Nurturing = Increased Revenue webinar I participated in yesterday with Scott Mersy of Genius.com , Brian Carroll of InTouch and Andrew Gaffney of DemandGen Report , I talked about how content can help promote prospect responsiveness. After all, your content has a job to do, right? Cliffhangers.
  • MARKETING INTERACTIONS  |  SATURDAY, MAY 22, 2010
    [Leads] Takeaways from The Great Content Marketing Experiment
      Social Media is about more than lead generation. Last week, John Bottom ( @basebot ) from Base One Group in the UK took a unique approach to his presentation at the IDM conference. He designed an experiment to show 150 B2B marketers the impact that can be achieved with content marketing. could go on, but you get the gist. Yes, John.
  • B2B MEMES  |  THURSDAY, DECEMBER 8, 2011
    [Leads] Adam Tinworth: Journalism in a Period of Continuous Change
    Though no doubt disconcerting, it is the kind of change that will surely lead to rewarding new experiences both for him and his readers. Or Tony Collins hitting the point where he had more leads from his blog readers than he had time to follow up. Adam Tinworth. What was the pivotal moment that shaped how you view the post-print era?
  • HUBSPOT  |  THURSDAY, OCTOBER 20, 2011
    [Leads] 5 Marketing Tactics That Don't Matter
    Redesigning Your Website 'Just Because' - Websites are the hub for driving online leads. What does matter is how many leads your website generates. Thus, website redesigns without clear lead generation improvement goals are pointless. We are in the midst of a epidemic that is claiming the precious time of way too many marketers.
  • SALES CHALLENGER  |  WEDNESDAY, OCTOBER 26, 2011
    [Leads] 6 Keys to Influencing Customers
    Reps can essentially lead customers through the sale and provide guidance on the next steps to take. We call this approach of leading customers through the purchase process Commercial Coaching. Loss Aversion —a tendency to prefer choices designed to prevent losses over choices designed to obtain gains.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, MAY 6, 2012
    [Leads] What Brain Research Teaches about Selecting Marketing Automation Software
    Apparently the research shows that carefully analyzing such choices actually leads to worse decisions than making a less considered judgment. I’m spending more time on airplanes these days, which means more time browsing airport bookshops. Since spy stories and soft core porn are neither to my taste, the pickings are pretty slim.
  • THE EFFECTIVE MARKETER  |  MONDAY, JULY 30, 2012
    [Leads] What’s Wrong with Marketing Education?
    Marketing Automation : the typical step-up from email marketing, marketing automation software (such as Marketo , Eloqua , Act-On , Pardot , and others ) allows you to automate the sending of your emails and, more importantly, of nurturing your leads. What are College Students to Do? The Modern Marketer. Good luck!
  • THE EFFECTIVE MARKETER  |  MONDAY, NOVEMBER 30, 2009
    [Leads] The Fun Theory: How to Change Behavior
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Fun Theory: How to Change Behavior How do you change people’s behavior? You have to fill out forms, get approvals, and meet goals otherwise there’s no pay raise or bonus. Some food for thought.
  • THE EFFECTIVE MARKETER  |  FRIDAY, JULY 23, 2010
    [Leads] What Trigonometry Has to Do With Marketing?
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What Trigonometry Has to Do With Marketing? recent post by Chris Brogan talking about Typing Classes reminded me of my own experience. had classes on those old typewriters and you had to press each key really hard.
  • THE EFFECTIVE MARKETER  |  TUESDAY, FEBRUARY 22, 2011
    [Leads] WordPress Plugins for Marketers
    To make it easier for everyone I’ve compiled the suggestions from the group into an easy-to-read list (sorted alphabetically). An Excel file is available at the end of the post with all this info. WordPress Plugins for Marketers (click to zoom) Note: Only WordPress.org (the free, host-it-yourself version of WordPress) allows for plugins.
  • ANNUITAS  |  TUESDAY, MARCH 4, 2014
    [Leads] The Rise of the Marketing Technologist – Part 1
    Even more importantly, “…71% of these CEOs believe that while B2B Marketers are focused on the latest marketing technologies (such as marketing automation, lead management and CRM) supposedly to generate customer demand, they are still failing to deliver the level of incremental customer demand expected of them.”
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, NOVEMBER 22, 2013
    [Leads] Sales Prospecting Perspectives Weekly Recap - Week of November 22, 2013
    This November, our COO Peter Gracey was nominated to be one of the Top 50 Most Influential People in Sales Lead Management in 2013. It''s important to understand how client goals align with company goals, and to bypass those which don''t, which might lead to process and production problems. Voting closes at the end of November! Agree?
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 9, 2012
    [Leads] B2B Marketers Need to Get on Board with Social Media… NOW!
    Also, as Facebook, Twitter and LinkedIn inevitably become better at capturing leads, B2B marketers are going to be forced to spend more time and money on them. Indeed, more than 800 million users listing professional-related preferences is no lead pool to scoff at! But now more than ever, it’s time to put the pedal to the metal.
  • SAVVY B2B MARKETING  |  THURSDAY, JANUARY 19, 2012
    [Leads] Make the Short List by Connecting with Content
    About the author: Stephanie Tilton is a content marketing consultant who helps B2B companies craft content that nurtures leads and advances the buying cycle. With content marketing gaining in mindshare and importance, it’s valuable to keep pace with developments in this area. Goals and measurement. Budgets and production. Challenges.
  • MARKETRI  |  WEDNESDAY, AUGUST 8, 2012
    [Leads] Show Me the Money: Proving ROI for Social Media
    That is, measuring how many leads come to your business through social media and how many of those leads are converted into actual business. The best way to think about a company’s social media exposure is that it represents your entire pool of potential leads from social media. ” We all know the scene.
  • THE ROI GUY  |  SUNDAY, MARCH 24, 2013
    [Leads] Are White Papers Dead?
    For traditional white paper campaigns, it now takes significantly more reach to generate the same amount of lead responses. As a result, IDC reports that Interactive White Papers generate 3x more leads than traditional white paper fueled campaigns, and result in 150% more qualified leads per campaign.
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Leads] Landing Page Best Practices You Should Still Test For Yourself
    That''s just what Sierra Tucson tested out with an A/B test for landing page length -- and they found that their longer landing page, which spent more time outlining value proposition, saw a 220% increase in new leads. It''s possible that long forms that generate fewer, high quality leads are better for your bottom line. Social Proof.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 12, 2013
    [Leads] 10 Deadly Reasons Most Websites Fail [SlideShare]
    For most businesses, a website is the Grand Central Station of marketing -- connecting branding, social media, email, lead generation, ecommerce, and more. The primary function of a website is to attract visitors, convert leads, and delight customers through rich, relevant, and valuable content. lot has changed in 22 years. Cough.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 22, 2012
    [Leads] Why Every Business Blog Needs Evergreen Content
    Continues to Generate Leads: As a result of the continuous traffic it generates, evergreen content that is optimized for lead generation also has a powerful capacity to continually generate leads over time. Evergreen content, on the other hand, guarantees SEO, traffic, and leads over time. What Is Evergreen Blog Content?
  • SMASHMOUTH MARKETING  |  MONDAY, DECEMBER 15, 2008
    [Leads] Smashmouth Review - ConnectAndSell, Off to the Sales 2.0 Races
    Knowing a good thing when we saw it, Green Leads decided to tune the CAS system and do one better. If new clients for your business is a pure numbers game, then you have to look at ConnectAndSell. This is one Sales 2.0 offering that I have to rave about! friend of ours recommended CAS a year ago and at first were reluctant. Need I say more?
  • SMASHMOUTH MARKETING  |  SUNDAY, DECEMBER 7, 2008
    [Leads] Smashmouth Review - ConnectAndSell, Off to the Sales 2.0 Races
    Knowing a good thing when we saw it, Green Leads decided to tune the CAS system and do one better. If new clients for your business is a pure numbers game, then you have to look at ConnectAndSell. This is one Sales 2.0 offering that I have to rave about! friend of ours recommended CAS a year ago and at first were reluctant. Need I say more?
  • HUBSPOT  |  WEDNESDAY, AUGUST 27, 2014
    [Leads] Twitter Rolls Out Tweet Performance Analytics to All Users
    More data leads to better insights, which leads to smarter, more effective marketing. Do certain times naturally lead to more impressions? Well folks, it looks like the day has finally come. According to TechCrunch (and a tweet from Twitter''s front-end engineer Ian Chan), now everyone can see their Twitter analytics. Followers.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 30, 2014
    [Leads] 4 Ways to Manage Change Management For Successful Demand Generation
    As CEO and Principal of ANNUITAS, Carlos drives strategy and leads core practice teams to Transform Demand? 'by Contributor Friendly | Tweet this Editor’s Note: Today’s post comes Courtesy of Carlos Hidalgo , an innovative thought-leader with more than 20 years experience as a B2B marketing practitioner and industry visionary.
  • SAVVY B2B MARKETING  |  TUESDAY, AUGUST 28, 2012
    [Leads] Savvy Toolkit - GetListed.org
    We're advocates for search engine optimization best practices that will lead to sustained, long-term search engine rankings for small businesses I was recently doing research for a client and ran across GetListed.org. It is one of those cool little tools that saved me so much time and energy I knew I had to share it with you. Million U.S.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, APRIL 10, 2010
    [Leads] It’s time to unleash your blog
    Check out this quote from Patrick Crane VP Marketing, LinkedIn. “We started the LinkedIn Blog almost three years ago when we were a 60 person company.  Nobody doubts the power of our blog now. In fact they depend upon it.&#. Yet, many companies have been sluggish to climb on board.  Dealing with company politics and blogging . Digg this!
  • FATHOM  |  MONDAY, JUNE 9, 2014
    [Leads] Why All Marketing Is Digital Marketing
    Increase lead generation. The point being that if a marketer in the Wanamaker period said she wanted to increase lead generation, traffic volume, visitor engagement and sales transactions, you would nod up and down and think, “I get that.” What, are you crazy, Paul? Your company’s website has that phrase all over it.
  • PHOENIX RISING  |  SUNDAY, AUGUST 16, 2009
    [Leads] The Company You Keep
    One of my clients was viewed by their industry as the leading integrator of the toughest solutions. Remember when your folks told you to choose your friends wisely?    They were trying to protect you, but they also knew that you'd be judged based on your friends. That's why all these sayings apply to business and life!
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 13, 2010
    [Leads] Top 5 Social Media Trends For The B2B Marketer
    Tips For Successful Lead Follow-up The 4 Cs of Social Media 6 Steps to Prepare for the Mobile Revolution 10 Reasons Why Mobile is Hot! Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. and “ what can we achieve ?”
  • INBLURBS  |  THURSDAY, NOVEMBER 3, 2011
    [Leads] Social Media can be thread to your reputation
    Free report: Get found and get leads the smart way. Companies engage increasingly in social media sites like Facebook, Twitter, LinkedIn and other forums and platforms. They go to step into conversation with their audience to offer better service and support and to strengthen the band between actual and future customers.
  • ILLUMINATING THE FUTURE  |  THURSDAY, JANUARY 21, 2010
    [Leads] What Jack Bauer Can Teach Us
    They can provide them not only with qualified (or “sales-ready”) leads but vital intelligence about a prospect that can dramatically enhance sales conversations and interactions. Marketers are not only charged with providing better leads, they are expected to provision the field sales team with better intelligence. Jack is back.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JANUARY 23, 2012
    [Leads] A Sales Manager’s Recipe: What is Cooking in 2012
    Ken’s latest book is “Leading High Performance Sales Teams”.  . A Sales Manager’s Recipe: What’s Cooking in 2012? Last week after a keynote program called Gourmet Living, an attendee came up to me afterwards and discussed her challenges as a sales manager.  Next, make two extra sales calls per month with each sales rep.  3f4qb8v9ge.
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 18, 2011
    [Leads] Savvy Week in Review - March 18
    One to file in your "at least I have never done that file" Lead Generation is NOT IT by @ardath421. Ardath Albee shares her thoughts on why B2B marketers are missing the boat by ignoring lead nurturing. B2B Social Media Lead Generation Explained by Eric Schwartzman via @briansolis. Happy spring equinox!
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 13, 2011
    [Leads] 9 Reasons to Make a Software Purchase in December
    You may be sitting on uncommitted budget, facing a ‘use it or lose it’ scenario; which if left unspent, can lead to lower budgets in future quarters. This type of situation usually leads to wasteful spending, but using Q4 funds to purchase valuable infrastructure proven to generate a nice return kills two birds with one stone.
  • HUBSPOT  |  MONDAY, MARCH 5, 2012
    [Leads] 6 Tactics for Turning Trade Show Interactions Into On-Site Sales
    For example, HubSpot's elevator pitch may go along the lines of: HubSpot is all-in-one marketing software that helps businesses of all sizes increase the number of visitors to their website and convert more of those visitors into leads and customers. Making sure content leads to a sale is your next step. 1) Reserve a Room at the Event.
  • VIEWPOINT  |  MONDAY, APRIL 4, 2011
    [Leads] Jeff Pedowitz on The State of Marketing Automation
    Manufacturer's dealing with OEM and distributors—trying to develop marketing and lead programs for a distributed partner network. I recently read an article by Jeff Pedowitz about the state of marketing automation and it caused me to think back to a lunch I had with Jeff just a couple of short years ago. Marketing should embrace it.
  • VISIONEDGE  |  THURSDAY, DECEMBER 19, 2013
    [Leads] Transitioning from Service Provider to Value Generator
    When Marketing acts as a service organization, its objectives and priorities are typically focused on service delivery (time, quality, and budget) and on Sales satisfaction (measured in “qualified leads generated by marketing”). 'Are you one of those superhero marketing organizations? Feeling pretty good about your responsiveness?
<< 1 2 ... 100 101 102 103 104 ... 195 196 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...