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  • ANNUITAS  |  MONDAY, JUNE 18, 2012
    [Leads] 9 Things Marketers Need from Marketing Automation Vendors and Consultants – Part 1
    What this means is that marketing automation will automate whatever process or system exists in an organization.  If a company’s lead management process is broken, the automation will simply automate the broken process. They are leading buyers astray. 764% increase in leads! This is staggering!  Talk about transparency!) 
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 16, 2011
    [Leads] Adding Marketing Automation to your Digital Mix
    Lead Scoring. Although still growing in adoption, lead scoring has become invaluable in qualifying leads from digital marketing mixes and delivering those leads to sales. formalized lead scoring process gives each lead a score which will decide its next path – lead nurturing or on to sales for engagement.
  • BLUE FOCUS MARKETING  |  TUESDAY, MARCH 13, 2012
    [Leads] Do the Math to Calculate the ROI of Business Blogs
    In a 2011 HubSpot ROI Study , 69% of businesses surveyed said that blogging attributed to their lead generation success.  This approach has proven extremely important for mid-to-small businesses for website traffic and lead generation.  Referrals now account for over 15% of all traffic and leads. And it’s all about winning. 
  • TOMORROW PEOPLE  |  TUESDAY, DECEMBER 18, 2012
    [Leads] The Great Social Customer Service Race [INFOGRAPHIC]
    To conduct the race, four Software Advice employees used their personal Twitter accounts to send customer service tweets to 14 leading consumer brands in seven industries. How do big brands measure up on social media? We wanted to learn what kinds of tweets received a response, and how quickly. Positive ("thank you!"). Negative.
  • ONPATH  |  THURSDAY, FEBRUARY 7, 2013
    [Leads] CTV News Ottawa - OnPath is Hiring!
    Karam says a rebound by American businesses is leading to big growth for his company which specializes in marketing and development. OnPath specializes in B2B Lead Generation and Appointment Setting programs for enterprise clients who sell complex products and services. Ottawa companies shine bright light on gloomy job market.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, NOVEMBER 7, 2013
    [Leads] By Failing to Prepare, You Are Preparing to Fail
    If I sit back and wait for the phone to ring or for marketing to provide me with all the quality leads I could possibly handle, there is a zero chance of making my number. You''ve read the quotes: “A goal without a plan is just a wish.”. ? Antoine de Saint-Exupéry. “If you don''t know where you are going, you''ll end up someplace else.”. ?
  • BLUE FOCUS MARKETING  |  MONDAY, FEBRUARY 17, 2014
    [Leads] 5 Emerging Business Social Media Marketing Trends for 2014 #ANABrand #SMW14 #SMWNYC
    One reason marketers are putting so much effort into platforms like YouTube and Vimeo is the continued rise of advertising in online video content, leading to reliable monetization for video producers and greater exposure for brands. With 2013 now quickly receding, it’s time to push full steam ahead into 2014. FOR EWORD by David C.
  • HUBSPOT  |  SUNDAY, FEBRUARY 7, 2016
    [Leads] 12 Sneaky Psychological Biases That Affect How You Sell
    They can lead a rep to jump to inaccurate conclusions about a prospect or themselves, resulting in a lost deal. After a deal goes bad, a rep can start to question their skills, which can lead to worse performance. This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. They’re due.”.
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 30, 2013
    [Leads] How Can You Get Rid of Negative Content Online?
    blog every day here at the award-winning sales lead generation blog Fearless Competitor and over time this negative result appears less and less. Jeff Ogden , the Fearless Competitor, is an award-winning marketing expert and President of the  sales lead generation company   Find New Customers. Aplicor and Jeff Ogden are friends.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 10, 2016
    [Leads] 5 Mobile Insights That Will Change How You Market to Millennials
    This means showing up in their social feeds with a highly targeted offer, or giving them the information they are looking for with the least friction as possible - forget online lead forms with seven fields. Everywhere you go, millennials are looking down at their phones. What are their views on privacy? How do they prefer to communicate?
  • WEBBIQUITY  |  TUESDAY, MAY 31, 2011
    [Leads] Trust Me: Why Trust is Crucial for Business Success, and How to Built It
    That’s why blogging is important (as a way to educate, inform and even entertain, without blatant selling) as is social media (for answering questions and building online relationships that lead to positive third-party coverage and comments). Half-jokingly, I told her not to worry, I can build her business without her. Before the Sale.
  • ANNUITAS  |  THURSDAY, FEBRUARY 5, 2015
    [Leads] Demand Generation Strategy Rules NOT to be Broken
    However, when it comes to Demand Generation Strategy there are a few rules that if not followed, will lead to poor results, wasted money and effort, and a frustrated marketer. 1. *This post first ran September 11, 2014 in the ANNUITAS blog. I’ll be the first to say that rules are meant to be broken. Do Your Homework. Do the research.
  • EMAGINE B2B BLOG  |  WEDNESDAY, JANUARY 28, 2015
    [Leads] 4 Things ABC’s Scandal Can Teach You About B2B Online Marketing
    One of the toughest roles as a B2B marketer is properly tracking lead generation, assigning value, and calculating return on investment. If the title of this entry caught your eye, we suffer from the same addition – Olivia Pope on Thursday nights. In honor of the season premier this week, let’s take a moment to apply the lessons of D.C.’s
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 22, 2016
    [Leads] 4 Ways to Make Your Video Content More Measurable
    By integrating video and marketing automation, you can score leads, trigger an automated email that’s part of a nurture stream, and even alert sales when a hot lead has watched a certain amount of video. You can also build a list of leads who watched specific videos to send personalized follow-ups based on their interests.
  • SAZBEAN  |  FRIDAY, OCTOBER 18, 2013
    [Leads] How Online Content Can Drive Your Business Growth
    So, the next question is how to get their attention and to lead them to your service offering. growing (Photo credit: nonanet) Every day thousands of people go online in search of useful information or communication through social networks. This is where your prospective customers are. Design Strategy
  • TOMORROW PEOPLE  |  MONDAY, MARCH 19, 2012
    [Leads] The Death of Pay Per Click Advertising (PPC)
    On the surface of it, PPC looks like an easy way to bring in new leads. Fit it in with an overall inbound marketing strategy and you’re likely to gain more long-term leads and revenue instead of window shoppers. Is PPC past its Sell By date? ” (Source: Search Engine Land ). Why use something that’s not working right?
  • HINGE MARKETING  |  WEDNESDAY, MAY 13, 2015
    [Leads] Six Essential Online Marketing Tools for AEC Firms
    Customer Relationship Management (CRM) Systems We’re all busy, so staying organized and on top of leads is a must. Lead sheets can be a mile long. solid CRM System (see Infusionsoft , Salesforce or Hubspot for examples) will help you keep track of your leads. Did I mention that its free)? Ready to learn more?
  • EMAGINE B2B BLOG  |  THURSDAY, APRIL 28, 2011
    [Leads] If you treat your white papers as valueless, so will your readers
    We tend to return to the topic of white papers fairly frequently, because – along with email – they’re pretty much the backbone of B2B lead capture and/or nurturing.  Our last foray dealt with what to do before starting to write one. We’ve noted two major traps B2Bs can fall into with white papers:  either [.]. B2B Web Strategy Converting
  • HUBSPOT  |  MONDAY, AUGUST 13, 2012
    [Leads] Google+ Finally Rolling Out Custom URLs for Pages and Profiles
    This means that our social media team will soon be able to change this hideous looking URL -- [link] -- which leads to HubSpot's Google+ business page , into something much more professional, memorable, and shareable. Log this update under "news that should've been news months and months ago." It's about time, right? Hold your horses, though.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, OCTOBER 9, 2013
    [Leads] Leveraging LinkedIn Connections
    One Thing Leads to Another. "I connected with someone who was interested in using me for a project he was working on. He needed help with a sales team he was now leading. Connections matter. Big time. 4x more likely if the connection calls to make an introduction. 11x more likely if they have an actual connection. Connecting to CEOs.
  • HUBSPOT  |  THURSDAY, JUNE 13, 2013
    [Leads] Twitter Starts Rolling Out Tweet Performance Analytics to More Users
    More data leads to better insights, which leads to smarter, more effective marketing. Editor''s Note: Because it was brought to our attention that this rollout may only be for select users (not all), the original title of this article has been changed to reflect that. Ready for it? Get excited. Tweet Performance Analytics! And then.
  • EB2BLEADS  |  THURSDAY, MAY 30, 2013
    [Leads] Integrated eCommerce Marketing
    The process of lead generation and lead nurturing for offline sales fits very well with online sales and the technology seemlessly integrates. If a business drives traffic to an online store, it should be growing its email list and measuring success in terms of both leads and sales. Sales are not a 1 hit deal. Change of mind.
  • SAZBEAN  |  SATURDAY, JUNE 15, 2013
    [Leads] Top Internet strategy, marketing and technology links for the week of June 15, 2013
    News & Notes
  • MODERN B2B MARKETING  |  TUESDAY, MAY 6, 2014
    [Leads] Content Marketing Tactical Plan
    These can all be leveraged to promote your assets, drive lead generation, and nurture leads throughout your sales funnel. Author: Dayna Rothman There are a lot of moving parts involved in creating the perfect content marketing plan. You have to consider staffing, persona development, content themes, and so much more. Content Promotion.
  • VIDYARD  |  THURSDAY, OCTOBER 15, 2015
    [Leads] Designing Fly Landing Pages – Part 4: Continuity
    If you don’t, this will lead to a huge blind spot that can cause you to miss out on important information. After running a quick search on Google for “landing page best practices”, you’ll find copious amounts of research done by leading marketing and UX experts in the industry like Unbounce, KISSmetrics, and the Nielsen Norman Group.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 28, 2014
    [Leads] 9 Keys To Brand Publishing Success
    Leading brands are looking to “ shout louder than they spend ” as GE’s Beth Comstock has explained in their move to an integrated digital approach. Digital channels, social media networks, mobile platforms and apps have dramatically transformed the media landscape. “The audience has spoken. They want stories.”
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 5, 2013
    [Leads] Are Content Brands The Future of Marketing? An Interview with Ann Handley
    by helping brands plan and implement lead-gen programs that will drive business to them, and by helping them reach audiences and amplify their message in a fragmented digital environment. In this series, I am trying to uncover insights into the  Future of Marketing. To We have already heard Mark Schaefer discuss the future of search.
  • WEBBIQUITY  |  TUESDAY, MARCH 29, 2016
    [Leads] The Basics of B2B Social Media Marketing Strategy
    But it’s a start—and, properly nurtured, can lead to a more valuable relationship (for both parties). Social media is generally not highly effective at directly driving leads or sales. Image credit: BundlePost. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy.
  • CMO ESSENTIALS  |  MONDAY, MARCH 2, 2015
    [Leads] MarTech: Moving Past the CMO-CIO Alignment Myth to Drive Customer Value
    This person can work with marketing peers, business stakeholders and, when needed, liaise with the IT group to tap into IT’s talents, manage MarTech providers, work with IT procurement for purchasing, and lead marketing tech implementation. The alignment effort is set up to fail in today’s fast-paced, customer-driven business environment.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 12, 2015
    [Leads] 6 Great B2B Business, Marketing, and Strategy Books
    B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More by Kipp Bodnar and Jeffrey L. It’s been proven that high income earners read more books than other demographics. Good to Great by Jim Collins. Current Cost: $15.99 on Kindle. Current Cost: $8.35 on Kindle.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, JULY 23, 2014
    [Leads] Your Customers Want to Talk to You
    The last time I looked, the cost for a decent B2B lead in Canada was well over $20, and even more for an enterprise lead. Last week we looked at the Customer Service Theatre that follows a hyper-vigilant Seal Team Six intervention on social media. This week, we should look at the much more pernicious problem of Customer Hide and Seek.
  • SALES ENGINE  |  TUESDAY, DECEMBER 22, 2015
    [Leads] Dominate Your Market by Flipping Your Content Strategy
    But eventually you will cap out, and the only way to generate more leads for your sales team is to grow your database —and that comes with its own set of challenges: deliverability, segmentation, acquisition, and so on. Whether you are the owner of a business or the head of marketing, let’s face it—you want to dominate your marketplace.
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 3, 2015
    [Leads] Six strategies behind the trend in B2B client conferences
    These attendees were treated like leads, with post-event nurturing communications and sales follow-up. Have you noticed how so many B2B companies seem to be running their own proprietary conferences these days?  I can’t turn around without another customer event popping up on the radar.  AppNexus has its Summit, going on three years now.
  • RADIUS  |  FRIDAY, JANUARY 15, 2016
    [Leads] Webinar Recap: Managing Effective Territory and Vertical Campaigns
    If relying solely on inbound marketing, it can be difficult to align leads according to the structure of your sales team; a marketer might face feast or famine when it comes to lead delivery. Today’s post is written by Max Nicassio, Radius Customer Success Manager. Max Nicassio is a Customer Success Manager at Radius.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 30, 2014
    [Leads] 4 Ways to Manage Change Management For Successful Demand Generation
    As CEO and Principal of ANNUITAS, Carlos drives strategy and leads core practice teams to Transform Demand? by Contributor Friendly | Tweet this Editor’s Note: Today’s post comes Courtesy of Carlos Hidalgo , an innovative thought-leader with more than 20 years experience as a B2B marketing practitioner and industry visionary.
  • TONY ZAMBITO  |  SUNDAY, NOVEMBER 8, 2015
    [Leads] Mapping Buying Experiences: Creating Growth Through Aligning With Buyer Goals
    Leading the organization to restructure important content towards instilling confidence in goals being reached versus a constant reminder of fear. Engaging new buyers and repeat customers are the lifeline to achieving growth. Causing many to rethink long-standing practices on customer acquisition and customer retention. Aligning With Goals.
  • BLUE FOCUS MARKETING  |  MONDAY, APRIL 20, 2015
    [Leads] Join us for an #IBM #SWFChat w/@mnburgess @jaferrar @KimWhitler @ProfessorGary @MainCane83 #HR #SocBiz
    Mark Burgess ( @mnburgess ) President – Blue Focus Marketing and TEDx Speaker, adjunct Rutgers MBA professor, and other leading institutions.  He is ranked #27 on Social Media Marketing Magazine’s Top Marketing Professors on Twitter.” Professor Kimberly A. Professor Gary R. Want to follow along? FOR EWORD by David C.
  • SNAPAPP  |  FRIDAY, JUNE 19, 2015
    [Leads] What Can You Do With Interactive Video?
    Add A Lead Form. Using SnapApp also allows you to capture your viewer’s information with a fully customizable lead form. Just like any other element in interactive video, you can have the lead form appear over or next to the video. We recently announced the release of our new interactive video product. Add Design Elements.
  • HINGE MARKETING  |  TUESDAY, NOVEMBER 24, 2015
    [Leads] Learn What AEC Clients Want, Straight from the Source
    Each panelist noted that price is a factor, but not the leading factor. Learn about the most effective online marketing strategies to generate leads in our Online Marketing for Professional Services book. Our Lead Generating Website Guide details how your firm can generate qualified leads with its website.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 10, 2016
    [Leads] Four ways Facebook Instant Articles will dramatically impact marketing
    Inbound marketing refers to marketing activities that bring high-potential visitors in , rather than relying on sales people having to make cold calls to garner “outbound” leads. Something important is about to happen, and the impact on content marketers will be profound. Let’s look at the implications for digital marketers. 1.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 28, 2013
    [Leads] Real Results to Common Email Tests
    Version A was sent from a human being (the lead’s owner); version B was sent from a general marketing alias; the subject lines were identical. Does shorter, more concise email content lead to more click-throughs than highly descriptive, longer email content? So, what have we found to be the most effective? The winner. Fake Forward.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, AUGUST 20, 2013
    [Leads] Building a High Performance Culture
    Ken’s latest book is: “Leading High Performance Sales Teams”. Building a Culture of High Performance. At this time of year sales management must be looking at pipeline levels and goals for the 4th quarter and determining if there is the necessary level of activity to ensure targets will be exceeded. Contest Sampler. Set the ground rules.
  • HUBSPOT  |  TUESDAY, JANUARY 22, 2013
    [Leads] 10 Places You Can't Afford to Publish Mediocre Marketing Copy
    Here's an entire blog post that talks about the ingredients to that secret email subject line sauce , but here's a quick distillation for you, too: Be Personal: Use lead data to send emails that speak to that particular recipient's needs. Hey, those blog posts aren't going to write themselves! And you would be right. Kind of. Your blog title.
  • HUBSPOT  |  TUESDAY, MARCH 20, 2012
    [Leads] 13 Brands Using LinkedIn Company Page Features the Right Way
    We recently reported that, in a study of the over 5,000 inbound marketers where we pitted LinkedIn against Facebook and Twitter, LinkedIn proved to be the most effective social media channel for lead generation -- 277% more effective, in fact. You want to leverage LinkedIn's lead gen potential for your business as much as possible, right?
  • ONALYTICA B2B  |  WEDNESDAY, JULY 15, 2015
    [Leads] B2B Marketing: Top 100 Twitter Influencers
    Lead Forensics. 70% of B2B marketers are creating more content than they did one year ago. This data comes from the  2015 B2B Content Marketing Trends  report from the Content Marketing Institute and MarketingProfs. So B2B marketers are furiously creating more content. The most important part of content is to actually get people to read it.
  • KAON  |  FRIDAY, SEPTEMBER 18, 2015
    [Leads] Hubspot Inbound Conference Recap 4 of 9
    We’re getting better at predicting success- Who are my customers who will lead to the success of my company? The Relevance Imperative: B2B The Way It Should Be, Presented by Russell Glass from LinkedIn Marketing Solutions. For every 100 people that show up on a website only 5 convert, or make them self known. Be relevant early.
  • ION INTERACTIVE  |  THURSDAY, JANUARY 28, 2016
    [Leads] 2016 Interactive Content Marketing Trends To Watch
    The past couple of years there has been a lot to report on in the world of content trends — from mobile responsive, to interactive content design to measurement to lead quality and much, much more. They want engaged, educated, qualified, ready-to-buy leads. And, attribute those leads/sales to first, or last (or all — nirvana!)
  • ANNUITAS  |  THURSDAY, APRIL 30, 2015
    [Leads] Modern Marketing – How Can We Do It Better?
    Taking everything a step further was a common theme at #MME15: moving from counting clicks and page views to measuring high value content; taking your lead scoring model and using a forward thinking predictive model; taking your demographics and digital body language and incorporating big data into the picture.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 27, 2013
    [Leads] Honor Those Who Made the Ultimate Sacrifice on Memorial Day
    Fearless Competitor is the blog of the sales lead generation company Find New Customers , but today that does not matter one bit. Today’s #Memorial Day in the United States – a day to stop and reflect on the many men and women who made the ultimate sacrifice to preserve our freedom. Please RT. Really easy!). What do you think?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, NOVEMBER 10, 2013
    [Leads] How Marketing Teams Can Support Their Sales Reps’ Good Habits [Infographic]
    Make time for the important discussions- alignment isn’t just about lead handoff. by Amanda Batista | Tweet this We always give marketers props for wearing many hats – rightfully so. But let’s take a moment to honor the sales rep: The deal closer; the revenue generator — without whom we wouldn’t have customers to serve and enable.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 11, 2012
    [Leads] 7 Ways to Use Email Marketing to Make More Money After the Initial Sale
    So, what do you do to nurture those customers (or shall we call them leads?) so they can generate even more revenue for your business? They can either move on from your brand because they’ve got what they wanted from you, or they can consider ways to stay engaged with your brand that could lead to future purchases. Congratulations!
  • SALES INTELLIGENCE VIEW  |  FRIDAY, JANUARY 4, 2013
    [Leads] 13 Tips For Increasing Sales Productivity in 2013
    Ask your customers for referrals Referrals are the best types of leads. Get Organized: Get your paperwork and files organized, which will free up more of your time for lead prospecting and sales calls. Make a resolution to be more productive in 2013. Follow these 20 tips, and you’ll see your sales productivity will skyrocket.
  • SALESFUSION  |  TUESDAY, DECEMBER 10, 2013
    [Leads] User Experience
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post User Experience appeared first on Marketing Automation | Lead Generation | Email Marketing | SalesFUSION. [one_half valign="middle"] Partner Portal. Marketing Blog
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 1, 2014
    [Leads] Cell Phone Expenses: Next Wave of Employee Class Action Lawsuit?
    After practicing at some of the nation''s leading law firms, James opened his own law office in order to continue to provide his top-notch service at a much more reasonable rate for his clients. A new breed of class action lawsuit involving employee use of personal cell phones for work is developing in California and may “go viral.” 
  • B2B MARKETING TRACTION  |  THURSDAY, FEBRUARY 13, 2014
    [Leads] Is Gratitude a Niche Marketing Strategy?
    Those who work gratitude into their business, giving back to charity and thanking employees, customers and partners on a regular basis, are more likeable, which leads to greater brand value and prosperity. Flickr photo by Ivete Tecedor, Some Rights Reserved. Unfortunately, it’s becoming more and more rare to hear these words.
  • ANNUITAS  |  TUESDAY, MAY 20, 2014
    [Leads] How to Combat Channel Marketing Challenges
    What about nurturing leads? Scale is a huge challenge in partner marketing because how do you help 10 partners drive more sales and leads, let alone 40 or 100 partners? Three of the biggest challenges with channel marketing are defining the buyer’s journey, scale and relevancy. Why are these tough? Who owns the customer? It matters.
  • SAVVY B2B MARKETING  |  MONDAY, MAY 2, 2011
    [Leads] Basic Training For B2B Social Media Turtles: Research & Preparation
    Leads: how many leads are captured from campaigns or from the contact us form. In a previous post , Billy covered the first step in five-step plan for B2B social media marketing success: listen and learn from experts in your industry. Here he explains the second step: research and prepare. Research Fundamentals.
  • VERTICAL RESPONSE  |  TUESDAY, OCTOBER 20, 2015
    [Leads] Even the Smallest Businesses Can Sink its Teeth into These 10 Branding Lessons from Apple
    You must also take steps to ensure you emerge in consumers’ minds as the leading choice in your specialized area. It focused its marketing on recreating its image as an industry-leading pioneer in personal computing, and it created new niches for itself, including in digital music and smartphones. Lead, don’t just follow.
  • INFER  |  MONDAY, JUNE 13, 2016
    [Leads] Predictive Analytics: A Content Marketer’s Secret Weapon
    The post Predictive Analytics: A Content Marketer’s Secret Weapon appeared first on Infer: Predictive Lead Scoring for Sales & Marketing. We had a great time co-hosting a webinar with Uberflip last week about why predictive analytics matters for content marketers. We hope you enjoy the webinar, which you can watch here.
  • KOMARKETING ASSOCIATES  |  MONDAY, APRIL 7, 2014
    [Leads] How B2B Companies Can Use Sitelinks For More Effective Advertisements
    This can lead to a higher click-through rate and ROI, as the exposure to related or supplementary products and services can lead to a higher average order amount. There are a number of ways B2B companies can make their advertisements more effective. Sitelink Requirements. However, up to 20 can be included. Benefits of Sitelinks.
  • WEBBIQUITY  |  THURSDAY, JANUARY 28, 2016
    [Leads] How to Make B2B Content Curation a Win-Win [Podcast]
    The B2B Marketing Zone now has more than 190 contributors, and is among the leading sources of traffic to many of its featured blogs (it’s the #5 source for this blog, as an example, over the past 30 days, trailing only direct visits and traffic from Google, Facebook and Twitter). And what exactly is web presence optimization ?
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JANUARY 13, 2015
    [Leads] 5 B2B Marketing Thought Leaders Share 2015 Trends and Predictions
    In 2014, this has meant focusing on sales pipeline contribution vs lead volume, as well as taking ownership of many sales enablement functions previously owned only by sales or sales operations. What marketing trends are you implementing in the New Year? Jay Gaines. The second trend is a significant increase in business optimism. Koka Sexton.
  • ONALYTICA B2B  |  WEDNESDAY, MARCH 9, 2016
    [Leads] Open Source: Top 100 Influencers and Brands
    We were very interested in seeing which Open Source professionals and brands were leading the online discussion, so we analysed  700K+  tweets from November 16th 2015 to February 4th 2016 mentioning the keywords “Open Source” OR opensource. CSC Leading Edge Forum. WHAT ARE THE EXPERTS SAYING? ” MAPPING THE COMMUNITY.
  • CLOUD POTENTIAL  |  WEDNESDAY, APRIL 20, 2016
    [Leads] Building a marketing team to fuel triple-digit annual growth
    There are certain things I have done to make sure marketing is leading the way to higher revenue. The marketing team experiences that difficulty first-hand, but also sees that the leads could be better. We give the marketing team bonuses based on revenue, not leads. Aligning sales and marketing. It is always eye-opening.
  • VIDYARD  |  WEDNESDAY, MARCH 16, 2016
    [Leads] How to Use Live Streaming Video to Build Your Brand
    Gate them if you like so you can collect leads, and let your audience ask you questions that you can respond to in the moment, helping them feel even more connected with you. And what does a positive experience lead to? Strong brands give their customers what they need to feel special, to feel cool, better, smarter, faster, etc.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 25, 2013
    [Leads] Kicking Off Eloqua Experience Europe With The 5 Tenets of Modern Marketing
    Today’s modern marketers accomplish this by knowing the customer’s buying cycle, engaging the buyer all the way through the buying cycle, and delivering qualified leads. 4. by Eloqua | Tweet this Eloqua Experience Europe kicked off in London this week, where nearly 400 marketers are coming together at the Millennium Gloucester Hotel.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 16, 2015
    [Leads] A CMO and CIO Love Connection Depends On This (should be obvious)
    The following key themes were identified from the study, too: Shared collaboration leads to evolution. " If, however, you're under 40 or don't know what in the world I'm talking about, I'm quite sure YouTube can fill you in. Be that as it may, having a love connection between the CMO and CIO is vital. What is it?
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Leads] What Is Account-Based Marketing (ABM) and Is It Right for You?
    Typically that means leveraging a range of owned, earned, and paid marketing channels to amplify a product message and build as much awareness as possible across a wide swath of a target market in order to maximize the number of leads brought into the funnel and deliver the most sales possible out of the funnel. Benefit 1: Clear ROI.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 9, 2010
    [Leads] Perfect Timing – When to Call a Prospect
    Marketo has one customer with a lower cost, transactional product who has seen a 350% increase in likelihood to buy if they connect with the  sales lead within 24 minutes of hitting their website.  Look for an increase in email opens or web activity to increase a lead score and indicate a prospect is ready to buy.  Create a process.
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 1, 2014
    [Leads] 10 Things B2B Marketers Should be Doing on LinkedIn
    And it can be a lead generator as well: CMO.com reports that LinkedIn is now responsible for a staggering 64 percent of all visits from social media channels to corporate websites. Lead with benefits and make them interesting or valuable. It’s no secret that LinkedIn is the world’s largest professional network on the Internet.
  • HUBSPOT  |  THURSDAY, JUNE 25, 2015
    [Leads] Choosing the Best Big Social Networks for Publishers
    Keep in mind that gaining highly qualified leads directly off Facebook is a little tougher, and the platform could be better to think of as a great way to fill the top of your funnel. It’s also a great way to take a Twitter lead you may have made and start creating a deeper relationship. Should you use Twitter or LinkedIn? All of them?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 8, 2016
    [Leads] The silver lining in the bad news about content marketing
    You can generate qualified leads, establish thought leadership and build brand awareness for up to 1,000 attendees. You can generate qualified leads, establish thought leadership and build brand awareness for up to 1,000 attendees. BuzzSumo reported that even the best content creators are seeing dramatic declines in social referrals.
  • SYNECORE  |  WEDNESDAY, MAY 13, 2015
    [Leads] 5 Ways to Measure the Success of Your Blog Posts
    The point of blogging is to create content that is as effective as possible at driving leads and conversions. Placing a call-to-action (CTA) in your blog post is essential because it’s a way to both promote your content and measure how effective it is when it comes to lead generation. Subscribers. Inbound Links. CTA Clicks.
  • CRIMSON MARKETING  |  FRIDAY, DECEMBER 12, 2014
    [Leads] Is Email Marketing Making a Comeback?
    Email marketing technology can lead to quick conversions. These “impulse buys” spurred on by email marketing can lead to significant gains for businesses. Email marketing was once the staple of online marketing solutions, and it’s easy to see why. Email marketing was somewhat forgotten, but is it dead ? First thing’s first.
  • HALEY MARKETING  |  THURSDAY, AUGUST 13, 2015
    [Leads] E-Mail Will Drive Traffic to Your Website
    survey of 300 marketing, sales and business professionals said that e-mail marketing was the most effective strategy for lead generation. Putting some time into your newsletter’s content and design will lead to great results (and more returning visitors to your website). Because you can stand out from pack! Granted, it will take work.
  • CLIENT BRIDGE  |  TUESDAY, AUGUST 28, 2012
    [Leads] Statistics That Indicate the Future of Marketing
    Social Media and Social Lead Nurturing Stats. Failure to respond via social channels can lead to up to a 15% increase in churn rate. Marketing is undergoing a powerful transformation, largely driven by the popularity of social media and smartphones. 75% of B2B companies do not measure or quantify social media engagement.
  • SAZBEAN  |  FRIDAY, DECEMBER 30, 2011
    [Leads] The 5-Step Test to Determine Optimal Email Frequency
    Maybe you’re interested in ramping up your email marketing in 2012 but don’t want to see all your hard lead generation work go to waste by increasing your sending frequency. Many people have been nervous about performing this test for fear of ruining their lead generation efforts, but it really is quite simple.
  • SAZBEAN  |  TUESDAY, NOVEMBER 5, 2013
    [Leads] The Power of Being Recommended
    According to Nielsen and Roper Reports, 92% of all consumers report that a word-of-mouth recommendation is the “leading reason they buy a product or service.” Since they’re trying to get us to spend money, their intensions are suspect. Which is why recommendations can be so powerful when it comes to building a business. The answer?
  • CLIENT BRIDGE  |  WEDNESDAY, JANUARY 2, 2013
    [Leads] INFOGRAPHIC: Search Engine Marketing and Content Marketing Go Hand in Hand
    According to SearchMojo, for your business to be found online, generate leads and drive sales, it’s essential to create quality content that is not only well-optimized for search engines, but also helps your prospective customers make informed buying decisions. View Original Article
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 23, 2015
    [Leads] Personas Are Great (Except When They Suck)
    This is a common roadblock we see, so you are not alone. I am happy to jump on a call with anyone at any time to help raise some of the questions that might lead to better outcomes for your business. I recently presented at a Content Marketing conference on the topic of  content marketing personalization. I Except when they suck! .
  • HINGE MARKETING  |  MONDAY, JULY 6, 2015
    [Leads] A 7-Step Program to Becoming a Visible Expert?
    Benchmarking Your Consulting Firm’s Marketing 10 Best Lead Generation Sources Visible Experts℠ Use to Attract Clients. You know the high-profile experts in your industry. But how did they attain their level of status and visibility? In our research, we found that these Visible Experts SM follow a similar path to success.
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 19, 2013
    [Leads] The Real Reasons Programmatic Ad Buys Fail in B2B Marketing
    You can count the number of leads on one hand. Although this approach may not capture leads cost effectively, with a significant weight against a small audience, you can see a measurable increase in demand. Programmatic buying, driven by real-time bidding (RTB), is the fastest growing segment of digital marketing today. Retargeting.
  • THE B2B RESEARCH BLOG  |  FRIDAY, OCTOBER 12, 2012
    [Leads] How do we align sales and marketing?
    Most importantly, the bottom line suffers as leads aren’t fully nurtured (61%). Ever looked at our cousins in FMCG marketing with a little jealousy?  Eyed their big budgets with envy?  Coveted their influence in a world where marketing is central to organisational success? Of all the findings revealed in the survey, that struck me most. 
  • VIDYARD  |  WEDNESDAY, MAY 18, 2016
    [Leads] Video Fails Sometimes: Some Old Advice to Achieve Marketing Success
    Well, it’s kind of reversed, but if all you have is a video, you can’t expect your sales team to be sieged with leads. Gating a video with a form can allow you to generate leads from top of funnel content , and a short video can act as a great teaser to a piece of content that might not seem very exciting at first glance. First Name*.
  • HUBSPOT  |  THURSDAY, FEBRUARY 7, 2013
    [Leads] 11 Steps to Make Sure Your Next Webinar Is a Total Flop
    Webinars are fantastic for generating high quality leads , and they can also help you build stronger relationships with your current customers. Unless, of course, you want to scare away leads and customer. Remember, a webinar is a serious time commitment (which is why it's a great indicator of high quality leads). Great idea!
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, JUNE 26, 2013
    [Leads] [Video] 4 Tips to Avoid Pure Price Competition
    Or, their self-diagnosis could lead to unforeseen consequences. The moment Karen walked into my office, I knew something was wrong. "I might as well be selling wastebaskets," she said. "No matter how much I try, customers just don''t care about the differences between our system and the others. It''s just pure price competition.”.
  • DIGITAL B2B MARKETING  |  THURSDAY, NOVEMBER 17, 2011
    [Leads] Just Say No to Marketing Advice
    Here are examples of marketing advice I have recently come across (or even written): According to SiriusDecisions, by 2015 71% of all marketing leads will be from inbound marketing. All Marketing Advice Should Include a Disclaimer Your strategy is your direction; it should never be prescriptive. All of this advice is prescriptive.
  • DIGITAL B2B MARKETING  |  THURSDAY, NOVEMBER 17, 2011
    [Leads] Just Say No to Marketing Advice
    Here are examples of marketing advice I have recently come across (or even written): According to SiriusDecisions, by 2015 71% of all marketing leads will be from inbound marketing. All Marketing Advice Should Include a Disclaimer Your strategy is your direction; it should never be prescriptive. All of this advice is prescriptive.
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 16, 2014
    [Leads] Using Twitter Influencers to Drive Traffic to your Ecommerce Store
    If only you had 100,000 followers to Tweet to, then you could really start driving leads and customers to your ecommerce store. If you have a small following on Twitter, it’s tough to get your Tweets heard. And even harder to get your Tweeted links clicked on.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 4, 2012
    [Leads] My five biggest blogging mistakes
    ” Basically, all paths lead to Chris Brogan, right?  So I tried to be Chris, who was posting like 3-4 times a day.  I nearly killed myself. I am creeping up on 1,000 blog posts —  I’ve probably blogged “a bible!” ” What a waste of time. There are no shortcuts. trying to be somebody else. Arrrgh.
  • SAZBEAN  |  WEDNESDAY, APRIL 27, 2011
    [Leads] 5 Strategies for Managing the Twitter Firehose
    Just following a small number of people, even 5 or 10 can lead to a lot of tweets (depending on their frequency). Twitter can be very difficult to use, especially for new users. A lot of the difficulty comes in trying to manage the fire hose worth of incoming information. Try them all out and find that one that works best for your needs.
  • HINGE MARKETING  |  WEDNESDAY, JULY 22, 2015
    [Leads] 12 Marketing Techniques to Increase Your Firm’s Visibility
    Are you seeing more conversions and leads? And having content and offers that allow visitors to more deeply engage with your firm will help to generate leads and appeal to middle and late-stage prospects. 2. In return, you can nurture those contacts to becoming leads for your firm. Has web traffic increased? Social Media.
  • HUBSPOT  |  THURSDAY, JULY 25, 2013
    [Leads] SlideShare Introduces Support for Infographics, a Big Win for Marketers
    Basically, if you can create engaging, original content on SlideShare, you have a huge opportunity for increased reach, traffic, and leads. This morning, SlideShare announced an exciting new feature: users can now include fully optimized infographics on their SlideShare accounts. We''re thrilled about this new feature. Why You Should Care.
  • SAVVY B2B MARKETING  |  FRIDAY, JUNE 22, 2012
    [Leads] Savvy Week in Review: June 22
    Lead Generation: When To Use Registration Forms by @BrennerMichael. Whoosh! There goes the first official week of summer. And if you are like us, you are experiencing some HOT weather! Whether you are spending time by the pool or staying cool inside, we hope you are getting a bit of time to enjoy this time of year. Happy Friday, everyone!
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 17, 2016
    [Leads] Generating ideas for your content marketing
    The more off-beat queries can lead you to create whole new categories of content designed to appeal to particular audience segments or industry verticals. We’ll always preach quality over quantity, but even with a strong focus on quality, sometimes coming up with the right content can be a challenge. Your Outbox is a Goldmine. More gold!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 26, 2011
    [Leads] Finding the balance between personal and professional on Twitter
    Like this example from McDonald’s Twitter account , the initials of the tweeter show up at the end of each tweet and following a link in the Twitter bio leads you back to profiles of the individuals providing the tweets. This is a great question and one that I have to address on two levels, philosophical and practical.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 30, 2012
    [Leads] Bark, Meow, Tweet: What Our Pets Can Teach Us About Digital Marketing
    So follow Kitty’s lead and get those seasonal deals out early.  If you play your cards right, you can keep your customers engaged no matter what the calendar says. Everyone always says pets are smarter than people. Don’t they? What does this have to do with marketing? Well, nothing. The point is Liam is pretty easy to please. later.
  • ONPATH  |  FRIDAY, FEBRUARY 15, 2013
    [Leads] Does Cold Calling Still Work?
    With other lead generation activities on the rise, like paid search and content marketing, can cold calling help marketers stand out from the noise? 3. Krogue suggests a proactive approach of initiating communication, often by calling, then moving back to a nurturing of the lead via the Web. But what does this mean?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 12, 2012
    [Leads] Marketing vs. Sales: It’s A Matter Of Trust
    have worked in Sales the majority of my professional career and more times than not, found myself thinking: “This message is not resonating with my prospect”, “This is a terrible lead,” or “This prospect was never going to BUY! They are creating and executing campaigns in order to fill the sales pipeline with leads. But, that WAS it.
  • BLUE FOCUS MARKETING  |  SUNDAY, DECEMBER 5, 2010
    [Leads] Top 11 Ad Agency Predictions for 2011
    Social media gains greater speed: Agencies will make better use of social media marketing tools to generate new business leads. Agencies will be more willing to take the lead in helping clients prove the value of social media and to measure initiatives. Who better to take the lead in leveraging social media? Tom Peters.
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