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  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 29, 2011
    [Leads] 4 BtoB Marketing Action Items for 2011 (via fearlesscompetitor.net)
    Lead Generation Companies – 4 Action Items for Today Now that it's March of 2011, it is time to revisit this important post for the new year. Great post on marketing actions to do today. Must read! Just like committing to diet or exercise, business improvement needs patience and determination. via fearlesscompetitor.net.
  • TONY ZAMBITO  |  MONDAY, JULY 18, 2011
    [Leads] Future of Buyer Personas is Social - Part 3
      The science of goal interpretation from the unarticulated reveals the deepest insights about buyer behaviors as well as taps into underlying resources leading to innovation.    The science of goal orientation leads to discovering the often hidden and unarticulated roots of “why” people buy.  Related articles.
  • HUBSPOT  |  TUESDAY, AUGUST 16, 2011
    [Leads] 5 Benefits of Educating Prospects With Free Content
    In fact, giving away free content to your prospective customers can actually do the opposite, educating prospects about the products and services you offer and leading to more leads and sales for your business. Qualified Leads. This can lead to future or repeat purchases and lower churn. Wrong. ring true? We think not.
  • AMPLIFINITY  |  WEDNESDAY, FEBRUARY 24, 2016
    [Leads] Choose the advocacy adventure that’s right for you
    In the past few years the martech industry has become flooded with promising solutions that strive to solve the challenge of breaking through the marketing noise and acquiring the leads, recognition and notice you desire. Gartner’s research finds that “Referral marketing is a channel that offers a high volume of excellent low-cost leads.”
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 2, 2014
    [Leads] Marketing and Selling: Two Sides of the Same Coin
    Sales reps can no longer afford to sit back and wait for marketing to deliver qualified leads so they can simply close the deal. Sales Prospecting Perspectives is pleased to bring you a guest post from Jonathan Catley , Online Sales & Marketing Manager at MD Connect. How can such opposite viewpoints exist in the same universe?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 23, 2012
    [Leads] Raab Report: Neolane, Aprimo, and Eloqua Rate Highest for Large Company B2B Marketing Automation
    Our scoring reflects their need for special features for automated content selection, project management, complex lead scores, and tight control over the rights granted to individual users. Tuesday’s post looked at the micro-business sector leaders according to our VEST report and gave a bit of background on how the ratings are created.
  • SCRIBBLELIVE  |  WEDNESDAY, JUNE 15, 2016
    [Leads] How To Build Landing Pages That Convert
    Landing pages are important for two reasons – they  motivate people to click further into the sales funnel and they capture user data so you can connect with prospects and create qualified leads. Every campaign should have its own custom landing page that functions as a hub for your lead generation efforts. Less is more.
  • INFLUITIVE B2B  |  FRIDAY, MAY 15, 2015
    [Leads] Start Showing ROI For Your B2B Community In 4 Easy Steps
    With integration from your marketing automation system, as well your customer relationship management system (CRM), you can track actions such as clicks and downloads back to leads, conversions, and even sales. How communities can qualify leads, accelerate revenue opportunities, or engage customers. Define your goals and make a plan.
  • HUBSPOT  |  TUESDAY, AUGUST 5, 2014
    [Leads] How to Plan Email Marketing Campaigns Without Pulling Your Hair Out [Free Template]
    When you''re having difficulty managing all the moving parts of your email campaigns, it’s hard to be proactive and strategic about what you send, which ultimately means your campaigns will be far less fruitful in terms of generating opens, clicks, and qualified leads. Ex: Lead generation, clickthroughs, event sign-ups.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 5, 2011
    [Leads] Overwhelmed by Blogging? Three Tips to Make it Work!
    Her blog is a source of referrals and leads for new business. A superb Community Week Guest Video Post from Erica Allison! If you’re just starting out with blogging and feeling overwhelmed, this video is a MUST! She suggests starting with measurable goals that you routinely evaluate. great post! 
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 19, 2014
    [Leads] Need New Customers? Get Happy Employees
    Their measurement activity leads to actions. According to Gallup’s “ State of The Global Workplace ” report, only 13% employees around the world are actively engaged in their jobs, finding satisfaction in their work and focused on creating value for their employer. Why is this important for marketing strategy? Need proof?
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 9, 2013
    [Leads] What Is A Social Business?
    In my view, marketing is uniquely positioned to lead this transformation. In response to my post defining social selling , I realized that I needed to take a step back and define “What is a social business?”. There is a lot of talk about the social business and too often it involves a discussion of social tools and channels. Photo Source.
  • HUBSPOT  |  THURSDAY, MAY 1, 2014
    [Leads] 7 Avoidable Problems That Are Stressing Out Your Marketing Employees
    With numerous channels to monitor, tons of content to produce, a budget to keep in check, and a handful of lofty goals they’re accountable for, marketers have a lot going on, and that can often lead to some pretty high stress levels. Not to mention, happy, productive marketers likely means more leads and more revenue.
  • CONTENTLY  |  THURSDAY, JUNE 23, 2016
    [Leads] How Content Increased the Effectiveness of Our B2B Enterprise Marketing by 3x
    At the time, the division was dealing with stagnating lead growth. Content leads to three times as many downloads as traditional marketing campaigns. Now, internal data suggests that content leads to three times as many downloads as traditional marketing campaigns. Based on my experience, the answer is yes. Starting the journey.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 12, 2012
    [Leads] Why Your Emails Have 5 Seconds to Load on Mobile [CHART]
    That means that you could potentially lose around 220 leads before they even have a chance to look at your campaign. by Amar Kumar | Tweet this After working hard on creating an email campaign, crafting the perfect copy, choosing the best images, did you check to see how it would look on a mobile device? Don’t have a panic attack.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 28, 2014
    [Leads] The Best Example of a Human Email…EVER.
    If done right, good marketing will lead to excitement around your product or services which (fingers crossed) leads to more sales, more revenue. Author: DJ Waldow   “We don’t have time for a long email, and neither do you. We’re collecting clues, so if you have any tips please tweet them to @Eat24 with #Eat24Investigates.”.
  • SNAPAPP  |  FRIDAY, FEBRUARY 5, 2016
    [Leads] Are Your Customer Success Stories Being Heard?
    Now that we have covered a few different ways of displaying and sharing your customer success stories, let’s wade into the deep end and really look at how to engage your audience and drive serious leads with your customer stories. 56% lead conversion for Realize Real Results. 500 qualified leads. The text-based case study.
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 16, 2014
    [Leads] Using Twitter Influencers to Drive Traffic to your Ecommerce Store
    If only you had 100,000 followers to Tweet to, then you could really start driving leads and customers to your ecommerce store. If you have a small following on Twitter, it’s tough to get your Tweets heard. And even harder to get your Tweeted links clicked on.
  • ONALYTICA B2B  |  WEDNESDAY, JULY 8, 2015
    [Leads] PR 2015: Top 100 Influencers & Brands
    We were interested in seeing which PR professionals and brands were leading the online discussion. We analysed close to 700,000 tweets mentioning the following hashtags: #PR OR #DigitalPR OR #PublicRelations OR #CorporateCommunications OR #Corpcomm and identified the top 100 most influential brands and individuals leading the discussion. Below
  • MARKETING ACTION  |  THURSDAY, JULY 18, 2013
    [Leads] Right-Sized Marketing Automation
    Flycast knew from its inception that it would need a lead generation solution, so it initially adopted an enterprise system used by many successful large companies. That, as it turned out, was a mistake. “We needed a lead generation system that didn’t require a dedicated, full-time employee to run it,” said principal Bill Doucette.
  • SAZBEAN  |  MONDAY, APRIL 21, 2014
    [Leads] How Typography Affects Your Internet Marketing
    Leading : Leading is the amount of space between separate lines of text. English: Example of Tahoma typeface (Photo credit: Wikipedia). Suvir Mirchandani, a teenager from Pittsburgh, recently came up with a way to save the government a lot of money. The reason: Garamond is a thin, light typeface that doesn’t require much ink.
  • NUSPARK  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Leads] Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently
    I’m taking a break from the usual material on lead generation strategy and tactics to do a post on managing my social media time. First, my toolset: RSS Reader from Google. This is my preferred “first thing in the morning” check, so I can catch up on the latest feeds, news, and insights.  Accounts on LinkedIn, Facebook, Twitter, and Google+.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 19, 2012
    [Leads] 12 Realistic Ways to Make Your Social Media Data Actionable
    Leads Generated - You'd want to break it out by each social network, or even each update type. Does it help you generate more leads? For example, one might engage a lead about a particular product or topic having seen the person Like, comment on, or share related material. Social media continues to rain data onto the market.
  • B2B MARKETING TRACTION  |  THURSDAY, FEBRUARY 13, 2014
    [Leads] Is Gratitude a Niche Marketing Strategy?
    Those who work gratitude into their business, giving back to charity and thanking employees, customers and partners on a regular basis, are more likeable, which leads to greater brand value and prosperity. Flickr photo by Ivete Tecedor, Some Rights Reserved. Unfortunately, it’s becoming more and more rare to hear these words.
  • KEO MARKETING  |  MONDAY, OCTOBER 17, 2016
    [Leads] KEO Marketing CEO, Sheila Kloefkorn, to Present “Top 15 Trends in Digital Marketing – What You Need to Know for 2017”
    October 18, 2016 – KEO Marketing , a full-service business-to-business (B2B) marketing agency, has announced that CEO and president Sheila Kloefkorn will lead a session at the Arizona Technology Council’s “Lunch & Learn” event on Tuesday November 15, 2016. PHOENIX, Ariz., to 1:00 p.m. The cost for non-members is $15.00. KEO News
  • EVERYTHING TECHNOLOGY MARKETING  |  TUESDAY, JUNE 22, 2010
    [Leads] You Have No Metrics for B2B Social Media Measurement? (Survey Sneak Peek)
    Take a look the chart below to see the popularity of various social media metrics for measuring activity, followership, engagement, leads, and sales results (click chart to enlarge | n = 210). Something tells me that B2B marketers will get away with this only for a short time until investment in social media comes under increased scrutiny.
  • JUNTA 42  |  SATURDAY, APRIL 2, 2016
    [Leads] This Week in Content Marketing: Instagram Follows Facebook to Land of Paid Social
    marketing tactic for lead generation. Following a very simple five-step plan, the keys to using webinars for successful lead generation go from daunting to doable. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. Recorded live March 28, 2016; Length: 51:14).
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 12, 2016
    [Leads] How to Complete the Picture of Your Buyers Across Devices
    properly implemented omni-channel marketing strategy leads to better targeting, stronger results throughout the customer lifecycle, more value for your buyers, and higher ROI for your business. The opportunities around automated campaigns and lead nurturing are particularly interesting. Author: Bhumika Dadbhawala Omni-channel.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 1, 2012
    [Leads] Good-Bye Genoo. Hello and nice to meet you, Act-On Software
    The sales lead generation firm Find New Customers is finally changing marketing automation vendors. However, time had come for the sales lead generation firm Find New Customers to move on. It is up to you to do that other 85% – craft content, set up landing pages, draft nurturing programs and set up lead scoring.
  • ACT-ON  |  WEDNESDAY, JUNE 29, 2016
    [Leads] Unengaged Email Recipients, Misunderstood and Mismanaged
    Nobody likes to see their list shrink, and if you don’t have a healthy flow of new leads coming in, it seems like a very negative thing to do (and your boss, and the sales team, may not like seeing the number of leads go down). As email marketers, we face problems that closely resemble hurdles seen in the dating world. understand.
  • KEO MARKETING  |  THURSDAY, JUNE 25, 2015
    [Leads] LinkedIn Lets B2B Marketers Establish Expertise
    B2B marketers are increasingly relying on LinkedIn as a critical source for leads, brand engagement and content distribution. And its value as an advertising platform continues to increase, thanks in large part to recent upgrades and new features such as the Lead Accelerator which helps businesses target and nurture high-quality leads.
  • HUBSPOT  |  TUESDAY, APRIL 21, 2015
    [Leads] 6 Cool Company Blogs Everyone Will Enjoy Reading
    Laserfiche is an ECM software company that focuses on government, financial services, and education markets -- and it's gone from garnering zero leads from their website to having online leads account for 60% of closes. turn to one source: an online clothing store called ModCloth. My closet is proof that their marketing works.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 20, 2013
    [Leads] The essential guide to hiring a marketing specialist … when you’re not a marketing person!
    How do you find the right person to lead this charge? hope this blog post boosts your marketing recruiting efforts and helps to put your company in the best possible position to win market share, leads and new business! How do you find the right person to lead this charge? By Debra Andrews, {grow} Community Member. Positioning.
  • SYNECORE  |  SATURDAY, MARCH 1, 2014
    [Leads] What’s Missing In Your Marketing Strategy?
    Every company knows that they need to interact with customers on social media channels, put out thought-leading blogs to appear in relevant content searches, create a great website design, use keywords, etc. You can’t ignore any form of technology if it may lead to new leads and new sales. Take time to plan ahead on this point.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, JUNE 5, 2014
    [Leads] 5 Tips For Supercharging Your Marketo Campaigns
    Lead management isn’t for the faint of heart, but with these five pieces of advice, you’ll be well on your way to running successful marketing programs with Marketo. Marketing Marketing Intelligence Tips and Tricks Webinars Marketing Data Marketing Databases marketo
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 22, 2014
    [Leads] Why I Bet My Career On Content Marketing
    But Red Bull is one company leading the way. Last week I was honored to kick off the NewsCred Content Marketing Summit. So I decided to change up my standard  Content Marketing Imperative  talk. And explain a little more about why I bet my career on content marketing. We opt-in to the content we want to watch, read, share and binge on.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 8, 2015
    [Leads] How to Get Marketing Results from LinkedIn Group Discussions
    ” I have helped my clients generate lists of quality leads through participation in LinkedIn Discussion Groups. There is an art to getting followers and engagement on social media platforms like LinkedIn. Here is what has changed and what you need to do to get results. The social media platform in question is LinkedIn. Thanks.”
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 21, 2013
    [Leads] Joint Forrester, ITSMA, and VisionEdge Marketing Survey Finds Marketers are Operationally Proficient but Strategically Stalled
    Over half of marketers use measures of operational efficiency such as on-time delivery, budget, productivity, campaign performance and lead data. They work with the world’s leading professional services, technology, and communications providers to generate increased demand, strengthen customer relationships, and improve brand differentiation.
  • BIZIBLE  |  MONDAY, AUGUST 15, 2016
    [Leads] How To Adopt ABM Predictive Analytics at Your B2B Organization
    Omnichannel tracking (online and offline) Integration with the CRM Lead-to-account mapping. [ ] ABM STRATEGY. Advanced attribution solutions perform lead-to-account mapping , displaying marketing touchpoints by account. Predictive ABM analytics run on the basis of attribution tracking and lead-to-account mapping. [ x ] ABM Strategy.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 29, 2015
    [Leads] KoMarketing Year in Review: Top Posts from 2015
    How Competitive Analysis Leads To A Better B2B SEO Program – Search Engine Land. 2015 has been another amazing year for KoMarketing. We have had a lot to be thankful for, having experienced tremendous success in both client programs and the development of individual team members. TOP 10 KOMARKETING BLOG POSTS OF 2015. by Krystle Vermes.
  • MARKETING ACTION  |  FRIDAY, JULY 5, 2013
    [Leads] Is Marketing the New Sales? Webinar Tuesday July 9
    Inbound leads were mostly tossed over the wall to sales, who mostly ignored them because they didn’t know where the lead came from or how “hot” that lead was to buy. Industry expert and Director of Demand Gen at Act-On Software, Janelle Johnson, will lead this timely discussion on Tuesday, July 9.  That was then.
  • WEBBIQUITY  |  TUESDAY, JULY 21, 2015
    [Leads] 17 Excellent Email and Mobile Marketing Stats and Facts
    Even with the continual introductions of shiny new tools for marketers, email remains the workhorse for lead generation. Most CMOs view it as effective and volume continues to grow. But its popularity has led to overstuffed email inboxes. Image credit: AdWeek. 90% of C-suite executive say they never respond to cold calls or email blasts.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 19, 2013
    [Leads] B2B Marketing is Becoming More Like B2C Marketing – Or is it?
    Despite the growth in digital marketing channels, physical tradeshows and conferences remain one of the most effective lead generation tactics for B2B marketers. B2B marketing has traditionally been viewed (correctly) as much different from the promotion of consumer products. Image Credit: Lydia’s Marketing Blog. That may be changing.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 29, 2012
    [Leads] How to Create an Optimal Linkedin Profile
    Why is it that independent experts (like Jeff Ogden of the sales lead generation company Find New Customers ) have the best profiles? I’m amazed at the number of poor Linkedin profiles out there. That includes very senior executives. Take for instance, the CEO of Medtronic. Tips for Optimizing. Add them all if you can.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 1, 2012
    [Leads] How To Convince Your Boss to Buy Marketing Automation
    But one caveat – marketing automation software alone does not address the sales lead problems your salespeople are having. They need fewer, better qualified leads. Perhaps there are new goals or KPIs you will be able to start tracking once marketing automation is enabled, such as website behavior or re-engaged leads.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, JANUARY 18, 2012
    [Leads] Website Evaluation Comes Before Site Redesign
    The two main reasons are 1) Not showing up in Google search results ( SEO – Organic Search Engine Optimization ) and/or 2) Not getting enough qualified leads from the website (Traffic and Conversion). website audit is a wise investment if you want a site redesign that will feed your sales funnel with more high quality sales leads.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 18, 2013
    [Leads] How does Vodafone prove digital media’s effectiveness?
    Moments of truth, when repeatedly resulting in positive outcomes and experiences, lead to customer loyalty. Customer loyalty is a state of being that is defined by behaviors and experiences on BOTH sides of the relationship – vendor and customer – that lead to a state of value creation for both parties. (Photo credit: Wikipedia).
  • CRIMSON MARKETING  |  TUESDAY, OCTOBER 21, 2014
    [Leads] Why Is No One Paying Attention to My Content on Social Media?
    This can drive more shares and traffic, ultimately leading to more opportunities for conversion and engagement. Is it links, sales, brand awareness, leads or engagement? Once upon a time producing a lot of amazing content was all brands needed to get noticed on the internet. What is social amplification? Amplification strategy.
  • WRITTENT  |  WEDNESDAY, DECEMBER 17, 2014
    [Leads] 10 Things Epic Copywriters Do
    That’s why the leading copywriters take their research beyond the usual sources, like top industry blogs and websites. If a copywriter is scared to ask for a lead conversion or social share, their content won’t drive much results. Image source. The world’s greatest copywriters aren’t just writers. Image source.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 10, 2012
    [Leads] How Often Should Marketing Send Emails? [CHART]
    Put another way: don’t lose sight of the goal; a high click-through rate is desirable only if it brings you more leads. by Egan Cheung | Tweet this How much is too much?  It seems we get asked that quite often, so I decided to have a look at a way to answer that. looked at the last 6.3 Lower volume of responses. 
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 27, 2016
    [Leads] 3 Core Functionalities for Multi-Channel Marketing
    For example, a search for products and solutions may originate with a web search, leading to initial research on company or partner websites. sophisticated marketing automation platform leads the way in personalizing and connecting the customer experience across channels, without burning out the marketing team. Audience Management.
  • BIZIBLE  |  TUESDAY, SEPTEMBER 20, 2016
    [Leads] How To Be a B2B Marketer At Dreamforce 2016
    The B2B Marketing Champions Lounge , sponsored by leading B2B companies, will be ready and waiting for B2B marketers like yourself. 11:00 am -- Hands-on Training: Optimize Sales Performance with Lead Qualification. If a B2B marketer is headed to Dreamforce 2016, how would they get the most out of their week in San Francisco?
  • DIGITAL B2B MARKETING  |  WEDNESDAY, JUNE 11, 2014
    [Leads] Digital Marketing’s Massive Measurement Lies
    Like view-through reporting, marketing influenced revenue, sales or leads counts who your marketing had the chance to reach, without any indication that your marketing made a difference in the outcome. Marketers are making a land grab, including in their reporting big swaths of results that were not driven by their marketing efforts. Yikes!
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 19, 2011
    [Leads] 3 Steps To Make Blogging A Top Priority
    Blogging is one key element of any inbound marketing plan simply because it is more effective at acquiring new customers and more high-quality leads. Inbound marketing leads cost 62% less than outbound. Are blogs an important part of your marketing mix? And I’m not talking about a little bit. Simple as that. Content Marketing
  • THE ROI GUY  |  TUESDAY, NOVEMBER 29, 2011
    [Leads] Iron Mountain Cost Savings Advisor Interactive White Paper
    The Alinean powered Interactive White Paper campaign produced more qualified leads, better opportunities and shorter sales cycles than traditional white paper campaigns. You can try the Interactive White Paper for yourself by clicking here.
  • B2B LEAD BLOG  |  THURSDAY, APRIL 7, 2011
    [Leads] Can Your Social Media Footprint Drive Predictable Inbound Traffic?
    We generated more content and were more vocal through our key social media like the B2B Lead blog and Knee-jerk answer: yes. Perhaps only because I want to feel my work isn't all for naught. One of my key initiatives for Q1 was to amp up our social media footprint.
  • GREAT B2B MARKETING  |  FRIDAY, OCTOBER 17, 2014
    [Leads] 11 Rules You Must Follow to Be a LinkedIn Marketing Master
    Of course, we do lots of “push” (outbound) marketing for clients, but we try to move them in the direction of pull marketing in order to drive awareness and leads up and drive new customer acquisition costs down. It has gained us awareness, leads and revenue, and it can do the same for your company (as well as you as an individual).
  • HUBSPOT  |  FRIDAY, SEPTEMBER 13, 2013
    [Leads] The Unspoken Rules of the Internet
    And if we want to get along -- with leads, customers, other businesses, random internet beings -- we need to know the rules of the playground. It''s courteous to do what you can to preserve another business''s lead generation efforts by linking to the landing page, not the thank-you page or the raw PDF. Or heck, maybe they are spoken.
  • AVITAGE  |  TUESDAY, FEBRUARY 19, 2013
    [Leads] Learnings From A Content Strategy Hangout
    I “watched” last week’s Google+ Hangout lead by the team at Velocity Partners in the UK:  Content That Stands Out: A Content Strategy Google+ Hangout.  The link will take you to the recorded show, or click the video image below. Content Publishing Marketing and Sales Strategy content strategy Google+ Hangout
  • SAZBEAN  |  THURSDAY, JANUARY 3, 2013
    [Leads] How to Develop Great Content that Generates Demand
    Relevance is the key to creating content for demand generation that impacts lead generation, lead nurturing and lead scoring. Instead, you must create multiple pieces of content relevant to buyer roles and buyer stages, enticing a lead to engage with your content multiple times during the buying cycle. News & Notes
  • CLIENT BRIDGE  |  FRIDAY, DECEMBER 28, 2012
    [Leads] INFOGRAPHIC: 10 Ways to Optimize Your Pinterest Page
    Given that traffic, Pinterest is a solid choice for attracting more traffic, leads and customers to your business. Pinterest made the top 50 list of most visited sites in the U.S. in September, and is the third most popular social networking site, with over 25 million unique monthly users. View Original Article
  • SAZBEAN  |  WEDNESDAY, SEPTEMBER 5, 2012
    [Leads] 7 Questions Marketers Should Be Asking Their Sales Reps
    As marketers, we just have to generate the leads and hand them over to the sales team. In fact, as marketers, it’s our job to make sure that we’re not only generating leads for the sales team, but that we’re also generating high quality leads that our sales team can close as customers at as high a rate as possible.
  • VOLACCI  |  TUESDAY, JULY 30, 2013
    [Leads] Newsletter Series: Subject Lines That Work
    When creating a newsletter campaign, it’s very important to think about subject lines--they can determine whether someone opens up an email or not, which is key in generating more leads for your business, and why you should set time aside for subject line planing for each one of your emails. Should you use questions?: No. Coyote).
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, DECEMBER 23, 2013
    [Leads] 4 Tips for Inside Sales Reps to End Q4 Strong
    And for inside sales reps here at AG, it can be a stressful time, as they try to pass qualified leads while prospects are taking vacation time to spend with their family. Ah yes, it’s that time of year again. Lines at the mall are out the door, parking lots are jammed, and calories don’t matter (right?). Target more senior level employees.
  • ANNUITAS  |  TUESDAY, JULY 14, 2015
    [Leads] The Change in B2B – 4 Rules To Live By
    According to the study, B2B buyers use a multitude of mediums to research and explore their purchase options with the web, specifically with social media leading the way. According to the latest B2B Buyer research published by DemandGen Report, the world of B2B marketing is continuing the get more complex and our buyers more sophisticated. Some
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 17, 2015
    [Leads] Content Marketing Personalization: Build Relationships At Scale
    Pageviews, bounce rate, time spent, social shares, uniques, sessions, likes, tweets, comments, even conversions, leads and sales – these metrics don’t tell us if we are reaching the right people before they are ready to buy. And then track them as they become a name in your database, a lead and a customer. laughed a little.
  • SNAPAPP  |  WEDNESDAY, NOVEMBER 25, 2015
    [Leads] Marketo + SnapApp = Integrations As Easy As Pie
    With SnapApp you can drag and drop to create amazing, custom content experiences and with a click of a button feed the data into Marketo for more lead scoring, profiling, and nurturing. On top of that, you don’t always need a lead form. As Thanksgiving approaches, I’m pretty thankful for SnapApp’s integration with Marketo.
  • DIGITAL B2B MARKETING  |  THURSDAY, SEPTEMBER 6, 2012
    [Leads] Your Content Marketing Must Become Convenient
    Every piece of content and interaction should lead to another one. Look around you. There is a coffee shop on nearly every corner. Supermarkets offer one-stop shopping for all your needs. Your favorite TV shows are recorded or are available on demand, conveniently available anytime you want. If you are not, who else in your market will be?
  • HUBSPOT  |  THURSDAY, SEPTEMBER 12, 2013
    [Leads] 10 Deadly Reasons Most Websites Fail [SlideShare]
    For most businesses, a website is the Grand Central Station of marketing -- connecting branding, social media, email, lead generation, ecommerce, and more. The primary function of a website is to attract visitors, convert leads, and delight customers through rich, relevant, and valuable content. Think about it. Cough. Yikes! love that.
  • HUBSPOT  |  TUESDAY, OCTOBER 25, 2016
    [Leads] 6 Client Onboarding Mistakes That Ruin Relationships Before They Start
    The groundwork you and your team lay in the first 90 days with a new client will either support a profitable long-term relationship, or lead to frustration and flopped projects. How do you currently generate leads? You nailed the pitch, closed the account, and now it's time to roll up your sleeves and get to work. Email?
  • SNAPAPP  |  THURSDAY, MARCH 17, 2016
    [Leads] Emails Falling Flat? 5 Steps to Make Your Email Marketing Resonate
    Plain text emails that nurture prospects through the sales funnel, for example, can give leads the impression they’re developing a relationship with a sales person. Regardless of whether you prefer HTML or plain-text emails, always test your marketing emails before sending them out to a list of leads. What do you do next?
  • B2B MARKETING ONLINE  |  THURSDAY, DECEMBER 2, 2010
    [Leads] Five questions to ask before beginning a social media initiative
    What started out as a primarily consumer-driven concept has become big business on many fronts: companies are marketing to customers via social networks; supporting customers and identifying trouble spots via Twitter; and leveraging these new social channels for market research and to qualify leads. How will I track and measure success?
  • KEO MARKETING  |  MONDAY, MARCH 2, 2015
    [Leads] How B2B Marketers Can Get the Most Out of LinkedIn
    It often doesn’t get as much attention as its more vocal and spotlight-grabbing counterparts, but it can be an extremely valuable tool for marketers, specifically when it comes to finding and nurturing leads. HubSpot study found that LinkedIn is 277% more effective at lead generation than Facebook and Twitter. Be active in Groups.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 20, 2013
    [Leads] Make Your Content Marketing POP with Powerful Images
    by Judy Gombita (@jgombita) Related Stories Turning Your PR Team into Publishers with Social Media Simple Tweaks to Improve Social Media Lead Conversion Social Video in 2014. In my post You Should be in Pictures, I discussed the growing importance of visual imagery in content marketing.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 18, 2012
    [Leads] The Social Business Imperative
    also believe marketing leaders who fail to lead their companies on the path to scalable social business practices will continue to see their credibility threatened, their budgets shrink and their role devolve to one of managing a few outsourced vendor partners who coordinate events, manage the website and blast some emails. Not even close.
  • HINGE MARKETING  |  THURSDAY, DECEMBER 17, 2015
    [Leads] Your Website is the Hub of Your Firm’s Online Presence
    You can choose to build a great looking website that appeals to your audiences, but wouldn’t it be nice if your website also brought in qualified leads? With some careful planning in your analytics and CRM setup, then you can connect the dots between social media driven traffic and leads for new business or recruiting. Figure 1.
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 17, 2012
    [Leads] Meet the President of Find New Customers at the B2B Content2Conversion conference in New York City on April 24th
    Meet Jeff Ogden, President of the lead generation company Find New Customers at this content marketing event next week. Content2Conversion   #B2BContentEvent It’s sold out! The Times Center, 242 West 41st St, New York City, NY 10036 on April 24th. How will you recognize Jeff? Fortunately, it’s easy. Hope to see you there!
  • SNAPAPP  |  TUESDAY, JULY 28, 2015
    [Leads] The B2B Marketer's Guide to Interactive White Papers
    With the right tools, it can go way beyond the spectrum of a simple quiz and become an essential creative asset that drives new leads into your sales funnel on a regular basis. Here’s an example: NetProspex , a marketing data and contact management company, wanted to generate new leads with an interactive white paper. What do you do?
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Leads] 12 Tools & Resources to Help You Create Better Buyer Personas
    Even if you''re the one leading the charge on creating buyer personas, you''re going to need to collaborate with your coworkers to get a well-rounded view of your semi-fictional customer. Lead Intelligence. Lead intelligence is one of the best ways to learn insights and tidbits about your personas. Interviewing Customers.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, MARCH 4, 2013
    [Leads] Inside Sales: Directing A Conversation With Your Prospect
    You would think that, as sales professionals, we all talk every day to friends, family and our peers so that we would be well versed at having meaningful conversations and leading prospects through the conversation. Every day as a teleprospecting representative we make outbound calls to engage in conversations with prospects.
  • PAUL GILLIN  |  THURSDAY, JANUARY 6, 2011
    [Leads] Social Marketing Hangover
    There’s a period of exuberance, followed by the cold reality that the new tool won’t shorten the work week or lead to permanent weight loss. Traditional marketing is campaign-oriented: Put a message in the field and then sort through the surge of leads and responses that come in. responded that no slight was intended.
  • AVITAGE  |  THURSDAY, FEBRUARY 18, 2016
    [Leads] Marketing Professionals Constrained by Content Strategy and Operations Accenture State of Content Report Reveals
    ” “Individual teams (functions) look to own the message, frequency and distribution of digital content, which can lead to silos within the organization and contribute to inefficient processes. Don’t be distracted by the hyperbole associated with this important Accenture report on the state of content. As it should.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 29, 2012
    [Leads] My Favourite Marketing Metric
    These metrics have evolved from the very simple notion of counting website visitors, to prospect conversion rates by category over time, to cost per lead, to cost per click, to marginal and cumulative conversion rates etc. Multidude of Marketing Metrics. So there is now a serious risk of blinding people with too much science.
  • PAUL GILLIN  |  WEDNESDAY, JUNE 26, 2013
    [Leads] Delay Is Killing Major League Baseball
    In the seventh inning, leading by five runs, Red Sox manager John Farrell replaced pitcher Alex Wilson with Craig Breslow despite the fact that Wilson had struck out the previous two men he faced, the last one on three pitches. Was this really necessary with a five-run lead? After all, it was already 10:30. Timestamp: 10:51 p.m.
  • SMART MARKETING  |  THURSDAY, JULY 21, 2005
    [Leads] Smart Marketing: What happens if your company identity sucks?
    This watered downapproach might lead buyers to: · Be confused aboutwhat your company does. · Not understandhow your company would help them. Smart Marketing Jay Lipes blog at the intersection of small business st. marketing ave. Paste into your feed reader of choice. » What happens if your company identity sucks? Experience doubt.
  • SYNECORE  |  TUESDAY, DECEMBER 9, 2014
    [Leads] Forget Facebook & Twitter: Time to Start Marketing on Pinterest & Instagram?
    In addition, Pinterest has emerged as a social search mainstay, its content garnering top rankings in image search and regular mixed search results alike and driving high-quality, intent driven referral traffic – the kind that leads to higher social engagement rates. Social Media Marketing: Either Or vs And And. Leave the Or; Embrace the And.
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 22, 2011
    [Leads] Weekly Wrap Up - April 22
    LinkedIn can be a treasure trove of leads, connections, and ideas - you just need to know how to make the most of it. If you were treated to Easter egg hunts as a kid, you know the thrill of stumbling across hidden treasure in the tall grasses and tree nooks. And this week, we're pleased to share the following gems with you. Enjoy!
  • TOMORROW PEOPLE  |  WEDNESDAY, FEBRUARY 27, 2013
    [Leads] Selling is Easy! (If You Get the Right Support)
    That reduces your cost per lead, increases profitability and ensures your salespeople don''t become depressed to the point of bludgeoning themselves to death with blunt instruments. Qualify your leads. How can you get to the stage where interested leads identify themselves? Need leads? Presenting the solution and closing.
  • HINGE MARKETING  |  THURSDAY, MAY 26, 2016
    [Leads] 3 Keys to High-Growth for AEC Firms
    Leading and disruptive AEC firms are actively focusing on these techniques and carefully aligning them with a differentiated expertise profile. Think of these as “lunch-and-learn” approach, but expanded for a massive reach and potential return in leads and visibility for your firm’s expertise. 3. commitment to research. Blogging.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 30, 2016
    [Leads] How to Master a Successful Marketing Campaign in Trello [Free Guide]
    Achieving focus on the ultimate goal: more leads, sales, and buzz for your business. Efficiency, collaboration, communication, and meeting deadlines -- these all seem pretty relevant to your team's success, right? Especially when running big marketing campaigns with a lot of moving pieces. That's where Trello comes in.
  • SYNECORE  |  TUESDAY, MAY 26, 2015
    [Leads] Is the Infographic Dead?
    If you don’t know exactly what you’re doing, trying to build an infographic yourself can lead to a pointless set of images that provides no real value to your audience. The point is, taking shortcuts leads to an ineffective content piece and detracted from the overall value of the medium. Not Dead Yet. The Impact of Bad Infographics.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 18, 2016
    [Leads] Earned-media micro-influencer marketing master class
    Allow your community to lead your exploration; do not be willful:  people don’t always use your language. While not all B-D-list online influencers lead with an advertising rate sheet, many do. Lead with the news, not the used car. My goal? Shashi’s class is as amazing and as popular as he is. Engage : how best to connect?
  • BLUE FOCUS MARKETING  |  MONDAY, APRIL 14, 2014
    [Leads] Know a #SocBiz Leader You Admire? @TheEIU Wants to Hear From You ~ @TheEconomist
    In The Social Employee , we go behind the scenes with several leading brands—such as IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo—pulling the lid off the inspiring social business success stories that have propelled these companies into the 21st century. Nominate a social business leader today! FOR EWORD by David C.
  • EMAGINE B2B BLOG  |  WEDNESDAY, MAY 27, 2015
    [Leads] emagine Website Designs: 4 New WordPress Powered Websites
    For more than 35 years, BHI has leveraged their top leadership along with their highly skilled workforce over 130 global project locations, and has become the industry leading service provider for the energy industry. This year alone, we’ve produced over 20 custom enterprise WordPress sites with even more currently in the works.
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 26, 2015
    [Leads] How to Use LinkedIn for Business Development
    Just as in live networking, leading a discussion with a sales pitch will put a quick end to conversations. And we have seen that more traffic leads to more conversions (folks downloading content and filling out contact forms, for example), which results in more new business opportunities. The importance of networking has not gone away.
  • SCRIBBLELIVE  |  MONDAY, FEBRUARY 8, 2016
    [Leads] 5 Things Spotify Can Teach You about Content Curation
    Music streaming is a competitive service, and Spotify is leading the charge as far as differentiating itself from its competitors like Pandora and SoundCloud. With a business model that allows customers to start and stop service at their leisure, Spotify is doing an amazing job of keeping them around. Lesson #3: Create a Community.
  • KEO MARKETING  |  WEDNESDAY, AUGUST 26, 2015
    [Leads] Webinars Still a Vital Part of Content Marketing
    Many B2B marketers have found that webinars can be a very effective way to nurture and convert leads, particularly those in the mid-range of the conversion journey. This helps you make a stronger connection with leads, as opposed to just posting a video or presentation on your website. Content Marketing B2B Marketing content marketin
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 23, 2014
    [Leads] 5 Reasons Your Marketing Can Benefit From Attending Interact 2014
    Effective digital marketing is no longer about maximizing the number of people you reach with a campaign; it’s about creating a set of individually tailored interactions that collectively engage a customer and lead to superior and sustainable results. by Amanda Batista | Tweet this It’s time for marketing to take the next step!
  • VOLACCI  |  FRIDAY, JULY 19, 2013
    [Leads] Data Driven Marketing is the Future of B2C and B2B Digital Marketing
    Using pieces of data to pre-qualify leads based on each individual’s behavior. Using big data beyond lead generation. There are tons of resources out there talking about the importance of organizing big data into lead generation chunks, and that is one of its most profitable uses. What is Big Data? Popular examples include:  .
  • WRITING ON THE WEB  |  WEDNESDAY, APRIL 8, 2015
    [Leads] Best Kept Secret of an Email Newsletter Bio
    It is better to lead with “what’s in it for them” than to start off talking about you and your accomplishments. What’s the best kept secret of a newsletter bio? As I mentioned in my last post, your bio on your blog or website About page should be current and tell a story, rather than be a resume written in the third person.
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