Page 102 of 226 Previous | Next 
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Leads] 12 Tools & Resources to Help You Create Better Buyer Personas
    Even if you''re the one leading the charge on creating buyer personas, you''re going to need to collaborate with your coworkers to get a well-rounded view of your semi-fictional customer. Lead Intelligence. Lead intelligence is one of the best ways to learn insights and tidbits about your personas. Interviewing Customers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 17, 2013
    [Leads] Case study: Building a social media career in 12 months
    She is contacted daily by leading brands and has leveraged her success into consulting and paid “influencer” engagements. She is contacted daily by leading brands and has leveraged her success into consulting and paid “influencer” engagements. Ana Silva O’Reilly on the job in the Maldives. ” 2. ” 3.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 15, 2014
    [Leads] If I were the King of Facebook …
    Data reserves as a strategic weapon and how Facebook can create competitive advantage by leading on the data protection issues. Data reserves as a strategic weapon and how Facebook can create competitive advantage by leading on the data protection issues. - Why doesn''t Facebook pay us for our content? Impossible you say?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, DECEMBER 11, 2011
    [Leads] How blogging changed a life
    You never know where this journey will lead next. I was at a party the other night and was discussing some of my exciting current projects with a new friend.  He asked me: “Five years ago, could you have ever imagined you would be where you are today?” You see, five years ago I was hopeless. Blogging. Maybe you are my next friend?
  • FATHOM  |  THURSDAY, APRIL 2, 2015
    [Leads] SEM is “Most Effective” B2B Marketing Strategy | CMI Manufacturing Report (2015)
    conversion rates, etc.), AND even tie leads generated via their platforms directly to revenue through a connection to your CRM.   Chances are, if you’re an OEM, you have a healthy lead value (calculated based on cost of your products x lifetime value of the customer).  Pretty cool (and targeted) stuff! 3.
  • VOICE-BASED MARKETING  |  FRIDAY, NOVEMBER 29, 2013
    [Leads] Case Study: RestorationSOS
    RestorationSOS Improves Lead Response Speed, Optimizes Marketing Spend, and Generates More Business Using Ifbyphone. Quite often when we get web leads on the phone we hear: ‘Wow you guys are quick!’ We get that a lot and that’s because of Ifbyphone,” said Leo Nov, Chairman of RestorationSOS. Recording Phone Calls for Quality Assurance.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, NOVEMBER 19, 2010
    [Leads] A Great Process Is Much Better Than A Great Player
    Depending on your solution and target audience, there are metrics that will show you how many calls you need to make to get someone live on the phone, how many of those people will have a meaningful conversation with you and how many of those conversations will turn into leads. This yields 8 – 12 leads per month.
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 3, 2012
    [Leads] What’s Amazon Supply Going To Do For Your Business?
    It’s been a few months now since Amazon announced its serious entry into the MRO market with Amazon Supply. The new service directly goes head to head with Grainger, Fastenal, McMaster Carr and MSC Direct. If you already sell through any of these, what are your feelings about another player in the market? What are your thoughts?
  • SAZBEAN  |  FRIDAY, OCTOBER 18, 2013
    [Leads] How Online Content Can Drive Your Business Growth
    So, the next question is how to get their attention and to lead them to your service offering. growing (Photo credit: nonanet) Every day thousands of people go online in search of useful information or communication through social networks. This is where your prospective customers are. Design Strategy
  • HUBSPOT  |  MONDAY, JULY 9, 2012
    [Leads] The 4-Hour Marketing Workweek
    They're the crux of your lead generation efforts! Then "bundle" them together to form a comprehensive offer that teaches leads about every aspect of that subject matter. Is there something you can create in Photoshop, Excel, or even Word that your leads would love to have bookmarked or saved on their desktop to use over and over?
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, MARCH 13, 2012
    [Leads] 5 Secret Keys To Running An Effective Teleprospecting Campaign
    In addition to providing your team with better quality data, I highly recommend using an automated marketing tool to move your leads further down the funnel. This will result in providing your team with more targeted leads to follow up on. Believe me; I am by no means saying I have all the answers. Execution and follow-through!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 13, 2015
    [Leads] Driving Engagement and Conversion with Marketing Apps
    Lead Management. So you’ve bought the latest new marketing roadster with high-tech features. Now you’re looking to extend its stock performance. The marketing technology landscape is constantly evolving with hundreds of innovative solutions you can use to solve business challenges while powering engagement and conversion. Mobile.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, DECEMBER 14, 2011
    [Leads] Is your Website Optimized for Mobile Users?
    right now almost 7% of Internet traffic is coming from non-computer devices with mobile phones leading the way. Here are some facts we can’t ignore : According to Hubspot , mobile devices will be the number-one way we access the Internet by 2013. Comscore just released a white paper that shows in the U.S.
  • LOOPFUSE  |  FRIDAY, OCTOBER 19, 2012
    [Leads] What's on the horizon for marketing professionals in the next 12 months? [Webinar]
    We’ll be digging into how companies approach lead management, how marketing budgets are changing, and both tools and tactics being used to drive the sales funnel. . Join us on Tuesday, October 30 at 2pm ET/11am PT and we’ll tell you! You can download the full survey results here.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 1, 2014
    [Leads] 5 Common Infographic Pitfalls to Avoid at All Costs
    And that leads us to pitfall number two–not properly citing your sources. For your outreach, make sure you: post the infographic on social networks, support those posts with paid ads, send out an email blast if appropriate, and add your infographic to your lead nurture tracks. Not Using Reputable Data Sources.
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 25, 2013
    [Leads] The Future of Marketing [Slides] – From SAP CMO Jonathan Becher
    The event included more than 100 Chief Marketing Officers from some of the world’s leading brands. “Innovation and inspiration aren’t just nice words for a conference – they’re an imperative.”. We are at an inflection point.”. At the same time, pressure increases on natural resources and social services. Check out the slides below.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 13, 2012
    [Leads] Marketing Campaign: 4 Top Tips to Generate Demand
    This special guest post by Dai Hill explores the top 4 ways that businesses can handle demand generation, and is written on behalf of Cosine , the leading Field Marketing agency. We at the sales lead generation company Find New Customers (and the Creator and Host of Marketing Made Simple TV ) thank Dai for this. Look after Alumni.
  • VOLACCI  |  FRIDAY, JULY 26, 2013
    [Leads] Your Business Needs a Newsletter!
    Rather than cold-calling prospective leads who''ll give you the cold shoulder, sending an online newsletter is unobtrusive… and furthermore, people who receive newsletters do so voluntarily, and if you have a marketing automation system, will begin their journey down the sales funnel. 3. Newsletters are easy. Newsletters are effective.
  • VIDYARD  |  TUESDAY, MAY 6, 2014
    [Leads] How to Use Video to Close More Deals
    Leads Love Videos. You can share the video straight through your CRM ( via Salesforce Chatter ), and see exactly which leads watch your bonus content. Trust is a fundamental component of any good sales relationship, and – as any great salesperson knows – you can create incredible trust with a personal connection. Video is Scalable.
  • HUBSPOT  |  TUESDAY, APRIL 21, 2015
    [Leads] 6 Cool Company Blogs Everyone Will Enjoy Reading
    Laserfiche is an ECM software company that focuses on government, financial services, and education markets -- and it's gone from garnering zero leads from their website to having online leads account for 60% of closes. turn to one source: an online clothing store called ModCloth. My closet is proof that their marketing works.
  • CONNECT THE DOCS  |  FRIDAY, DECEMBER 31, 2010
    [Leads] Best of ClickDocuments "Connect the Docs" Blog in 2010
    These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. I had invited Seth Godin to discuss his new book Linchpin: Are You Indispensable? Which content should be gated to generate leads? A big thank you to all our readers, guest bloggers and interviewees! Top 5 BLOG POSTS.
  • INBOUND SALES NETWORK  |  TUESDAY, MAY 3, 2011
    [Leads] How the B2B Buying Process Has Changed
    Want to learn more about lead generation tactics check out these free resources: SALES AND MARKETING ALIGNMENT. HOW TO CONVERT INBOUND LEADS INTO SALES PERFORMANCE. Learn more about How to Convert Inbound Leads into Sales Performance What Marketing Can Learn From Sales. How Sales Has Changed.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 4, 2013
    [Leads] Top 5 ways to optimize sales enablement efforts
    Education leads to trust and trust leads to sales, so create content (like ebooks or videos ) and freely give them away to your customers. Photo credit: Anz-i. Sales and marketing don’t always play nicely together in the sandbox, but they need to, especially when it comes to sales enablement. Tell your story.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 25, 2013
    [Leads] Kicking Off Eloqua Experience Europe With The 5 Tenets of Modern Marketing
    Today’s modern marketers accomplish this by knowing the customer’s buying cycle, engaging the buyer all the way through the buying cycle, and delivering qualified leads. 4. by Eloqua | Tweet this Eloqua Experience Europe kicked off in London this week, where nearly 400 marketers are coming together at the Millennium Gloucester Hotel.
  • VERTICAL RESPONSE  |  THURSDAY, MAY 1, 2014
    [Leads] Facebook’s Changing Algorithm: How to Make it Work for You
    “Over time, these stories lead to a less enjoyable experience of Facebook since they drown out content from friends and Pages that people really care about,” the Facebook blog states. It also leads to more people following you – so they’ll read your content without having to see ads going forward.
  • BIZNOLOGY  |  THURSDAY, JANUARY 3, 2013
    [Leads] Should CMO stand for Cheap Marketing Officer?
    Now that it can be done cheaply, it is as important as everything else that leads to a sale. Photo credit: Images_of_Money. I’m cheap. There. said it. Some people don’t like the word  cheap. They’d rather be  frugal or  thrifty. Not me. more and more, I think this is how we need to approach marketing. Or heavy advertising.
  • LEADERSHIP  |  FRIDAY, MARCH 28, 2014
    [Leads] Interesting Infographics: 25 Tools To Boost Your Content Strategy
    I keep hearing that digital marketing continues to be a significant focus of marketing and lead generation campaigns. Curata – for brands and enterprises when they need to generate leads. As we have all heard before, successful digital marketing requires fresh and high quality content. Tools To Help Produce Content.
  • THE FORWARD OBSERVER  |  WEDNESDAY, DECEMBER 5, 2012
    [Leads] What B2B Marketers Can Learn About Social Media From The US Air Force
    Artillery B2B Marketing Blog > The Forward Observer B2B marketers who adopt top-flight social media policies and best practices can lift their profile, generate better quality leads and grow their business. Because of limited understanding and skill sets, many B2B companies have not fully embraced social media. Air Force.
  • B2B MARKETING ONLINE  |  FRIDAY, JANUARY 14, 2011
    [Leads] Bluebirds are the most amazing creatures.
    The agencies have been briefed, the business primed and the sales team are ready and waiting for your meticulously planned leads or appointments. Jumping in head first to find that after lots of effort and excitement, the lead actually turned out to be not that great an opportunity. Does the prospect fit your profile?
  • SAZBEAN  |  SATURDAY, APRIL 6, 2013
    [Leads] Top Internet strategy, marketing and technology links for the week of April 6, 2013
    Here are the top Internet strategy, marketing and technology links for the week of April 6, 2013… It’s Time to Stop Thinking Like Marketers  (Social Media Marketing) Data is Not Killing Creativity, it’s Just Changing How We Tell Stories  (Tech Crunch) Social Media for Customer Service: Just Do It! News & Notes
  • HUBSPOT  |  TUESDAY, AUGUST 13, 2013
    [Leads] The Tell-Tale Signs It's Time to Hire a Marketing Agency
    The challenge is that when you’re an inbound marketing team of one (or even just a handful of people), you also become copywriter, designer, strategist, accountant, sales lead, editor, SEO specialist. Sales leads are given prime attention, between the hours of 11:30 p.m. the list could go on for paragraphs. Awful visual, right?
  • MARKETING INTERACTIONS  |  TUESDAY, FEBRUARY 22, 2011
    [Leads] B2B Marketing Needs People Geeks
    Guide - the ability to allow people to lead/control their process while skillfully guiding them to the next steps in your story that they need to take based on their stage in the buying process. This said, the idea translates to pretty much all marketing strategy and activities whether executed online or off. We need people geeks."
  • EMAGINE B2B BLOG  |  WEDNESDAY, JANUARY 28, 2015
    [Leads] 4 Things ABC’s Scandal Can Teach You About B2B Online Marketing
    One of the toughest roles as a B2B marketer is properly tracking lead generation, assigning value, and calculating return on investment. If the title of this entry caught your eye, we suffer from the same addition – Olivia Pope on Thursday nights. In honor of the season premier this week, let’s take a moment to apply the lessons of D.C.’s
  • THE EFFECTIVE MARKETER  |  FRIDAY, JANUARY 7, 2011
    [Leads] What Makes a Great Creative Brief? « The Effective Marketer
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What Makes a Great Creative Brief? similar question was posted on Quora and elicited a number of different but very interesting responses. If you come from the agency side, you are used to a certain format.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 3, 2012
    [Leads] Are Facebook Clicks Totally and Utterly Meaningless?
    We also look at the cost per lead, and I think that metric is what's most important, because we do a bunch of different campaigns -- from ad campaigns to Sponsored Stories. If we can do less work (spend less, and get more leads) we're going to focus on that. Clicks don't matter. Wait, what? The "Clicks Don't Matter" Argument.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JANUARY 21, 2015
    [Leads] Right Time, Real Time Selling
    Use the web and technology to automate the “black art” of the top of the funnel — lead development. GXS, a former GE division, did this and grew website lead generation by 70%. In three months, they generated over 1,000 new leads, worth several million dollars in revenue  based on close rate probability.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 12, 2015
    [Leads] 6 Great B2B Business, Marketing, and Strategy Books
    B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More by Kipp Bodnar and Jeffrey L. It’s been proven that high income earners read more books than other demographics. Good to Great by Jim Collins. Current Cost: $15.99 on Kindle. Current Cost: $8.35 on Kindle.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 12, 2015
    [Leads] 4 Ways to Unleash Marketing Creativity at Work
    New experiences lead to new ideas, so get out there and do something. That’s because tired brains tend to lose their filter, which can lead to improved creativity. Challenging situations—like launching a new product or expanding internationally—can lead to failure. Author: Libby Estell Marketing demands creativity.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JULY 2, 2013
    [Leads] How to Train Your Inside Sales Team to Stay Organized
    Your thoughts are scrambled between big projects – meeting with the sales team to follow up on passed leads or working on a new script – and small projects – leaving 15-second voicemails and filing papers. It’s Monday morning. You sit in your chair and elbow over a stack of papers in order to reach your keyboard. and 3 to 5 p.m.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 19, 2014
    [Leads] What You Absolutely Can’t Miss at the Marketo Marketing Nation Summit 2014
    DRIVING FACEBOOK LEADS with MARKETO. Marketo’s Carra Manahan, joined by Dennis Yu and Travis King of BlitzMetrics, will explain how generating new followers becomes generating leads. Can you tell the C-suite exactly how many leads, week over week, you’re generating against your goals? MARKETO FUN RUN/WALK. Register here ! 
  • SALES CHALLENGER  |  MONDAY, JANUARY 28, 2013
    [Leads] Is Mobile Changing the Rules of Sales Engagement?
    Real-Time Availability of CRM Data: Reps can inform customer management decisions by accessing relevant customer data on account management, lead management, sales performance, and analytics or by participating in social CRM in real-time. The use of web, and now mobile, is changing the way customers make decisions.
  • VIDYARD  |  FRIDAY, MARCH 21, 2014
    [Leads] Top 5 Reasons why Webinars are Your Gateway Drug to Video Marketing
    Don’t get me wrong, when it comes to engagement, nothing beats video, but I can’t tell you how many times I’ve heard the question, “How can we use video for lead gen?” For example, collect contact information by gating your video and then, use the viewing history data from your video marketing platform to score leads in your MAP and CRM.
  • HUBSPOT  |  FRIDAY, MAY 30, 2014
    [Leads] 7 Marketing Skills You Need to Get a Promotion
    You can download a simple blog planning calendar here. 2) Create unique and valuable offers to generate leads. An ineffective marketer creates a bunch of generic "contact us" landing pages on his website and thinks the leads will automatically start rolling in. Are you vying for a promotion? An effective marketer plans ahead.
  • INBOUND SALES NETWORK  |  TUESDAY, AUGUST 9, 2011
    [Leads] Are Your Sales People Functional Drunks?
    They are if you rely on cold calling to generate new leads and grow your business. ” Or they have tried another method of lead generation, couldn’t get it to work and gave up. This starts with the marketing team focusing on passing higher quality leads to your sales force. Cold calling is the same way.
  • HUBSPOT  |  TUESDAY, OCTOBER 19, 2010
    [Leads] 3 Marketing Metrics Your Boss NEEDS To See
    good marketer will say “I spent $1,000 on paid search and generated 100 leads for the sales team. ” A great marketer will analyze the data one more level, and say “I spent $1,000 on paid search, generated 100 leads for the sales team, they closed 5 of them, and 4 of those customers left us after 3 months.
  • AVITAGE  |  TUESDAY, AUGUST 21, 2012
    [Leads] Yogi Berra on Content Marketing
    Yogi Berra had the brilliance to bring wisdom and insight to the obvious.  I recently heard his famous phrase, “It’s like Déjà vu all over again.” It reminded me that there are lessons available in history that we can all benefit from.  When we acquired the fourth largest US drug chain our own sales/square foot was $575.00 The transformation.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JULY 5, 2013
    [Leads] Inside Sales Teams: Don’t Let Your Reps Turn into Droids
    As it turned out, he became a qualified lead that I passed over. Whether you have four or five qualification questions that must have answers tied to them, my best advice is to hone in on the absolute necessary criteria that you need in order to qualify the lead. This is when they become droids! He too had heard it said different ways.
  • HUBSPOT  |  SATURDAY, NOVEMBER 8, 2014
    [Leads] 9 Email Marketers Explain Why Nobody Opens Your Emails
    "Sometimes, what happens is your older leads are still opening your email, while new signups have no idea your newsletter is coming. Mark Cenicola , BannerView.com. 7) The Label Leads to Boring, Repetitive Material. This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post.
  • VOICE-BASED MARKETING  |  FRIDAY, DECEMBER 20, 2013
    [Leads] Extended Metaphors in Marketing: Fishing Edition
    Unfortunately, this can sometimes be the trickiest part of fishing unless you have solid lead capture and lead response tools. Check out this free on-demand webinar, The Marketer’s Guide to Tracking and Scoring Phone Leads. Everyone has heard a motivational speech or a blog that begins, “Marketing is like….” Know Your Fish.
  • VOICE-BASED MARKETING  |  TUESDAY, JULY 29, 2014
    [Leads] Why Keyword Level Call Tracking?
    Marketers who use call tracking technology can get a leg up on competitors by tracking inbound calls back to specific keywords, PPC ads, and web pages to properly attribute new leads to the marketing source. These analytics reports, however, will not take into account phone leads generated from each variation. 55% Bing Ads.
  • SAVVY B2B MARKETING  |  TUESDAY, DECEMBER 15, 2009
    [Leads] What to Consider Before Your Web Site Launch or Redesign
    Most B2B sites are content hubs and critical to lead-generation and nurturing. David Crouch is the president of ten24 , a firm that develops Web sites for B2B and non-profit organizations. Here he shares insights into trends, best practices, and common mistakes that B2B marketers make with site launches. Q. Can you share a few tips? A.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 16, 2011
    [Leads] How to hire great employees – every time
    While I’m today President of the B2B lead generation consultancy, Find New Customers today, I’m was Candidate B at the huge software firm. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. New hires rarely work out (almost 1/2 fail within 18 months!). Answer: Flip a coin.
  • SOCIAL MEDIA B2B  |  MONDAY, DECEMBER 2, 2013
    [Leads] B2B Experts: The Difference Between Social Media and Content Marketing
    Content marketing is a device used by companies to educate, inform or entertain customers or prospects by creating attention or causing behavior that results in leads, sales or advocacy. The graph below shows worldwide Google searches for the terms social media and content marketing. Below are their answers to this question. Marketing
  • PR MEETS MARKETING  |  SUNDAY, APRIL 18, 2010
    [Leads] New Breed of Analysts
    This leads into the final area of change for analyst firms. The landscape has drastically changed for analyst relations over the past few years. When I first started PR, there were just a handful of analyst firms with a few independent firms. But all is not gloom and doom. Quicker to Identify, Evaluate and Research New Technology Segments.
  • VIEWPOINT  |  WEDNESDAY, APRIL 10, 2013
    [Leads] Sales 2.0 2013 Conference - My Featured Tweets #S20C
    Rules to lead: ask employees, involve everyone, chart progress, reward good/confront bad, fire people, mood is everything @ jeffreyhayzlett. — Dan McDade (@dandade) April 9, 2013. Day two of Sales 2.0 Conference featured outstanding presentations by Jeff Hayzlett and Nathan Kievman. Here are a few tweet highlights. Day two Sales 2.0
  • WRITING ON THE WEB  |  TUESDAY, SEPTEMBER 27, 2011
    [Leads] 5 Content Marketing Questions: #1 What’s the Problem?
    This will keep you on task, and lead your readers through to action. This is why it’s a good idea to lead off with your headline and first paragraph addressing readers’ pain. In a previous post, Writing Web Content that Gets Results: Questions , I reviewed the basic rules of writing web content. What is possible?
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, FEBRUARY 27, 2012
    [Leads] Sales Management & The Impact of Social Media
    Ken’s latest book: Leading High Performance Sales Teams is available at his website. Sales Management and the Impact of Social Media. Ken Thoreson. In the traditional sense of a new product introduction, social media is moving through various stages. This is exactly what I believe is the direction we will move. Let know your thoughts?
  • HUBSPOT  |  WEDNESDAY, AUGUST 28, 2013
    [Leads] 10 Terrible Reasons to Redesign Your Website
    Instead, obsess over how your redesign is going to make your website effective at attracting traffic, converting leads, and closing customers. 5) "I Want It to Look Like Apple". Traffic is, after all, important to a site''s performance because without visitors, you can''t generate leads and sales. But not all good intentions end well.
  • EMAGINE B2B BLOG  |  FRIDAY, DECEMBER 26, 2014
    [Leads] SEO 2014 Re-Cap: Search Statistics You Should Know
    Websites with 30 or more pages generate 7 times more leads than those with less than 10 pages ( Arek Estall ). It’s been a great year for SEO, with a lot of changes and updates to be aware of, such as the most recent Panda and Penguin algorithm updates. Overall Search Behavior. 93% of website visits begin via a search engine ( Arek Estall ).
  • BLOG MY CALLS  |  TUESDAY, FEBRUARY 11, 2014
    [Leads] Interesting Data from 2 Weeks of LinkedIn Sponsored Updates
    In an effort to expand our content marketing and lead gen efforts, we''ve starting putting some cash into LinkedIn Sponsored Updates. Not surprisingly, sending people straight to White Paper landing pages was a much more effective use of ad spend than sending people to blog posts (at least in terms of lead gen). CPL is very, very good.
  • SYNECORE  |  MONDAY, JANUARY 26, 2015
    [Leads] 5 Facts Every Business Needs to Know about the Mobile Revolution
    To entice these searchers to convert to leads and customers, some businesses are providing advantages to mobile users such as giving a free gift or providing a discount code. Combining gifts like these with an RWD website is a surefire way to provide mobile consumers with a fantastic user-experience that will likely result in more leads.
  • HUBSPOT  |  THURSDAY, FEBRUARY 12, 2015
    [Leads] The Growth Show: Inside the Mind of a Successful Venture Capitalist
    Through his experience as a founder and now an investor, Skok has become one of the leading thinkers on growth and building a business, specifically in the areas of sales and marketing. The number one mistake marketers make is assuming the customer is ready to buy the first time they come into contact with your business. David Skok.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 15, 2015
    [Leads] 17 Content Marketing Tips For Any Size Budget
    My first job as head of marketing for a small company included a large objective of driving awareness as well as leads for sales. Producing content when you have a big budget is easy. Producing the right content  for your audience on any budget is the tough part. But there are plenty of examples of small-business content marketing successes.
  • MARKETING ACTION  |  THURSDAY, MAY 14, 2015
    [Leads] 5 Ways to Help B2B Marketers Come Up With New Content Ideas
    Is writer’s block keeping you up at night, and preventing your marketing campaigns from driving new leads and creating more revenue? Looks like they’re both getting a lot of interest, but content marketing has taken the lead in the last year or so. Chances are good, those topics will lead to more content ideas. What then?
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 30, 2013
    [Leads] How Can You Get Rid of Negative Content Online?
    blog every day here at the award-winning sales lead generation blog Fearless Competitor and over time this negative result appears less and less. Jeff Ogden , the Fearless Competitor, is an award-winning marketing expert and President of the  sales lead generation company   Find New Customers. Aplicor and Jeff Ogden are friends.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 31, 2013
    [Leads] More SEO Tactics Bite the Dust with Google Penguin 2.0
    We provide outsource marketing services to drive leads and revenue growth for our clients. If you distributed optimized press releases with keywords in the anchor text – or if you guest blogged with links back to your site – you might want to rethink these online marketing tactics. Google Penguin 1.0 In May 2013, Google Penguin 2.0
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 24, 2012
    [Leads] Content Strategy Ain’t Just For Large Companies
    By focusing on customer-driven content, small companies can be effective at generating leads, opportunities and real revenue. In a recent podcast on OpenView labs , I discussed how content strategy can drive real results for businesses of all sizes. also answer the question of whether content marketing is just another term for marketing.
  • LEADER NETWORKS  |  FRIDAY, MARCH 1, 2013
    [Leads] Spotlight on Cognizant's B2B Online Community
    Alan leads the charter on Cognizant’s thought leadership efforts – publications and points of view. Answer: Suggest you let your targeted audience lead you initially, but do not despair if they do not know what they want. Due to the insights and competitive advantages they offer, their inner-workings are often a best-kept secret.
  • CLIENT BRIDGE  |  THURSDAY, NOVEMBER 29, 2012
    [Leads] Debunking Social Media Marketing Myths
    Valuable, lead generation content doesn't necessarily have to stimulate conversation. You can calculate things like how much traffic social media drives to your website, how many leads social media generates, how many of those leads become customers, and even average cost-per-lead and customer. Social media is awesome!
  • CRIMSON MARKETING  |  WEDNESDAY, MAY 13, 2015
    [Leads] Why Does Marketing Technology Matter To Business Evolution?
    Will start-ups and solutions that focus on a specific feature—aka point solutions—lead the cycles of innovation and continue to be acquired by the major marketing platforms when they hit critical mass, or will the platforms innovate an approach to open integration of a broader ecosystem of third-party software? Bring on the platform age.
  • HUBSPOT  |  WEDNESDAY, APRIL 11, 2012
    [Leads] How to Select the Right CTA for Every Page on Your Site
    The call-to-action (CTA) is an important tool for promoting your marketing offers and making sure your lead gen engine stays humming. The content assets listed in the 'awareness' stage are appropriate for that stage of the buying cycle because they help educate your lead -- not on your solution , but on their need. Here's how. Voila!
  • DIGITAL B2B MARKETING  |  THURSDAY, NOVEMBER 7, 2013
    [Leads] 12 Surprising B2B Marketing Spammers on Twitter
    Improve demand generation, speed leads to revenue with data quality and enrichment solutions for B2B marketing, integrated with Eloqua, Marketo & Salesforce. BuzzFork generates leads, customers and social engagement for brands, agencies and individuals on @Twitter and Vine. Collecting followers is so last decade. Reachforce.
  • SMALL MANUFACTURER BLOG  |  THURSDAY, SEPTEMBER 26, 2013
    [Leads] Track B2B Paid Search Conversions Like a Pro
    She gets leads and conversions. I now recommend her to any client doing PPC and simply say this: Do everything Pauline tells you. In this case, it’s a lead. I made the decision a long time ago to focus on what I do best ( Website Overhauls ). and then find brilliant people with whom to partner who complement my services. Enjoy!
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JULY 8, 2011
    [Leads] Sales Prospecting Perspectives Weekly Recap - Week of July 4th
    blog post that I found this week that I wanted to share is Dave Green's B2B Lead Generation: 4 ways to use teleprospecting in your next pilot (and 2 ways to measure it). It's a wonderful piece as it really explains all around why teleprospecting is so important in your lead gen efforts. Happy Friday!! Tuesday July 5. Thursday July 7th.
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 11, 2011
    [Leads] One and done?
    like to stick to B2B marketing topics, as I’m President of the B2B lead generation company Find New Customers. B2B Demand Generation | My thoughts. really don’t like to talk about politics. Someone is upset. But after years of a terrible economy, and millions still without jobs, it’s time to stick a fork in him.
  • NUSPARK  |  THURSDAY, AUGUST 22, 2013
    [Leads] The Many Roles of an SEO Professional; What an SEO Tactician Does
    The new book, The B2B Executive’s Guide to Lead Generation SEO , gives an overview of tasks from a strategic point of view. What is a search engine optimization tactician. So here is a summary of the attributes of today’s search engine optimization tactician (at least attributes I need to have!):   We are Technical Analysts. Mobile SEO.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JUNE 4, 2014
    [Leads] 4 Steps To Success In The New Demand Generation World
    Director of Lead Generation at Ventyx. He sends us these Demand Generation tips every few weeks to keep us grounded in one of the main focus areas of B2B Marketing: delivering quantifiable value to the business and leads for sales. Today’s post is another guest post from Rob Krekstein, Sr. Business Model. Process. Training.
  • SAZBEAN  |  THURSDAY, NOVEMBER 11, 2010
    [Leads] Storytelling for Brand Loyalty
    Irresistible storytelling by these companies has lead to amazing brand loyalty. Think about the really successful brands. Apple. Coca-Cola. Harley Davidson. These brands are more than a set of products or a marketing campaign. They connect with customers on an emotional level because they’ve been weaving a compelling story.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 7, 2013
    [Leads] Sales-Marketing Alignment: How consistent messaging helped ADP engage customers at a faster pace
    This experience provides him the broadest perspective of the entire lead generation funnel, from marketing engagement to close. Tweet Brian McGuire is one of those rare marketers who started in Sales and has held leadership roles in both Sales and Marketing. That has not always been his experience. Requests for brochures.
  • THE FORWARD OBSERVER  |  TUESDAY, NOVEMBER 11, 2014
    [Leads] How To Create B2B Website Content That Sells
    converts prospects into leads. According to HubSpot , companies that blog have 55 percent more website visitors and get 70 percent more leads than those that don''t blog. 7. In the political world, there is an axiom that "money is the mother''s milk of politics." It''s what drives visitors to your site and.
  • HUBSPOT  |  MONDAY, NOVEMBER 14, 2011
    [Leads] 4 Types of Calls-to-Action You Need for Marketing Success
    The more CTAs you build, the more opportunities you create to convert visitors into leads. Collect these insights, and optimize your strategies for maximum lead generation. One good indicator of an offer’s success is its landing page 's visitor-to-lead conversion rate. Download your free, full copy of the ebook here.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, SEPTEMBER 13, 2010
    [Leads] Variety of Content is the Key in the Early Stages of the.
    You should spend considerable amount of time in planning your strategy for effective lead scoring. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 All Rights Reserved.
  • WEBBIQUITY  |  TUESDAY, JANUARY 20, 2015
    [Leads] 28 (of the) Best LinkedIn Marketing Guides of 2014
    Among his findings: LinkedIn is great for driving leads from gated content, though offers and ads should be switched out every six weeks or so, and “The CPCs are significantly (5 – 10X) higher than many other channels, but converts much higher than other social networks. Image credit: Cox Business. It might go viral”).
  • MODERN B2B MARKETING  |  SATURDAY, JUNE 8, 2013
    [Leads] How Every Marketer Can Change Their Dirty Data Culture
    The first step is easier than you think: search for “test”, find a completely useless test lead… then press DELETE. Congratulations, And that’s putting it politely! Unfortunately, many marketers see dirty data as too costly, too time consuming or, and let’s be honest, too unexciting of a problem to solve. Modern Marketing
  • SAVVY B2B MARKETING  |  TUESDAY, NOVEMBER 1, 2011
    [Leads] Savvy Toolkit - 100 Awesome Marketing Stats, Charts and Graphs
    It will be like being his Ghost of Lead Generation Past, Present and Future! Do you still have that one big Scrooge at your office who thinks Social Media, Blogging, Facebook is a passing fad? The folks at Hubspot have done it again! Up from 9% in 2009. Worldwide there are 34,000 Google Searches per second!
  • WEBBIQUITY  |  TUESDAY, DECEMBER 17, 2013
    [Leads] 14 of the Best Content Marketing Tips, Tactics and Techniques of 2013
    The brilliant Heidi Cohen exposes the three “leading causes of content marketing death,” along with fixes for each. Content marketing success starts with developing a strategy and roadmap, but the rubber hits the road with the execution of tactics (and measurement of marketing results to support continual improvement). How I.T.
  • KOMARKETING ASSOCIATES  |  SUNDAY, NOVEMBER 18, 2012
    [Leads] Google Encrypted Search: Measuring the Impact One Year Later
    Nearly a year removed from Google’s announcement that the search engine would encrypt search referral information for logged-in users, this data should be alarming to B2B marketers seeking to better understand how lead opportunities are released on their website. The study covered traffic associated with 424 B2B sites.
  • BLOG MY CALLS  |  FRIDAY, JULY 26, 2013
    [Leads] 4 Unique Ways You Can Optimize Your AdWords Campaign After Implementing Call Tracking
    The overall lead volume would therefore remain the same. However, we like having 5-15 minutes in order to analyze a lead when it first comes in. Imagine you could link 50% extra inbound leads directly to your efforts. This is a guest blog from Andrew Lolk , CMO and Co-Founder of White Shark Media. Let me give you an example.
  • HUBSPOT  |  THURSDAY, MAY 23, 2013
    [Leads] What a Real Relationship in Social Media Should Look Like [INFOGRAPHIC]
    With the right strategy and tools, your business could be using social media to form real relationships with leads and customers, too. You can use social media to help develop relationships with prospects, leads, and customers throughout the entire marketing funnel. How the heck did this happen? Tweet Come True. He woke up at 3:30 a.m.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, NOVEMBER 16, 2010
    [Leads] Social Selling for Sales People [Webinar]
    If you lead a sales team or are a sales person that wants to [.]. After some initial development and even some exclusive sneak peaks to the content for feedback, InsideView is ready to start rolling out a series of webinars and content focused on teaching sales people how to use social media to drive sales. customer 2.0 Enterprise 2.0
  • MARKETING INTERACTIONS  |  SATURDAY, OCTOBER 16, 2010
    [Leads] Solicit Sales Feedback Marketers Can Use
    The above questions and considerations are only a few ideas of feedback that marketing could solicit from sales to help them improve their work in generating high-quality leads worthy of sales pursuit. However, it's not just about generating sales-ready leads. But, it shouldn't. Marketing is responsible for a lot of stuff.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 22, 2012
    [Leads] Five steps to re-invent your social media business networking
    This could lead to additional speaking engagements and consulting opportunities.  By attending or speaking conferences outside your industry, you not only have an opportunity to grow your network substantially, but you could also tap into a significant source of opportunities. By  Srinivas  Rao, Contributing {grow} Columnist. Mike Stelzner.
  • BLOG MY CALLS  |  THURSDAY, APRIL 18, 2013
    [Leads] B2B Sales Cycle Getting Longer, Study Says
    Finding 2 - 60% of B2B marketers still say their greatest marketing challenge is generating an appropriate number of leads. This will forever be the number one concern among marketers: how to generate enough leads to keep sales happy. How are nearly 40% of B2B marketers still struggling to attribute leads? Fascinating stuff.
  • ANNUITAS  |  WEDNESDAY, MAY 7, 2014
    [Leads] It’s a Content Driven World
    dayroth ?. -          Via @LaurenBarber 7 – Lead scoring goes hand in hand with nurturing #C2C14. -          Via @Ardath421 – Break up your buying process into stages so you can take metrics of each movement. I am currently attending the third Content2Conversion conference which is sponsored by DemandGen Report. 
  • WEBBIQUITY  |  TUESDAY, MAY 22, 2012
    [Leads] For Social Business, Remember the 90-9-1 Rule
    According to recent research from McKinsey , “companies that adopt social technologies can see a 50% increase in customer satisfaction, 48% increase in business leads, and 24% increase in revenue. ” This was hogwash of course. Sales is Sales’ job.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JANUARY 26, 2011
    [Leads] B2B Marketing Automation Report Is Ready.My Web Site, Not So Much
    The industry matrix puts leads at the top right, where God and Gartner evidently intended them to be, and cleverly named other groups everywhere else. The profiles offer some narrative and scores for the components within the larger scores: 7 components within the profit fit (lead generation, campaign management, scoring, etc.)
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JULY 31, 2014
    [Leads] #ProspectingChat: Experiences Outsourcing Inside Sales Functions
    Q5: Is it possible for both insourced and outsourced sales functions to collaborate on lead generation ? It''s time for another #ProspectingChat over at AG Saleswork''s Twitter account. Date: Thursday, July 31, 2014 Time: 1:30 PM EST / 10:30 PM PST Hashtag: #ProspectingChat. Each chat lasts 1 hour long. Here are today’s questions.
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 12, 2015
    [Leads] Overlooking These 4 Things with Your Social Media and PR?
    The trend for most companies is that they are moving away from outbound marketing for lead generation to an inbound marketing model. As a PR pro, you’ve gone from press releases to a whole new world of inbound marketing where you’re expected to create compelling content for use across multiple channels. Media Relations
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 11, 2014
    [Leads] Want to Increase Your Campaign’s Conversion Rate? Follow These Landing Page Best Practices
    The two column layout is much more effective in converting leads. You should include your phone number in the upper right to allow leads who are extremely interested in your offerings the option of contacting you directly. Both the web design  and online marketing teams  are frequently asked about landing page best practices.
  • HUBSPOT  |  WEDNESDAY, JULY 13, 2011
    [Leads] How to Use Social Media to Maximize Your Trade Show Presence
    Trade shows are places to meet and greet, schmooze, and hopefully, gather leads by the bucketful. And when it comes to collecting those all-important leads, social media is second to none. In the days and weeks leading up to the show, they are building buzz about the event. Don’t Forget the Fundamentals. Share the Love.
<< 1 2 ... 100 101 102 103 104 ... 225 226 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...