BIZNOLOGY | FRIDAY, MARCH 20, 2015
[Leads] Content marketing metrics – process metrics and outcomes metrics
This places their focus on content marketing’s impact on lead generation, revenue, or in some cases, cost reductions. Except in the case of direct e-Commerce, it can be difficult to draw a direct line from a piece of content directly to a qualified lead or a revenue increase. Process Metrics. Page views. Site visitors. Likes. Follows.
BLUE FOCUS MARKETING | MONDAY, APRIL 14, 2014
[Leads] Know a #SocBiz Leader You Admire? @TheEIU Wants to Hear From You ~ @TheEconomist
In The Social Employee , we go behind the scenes with several leading brands—such as IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo—pulling the lid off the inspiring social business success stories that have propelled these companies into the 21st century. Nominate a social business leader today! FOR EWORD by David C.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, OCTOBER 17, 2013
[Leads] Case study: Building a social media career in 12 months
She is contacted daily by leading brands and has leveraged her success into consulting and paid “influencer” engagements. She is contacted daily by leading brands and has leveraged her success into consulting and paid “influencer” engagements. Ana Silva O’Reilly on the job in the Maldives. ” 2. ” 3.
HUBSPOT | FRIDAY, JANUARY 6, 2012
[Leads] 6 Guidelines for Exceptional Website Design and Usability
MarketingExperiments performed a test comparing the use of stock photography versus real imagery on a website, and each of their effects on lead generation. Include links within your page copy, and make it clear where those links lead to. So you're leveraging SEO and getting found online. And many times, they may never come back.
VISUALLY | WEDNESDAY, JANUARY 6, 2016
[Leads] Why You Need to Create Buyer Personas (and How to Do It)
When you make a sale, does it involve the CEO, the head of IT, someone on the procurement team, and/or a team lead? It may be hard to find the time to create and maintain buyer personas, but some powerful new research from Cintell proves it’s more than worth your while. Articulate the value of personas to all team members.
FEARLESS COMPETITOR | WEDNESDAY, DECEMBER 7, 2011
[Leads] Why Your Website Needs to Be Grand Central Station
In order to drive sales leads for your business, you need to turn your website into Grand Central Station. In order to drive sales leads for your sales teams, you need to think of your website as Grand Central Station. Actually, they will use your Call to Action and sign up – leading to gentle, ongoing lead nurturing.)
CONFLUENT FORMS | SUNDAY, DECEMBER 1, 2013
[Leads] Capitalizing on Pinterest Rich Pins price notifications
In May 2013 Pinterest added some functionality (which was later to become Rich Pins) to a number of leading websites. Most online retailers know about Pinterest, and have made sure to add a "Pin It" button to their site, blog posts, and product pages. Then in October 2013 Pinterest made Rich Pins available to everyone. How huge?
SALES PROSPECTING PERSPECTIVES | TUESDAY, MAY 13, 2014
[Leads] 4 Quick Research Tips to Build a Warmer Pipeline for Teleprospecting
If your company has a strong relationship with your customer, those decision makers can lead to quick repeat business when they go to a new company. 3. Let’s face it: Not every cold call campaign is created equal. Data integrity and relevance vary with each purchased list, and these new lists are far from free. Instant warm introduction.
IT'S ALL ABOUT REVENUE | MONDAY, JUNE 30, 2014
[Leads] 4 Ways to Manage Change Management For Successful Demand Generation
As CEO and Principal of ANNUITAS, Carlos drives strategy and leads core practice teams to Transform Demand? by Contributor Friendly | Tweet this Editor’s Note: Today’s post comes Courtesy of Carlos Hidalgo , an innovative thought-leader with more than 20 years experience as a B2B marketing practitioner and industry visionary.
KEO MARKETING | THURSDAY, FEBRUARY 4, 2016
[Leads] Time Constraints: Content Marketing’s Greatest Challenge?
And when quality suffers, it can be hard to meet your goals for brand engagement and lead generation. Identify content types that increase traffic or help you capture leads. That’s why as a leading SEO agency , KEO Marketing monitors analytics for every campaign we execute. Creating valuable content is tough.
HINGE MARKETING | MONDAY, AUGUST 5, 2013
[Leads] Developing Your Content Marketing Strategy
steady flow of valuable content not only allows you to build your brand and generate new leads, it also allows you to nurture them so that they can blossom into long term clients. Most folks focus first on late stage leads and target topics directly related to their service. Avoid creating content cul-de-sacs that lead nowhere.
JUNTA 42 | TUESDAY, MARCH 20, 2012
[Leads] 7 Content Marketing Lessons from Napoleon Hill
When I worked at Penton Media and would meet with the chief editors for our brands, they believed without question that their brand was the leading provider of information in the space. Folks, there is no one way to be the leading content expert for your industry. Here they are with my notes. Desire. Faith. Specialized Knowledge.
MODERN B2B MARKETING | WEDNESDAY, DECEMBER 30, 2015
[Leads] Marketo Data Tells Us: Which Industry Has the Best Email Performance?
Nurture emails are primarily used to lead prospects through the sales funnel and warm up leads for a sales handoff. Author: Johnny Cheng Just like the saying goes to keep your friends close and your enemies closer, it’s important to keep tabs on what your peers are doing as a good benchmark of your own results. What We Learned.
HUBSPOT | MONDAY, MAY 19, 2014
[Leads] 7 Rules of Conversion-Friendly Content Marketing Design [SlideShare]
Creating content that is relevant and useful for your buyer persona is only half of the battle in creating a successful content marketing strategy. The next part -- and the part that''s a little less glamorous -- is optimizing that content for conversions. Take a look. Rules of Content Marketing Design That Convert Customers From UberFlip.
MODERN B2B MARKETING | TUESDAY, NOVEMBER 10, 2015
[Leads] Why Marketers Are the New Wingmen
At your next tradeshow, drive traffic into your booth the right way and turn raw leads into hot leads by bringing a mix of your top salespeople and all-star marketers. See Author: Michael Powers Chances are if you’re in events marketing at a B2B company, your schedule is full of trade shows. different perspective. Know your pitch.
IT'S ALL ABOUT REVENUE | SUNDAY, NOVEMBER 10, 2013
[Leads] How Marketing Teams Can Support Their Sales Reps’ Good Habits [Infographic]
Make time for the important discussions- alignment isn’t just about lead handoff. by Amanda Batista | Tweet this We always give marketers props for wearing many hats – rightfully so. But let’s take a moment to honor the sales rep: The deal closer; the revenue generator — without whom we wouldn’t have customers to serve and enable.
TONY ZAMBITO | MONDAY, OCTOBER 26, 2015
[Leads] The Emerging Importance Of B2B Ethnography To Buyer Personas
Which, then leads to organizations staying in the status quo of buyer profiling, as well as, win/loss analysis.). Better, deeper, insightful, and well-rounded understanding of customers and buyers is on the top of the list for many CEOs and CMOs today. Redefining The Meaning Of Buyer Understanding. Buyer Research Intent Requires Change.
FEARLESS COMPETITOR | TUESDAY, MAY 21, 2013
[Leads] Igniting Word of Mouth: How WOM Reduced Teen Smoking in South Carolina
Jeff is President of the sales lead generation company Find New Customers. And you have to let your champions lead. “We sparked and shaped the movement. Jeff Ogden , the Fearless Competitor, is an award-winning marketing expert and President of the sales lead generation company Find New Customers. By: Dayna Rothman.
GREAT B2B MARKETING | WEDNESDAY, APRIL 30, 2014
[Leads] 5 Characteristics of a Winning B2B Marketer
Lead generation programs that are not followed up by sales. There are a few characteristics that will help you not only survive, but thrive—regardless of any shifts in the changing marketing landscape. Following are five key characteristics that will separate you, as a winning B2B marketer, from the has-beens and also-rans.
FATHOM | TUESDAY, JANUARY 7, 2014
[Leads] How To Use Increasing Digital Marketing Budgets
Plus, digital ads offer a way to track user behavior and keep leads in your sight with targeted emails (see notes on marketing automation below). Considering that by 2015, when 71% of new business leads will originate from the corporate or brand website (via SiriusDecisions, 2012), can you close them all immediately? Congratulations!
HINGE MARKETING | FRIDAY, NOVEMBER 13, 2015
[Leads] 5 Tips For Maximizing Your Published Content
Extending the reach of your content has many benefits including building brand awareness, increasing inbound leads and developing thought leadership. As you begin to maximize your content you’ll soon see the rewards through comments, downloads and even potential leads. You’ve published your content, now what? And voila!
BIZIBLE | TUESDAY, NOVEMBER 3, 2015
[Leads] [SlideShare] The State of Pipeline Marketing Report 2015 (& Exclusive Statistics)
Of all of the popular marketing channels , 89% of marketers use email marketing to reach out to prospects, leads, and opportunities in their pipeline. The next most-popular attribution models are first touch, lead conversion touch, and last touch -- all of which are single-touch attribution models. SOPM15 #MarketingAttribution.
SMART MARKETING | THURSDAY, JUNE 15, 2006
[Leads] Smart Marketing: Whats with this obsession to contact cold prospects?
Too many businesses these days focus on generating fresh leads from cold lists. Smart Marketing Jay Lipes blog at the intersection of small business st. marketing ave. Dave Wottles Kick Offers a Valuable Lesson Another Reason for NOT Granting a Big Three Bailout Should there be a Big Three Bailout? Paste into your feed reader of choice.
MARKETRI | THURSDAY, MARCH 28, 2013
[Leads] What Makes a Successful Accounting Firm Marketer?
An effective marketer can help lead the firm on how to get there strategically. When this person (now a business lead) fills out the form to download, it signals the business development professional to follow up, and he or she sets a meeting with the intention of closing new business. Thinks Strategically. Understands the Audience.
HUBSPOT | TUESDAY, JUNE 10, 2014
[Leads] Typography 101: Everything a Beginner Should Know
Leading. Well, the terms “single-space” and “double-space” can also be called “leading,” which is the distance between the baselines. Like many of you, I am a trained marketer and a DIY designer. So I decided signed up for a typography course at the Massachusetts College of Art and Design. Serif.
GROW - PRACTICAL MARKETING SOLUTIONS | SATURDAY, MARCH 23, 2013
[Leads] “Dongle incident” proves we live in a world with no room for error
What kind of a world is this leading to? Perhaps you have heard by now of the “dongle incident.”. The man issued an apology, but was fired by his company. A firestorm erupted, criticisizing both parties. An entire article is available here. I am not going to pass judgment on anybody. The hivemind speaks. government? No room for error.
WINDMILL NETWORKING | MONDAY, MARCH 31, 2014
[Leads] How to Find Relevant Subreddits for Your Business
From sourcing a creative content strategy to funneling leads from targeted advertising, reddit offers many opportunities for businesses. There are dozens of ways to benefit from reddit. Unfortunately, many businesses employ marketers or public relations practitioners who neglect vital elements of this particular platform.
HUBSPOT | THURSDAY, FEBRUARY 21, 2013
[Leads] 8 Useful Tools for Identifying and Connecting With Prospects
What to Do When You Find a New Prospect: Some people use the Prospects Report as a way to make informed first calls into a potential lead’s office. Others wait for the prospect to turn into a lead on his or her own and then leverage the past information from their prospect days to inform future communications and discussions.
MI6 MARKETING AGENCY | MONDAY, JANUARY 10, 2011
[Leads] Twitter for B2B Marketing
Worst reason: to pimp your brand. I don’t mind a shameless plug every once in a while, but lead me to more valuable info elsewhere. not 2 just go by follower #s, need 2 focus on quality not quantity / real leads vs big #s. Twitter has actually given us business leads – so there! Advice from Marketing Peers. PR Dept?
WEBBIQUITY | TUESDAY, FEBRUARY 10, 2015
[Leads] 106 More Amazing Social Media and Marketing Statistics for 2014 and 2015
54% of B2B marketers said they have generated leads from social media. ( CMO ). 2. 82% of hyper growth SMBs say social media is effective for generating new leads. 58% of marketers indicate that their social media efforts have generated leads. Or have too many social media marketing statistics.” VentureBeat ). 3.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | WEDNESDAY, AUGUST 1, 2012
[Leads] 4 Tips for Effective Pre-Call Sales Planning
For example, most marketers today are under intense pressure to bring in more high quality leads or to justify their marketing spend. Stymied about what to say when you contact a prospect? It's especially tough if you feel like you don't know enough about their organization to craft a relevant message. I’m having a hard time with that.
SNAPAPP | THURSDAY, FEBRUARY 25, 2016
[Leads] How Confident Marketers Are Using Interactive Content to Build Multi-Touch Campaigns
More touchpoints = more lead scoring. More lead scoring = more knowledge on where they are in their buyer’s journey. You can lead your prospects down a journey and collect information on them in a fun and interesting way. That’s the same for us. Your Campaigns Today. What we forget about is the experience. Find out!
WINDMILL NETWORKING | MONDAY, JULY 6, 2015
[Leads] Firing Employee Who Made Vulgar Posts Violated the Law
After practicing at some of the nation's leading law firms, James opened his own law office in order to continue to provide his top-notch service at a much more reasonable rate for his clients. Pier Sixty, LLC is a catering company in Manhattan, New York. On October 25, 2011, Hernan Perez, an employee of […]. Author information.
CHIEFMARTECH | MONDAY, DECEMBER 21, 2015
[Leads] 7 not-quite-predictions for marketing technology in 2016
However, 2016 will be a blockbuster “crossing the chasm” year for many of the leading marketing tech vendors. Most people suck at accurately predicting the future. I’m one of them. thought it was a reasonably solid bet. So I earned a solid “F” on my one concrete prediction. ” (A). Huge opportunities here.
MARKETING ACTION | THURSDAY, APRIL 10, 2014
[Leads] 5 Ways of Ensuring Real ROI in Social Media
That argument has been won by those who use social as a tool for engagement and brand awareness: a 2013 Aberdeen Group study , for instance, found that 70% of leading companies generate highly valuable inbound traffic through their social pages. In essence, it’s tough to know what ROI looks like when it comes to social. At the end of the day.
BIZNOLOGY | MONDAY, MARCH 21, 2016
[Leads] The sky is falling because of technological change
That’s not really my biggest problem with this prediction. I don’t think anyone believes that improved technology will lead to world peace (even if some believe it will lead to world war). Here’s a beauty by a learned professor on how technology will yield 50% unemployment in 30 years. Fair enough. Like this post?
FATHOM | TUESDAY, JANUARY 12, 2016
[Leads] How to Improve your Facebook Ad Relevance Scores
Higher relevance scores can lead to lower costs to reach people, and who doesn’t love saving money? While funny or entertaining imagery can capture attention on Facebook , and may be tempting to use, if it’s not relevant to what you’re trying to sell or what you want the user to do it can lead to a low relevancy score. 3.
FEARLESS COMPETITOR | TUESDAY, OCTOBER 25, 2011
[Leads] Find New Customers – the Unmarketing Company
Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. B2B Demand Generation | The Competitive Advantage of No Marketing. We talked about our company policy of zero paid advertising. We rely instead on fans to talk about us via word of mouth. Start Engaging.” ” We live that.
SAZBEAN | FRIDAY, MARCH 4, 2011
[Leads] 9 Ways Social Media Marketing Can Help Sales
Generate Leads – One of the most difficult parts of the sales process is generating leads for new business. Social media marketing can also provide a lot of direct calls to action to generate leads. With a little work, more can be known about leads so that sales knows which are more likely to purchase.
CMO ESSENTIALS | WEDNESDAY, FEBRUARY 4, 2015
[Leads] Top-Funnel Marketing: Why You Should Treat Your Product Like Dirt
From, “I can’t get enough leads,” to “my top of funnel conversion rates need to improve” – there are plenty of common yet worthwhile challenges for marketers to conquer in top-funnel marketing. I’m always hearing from marketers who struggle with the top of the funnel. Yup dirt. Warning, “punny” content ahead). Demand Generation Trending
PUZZLE MARKETER | THURSDAY, JUNE 14, 2012
[Leads] 4 Reasons You Need a Mobile Website
Failing to adapt is sure to lead to a decrease in traffic and resultant financial loss. The recent popularity of smartphones and tablet computers has led to an influx of mobile web traffic. On any given day, more and more of a site’s traffic will come from mobile users. Graphics look distorted. billion this year.
6SENSE | THURSDAY, NOVEMBER 5, 2015
[Leads] B2B Marketers Embrace Technology, But Neglect Data Quality
With nearly every form of marketing becoming informed by technology, B2B marketers have solidified their key strategic objectives as follows: increasing leads generated (56%), increasing sales revenue (53%) and increasing conversion rates (46%). Marketing Technology on the Rise. Missing the Data Train. The Data Fuel . B2B Marketing
MODERN B2B MARKETING | TUESDAY, MAY 6, 2014
[Leads] Content Marketing Tactical Plan
These can all be leveraged to promote your assets, drive lead generation, and nurture leads throughout your sales funnel. Author: Dayna Rothman There are a lot of moving parts involved in creating the perfect content marketing plan. You have to consider staffing, persona development, content themes, and so much more. Content Promotion.
WRITING ON THE WEB | MONDAY, APRIL 4, 2011
[Leads] Is Your White Paper a Sales Pitch in Disguise?
For example, a chat on lead scoring might have the hashtag #leads attached to it. Microsites are also powerful lead generation tools. I asked Laura Carlson to share with you here some important perspectives on content marketing. Is Your White Paper a Sales Pitch in Disguise? Guest Post by Lauren Carlson, SoftwareAdvice.com.
SNAPAPP | TUESDAY, JUNE 30, 2015
[Leads] How to Plug the Leaks In Your Content Experience
As marketers, we’re usually stuck on the outside of our own efforts, which can make it difficult to understand where, when and why leads are falling through the cracks. CTAs are imperative to any content experience, but can also cause a major leakage in lead gen. By Victoria Hoffman , Content & Community Manager at Uberflip.
KOMARKETING ASSOCIATES | THURSDAY, JANUARY 2, 2014
[Leads] 7 Of Our Favorite B2B Link Building Tactics in 2013 and Beyond
MarketingSherpa’s 2012 Lead Generation Benchmark Report indicated that trade shows are one of the most effective lead generation tactics utilized by B2B marketers but are also the most difficult to execute, on account of the time, effort, and expenses involved. Link building remains a critical component of SEO performance.
WRITTENT | THURSDAY, AUGUST 1, 2013
[Leads] 45 Free or Super Cheap Tools for Creating Amazing Visual Content
Perhaps the world’s leading tool for word clouds, this platform provides basic options for visual content which is driven by text. free version of one of the world’s leading data visualization software, Tableau offers sophisticated options for translating large data sets into compelling imagery. Infographics and Word Clouds. Easely.ly.
WEBBIQUITY | TUESDAY, DECEMBER 17, 2013
[Leads] 14 of the Best Content Marketing Tips, Tactics and Techniques of 2013
The brilliant Heidi Cohen exposes the three “leading causes of content marketing death,” along with fixes for each. Content marketing success starts with developing a strategy and roadmap, but the rubber hits the road with the execution of tactics (and measurement of marketing results to support continual improvement). How I.T.
SOCIAL MEDIA B2B | TUESDAY, OCTOBER 11, 2011
[Leads] 5 Ways to Get More LinkedIn Company Followers
LinkedIn power users know that their interaction in LinkedIn Groups facilitate connections that lead to business on the social network. B2B companies now have the ability to share updates with their followers on LinkedIn. This is the first company page functionality that LinkedIn added that would be more effective with additional followers.
EMAGINE B2B BLOG | TUESDAY, SEPTEMBER 13, 2011
[Leads] Leverage social media, beat your B2B’s competition
However, properly done it can… boost your traffic and help generate leads elevate your website’s ranking complement your marketing with peer reviews/referrals help increase sales yields But did you know? No, it won’t cure snakebite or remove warts …although some social media enthusiasts may have left that impression.
HINGE MARKETING | FRIDAY, JUNE 26, 2015
[Leads] Developing a Data-Driven Marketing & Sales Strategy with Marketing Automation
Data such as number of impressions, interactions, leads generated, and even the number of deals closed, can now easily be viewed and reported on. Instead of wasting resources on following up with leads that aren’t yet ready to buy, advanced marketing automation technology allows sales departments to strategically focus their efforts.
SALES ENGINE | THURSDAY, FEBRUARY 11, 2016
[Leads] What can the losing football coach teach us about making your sales quota?
Hubspot cites direct and indisputable correlation between the number of Blog Posts that a company creates and the number of inbound leads that they receive. Leveraging marketing automation to convert this activity to Marketing Qualified Leads (MQLs). Sales Plans are unattainable! The sales team is not making quota! It used to be.
MODERN B2B MARKETING | WEDNESDAY, AUGUST 6, 2014
[Leads] How to Make it Rain in the Marketing Department: Selling Event Sponsorship for Beginners
Give yourself lead time. Set yourself up for success by giving yourself a long lead time. Author: Julie Ritchie If you’re like most marketers, events are part of your marketing mix. And why not? Events are a great way to drive opportunities and engage every aspect of your marketing funnel. You guessed it!—you you need money.
HUBSPOT | MONDAY, MAY 2, 2016
[Leads] How to Use Video in Each Stage of the Buyer's Journey [Free Interactive Guide]
The buyer's journey is the active research process a buyer goes through leading up to a purchase. Video has quickly become one of the most powerful mediums for sharing your message: 78% of people watch videos online every week. What's more, 55% of people watch videos online every day. How do you do this? Video Daily Promo
DIGITAL B2B MARKETING | TUESDAY, SEPTEMBER 13, 2011
[Leads] Are Smartphones Making Us Stupid?
Today, marketers need to lead audiences all the way to the conclusion , quickly and convincingly. Smartphones always have a corner of our attention. When they beep, buzz or blink, we take notice. Walking down the sidewalk, on public transit, or while watching television, our smartphones are our sidekicks. But our attention is rarely complete.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, NOVEMBER 7, 2010
[Leads] Ten reasons to blog – even if nobody reads it
Wegman’s grocery store employees blog about seasonal recipes and show how to use their food products in new ways. . 7) Indirect sales — Featuring blog-only promotions and offers or opt-in content can expose new sales leads. . 8) PR – Blog posts have the opportunity for massive reach. There better be. Why not use it?
VIDYARD | TUESDAY, APRIL 12, 2016
[Leads] Forrester Sounds the Digital Marketing Alarm
In-person events as well as digital and content marketing are all great ways to stimulate lead generation and bring in more revenue, so it’s no surprise to see that they still get the most investments. The years change but the marketing plans pretty much stay the same, according to recent research from Forrester. But has spending?
BIZNOLOGY | FRIDAY, APRIL 18, 2014
[Leads] Content marketing metrics and analytics: it’s all about you
” After all, someone else does all the work and you sit back comfortable that you know what a “good” click-through rate is, or how long your email subject line should be, or which social media channel generates the most leads. If this is your approach, the news isn’t all bad. Granted, shortcuts like this are extremely tempting.
DIGITAL BODY LANGUAGE | WEDNESDAY, NOVEMBER 4, 2009
[Leads] Winners of the 2009 Markie Awards
It was a great night last night in San Francisco with the Markies awards gala being the show highlight at Eloqua Experience. The competition was intense this year with submissions from all sizes of companies, all industries, and all regions of the world.
TONY ZAMBITO | SUNDAY, JANUARY 24, 2016
[Leads] Informed Customer Understanding Should Guide Marketing
While others portray that if you just do these few things, then there will be a proverbial pot of gold, at the end of the year filled with overflowing coins of new leads and customers. by Anton Scherbik. Each of these proclamations can come with dire warnings that if you do not heed this advice, then you are bound to fail. Choosing Wisely.
WEBBIQUITY | MONDAY, SEPTEMBER 24, 2012
[Leads] Eight Ways to Rock at Your Job (or Get a Better One)
However, being able to say that social media produces sales leads at x % lower cost than other sources and furthermore that these leads have a y % higher close rate will get C-level attention. You’re smart, hard-working, and loyal as a dog. So why hasn’t your career taken off the way you had hoped? Be Passionate. Be Social.
SALES PROSPECTING PERSPECTIVES | TUESDAY, NOVEMBER 5, 2013
[Leads] 5 Tips On Managing CRM Data Costs
On top of all that, what happens with old leads that were once valid but now the contact has changed jobs or left the organization? Maintaining accurate CRM data is a challenge for nearly all of the organizations we''ve partnered with over the years. Inevitably there is a percentage of data that is not worth calling at all.
B2BBLOGGERS | THURSDAY, AUGUST 26, 2010
[Leads] Metrics That Matter in B2B Marketing [#B2Bchat]
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Metrics That Matter in B2B Marketing [#B2Bchat] August 26th, 2010 | By Andrew Spoeth Measure everything! Absolutely not. How often? Q.
MODERN B2B MARKETING | MONDAY, FEBRUARY 10, 2014
[Leads] How Personalized Retargeting Can Optimize Your B2B Ads
Current digital advertising methods make it difficult to generate qualified sales leads with anywhere close to a reasonable cost-per-lead. Author: Mike Telem This year, one of your top marketing priorities should be to take a long, hard look at your digital advertising strategy. Targeting and Personalization
MARKETING ACTION | FRIDAY, MAY 24, 2013
[Leads] Email Tips From Barney Stinson
These objectives can range from a number of leads you want to actively respond to your marketing, to a percentage of leads you want to follow through with. Lead generation—“leads” to sales. Metrics can be clicks and leads. Demand generation—sales-qualified leads. Metrics can be opportunities and leads.
BIZNOLOGY | MONDAY, APRIL 9, 2012
[Leads] Tips for Next Gen Digital Marketing and PR Pros
It’s not just about shorter copy for the Web, it’s removing meaningless phrases like “leading” and “innovative” from the marketing brochure. Lead marketing for your student government, or become editor of your school paper. Photo credit: Wikipedia. What’s the future of digital media marketing and social public relations? One final tip.
IT'S ALL ABOUT REVENUE | TUESDAY, JULY 26, 2011
[Leads] 8 Rules For Running Online Display Ads
Lead them to water. One way to avoid being disruptive is to ask, “Where will my ads lead?” Is there dissonance between your copy and where you lead the audience? The Internet changed the value proposition of mass media marketing. But online displays ads still play a vital role in building a wider audience. Mix up your metrics.
CMO ESSENTIALS | SATURDAY, SEPTEMBER 12, 2015
[Leads] Remember: Content Marketing is Just a Tactic
Strategic thinking may lead you to believe that it is the best or most appropriate “how” to achieve your particular ends, but you must remember that content marketing depends on that strategic context. It can help with lead generation. What Are You Trying to Accomplish? Content Marketing is Only a Means to an End.
INFLUITIVE B2B | FRIDAY, MAY 15, 2015
[Leads] Start Showing ROI For Your B2B Community In 4 Easy Steps
With integration from your marketing automation system, as well your customer relationship management system (CRM), you can track actions such as clicks and downloads back to leads, conversions, and even sales. How communities can qualify leads, accelerate revenue opportunities, or engage customers. Define your goals and make a plan.
FEARLESS COMPETITOR | MONDAY, NOVEMBER 22, 2010
[Leads] A few thank-yous (After all, it’s Thanksgiving week)
A few thank you’s from the expert in marketing lead generation, Fearless Competitor. We … Continue reading → Tags: lead generation Lead Nurturing Lead Scoring fearlesscomp on Twitter. Also, did you happen to see the 2011 Demand Generation Predictions from top experts on the Eloqua blog?
KOMARKETING ASSOCIATES | FRIDAY, JULY 24, 2015
[Leads] 5 Ways to Modernize Your B2B Branding and Marketing Online
good example of a company leading with their perks is Buffer, who offers the following perks for employees: 100% remote. Oftentimes, B2B organizations get the stigma of being out-of-date and slow to respond to what’s popular in technology and today’s market. Fresh Colors and a New Logo. Sleek Design / UX. Unlimited Kindle books.
SALES PROSPECTING PERSPECTIVES | THURSDAY, MARCH 15, 2012
[Leads] It's Sales March Madness: Is Your Inside Sales Team Geared-Up?
Many sales reps are equipped with marketing generated “leads.” ” The problem with this is there is no call campaign to qualify these leads for them and in most cases, these leads are viewed similar to cold calls by your sales reps. It’s March Madness! Your best players need assists to win the game.
SALES PROSPECTING PERSPECTIVES | THURSDAY, MARCH 15, 2012
[Leads] Its Sales March Madness!
Many sales reps are equipped with marketing generated “leads.” ” The problem with this is there is no call campaign to qualify these leads for them and in most cases, these leads are viewed similar to cold calls by your sales reps. It’s March Madness! Your best players need assists to win the game.
6SENSE | TUESDAY, NOVEMBER 17, 2015
[Leads] The Only Guide You Need to Predictive Intelligence
To learn more about what we cover in our report, here are some of the main points: Marketers often think leads are of a higher quality then they actually are. Marketers get very excited about inbound leads, and frequently, the minute they get a form-fill, they’ll ship that lead right off to sales. Here’s why. people. Latest
SALES PROSPECTING PERSPECTIVES | TUESDAY, FEBRUARY 17, 2015
[Leads] 5 Prospecting Strategies for Obtaining Sales Context
Leading a conversation with the wrong question can end a discussion before it is even started. Sales Context is an important part of any conversation, as it directly correlates to the potential of a sale. Here are 5 prospecting strategies that I employ to obtain Sales Context during every conversation I have. 1. Maintain an open dialogue.
MODERN B2B MARKETING | WEDNESDAY, AUGUST 28, 2013
[Leads] Real Results to Common Email Tests
Version A was sent from a human being (the lead’s owner); version B was sent from a general marketing alias; the subject lines were identical. Does shorter, more concise email content lead to more click-throughs than highly descriptive, longer email content? So, what have we found to be the most effective? The winner. Fake Forward.
HUBSPOT | THURSDAY, JUNE 13, 2013
[Leads] Twitter Starts Rolling Out Tweet Performance Analytics to More Users
More data leads to better insights, which leads to smarter, more effective marketing. Editor''s Note: Because it was brought to our attention that this rollout may only be for select users (not all), the original title of this article has been changed to reflect that. Ready for it? Get excited. Tweet Performance Analytics! And then.
HINGE MARKETING | WEDNESDAY, MARCH 18, 2015
[Leads] Does Your Professional Services Firm Need a High Performance or a Branding Website?
Does a branding website meet your firm’s specific needs or do you need something more robust, like a high performance website that generates leads? You might find that your firm’s business model is not suited to drive inbound leads, and rather a branding website is a better fit. So, what kind of website do you need?
VIDYARD | WEDNESDAY, FEBRUARY 24, 2016
[Leads] The Non-Artist’s Guide To Storyboarding Marketing Videos
This lead gen video is going to be the next Dropbox success story. The main goal in the first frame is to create a sense of mystery. If you’re working on a lead gen video, this is doubly important since a visitor is normally trading their contact info to scratch the itch of their curiosity. We’ve all been there before. What gives?
HUBSPOT | TUESDAY, SEPTEMBER 11, 2012
[Leads] 7 Ways to Use Email Marketing to Make More Money After the Initial Sale
So, what do you do to nurture those customers (or shall we call them leads?) so they can generate even more revenue for your business? They can either move on from your brand because they’ve got what they wanted from you, or they can consider ways to stay engaged with your brand that could lead to future purchases. Congratulations!
JUNTA 42 | SATURDAY, APRIL 9, 2016
[Leads] This Week in Content Marketing: Big Brands Favoring Content, But Will It Matter?
marketing tactic for lead generation. Following a very simple five-step plan, the keys to using webinars for successful lead generation go from daunting to doable. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. Recorded live April 1, 2016; Length: 54:32).
HUBSPOT | TUESDAY, JANUARY 22, 2013
[Leads] 10 Places You Can't Afford to Publish Mediocre Marketing Copy
Here's an entire blog post that talks about the ingredients to that secret email subject line sauce , but here's a quick distillation for you, too: Be Personal: Use lead data to send emails that speak to that particular recipient's needs. Hey, those blog posts aren't going to write themselves! And you would be right. Kind of. Your blog title.
IT'S ALL ABOUT REVENUE | WEDNESDAY, FEBRUARY 10, 2016
[Leads] 5 Mobile Insights That Will Change How You Market to Millennials
This means showing up in their social feeds with a highly targeted offer, or giving them the information they are looking for with the least friction as possible - forget online lead forms with seven fields. Everywhere you go, millennials are looking down at their phones. What are their views on privacy? How do they prefer to communicate?
HUBSPOT | SUNDAY, FEBRUARY 7, 2016
[Leads] 12 Sneaky Psychological Biases That Affect How You Sell
They can lead a rep to jump to inaccurate conclusions about a prospect or themselves, resulting in a lost deal. After a deal goes bad, a rep can start to question their skills, which can lead to worse performance. This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. They’re due.”.
B2BBLOGGERS | TUESDAY, JUNE 22, 2010
[Leads] How to Produce and Promote Webinars Successfully [#B2Bchat Recap]
He most recently worked as the marketing director at Enquiro, one of North America’s leading search marketing agencies. What advice do marketers have when it comes to producing, promoting, and following up on webinars? We put this question to our #B2Bchat audience in our latest session. Here is what the experts had to say: Q. If a rep.
SALES PROSPECTING PERSPECTIVES | TUESDAY, OCTOBER 15, 2013
[Leads] How to Handle Objections as Opportunities, not Roadblocks
Even if the end result does not lead to a passed opportunity, you should still be able to gather valuable information that can help you with future opportunities and conversations. Sales Prospecting Perspectives is pleased to bring you a post from Tiffany Fenore , a Business Development Representative at AG Salesworks. It''s bad timing.
SALES PROSPECTING PERSPECTIVES | TUESDAY, JULY 9, 2013
[Leads] Would You Consider Yourself a Positive Inside Sales Rep?
Our stats show a 3% average lead rate across every project we called on over the years. That means out of every 100 sales conversations we have in a day, 3 of those end up converting into marketing qualified leads. Don''t get me wrong: I believe in a "healthy level" of stress. It helps with added motivation to keep us pushing forward.
CRIMSON MARKETING | MONDAY, JUNE 3, 2013
[Leads] How to Use Content to Build Customer Loyalty and Retention
According to 51% of survey respondents: “customer and prospect engagement and awareness are two of the top objectives for content marketing programs… Customer loyalty, increased leads, increased revenue, and thought leadership are additional program drivers.” Content creators can now think of themselves as publishers.
HUBSPOT | MONDAY, AUGUST 13, 2012
[Leads] Google+ Finally Rolling Out Custom URLs for Pages and Profiles
This means that our social media team will soon be able to change this hideous looking URL -- [link] -- which leads to HubSpot's Google+ business page , into something much more professional, memorable, and shareable. Log this update under "news that should've been news months and months ago." It's about time, right? Hold your horses, though.
MARKETING ACTION | WEDNESDAY, APRIL 16, 2014
[Leads] An Act-On Conversation: Charles Besondy and Leo Merle on How Marketing Can Contribute to Revenue
The conversation can’t stop at “Just give me leads and I’ll be happy.” It’s much more complex than that.This can be a very difficult conversation for a company manager or a CEO to have, because many CEOs don’t have marketing experience. In well-aligned companies, marketing generated leads have a. Patience.
FEARLESS COMPETITOR | THURSDAY, NOVEMBER 18, 2010
[Leads] Find New Customers update
Exciting times at Find New Customers, the business to business lead generation company. Lead generation business to business is of utmost importance today. Whether it is lead generation sales or sales lead generation, Find New Customers can help you improve … Continue reading → Tags: Demand Generation Fearless Competitor
HUBSPOT | TUESDAY, MARCH 20, 2012
[Leads] 13 Brands Using LinkedIn Company Page Features the Right Way
We recently reported that, in a study of the over 5,000 inbound marketers where we pitted LinkedIn against Facebook and Twitter, LinkedIn proved to be the most effective social media channel for lead generation -- 277% more effective, in fact. You want to leverage LinkedIn's lead gen potential for your business as much as possible, right?
CUSTOMER EXPERIENCE MATRIX | TUESDAY, MARCH 8, 2011
[Leads] The Pond Just Got More Crowded: Google, Salesforce.com and Sequoia Invest in HubSpot
But if Salesforce.com likes what it sees, who knows where that will lead? See my December 2009 post for a more detailed discussion of HubSpot's capabilities; basically, they are still pretty weak in outbound email, lead scoring, and nurturing, which are all core components of standard B2B marketing automation.
ACT-ON | TUESDAY, MARCH 1, 2016
[Leads] 5 Common Marketing Challenges Agencies (and Companies) Face
Your potential client says to you, “We need 60 new qualified leads from marketing, 1,000 new Twitter followers, and a 50% increase in revenue in six months. I can give you $10,000 to work with.”. Marketing is hard. When you’re faced with a limited budget or a tough marketplace, your job becomes even harder. Right! Let’s get started! False.
ANNUITAS | MONDAY, JUNE 18, 2012
[Leads] 9 Things Marketers Need from Marketing Automation Vendors and Consultants – Part 1
What this means is that marketing automation will automate whatever process or system exists in an organization. If a company’s lead management process is broken, the automation will simply automate the broken process. They are leading buyers astray. 764% increase in leads! This is staggering! Talk about transparency!)
ION INTERACTIVE | THURSDAY, JANUARY 28, 2016
[Leads] 2016 Interactive Content Marketing Trends To Watch
The past couple of years there has been a lot to report on in the world of content trends — from mobile responsive, to interactive content design to measurement to lead quality and much, much more. They want engaged, educated, qualified, ready-to-buy leads. And, attribute those leads/sales to first, or last (or all — nirvana!)
HALEY MARKETING | WEDNESDAY, MARCH 30, 2016
[Leads] [Video] What is Social Pro by Haley Marketing Group?
Social Pro can help your sales team connect with more staffing decision makers and generate more inbound sales leads. One Social Pro client saw a 380% in social referrals to their website and over 850 qualified leads! Video Transcript. Social media marketing is more than resharing content from other sources. Looking to boost sales?
VIDYARD | THURSDAY, OCTOBER 15, 2015
[Leads] Designing Fly Landing Pages – Part 4: Continuity
If you don’t, this will lead to a huge blind spot that can cause you to miss out on important information. After running a quick search on Google for “landing page best practices”, you’ll find copious amounts of research done by leading marketing and UX experts in the industry like Unbounce, KISSmetrics, and the Nielsen Norman Group.
BLUE FOCUS MARKETING | TUESDAY, MARCH 13, 2012
[Leads] Do the Math to Calculate the ROI of Business Blogs
In a 2011 HubSpot ROI Study , 69% of businesses surveyed said that blogging attributed to their lead generation success. This approach has proven extremely important for mid-to-small businesses for website traffic and lead generation. Referrals now account for over 15% of all traffic and leads. And it’s all about winning.
TOMORROW PEOPLE | TUESDAY, DECEMBER 18, 2012
[Leads] The Great Social Customer Service Race [INFOGRAPHIC]
To conduct the race, four Software Advice employees used their personal Twitter accounts to send customer service tweets to 14 leading consumer brands in seven industries. How do big brands measure up on social media? We wanted to learn what kinds of tweets received a response, and how quickly. Positive ("thank you!"). Negative.