DIGITAL B2B MARKETING | THURSDAY, JUNE 20, 2013
[Leads] 6 QR Code Mistakes Marketers Make
lead gen form. I was sitting in a conference hall and everyone around me had a smartphone, tablet (often with a keyboard) or laptop out. The title on a sponsors flyer on the table caught my attention. really did want to look them up at the break and learn more. But when I looked closer, my only option was a QR code. Marketers, stop it! video.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, NOVEMBER 21, 2012
[Leads] Managing And Measuring For Success With Your Inside Sales Team
At one point, I was a firm believer that if my team made a greater number of outbound activities it would lead to a larger number of conversations and in turn a bigger bucket of wins. This will lead to better team and individual performance. Happy Thanksgiving
THE FORWARD OBSERVER | TUESDAY, NOVEMBER 11, 2014
[Leads] How To Create B2B Website Content That Sells
converts prospects into leads. According to HubSpot , companies that blog have 55 percent more website visitors and get 70 percent more leads than those that don''t blog. 7. In the political world, there is an axiom that "money is the mother''s milk of politics." It''s what drives visitors to your site and.
IT'S ALL ABOUT REVENUE | WEDNESDAY, JULY 27, 2011
[Leads] How to Beat the S&P 500
This includes not only the active sales pipeline, but the raw responses and leads that will eventually translate into revenue. Fast-growing companies need to closely track the rate at which leads are moving through the revenue cycle and converting to closed deals. Customer Confidence Rocked.” Businesses Posting Big Losses.” Value.
YOUR SALES MANAGEMENT GURU | MONDAY, OCTOBER 1, 2012
[Leads] Sales Management: Preparing for 2013
During the session I lead a panel discussion on “ Killer Strategies for Prospecting ” and I spoke separately on “ Leveraging Your Business by Partnering”. I thought I might simply highlight a few points from both sessions since there are pertinent for everyone as we move into 2013. Preparing for 2013. Panel Discussion.
VOICE-BASED MARKETING | THURSDAY, OCTOBER 24, 2013
[Leads] 4 Lessons Pop Songs Can Teach You About Marketing
Leads converted from phone calls are 3x more likely to turn into paying accounts than leads from form conversions. Research shows that 53.3% of top companies don’t respond to web leads. I’m a firm believer that there is more to pop music than tinny music and occasionally annoying (but catchy) lyrics. Call Me by Blondie.
FEARLESS COMPETITOR | MONDAY, NOVEMBER 28, 2011
[Leads] Mad Marketing TV explodes in December
Steve Gershik (Lead Nurturing). Please vote for Jeff Ogden of Find New Customers for “ 50 Most Influential People in Sales Lead Management for 2011 “ What do you think? Jeff Ogden ( @fearlesscomp ), the host of Mad Marketing TV, is the President of the B2B lead generation consultancy Find New Customers.
MODERN B2B MARKETING | THURSDAY, MARCH 28, 2013
[Leads] Improving Content Conversion with Dynamic Content
Effectiveness concerns – Challenging to determine which messaging is driving lead conversions. The solution can update segments as new leads are added to the database or as leads are updated—saving your company time from re-segmenting each time you send an email, and making sure that no one is left out of the campaign.
HUBSPOT | WEDNESDAY, OCTOBER 2, 2013
[Leads] Time to Ramp Up Your Pinterest SEO: Bing Now Includes Pins in Image Searches
Thanks to this latest update, you can drive even more traffic and leads to your website through two of Bing''s sexiest features: the unencrypted keyword search data and the Pinterest integration. Bing is in a really sweet place right now. As a marketer, Bing gets a gold star just for that in my book. Take a second to let that sink in.
FEARLESS COMPETITOR | WEDNESDAY, SEPTEMBER 28, 2011
[Leads] Core values of Find New Customers
Here are the core beliefs of the B2B Lead Generation company Find New Customer s: After you read them, ask yourself “ Are these the values of a business leader with whom I want to do business? Check out our Lead Nurturing and Scoring service. “ Always Be Helping. The question on your lips “How can I help you?”
ENGAGE | THURSDAY, APRIL 28, 2011
[Leads] 4 Tips to Develop Engaging Story Ideas
So many of my friends’ and family’s stories about lively debates at their jobs, old friends they ran into or the TV shows they were obsessed with would often lead to an article idea relevant and interesting to our local community. Examine the leading keywords to see if they fall into certain categories. Follow relevant blogs.
HUBSPOT | TUESDAY, MARCH 27, 2012
[Leads] 9 Ways to Increase Visibility for Your Best Blog Content
Just be sure to draft new copy for the status update -- that should never be repurposed! 3) Use Your Blog Posts as a Lead-Gen Offer. In a recent blog post about how to quickly create a lead-gen offer , we recommended creating a "blog bundle," or a compilation of your best blog posts on a particular subject. What a shame.
INDUSTRIAL MARKETING TODAY | WEDNESDAY, JANUARY 18, 2012
[Leads] Website Evaluation Comes Before Site Redesign
The two main reasons are 1) Not showing up in Google search results ( SEO – Organic Search Engine Optimization ) and/or 2) Not getting enough qualified leads from the website (Traffic and Conversion). website audit is a wise investment if you want a site redesign that will feed your sales funnel with more high quality sales leads.
HUBSPOT | THURSDAY, DECEMBER 15, 2011
[Leads] 7 Epic Uses of Twitter's New Embeddable Tweets Feature
Encourage Sharing of Lead Generation Offers - Look at your marketing analytics , and determine if Twitter is an important source of leads and traffic for your business. If it is, then you might want to consider embedding a tweet on your landing page for a lead generation offer that encourages visitors to retweet and share the offer. 4.
TOM PISELLO | MONDAY, JANUARY 17, 2011
[Leads] Value Selling Tools and the Buying Lifecycle
To address the frugal buyer, leading sales enablement groups and marketers are now providing tools to help buyers diagnose their issues, justify solutions, and compare to prove superior value. The tool suite results in over 1,000 leads per month, with estimated 4 to 5% conversion rate of leads to sales.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, AUGUST 20, 2014
[Leads] B2B Sales Prospecting: Remember to Finish Listening!
Combining his extensive front-line sales experience with the latest Cognitive Behavioral Therapy research, Jeff has created a highly effective, personalized way to reset sales paradigms and deliver industry-leading results. Most people do no listen with the intent to understand, they listen with the intent to reply.”. Stephen R. Covey.
SALES PROSPECTING PERSPECTIVES | TUESDAY, NOVEMBER 16, 2010
[Leads] 5 Important Tips You'll Need To Be Successful At Cold Calling
Like any other well run organization I've worked for, we recognize that it's also up to us to provide the infrastructure to ensure a reliable lead volume from the team. Remain focused and follow tips 1-4 above and you should see a significant increase in your lead conversion. One call and one email a week will not generate a response.
REVENUE JOURNAL | SUNDAY, JANUARY 22, 2012
[Leads] Jim Farley - a marketer with courage - interviewed by Brian Solis
He also shows how marketing can LEAD a company, by understanding, communicating, and leveraging his knowledge of the customer's experience. Here's one of the best interviews I've seen in a long time. Jim is a wonderful example of a customer-centric marketer, a true thought leader. read more. Marketing strategy
VOICE-BASED MARKETING | TUESDAY, NOVEMBER 22, 2011
[Leads] WEBINAR – How To Improve Advertising ROI in 2012
500 winner, as he shares insights into how you can boost advertising ROI up to 400%, capture 30% more leads and negotiate better advertising rates using cold, hard data. What lead type is most valuable to most sales organizations? Want to get head start maximizing your advertising ROI in 2012? What will you learn? Sign-up now.
MARKETING INTERACTIONS | WEDNESDAY, JANUARY 26, 2011
[Leads] Make 3rd Party Content an Opportunity Not a Necessity
By using the white paper as a hub you can create much more ROI from that white paper than just a lead gen campaign. Yesterday, I spoke on a panel at Marketing Sherpa's Email Summit focused on how to develop content for specific buying stages. Don't let their engagement stop there. Or both
HUBSPOT | THURSDAY, MAY 30, 2013
[Leads] Can a People-Centric Social Media Strategy Scale?
Your most important relationships to manage are with your prospects, leads, and customers, and social media is a rich, nutritional resource for fostering these relationships. Sales wants to know what their high quality leads are saying. Goal: Address the Needs of High Quality Leads. Remember when social media was social ?
HUBSPOT | THURSDAY, JANUARY 23, 2014
[Leads] 7 Deadly Blogging Myths: BUSTED
Blogs can drive actual business: According to a HubSpot study , B2B companies that blog only 1-2X per month generate 70% more leads than those who don''t blog. As long as you are focusing on the right topics (usually questions that your prospects, leads, and customers have about your business), you''ll start to see traffic and leads pour in.
FEARLESS COMPETITOR | WEDNESDAY, DECEMBER 10, 2014
[Leads] Do I miss my ex-wife and kids? You bet I do.
However, I am also excited about the bright future of Find New Customers thanks to this new strategic partnership coming soon, Find New Customers is going to lead the medical industry for them and Dave is training me on Monday and we already have a Likeable Local portal. Dave Kerpen of Likeable Local. the tears start streaming down my cheeks.
HUBSPOT | TUESDAY, APRIL 21, 2015
[Leads] 6 Cool Company Blogs Everyone Will Enjoy Reading
Laserfiche is an ECM software company that focuses on government, financial services, and education markets -- and it's gone from garnering zero leads from their website to having online leads account for 60% of closes. turn to one source: an online clothing store called ModCloth. My closet is proof that their marketing works.
SAVVY B2B MARKETING | MONDAY, APRIL 4, 2011
[Leads] Case Studies: What’s In Them for Your Customers?
About the author: Stephanie Tilton is a content marketing consultant who helps B2B companies craft content that nurtures leads and advances the buying cycle. When it comes to producing case studies, two of the biggest challenges are identifying promising stories and getting customers to participate. Invite Participation. Set Expectations.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, SEPTEMBER 9, 2014
[Leads] What are the boundaries of inbound marketing?
Should the goal of inbound be leads, relationships, or both? Should the goal of inbound be leads, relationships, or both? One of the most interesting aspects about being an observer in this particular time and place in the history of marketing is watching the continuous cycle of innovation, experimentation, and maturity. Or does it?
SALES CHALLENGER | TUESDAY, SEPTEMBER 10, 2013
[Leads] Are Your Reps More Tiger Woods or Tom Brady?
Perhaps our best reps aren’t Tiger Woods, going it alone to drive the ball down the fairway and into the hole, but are instead more akin to Tom Brady or Peyton Manning, leading a group offensive to run the pigskin down the field and into the end zone. The selling behavior of many sales reps can be likened to that of a game of golf.
INBLURBS | THURSDAY, OCTOBER 27, 2011
[Leads] Studies: 65 percent of customers expect companies to be active on social media
Free report: Get found and get leads the smart way. New studies show that up to 65 percent of today’s consumers expect a brand to listen and to respond on questions, comments and complaints in social media. With the massive increase of social media brands have also discovered these communication channels to get in touch with their audience.
CHRIS KOCH | FRIDAY, APRIL 22, 2011
[Leads] Marketing’s golden opportunity in innovation
Marketing is essentially in charge of collaboration both inside and outside the company through its leading role in social media. Innovation is becoming more external to companies and more social. Even funding for innovation is becoming more external and social. Social media management and innovation. CMOs can succeed where CIOs struggled.
FEARLESS COMPETITOR | WEDNESDAY, MARCH 14, 2012
[Leads] Why Every Business Executive Needs to Create an About.Me Profile
He was recently named as one of the Top 50 experts in Sales Lead Management. If you are like most business executives, you’ve worked long and hard on your Linkedin profile. You have keywords, recommendations, and even (as I do) common misspellings of your name. Check out the profile of Jeff Ogden of Find New Customers. Nah, too informal.
HUBSPOT | WEDNESDAY, AUGUST 29, 2012
[Leads] A Simple Guide to Creating Lovable Marketing Offers #LoveMarketing
Content plays a critical role in every stage of the inbound marketing process, from generating awareness about your company to helping convert leads into customers. But the types of content you should use to achieve each of these goals depends on where your lead is in the sales cycle. Not if you want your leads to love your offer.
WRITING ON THE WEB | WEDNESDAY, MAY 15, 2013
[Leads] 7 Content Marketing Questions to Ask BEFORE You Write a Word
Be very specific here, for example you could say, “My target market is new real estate agents who want to generate more leads.” When you outsource writing for your blog , newsletter, video or any type of content marketing, be very clear about your content marketing goals. For example, do you want them to buy a product? ” 3.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, OCTOBER 24, 2013
[Leads] Moving your business from digital grief to social media enlightenment
I’m sure may of you can remember a time not so long ago when we didn’t have websites. In the late 1980s there was an absolute frenzy to get on the web … and figure out how to make money from it. ” Anger — “What do you mean go digital? Do you know how much money we make from these print catalogs?”
B2B MARKETING INSIDER | THURSDAY, APRIL 21, 2011
[Leads] How Social Media Helps Marketing, PR, And Sales Become Better Friends
So how can marketing and PR lead our organizations to better alignment with sales? Marketing and PR should help lead our organizations to a better total customer experience in alignment with sales, but also across our entire organizations. This is really where PR can take the lead. They can get along? started my career in sales.
BIZNOLOGY | FRIDAY, JANUARY 30, 2015
[Leads] 6 thorny data problems that Vex B2B marketers, and how to solve them
The traditional attribution methods of assigning the credit have long been either the first touch (the inquiry source medium) or the last touch (the channel through which the lead was either qualified or converted to a sale). Business-to-business marketers are plagued by data problems. Business data is complex and fast-changing.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | THURSDAY, MARCH 20, 2014
[Leads] [Video] Why You Must Frame Your Sales Conversations With Assumptions
From the first day I started selling, I was told that I should never, ever assume – that it would only lead to failure. Instead, I was supposed to be consultative, learning about a prospect''s situation before I made any definitive recommendations or pronouncements. Well, today things are different. Let me show you what I mean.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | THURSDAY, MARCH 20, 2014
[Leads] Why You Must Frame Your Sales Conversations With Assumptions
From the first day I started selling, I was told that I should never, ever assume – that it would only lead to failure. Instead, I was supposed to be consultative, learning about a prospect''s situation before I made any definitive recommendations or pronouncements. Well, today things are different. Let me show you what I mean.
HUBSPOT | WEDNESDAY, SEPTEMBER 12, 2012
[Leads] Everything Marketers Need to Know About Creating Exclusionary Personas
Download every lead generation offer you have? What I'm trying to say is, sometimes, despite every single indicator otherwise , some leads will never, ever buy. What I mean is that some leads just aren't a good fit for your business. You know those people who poke around your website for hours? They are sooo gonna be a customer.
MARKETING ACTION | THURSDAY, NOVEMBER 7, 2013
[Leads] The Marketing Metrics That Matter – i?marketing (Part 6)
Three questions to answer: How many Marketing Qualified Leads? What’s driving lead scores up? Three questions to answer: How many Sales Qualified Leads? Your bottom line : Higher quality leads at less cost per lead and less cost per customer. Editor’s Note: Our recent regional i ? The signal-to-noise ratio. Expand.
BLUE FOCUS MARKETING | SUNDAY, JANUARY 5, 2014
[Leads] Register for @ConferenceBoard Book Discussion on @SocialEmployee #HR #SHRM #socbiz
In The Social Employee , we go behind the scenes with several leading brands—such as IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo—pulling the lid off the inspiring social business success stories that have propelled these companies into the 21st century. Please check out @SocialEmployee media buzz!
B2B MARKETING INSIDER | MONDAY, JANUARY 26, 2015
[Leads] The Best Marketing Conferences Of 2015
This conference is billed as the leading conference on social media. In the last two weeks I’ve had about 10 people ask me “ what are the best marketing conferences? ” It must be that time of year when we start to plan out which marketing events we want to attend. know I missed a few each time. Content Marketing
IT'S ALL ABOUT REVENUE | THURSDAY, DECEMBER 26, 2013
[Leads] 6 Secret Ingredients To Driving Change and Growth
Kristine shares some of these learnings in her “Leading in Change” blog series, helping CMOs and marketing operations lead and build data-driven marketing organizations. The following is the third post in the series. It has helped bring customers on-board, change people’s minds, and bring key hires to our team. Do sales.
SALES PROSPECTING PERSPECTIVES | MONDAY, MARCH 25, 2013
[Leads] 10 Ways To Create The Ideal Environment For Your Teleprospecting Team
When I was on the phones, nothing got me going like seeing other reps walk up to the board when I didn’t have as many leads as they did – in a friendly way of course! Purchase a bell to ring when a lead is passed and put it on your desk. Low cubical walls. Large white board that tracks performance. Hang up “Fun” art décor.
SALES CHALLENGER | WEDNESDAY, DECEMBER 18, 2013
[Leads] What Sales Can Learn From Las Vegas
Fortunately for anyone who acts on this insight, a small change in comfort can lead to outsized effects. The connection between these things—how a salesperson’s actions lead to emotions that lead to a purchase—is something that we’ll be exploring in the coming months. The clients, however, were mostly older women.
WRITING ON THE WEB | WEDNESDAY, SEPTEMBER 19, 2012
[Leads] How Content Marketing Works on Pinterest
Making sure all your pins lead somewhere informative is important, especially when you’re optimizing Pinterest for content marketing. For a social media site to truly step into the spotlight, it has to have something special. Pinterest is one show-stopping sharing site that has taken the Web world by storm. What to Share. How to Share.
PAUL GILLIN | TUESDAY, JUNE 18, 2013
[Leads] What Social Media Marketers Should and Shouldn’t Do
Don’t lead with a sales pitch. Indium’s sales leads grew 600% in the year after the program was launched. A journalist contacted me with some questions about social media marketing that I hear quite often. thought I’d share my responses here. These These thoughts are particularly directed at B2B marketers.
IT'S ALL ABOUT REVENUE | THURSDAY, SEPTEMBER 5, 2013
[Leads] From the Diary of an Eloquan: How Eloqua University Reminds Me of High School
could host a party and get a whole bunch of leads. We could filter some of those leads out before they went through to sales. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Ian Hutchinson , a Vidyard Video Marketing Specialist who helps modern marketers drive revenue with video.
PWB MARKETING BLOG | FRIDAY, SEPTEMBER 9, 2011
[Leads] 22 Effective SEO Tips to Optimize Your B2B Website
Optimizing all your online content will bring more visitors to your website and ultimately generate more leads. Plus, B2B companies that blog generate 67% more leads per month than those that don’t according to Hubspot. Do you ever wonder why your B2B website isn’t getting more traffic? Now that’s quick! Blogs have both. It’s true.
TYPE A COMMUNICATIONS | MONDAY, NOVEMBER 10, 2014
[Leads] Want to Keep Your Marketing Job? Why You Must Embrace Change to Survive
And that requires us to examine our perceptions about marketing’s role and how we can lead change. In order to lead companies and industries, marketers must first understand how to lead our profession. November 11, 2014. How buyers buy has changed how we need to think and act as marketers. Living in Beta. Feel the Fear.
SAVVY B2B MARKETING | THURSDAY, MAY 19, 2011
[Leads] Establishing A Formal Approach to Thought Leadership: Interview with Chris Koch
You can have a terrific idea, but if it doesn’t map to your offerings, it won’t lead anywhere. About the author: Stephanie Tilton is a content marketing consultant who helps B2B companies craft content that nurtures leads and advances the buying cycle. What does it take to develop a compelling point of view ? Why is this ?
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, NOVEMBER 13, 2013
[Leads] My Top 10 List of Dreamforce Tips That’ll Save You
Prioritize the meetings that need to happen, that will lead to more business, and don’t worry about missing the “cool” party in exchange for taking that key client out to dinner. As Director of Sales, Adam Becker is responsible for leading the sales organization and driving overall company revenue for TinderBox. Book Everything Early.
HINGE MARKETING | FRIDAY, SEPTEMBER 18, 2015
[Leads] How to Increase the Time Visitors Spend on Your Website — and Why It Matters
Is there anything you can add to them that would offer visitors more valuable information and lead them deeper into your site? Our Lead Generating Website Guide details how your firm can generate qualified leads with its website. Google Analytics has a metric called “average session duration.” But why does it matter?
CRIMSON MARKETING | FRIDAY, DECEMBER 12, 2014
[Leads] Is Email Marketing Making a Comeback?
Email marketing technology can lead to quick conversions. These “impulse buys” spurred on by email marketing can lead to significant gains for businesses. Email marketing was once the staple of online marketing solutions, and it’s easy to see why. Email marketing was somewhat forgotten, but is it dead ? First thing’s first.
HUBSPOT | WEDNESDAY, MARCH 27, 2013
[Leads] The Marketer's Go-To Guide for Creating Data-Based Content
Tracing back content to follower-, lead-, and customer-generation -- and even being able to look up information on individual social contacts -- is the ultimate indicator of what kind of content you should be publishing more of, and less of, on social media. We inbound marketers are a unique bunch. well, the internet. Why yes, they can.
LOOPFUSE | MONDAY, OCTOBER 25, 2010
[Leads] 5 Best Practices for B2B Corporate Blogging « Loopfuse Marketing.
About Us Contact Us OneView Marketing Dashboard Email Marketing Lead Capture Lead Nurturing CRM Integration Lead Scoring Lead Management Marketing Reports OneView API Support Support Home Knowledge Base Community Forums Reference Documentation Videos and Screencasts What is Marketing Automation? LoopFuse ,Inc.
FEARLESS COMPETITOR | WEDNESDAY, APRIL 18, 2012
[Leads] Missed the Keynote Address at the BMA-NJ Social Media Symposium last week?
Here’s the keynote talk by Jeff Ogden, President of the lead generation company and global marketing firm Find New Customers. Driving Business Results with Social Media. View more webinars from Find New Customers, Inc. No problem. Why don’t you also check out the new SCORE Demand Generation Program offered by Find New Customers?
FEARLESS COMPETITOR | TUESDAY, MARCH 29, 2011
[Leads] 4 BtoB Marketing Action Items for 2011 (via fearlesscompetitor.net)
Lead Generation Companies – 4 Action Items for Today Now that it's March of 2011, it is time to revisit this important post for the new year. Great post on marketing actions to do today. Must read! Just like committing to diet or exercise, business improvement needs patience and determination. via fearlesscompetitor.net.
ENGAGE | WEDNESDAY, JUNE 29, 2011
[Leads] 7 Things Good Marketers Have in Common
Being likable, retweetable, and ultimately generating leads and developing new partnerships is more art than it is science. I t takes more than a snarky attitude and knowledge of hashtags to be successful in social media. But which personality traits separate the wheat from the chaff when it comes to social media marketers?
VIDYARD | MONDAY, JULY 27, 2015
[Leads] Marketing Automation: The Foundation of Your Marketing Tech Stack
Why add marketing automation into your stack? A MAP can help you organize and manage those complex and time consuming tasks that need to be coordinated with each other, including: Social media marketing and other early-funnel tactics to attract leads. Content marketing that help leads progress along the funnel and convert to sales.
HUBSPOT | SUNDAY, JULY 29, 2012
[Leads] The B2B Marketer's Blind Spot and Other Marketing Stories of the Week
He argues that the marketer's role doesn't end at just attracting leads, but that lead nurturing is just as essential to marketers' success as things like public relations and event planning. After all, you do want to generate leads from Pinterest, right? Oh man, how good does that egg look? It got me thinking. Alright then.
FEARLESS COMPETITOR | MONDAY, JUNE 10, 2013
[Leads] The Surprising Truth About What Motivates People – from Daniel Pink
Jeff Ogden , the Fearless Competitor, is an award-winning marketing expert and President of the sales lead generation company Find New Customers. Daniel Pink. New York Times and Wall St. Here’s we share his insights on what truly motivates employees. Hint: It’s not money. Does money motivate? Please let us know. Mastery.
SALES PROSPECTING PERSPECTIVES | SUNDAY, JANUARY 29, 2012
[Leads] Teleprospecting And The Luck Of The Lorax
As the end of the month draws near, everyone at AG works extra hard to get the last few leads qualified. originally brought him in to show to a couple people, but we soon discovered the Lorax’s secret lead generating ability. Some people come in early, others stay late, and there’s quite a few lunches being eaten at desks.
IT'S ALL ABOUT REVENUE | THURSDAY, DECEMBER 20, 2012
[Leads] Oracle and Eloqua Agree to Combine to Accelerate Modern Marketing
Oracle is determined to be the leading player in marketing for years to come and the beneficiary of that investment will be our customers – old and new alike. by Joe Payne | Tweet this Today Eloqua announced that it has signed definitive agreements to be acquired by Oracle in an all cash deal valued at $23.50 per share.
SAZBEAN | WEDNESDAY, MAY 30, 2012
[Leads] How the Big Social Networks Use Email to Increase Engagement
It helps grow your social reach, increases email click-through rate, promotes lead generation and reconversions, and builds a better relationship between brands and companies. We talk a lot on this blog about how email marketing and social media should be integrated. But you know what else it does? It brings users back to your website.
IT'S ALL ABOUT REVENUE | TUESDAY, MARCH 8, 2011
[Leads] Going Big on Small: Joe Payne on HubSpot’s $32M Round
Follow the money and it will lead you directly to our industry. It’s been less than 10 months since I first blogged about a major development in the lead management industry. by Joe Payne | Tweet this. Much will be said over the next few days about HubSpot’s $32M Series D round. billion page views for our clients. IBM bought Unica.
INBOUND SALES NETWORK | TUESDAY, AUGUST 9, 2011
[Leads] Are Your Sales People Functional Drunks?
They are if you rely on cold calling to generate new leads and grow your business. ” Or they have tried another method of lead generation, couldn’t get it to work and gave up. This starts with the marketing team focusing on passing higher quality leads to your sales force. Cold calling is the same way.
SALES INTELLIGENCE VIEW | THURSDAY, JUNE 9, 2011
[Leads] Social Selling in the Enterprise
Marketing departments are spending money and energy to develop campaigns that drive qualified leads to sales people. What if sales people implemented some of the same strategies to drive leads of their own? Leveraging social media and online communities to drive revenue works. Enterprise social selling is growing up. Sales 2.0
CONVERSIONATION | TUESDAY, JANUARY 25, 2011
[Leads] Customer Engagement: the Role of Social Networks and Email
The numbers of the Econsultancy report illustrate that social media are successful in creating customer engagement and are also being used more often: 48% of respondents feel that an active presence on social networks leads to a tangible improvement of the online customer engagement. summary of the most striking findings.
B2B MARKETING INSIDER | MONDAY, JUNE 15, 2015
[Leads] 17 Content Marketing Tips For Any Size Budget
My first job as head of marketing for a small company included a large objective of driving awareness as well as leads for sales. Producing content when you have a big budget is easy. Producing the right content for your audience on any budget is the tough part. But there are plenty of examples of small-business content marketing successes.
SAZBEAN | THURSDAY, NOVEMBER 24, 2011
[Leads] 11 Safeguards to Prevent Business Blogging Embarrassment
This boosts your credibility, moves people through your site, bolsters lead generation, and creates potential for inbound links in the future as you establish yourself as a link sharer, not a link hoarder. You just wrote an awesome blog post. It’s well researched, it will help your audience, and the tone is spot on. News & Notes
MARKETING ACTION | FRIDAY, MARCH 28, 2014
[Leads] 3 Ways to Keep Departing Sales Reps from Stealing Your Clients
As you gain leads, they come into your marketing automation system where all their information is captured. The marketing team manages the leads, acting on them to gently move them further down the funnel, often using drip marketing programs for education and relationship building. As they interact with you (e.g. Image credit.
FATHOM | MONDAY, JUNE 9, 2014
[Leads] Why All Marketing Is Digital Marketing
Increase lead generation. (60%). 2. The point being that if a marketer in the Wanamaker period said she wanted to increase lead generation, traffic volume, visitor engagement and sales transactions, you would nod up and down and think, “I get that.” What, are you crazy, Paul? Maybe I am, but hear me out. All the time.
HUBSPOT | TUESDAY, AUGUST 14, 2012
[Leads] 10 Tempting Email Promos Your Prospects Can't Resist
Sometimes a valuable action isn't a transaction -- it's an activity that leads to a transaction. Offer free consultations, free assessments , free diagnostics, free tutorials, free whatever to get high-quality leads to the point where they're ready to make a purchase with you. 4) Send This Deal to a Friend in Need. The insider deal?
B2BBLOGGERS | FRIDAY, AUGUST 27, 2010
[Leads] B2B Marketing Metrics That Matter [#B2Bchat Recap] | B2Bbloggers.
Cost per lead/ cost per customer acquisition Lifetime customer value Customer loyalty / customer satisfaction Sales from leads generated by marketing $ spent on each marketing activity – mapped to sales revenue Return on investment Q3. What is the biggest challenge companies face when it comes to metrics and measurement?
CONNECT THE DOCS | THURSDAY, FEBRUARY 4, 2010
[Leads] ClickInsights: What is the ideal length of a white paper?
Michael Stelzner is one of the leading authorities on the topic of writing and marketing white papers. Jonathan's experience with white papers is also coupled with over 25 years of enterprise business experience with leading industry innovators such as Apple Computer, Microsoft, Digital Equipment Corporation, and J.D. Michael Stelzner.
CONNECT THE DOCS | THURSDAY, SEPTEMBER 10, 2009
[Leads] ClickInsights: 3 important components that will make a great case study
Jonathan Kranz's eBook: Making Your Case: Everything You and Your Colleagues Need to Write Compelling, Lead-Generating Case Studies. Your Colleagues Need to Write Compelling, Lead-Generating Case Studies. Think of it as a chain: imagination leads to empathy, empathy to interest, interest to potential engagement — with you.
INTEGRATED B2B | MONDAY, JUNE 3, 2013
[Leads] Tips for trade show exhibitors
The reality is that trade shows are excellent for generating leads, and equally good for converting new leads into customers, but only if you have the right outlook and marketing approach. Limit the hard sales talk that’s typical of phone-based sales or cold calls and stick to a script that’s built around organic lead generation.
BLUE FOCUS MARKETING | TUESDAY, JULY 15, 2014
[Leads] The Rise of the @SocialEmployee: How to Generate Word of Mouth #TEDx #SocBiz #SHRM
While this may seem like a frightening prospect to some, I argue that it’s a win/win for both employee and employer: For companies, empowering social employees enables them to (a) become more authentic in their branding efforts, (b) retain high-value employees, and (c) increase leads and sales by meeting prospects at their preferred touch points.
SOCIAL MEDIA B2B | MONDAY, JANUARY 3, 2011
[Leads] Social Selling Throughout The B2B Sales Cycle
As in the TriNet example, certain trigger events, such as leadership changes, new product launches, new office openings or mergers and acquisitions, can lead to buying opportunities for new products or services. Speed and efficiency are key for lead qualification success. critically drives their sales team’s success.
BIZNOLOGY | FRIDAY, JUNE 29, 2012
[Leads] Why you shouldn’t bring your social media (completely) in-house
The best vendors, like the best docs and lawyers, keep rigorously up-to-date in the state of the art with a single-minded incentive to keep up and even lead the way. Photo credit: edrabbit. While “everyone” is on Facebook , social media is no longer a land of tinkerers, it’s a land of consumers. ” Happens every time.
FUNNEL FOCUS | FRIDAY, FEBRUARY 24, 2012
[Leads] Why B2B Buyers are Like ‘The Bachelor’
liked this analogy so much I decided to use it to kick off my presentation for the retreat, The Customer Path: From Lead Gen to Customer. If you’re interested in seeing it, click on the title. One of my guilty pleasures is to watch ‘The Bachelor’ on Monday nights with my wife. Finally, it's time to make a decision.
MARKETING INTERACTIONS | SUNDAY, DECEMBER 6, 2009
[Leads] Whose Reputation is Your Marketing Content Building?
They also count on the fact that the reputation of the 3rd party they hire will help them gain awareness, generate more leads and facilitate the desired buying behavior. B2B marketing departments are often pressed for resources. So marketers commission 3rd party content to fill the gap. And usually it is. Why not? It's a start.
THE MARKETING OPTIONS | THURSDAY, AUGUST 19, 2010
[Leads] Research firm Market and Business Development has predicted a rise of 11% in corporate hospitality in the UK by 2015
The UK corporate hospitality market saw a sharp decline during the recession with many marketers deciding to focus their shrinking marketing budgets solely on activities that would help lead generation. Hospitality was often seen as something nice to do and not business critical so many hospitality events were either cancelled or put on hold.
ENGAGE | WEDNESDAY, NOVEMBER 5, 2014
[Leads] A Marketer without Data is Like a Cab Driver without GPS
When marketers do access the wisdom of the crowd, we tend to rely on case studies and best practices of others that lead to taking already well-traveled routes. Convention leads you to crowded streets. It takes time and leads to the feeling that the more you learn, the more you realize you don''t know. Any preferred route?”.
WEBBIQUITY | WEDNESDAY, APRIL 16, 2014
[Leads] 21 Vital Mobile Marketing Facts and Statistics for 2014
The leading platforms for U.S. Gone are the days when a mobile-enabled web presence was an afterthought. According to CNN , “Americans used smartphone and tablet apps more than PCs to access the Internet (in January 2014) — the first time that has ever happened.” What do advertisers need to know about mobile access? in 2012.
YOUR SALES MANAGEMENT GURU | TUESDAY, SEPTEMBER 2, 2014
[Leads] Sales Leadership: You are the Practice Squad
His book is: Leading High Performance Sales Teams is a best seller, Ken’s 5 th book “JAMMED! Sales Leadership: You are the Practice Squad. On every football team you have the team of starters and you have a practice squad, their job is to represent what the competitions offense or defense game plan or playbook might look like. Sales Trainin
YOUR SALES MANAGEMENT GURU | WEDNESDAY, OCTOBER 15, 2014
[Leads] Life Enrichment: Friends
The Cheerleaders lead a cheer, and we all fell back into the memories of High School-there were the ones I had danced with in the gym, some I had dated and others were friends. Life Enrichment: Friends. There were the guy’s I went to Boy Scout camp with and on hot summer nights we would set up tents in someone’s yard and enjoyed the evening.
BIZNOLOGY | THURSDAY, MARCH 1, 2012
[Leads] Are your Google rankings based on your conversion rate?
It all goes back to the old question that has always bedeviled lead-based businesses: Why are we getting more leads but not closing more sales? qualified lead is one that is likely to buy from you. Often when sales leads come in higher and actual sales stay flat, it is because the quality of those leads are poor.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, JUNE 4, 2013
[Leads] When Twitter followers ask for money
“I can’t lead my Twitter followers into a scam.” “Can you help me?” ” she tweeted. I had never heard of her before. A new Twitter follower. She attached a link. Curious, I clicked. The family, on fixed income, needed funds to keep the boy (actually a 24-year-old man) in school. It was suspicious. feel bad.
SYNECORE | THURSDAY, JUNE 4, 2015
[Leads] Why You Need to Create Boring Content
Think about it this way, it’s better to publish an article that gets read by 10 people and generates one lead than it is to publish an article that gets read by 1000 people and generates no leads. The overall goal of creating “boring” content is to create content that’s effective at generating leads rather than shares.
MODERN B2B MARKETING | TUESDAY, AUGUST 19, 2014
[Leads] 3 Ways to Justify Your Event Spend
According to Frost and Sullivan, marketers spend $565 billion on event marketing each year, but the resultant data is often reduced to a stack of business cards and a PDF of scanned leads. Understandably, this makes it difficult for data-driven marketers to justify expensive events, and to get clear insight into what works best.
HUBSPOT | THURSDAY, SEPTEMBER 25, 2014
[Leads] Language Matters: How to Communicate More Effectively With Your Team
And it can result in a happier, more cohesive team, which leads to better work, happier clients, and a healthier working environment. There are a few ways to address this. 1) "What was your line of thinking that lead to this concept?" Good language skills lead to great results -- and a happy crew. It''s what you say.
HUBSPOT | TUESDAY, SEPTEMBER 22, 2015
[Leads] Essential Marketing Strategies for SaaS Startups
More often than not, your passion and expertise will come through and result in amazing content to drive lead generation. In addition, highlight premium content that will convert visitors into leads at the top of the funnel. It is a great time to be a software-as-a-service company. This is great news for SaaS startups.
HUBSPOT | THURSDAY, JULY 1, 2010
[Leads] 10 Ways to Sell Better With Inbound Marketing
Eyes and Ears for Sales - Participating in social media monitoring will allow the marketing department to pass on leads to salespeople earlier in the sales process, empowering them to shape the sales process and have access to an earlier opportunity alert tool. 3. Inbound Lead Generation Kit. What other suggestions do you have?
INBOUND SALES NETWORK | THURSDAY, OCTOBER 25, 2012
[Leads] Email Marketing: Timing is everything
Mailermailer.com also found that messages that are scheduled to be delivered between early evening and early morning lead to higher open and click rates. Messages scheduled between about 4pm and 8am lead to higher click rates. The Executives' Guide to Building a Lead Generation Engine. Reasons for Declining Open Rates. and noon.
SOCIAL MEDIA B2B | TUESDAY, MARCH 1, 2011
[Leads] 5 Tips for Creating Share-Worthy B2B Email Content
If you can create share-worthy B2B email content, you can generate additional brand awareness and boost your potential for lead acquisition and sales. Content formatted in certain ways can lead to more social sharing. By encouraging your recipients to share your engaging content, you get your message in front of a new audience.
VIEWPOINT | THURSDAY, MARCH 19, 2015
[Leads] Where is Marketing Going. and Growing. in 2015? [PowerViews LIVE Highlights]
It changes based on the individual, so the old model of throwing leads over the fence to sales simply doesn’t work anymore. Take this opportunity to find out how you can direct your marketing and sales organization’s course for 2015. For example, consider how mobile has opened the way for marketers to capitalize on context.
B2B MARKETING TRACTION | THURSDAY, FEBRUARY 9, 2012
[Leads] How Much Should I Spend on My B2B Marketing? (Part 1)
With all of the above information, you can back into a calculation of the number of leads you must generate to achieve your forecast revenues. To generate the number of leads you have to have to get enough sales, what marketing tactics are the best? How much should you spend on your business-to-business (B2B) marketing budget?
TRADESMEN INSIGHTS | WEDNESDAY, NOVEMBER 7, 2012
[Leads] If You Were to Give Your B-to-B Social Media Activities a Grade, What Would it Be?
Focus on lead generation – Not number of followers or clicks. Leads turn into sales and isn’t that our end game? Come on now, let’s be honest here. No matter why you got into it, many B-to-B companies are getting a big F in social media and they can’t figure out why. Don’t be boring.
PAUL GILLIN | FRIDAY, AUGUST 19, 2011
[Leads] What a Hotel Manager Taught Me About the Future of Business
It’s just a leading indicator of forces that will sweep through nearly every market as customers learn to organize and apply the new powers of influence. The fact that the manager of the hotel was driving me to the airport was unusual in the first place, but Wright makes it part of his routine. Customer service is number two.