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  • THE B2B RESEARCH BLOG  |  TUESDAY, MAY 5, 2015
    [Leads] The benefits of marketing automation aren’t automatic
    Most adopted an automation system to achieve three goals: to better manage leads, to deliver more relevant content/messaging and to increase revenue.  Predictions that 2015 is the year of marketing automation seem to be spot on.  They’ll tell you to carefully manage your own and others’ expectations.  B2B marcomms
  • FEARLESS COMPETITOR  |  TUESDAY, JANUARY 17, 2012
    [Leads] Jeff Ogden of Find New Customers named to prestigious Top 25 Sales/Marketing Influencers for 2012
    Jeff appreciates being named one of the top 50 “Most Influential” in Sales Lead Management – another important award. Browse below for our list of 25 of the most powerful thought leaders in the world of sales management , lead generation , and more. Brian Carroll, InTouch: B2B Lead Generation. agree. Lee B.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Leads] How B2B Vendors Can Generate Trust and Credibility With Their Website
    In reality, for buyers who are leaning towards contacting you for a quote, the deciding factor is whether or not you have supplied them with the following basic content essentials: Product pricing, product reviews, lead/ship times, and details about technical support. What do B2B buyers actually want from your website? Test your assumptions!
  • HUBSPOT  |  TUESDAY, JULY 1, 2014
    [Leads] 5 Little Ways to Get More Facebook Likes
    Regardless of the objective, there are a few stepping stones that precede turning fans into customers. Y ou have to first build an audience on Facebook, then drive inbound traffic to your website, then turn that traffic into qualified leads, and then nurture those leads into customers. link to your website. What inspired you?
  • HINGE MARKETING  |  MONDAY, OCTOBER 26, 2015
    [Leads] 10 Best Professional Services Proposal Tips
    Here is an example to illustrate a complex lead generation process: 9. Check out our free research-based book Inside the Buyer’s Brain to learn how your business development team can close more leads by understanding what the buyer really wants. Tired of competing on price alone? Looking to stand out in a crowded marketplace?
  • ACT-ON  |  MONDAY, JUNE 27, 2016
    [Leads] How to Harness the Power of a Referral Marketing Business
    The short answer: more revenue. “A direct referral lead is over 36x more valuable than a lead generated by a cold call, 10x more valuable than a trade show lead, and 4x more valuable than a web lead,” says Ken Krogue, Co-founder and President of InsideSales.com. What can referral marketing do for your company?
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, FEBRUARY 5, 2012
    [Leads] Marketing Automation Vendors Added Webinars, Social Media, and Dynamic Content in 2011
    This brings considerable good news: the micro and core vendors are indeed adding features, especially in lead generation, campaign management, and reporting. Lead Scoring: remember that old Sesame Street song, “One of these things is not like the others”? Real marketers care about what the systems can do. Let’s start with the basics.
  • SYNECORE  |  THURSDAY, JANUARY 8, 2015
    [Leads] How I Got My First Sale with HubSpot
    like how inbound best practices are focused on helping people solve problems, and how this ultimately drives leads to me rather than me to them. Under each prospect record, there is a timeline of every interaction between the lead and our website as well as the lead and any member of my team. Sheer panic ensued on my first day.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 26, 2016
    [Leads] How Data-Driven Are Today’s Modern CMOs?
    Argyle Executive Forum, a leading peer-to-peer C-suite networking group, recently commissioned a survey in partnership with Oracle Marketing Cloud to gain insights into how marketing leaders are leveraging data in their marketing strategies. We’ve all heard the adage that if something can’t be measured, it doesn’t exist.
  • MARKETRI  |  THURSDAY, MARCH 28, 2013
    [Leads] What Makes a Successful Accounting Firm Marketer?
    An effective marketer can help lead the firm on how to get there strategically. When this person (now a business lead) fills out the form to download, it signals the business development professional to follow up, and he or she sets a meeting with the intention of closing new business. Thinks Strategically. Understands the Audience.
  • KAPOST  |  MONDAY, OCTOBER 3, 2016
    [Leads] The Only Content Marketing Metric That Matters
    Even when dealing with pure conversions, content has a power that can produce leads, improve the customer lifetime value, and increase loyalty. You must be willing to give something away and trust in your consideration content to lead the audience down the funnel. The Target Metric. Content marketing is a numbers game.
  • WEBBIQUITY  |  MONDAY, APRIL 11, 2011
    [Leads] The Social Media Monitoring Metric We Need, But Can’t Get
    When a company places a search ad through Google AdWords or another search engine, it wants the audience to take a specific action, normally to convert to either a sale or a lead. Social media monitoring tools continue to proliferate in number and advance in functionality. But there’s one critical metric that remains elusive to measure.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 13, 2011
    [Leads] How To Create Killer Content: Speak To A Customer
    My first job when I arrived at the company was to align with the head of sales and to completely re-engineer our website as well as our lead management process and CRM system. We did 12 of these, loaded the content on our website — and the traffic and our lead quality soared. How to Nurture The Great Unknown Leads. Step 2.
  • BLUE FOCUS MARKETING  |  SUNDAY, SEPTEMBER 14, 2014
    [Leads] Power to the People: @TheEconomist Interviews @CKBurgess on the Growing @SocialEmployee Revolution #SocBiz #EmployeeAdvocacy
    In looking it over, here is a point about Millennials you may find interesting: [Executives] need to start leading by example and to start a reverse mentoring process. It has been a lot of fun to watch the response to this list, especially to read all the heartfelt praise for these deserving leaders. FOR EWORD by David C.
  • HUBSPOT  |  TUESDAY, NOVEMBER 24, 2015
    [Leads] 6 Stats to Sum Up The State of Digital Publishing [SlideShare]
    What is the leading source of revenue for publishers? From crumbling paywalls to the rise of ad blockers, the digital publishing industry in the midst of a turbulent time. From circulation to sales, every aspect of the business has seen dramatic changes over the past few years. How is this affecting publishers like you? HubSpot. Media
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, NOVEMBER 14, 2012
    [Leads] How much time should you spend researching prospects?
    And as anyone who’s gone into a call completely unprepared knows, too little time spent on research can lead to awkward sales calls. Sometimes this approach leads to disaster. According to Gleanster Research, only 25% of leads are qualified. How much time is the right amount of time to spend on pre-call research?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 17, 2016
    [Leads] Engage Prospects with Video Backed by Marketing Automation
    Information such as percentage of video watched, answers to questions, and of course the details given in the lead form determine what content is sent to this individual. The big picture is that marketers are simply trying to have effective 1:1 conversations with prospects and customers. What digital format is closest to human interaction?
  • KEO MARKETING  |  WEDNESDAY, MAY 27, 2015
    [Leads] KEO Marketing Captures Top Honor for Search Engine Marketing in Business MARKETING Association 2015 B2 Awards
    Full Service B2B marketing agency wins for dramatically increasing lead generation while decreasing cost per lead for global talent management solutions company. Results included a 500 percent increase in leads from Profile International’s paid search campaign while reducing the cost-per-lead by 58 percent. PHOENIX, Ariz.,
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 2, 2014
    [Leads] Allegations of LinkedIn Violating the Fair Credit Reporting Act
    After practicing at some of the nation''s leading law firms, James opened his own law office in order to continue to provide his top-notch service at a much more reasonable rate for his clients. LinkedIn may not enjoy this holiday season due to recent legal allegations it has grappled, and will continue to grapple, with.
  • DIGITAL B2B MARKETING  |  THURSDAY, APRIL 4, 2013
    [Leads] The One Thing Every Marketer Must Do
    Are they using tactics beyond the core program to deliver the promised leads, followers or visits? Question everything you hear, see or read. Yes, everything. Everyone has a bias. Everyone applies their own spin. Everyone has something to sell. Question Research. If new research says B2B buyers rely on social media, dig into the survey.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 24, 2015
    [Leads] It’s not your house to pwn so remember your place
    The thing about being in PR or marketing online is that no matter how pure your intentions, you will be scrutinized with skepticism. It doesn’t matter. My interest isn’t pure for a couple legitimate reasons, neither of which is “fair” but legitimate. feel entitled because I actually love the product. It doesn’t feel like work.
  • SYNECORE  |  FRIDAY, FEBRUARY 21, 2014
    [Leads] It’s a Marathon, Not a Sprint: Planning Your Marketing Strategy
    Send out emails to all of your leads on a Monday afternoon first, then try a Wednesday morning. Getting a large amount of leads or followers can’t happen right away, just stick to your plan and they will come. Let’s say that each ebook your team generated 50 new leads, but your goal for each month was to gain 200. Execute.
  • PUZZLE MARKETER  |  TUESDAY, OCTOBER 18, 2016
    [Leads] Marketing Minds: Chris Pinkerton – VP, Enterprise Development, Media & Research @ Mediative
    Chris leads a team of talented veteran digital marketers who do everything from crafting original research, to developing omni-channel digital marketing strategies, to deploying data-fueled programmatic media. This information paired with your performance analytics and lead management platform enable much smarter actions to be taken.
  • HUBSPOT  |  MONDAY, MARCH 5, 2012
    [Leads] The Metrics You Need to Measure Marketing Automation Effectiveness
    Often, marketers will use their marketing automation software to make simple email sending faster and easier, but it's not based on any customer or lead behaviors. Look for triggers that send campaigns based on lead or customer activity, like this abandoned shopping cart email from retailer ModCloth. Activity Metrics. Response Metrics.
  • HUBSPOT  |  SUNDAY, JUNE 7, 2015
    [Leads] How to Take a Sales Team From $0 to $100 Million [Podcast]
    Tips for making sure salespeople get the same quality and quantity of leads every month. This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. The sales comp plan is one of the most underutilized tools in a CEO’s tool chest.". So he stuck with what he knew. Inbound Sales Daily
  • VIDYARD  |  WEDNESDAY, NOVEMBER 2, 2016
    [Leads] How to Prevent Random Acts of Video Creation
    And to top it off, global companies often use regional teams that operate with a surprising level of autonomy.Organization complexity leads many enterprises to a common conclusion: the cultural nuances of different geographies and the variety of marketing goals across teams are just too hard to direct from central leadership.
  • HINGE MARKETING  |  THURSDAY, MARCH 19, 2015
    [Leads] Optimizing the B2B Content Marketing Funnel: Turning Contacts into Clients
    Now is the time to start nurturing these contacts through email marketing workflows , also know as drip or lead nurture campaigns. SEE ALSO: Lead Nurture Drip Campaigns 101: Getting Started. In the end, your sales and/or business development team members will be grateful for well-qualified, high-interest leads. Be Patient.
  • CHIEFMARTECH  |  FRIDAY, JUNE 10, 2016
    [Leads] How utilized is marketing automation today? An expert weighs in
    There, I was introduced to Eloqua in 2003 as a means to generate leads for our resellers. There are maybe 20,000 or so companies worldwide that have invested in one of the leading platforms. Many have not begun to use lead scoring, triggers, omni-channel, personalization, or advanced segmentation. Ah, the age old debate.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, MAY 6, 2013
    [Leads] 3 Reasons to Delegate When Managing Your Inside Sales Team
    If there are reports to run and spreadsheets to manage, you should consider delegating that to a senior rep on your team so you can focus on what you do best – leading, training and managing your people. thought – the nerve ! Here I was running around for the good of the company and he makes a comment like that. How well do you delegate
  • HUBSPOT  |  MONDAY, SEPTEMBER 24, 2012
    [Leads] A Marketer's Guide to Nailing the Timing & Frequency of Social Media Updates
    Determining the Most Targeted Time for Lead Engagement. is an active time for our overall Twitter audience, it doesn't necessarily mean that this time is optimal for our leads and customers. Where possible, supplement your estimates with actual feedback from your leads and customers. Determining Your Optimal Frequency.
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 22, 2013
    [Leads] How to Deal with a Marketing Micromanager
    Micromanagement leads to poor morale. The answer is that micromanagement often leads to poor morale. It can even lead to a not great design, because too many people are involved and the design loses its cohesion and original intent. Have you ever tried to get projects done when working with a micromanager? Bless their hearts.
  • B2B MARKETING TRACTION  |  THURSDAY, FEBRUARY 9, 2012
    [Leads] How Much Should I Spend on My B2B Marketing? (Part 1)
    With all of the above information, you can back into a calculation of the number of leads you must generate to achieve your forecast revenues. To generate the number of leads you have to have to get enough sales, what marketing tactics are the best? How much should you spend on your business-to-business (B2B) marketing budget?
  • HUBSPOT  |  WEDNESDAY, MARCH 19, 2014
    [Leads] From Vague to Valuable: Putting Buyer Personas to Work
    Mapping your content against your personas -- and how many leads fall in each persona and lifecycle stage -- can be a great way to prioritize what to create next. The combination of these pieces of data might also make it possible for you to deduce the personas of your existing leads. “You’ve got to know your customer.”
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 5, 2014
    [Leads] 8 ValueTrack Parameters For Better AdWords Campaign Data
    There are numerous reasons you’d want to understand which match types are triggering your web leads. However, first and foremost, a large amount of broad or phrase match keywords generated leads tells you that there is probably room to expand and refine your keyword list. ValueTrack is an easy-to-use AdWords URL-tagging feature.
  • HUBSPOT  |  TUESDAY, JULY 19, 2016
    [Leads] Are Ads Worth the Investment? [Free ROI Calculator]
    They build an AdWords campaign to rank for important search terms, it drives clicks, traffic, and leads, but ultimately their ad spend outweighs the impact of the ads. Make sure you use the social network that gives you the best targeting for your persona and returns the most valuable leads. Ready to give it a try? Bingo.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 9, 2014
    [Leads] 7 Essential Mobile Apps for Marketers
    Lead Converter. Lead Converter is a powerful tool for any marketer’s arsenal. Lead Converter Pricing: Starts at $5/month for a single site. Lead Converter is a powerful tool for any marketer’s arsenal. By Kerry Gorgone, {grow} Contributing Columnist. have 87 apps on my iPhone. Evernote Hello. Platforms: iOS, Android.
  • HUBSPOT  |  TUESDAY, JULY 8, 2014
    [Leads] The History of Our Social Media Obsession [Infographic]
    34% of marketers have used Twitter to successfully generate leads. Businesses continue to integrate social media into their marketing efforts at an impressive rate and many report that they have used social media to get more brand interactions, contacts, and new customers. Who is using social media? Key Takeaways. General Social Media.
  • SAVVY B2B MARKETING  |  THURSDAY, JANUARY 12, 2012
    [Leads] What is the Difference between B2C and B2B Marketing?
    Sometimes intangibles like enhanced productivity and shorter lead times can’t be accurately monetized, but are worth spending a chunk of the budget on. As a freelance marketing copywriter, you may be called on to write all different kinds of copy for all different kinds of companies. Who’s making the decision?
  • MARKETING ACTION  |  FRIDAY, NOVEMBER 15, 2013
    [Leads] Marketing Automation: 6 Examples of Success
    Increase in qualified leads and sales. In one scenario, Act-On alerted a sales person about a qualified lead, resulting in an $8,500 deal. In particular, Adaptive needed to significantly increase sales’ ability to follow up with qualified leads , which had been abysmal – taking one to three weeks.  Have a success story for us?
  • SYNECORE  |  FRIDAY, SEPTEMBER 25, 2015
    [Leads] Will Ad-Blocking Software Destroy Mobile Advertising?
    Commenting on the difficulties of trying to promote the mass adoption of a mobile app outside of the leading app stores, AdBlock Plus’ Felix Dahlke wrote the following in a May 2015 post announcing the open beta of Adblock Browser for Android: “Doing anything on mobile that doesn’t appear in the major app stores is, unfortunately, pretty hard.
  • WEBBIQUITY  |  MONDAY, JANUARY 30, 2012
    [Leads] 12 (of the) Best WordPress Guides and Plugin Reviews of 2011
    WordPress is not only the most popular blogging platform , but is increasingly becoming a leading website content management system (CMS) as well. How did WordPress emerge as the leading blog platform? Cost and ease of use are certainly factors, but one of the important reasons is its extensibility through plugins.
  • LEANDATA  |  MONDAY, AUGUST 3, 2015
    [Leads] Five Ways to Create Content that Motivates Prospects to Action
    The best eBooks present immediately compelling value that you can justify gating to accelerate lead generation. Audiences While the bulk of your webinars should provide objective value, such as how to generate more leads with content, you can invite your audience to stick around to listen to a demo of your product after.
  • B2B LEAD BLOG  |  FRIDAY, APRIL 22, 2011
    [Leads] Friday Wrap-Up: This Week in B2B Marketing Tips
    In the meantime, here are some of my favorite marketing tips from around the web this week: How to Qualify New Leads Through Landing Pages This is one of the biggest pains I've been seeing with Happy Earth Day/Friday everybody! Hope you're all getting out and enjoying the world around you today.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JANUARY 16, 2013
    [Leads] 10 Ecommerce Predictions for 2013
    Posted in Behavioral Targeting Customer Experience eCommerce Mobile Social Media. Thanks to smarter marketing, better technology and consumers speaking out, 2013 just might be the year we see a real shift in how close customers and companies can really get. We know the deal—people are spending, and continuing to spend, more and more online.
  • SNAPAPP  |  THURSDAY, AUGUST 13, 2015
    [Leads] Are You In Marketing Shape?
    For many marketers, it means a healthy stream of new leads and progressing leads down the funnel. To get leads moving, you need a diverse stream of content to get the right message in front of the right person every time. As we enter the last month of summer, we’ve been hearing about dieting trends, workouts, races, and more.
  • CONTENT STANDARD  |  MONDAY, NOVEMBER 23, 2015
    [Leads] Why You Have to Think Big Picture with Brand Storytelling
    Or maybe they’re just trying to enhance their lead generation. You can take the lead on an initiative that has the potential to transform the way people view your brand. When marketers embrace this, they see great results, increasing brand awareness and lead gen. Shopping for a content marketing platform? My Challenge.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 24, 2014
    [Leads] 8 Quick Tips to Help Increase Your Landing Page Conversion Rate
    The purpose of your landing page is to capture leads and warm them up before sending them further down your sales funnel. Complete landing page redesigns can lead to confusion and stress for clients who previously felt comfortable and confident when visiting your page. Think of your landing page as a work of art. Again. And again.
  • SMART MARKETING  |  THURSDAY, JUNE 15, 2006
    [Leads] Smart Marketing: Whats with this obsession to contact cold prospects?
    Too many businesses these days focus on generating fresh leads from cold lists. Smart Marketing Jay Lipes blog at the intersection of small business st. marketing ave. Dave Wottles Kick Offers a Valuable Lesson Another Reason for NOT Granting a Big Three Bailout Should there be a Big Three Bailout? Paste into your feed reader of choice.
  • THE FORWARD OBSERVER  |  WEDNESDAY, NOVEMBER 4, 2015
    [Leads] 13 Lucky Takeaways from HubSpot’s 2015 State of Inbound Report
    Last year, the report added a sales section to provide a more complete view into the entire lead-to-customer life cycle. Rather, this year’s data begins to reveal why leaders lead and laggards lag. Establishing a Marketing-Sales service level agreement (SLA) leads to higher ROI. But lead information makes it easier.
  • CONFLUENT FORMS  |  SUNDAY, DECEMBER 1, 2013
    [Leads] Capitalizing on Pinterest Rich Pins price notifications
    In May 2013 Pinterest added some functionality (which was later to become Rich Pins) to a number of leading websites. Most online retailers know about Pinterest, and have made sure to add a "Pin It" button to their site, blog posts, and product pages. Then in October 2013 Pinterest made Rich Pins available to everyone. How huge?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 6, 2015
    [Leads] Take the test. Do you have a social media addiction?
    The dopamine high people get from virtual interactions ( including texting, emailing, and tweeting ) can lead them to spend more and more time online. The dopamine high people get from virtual interactions (including texting, emailing, and tweeting) can lead them to spend more and more time online. It is. But first, a few plain facts.
  • HUBSPOT  |  THURSDAY, MAY 30, 2013
    [Leads] Can a People-Centric Social Media Strategy Scale?
    Your most important relationships to manage are with your prospects, leads, and customers, and social media is a rich, nutritional resource for fostering these relationships. Sales wants to know what their high quality leads are saying. Goal: Address the Needs of High Quality Leads. Remember when social media was social ?
  • MARKETING ACTION  |  WEDNESDAY, MAY 29, 2013
    [Leads] Act-On Inbound has arrived
    The result: more leads, conversions and revenue through a new set of marketing channels. You’ll see impressions and clicks, right on through to the actual leads that you get when someone searches for one of your keywords or clicks one of your paid ads. Let’s break it down: Buyers are searching. Get found! Measure your results.
  • HUBSPOT  |  WEDNESDAY, AUGUST 14, 2013
    [Leads] What Is a Call-to-Action? [FAQs]
    call-to-action (usually abbreviated as CTA) is an image or line of text that prompts your visitors, leads, and customers to take action. But here’s the catch with getting started with CTAs: you can’t just slap “Click Here!” on a neon button, insert it on your website, and start racking in the clicks and leads. How to design them.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 6, 2016
    [Leads] 6 Social Media Publishing Best Practices
    Believe it or not, there are still companies that have not embraced social media as a means to improve marketing, customer service, lead generation and product development. It is a challenge to define the audience for a guide to social media marketing today. Or as my colleague Jeff Cohen put it a few months ago. They may come around in time."
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 9, 2011
    [Leads] 5 Marketing Problems Google+ Says It Can Solve
    Now, these various impressions will come together, leading ultimately to a brand’s Google+ page. 2. “ The idea of +1 button is to make it easy to recommend you in a really lightweight gesture that leads back to your (Google+) page,” he said. Social media was supposed to help address many of these issues.
  • WEBBIQUITY  |  TUESDAY, JANUARY 12, 2016
    [Leads] 5 Simple Steps To Turn Readers Into Buyers – Content Marketing That Sells
    Learning about lead generation. Guest post by Tom Hunt. So you have set up a blog and social media profiles…. You are pumping out multiple articles per week and sharing them furiously…. And yes you see some small traffic spikes (though they quickly drop off when you stop posting right?). Trust me, I know, I have been there… multiple times.
  • HUBSPOT  |  FRIDAY, FEBRUARY 17, 2012
    [Leads] 6 Compelling Reasons You Should Use Pinterest for Marketing
    Pinterest is doing a great job of driving traffic, leads, and sales. This means that visitors from Pinterest convert into leads or sales faster than from other social media sources. If you rely on your website to fuel your sales and marketing, you need to generate traffic in order to increase leads or sales.
  • BIZNOLOGY  |  FRIDAY, JUNE 20, 2014
    [Leads] The 5 laws of effective e-Commerce websites
    Many business people think an e-Commerce website is limited only to those sites that actively sell products or generate leads. The thinking goes, if you don’t have a shopping cart, booking engine, or lead gen form, you’re not e-Commerce. Customers are Ignoring You (Photo credit: ronploof). Nonsense. Full stop. Last name.
  • HUBSPOT  |  SATURDAY, NOVEMBER 8, 2014
    [Leads] 9 Email Marketers Explain Why Nobody Opens Your Emails
    "Sometimes, what happens is your older leads are still opening your email, while new signups have no idea your newsletter is coming. Mark Cenicola , BannerView.com. 7) The Label Leads to Boring, Repetitive Material. This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 22, 2016
    [Leads] Get Back on Track: 3 Ways to Identify Your Sales Pipeline Point of Failure
    Not Enough Leads Coming In. ” before suddenly getting a fantastic inbound lead. Leads Aren’t Moving Forward. Author: Chris Gillespie It’s an easy mistake to make, and most of us are guilty of it: we make decisions based off our emotions, which sometimes steer us in the wrong way. Sales Is Like Driving a Car.
  • CONTENT STANDARD  |  TUESDAY, MAY 3, 2016
    [Leads] Why Your Content Marketing Strategy Should Include Long-Form Content
    Allows for an opportunity to explore your brand more than a short-form article, leading to more conversions. Generate more leads. Curata analyzed its blog and found that long-form content generated 7x more leads than all their short-form posts, including slides and infographics. Still others defended short-form. Boosts SEO.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, AUGUST 19, 2014
    [Leads] 6 Email Prospecting Tools Every Inside Sales Rep Should Be Using
    lead, pitched, demo, closed) and schedule follow-ups with them to increase their status. As an inside sales rep, your call plans most likely include effective email prospecting strategies. You’re giving out your email to everyone you talk to in case they want to contact you later. Streak - A CRM in Your Inbox. Read her articles here.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 14, 2015
    [Leads] Content Marketing The Answer For Sales Success As Well?
    Leading sales performance experts believe sales is going through a major transformation, and sales success will require better and more customer-focused content , training and technology: Better customer content : Well-designed, organized, and targeted sales content is a must to achieve top sales results. So why has sales enablement failed?
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 7, 2015
    [Leads] 30+ Ideas for Measuring Conversions on a B2B Website
    Fortunately for B2B marketers, resources like Google Analytics offer multiple opportunities to track leads and conversions, beyond standard  website performance metrics. If you’re invested in SEO and content marketing at even the slightest level, there are opportunities to establish lead performance. Sales Ready Form Submissions.
  • BIZNOLOGY  |  MONDAY, JUNE 18, 2012
    [Leads] 5 social media pain points and the point they prove
    WHAT DO YOU WANT TO ACHIEVE: In the Rutgers class, comprised of people for leading companies as well as entrepreneurs, no one had an immediate answer to this question for their business; then, a few said: “generate awareness,” “create interest” and “increase sales.” Photo credit: Search Engine People Blog.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 26, 2015
    [Leads] 5 Bold Predictions from Oracle CEO Mark Hurd
    "We are going to lead a decade-long transition to the cloud," Hurd announced. Oracle CEO Mark Hurd addressed the 70,000+ Oracle OpenWorld attendees at his keynote with some of the top concerns that CEOs today face. The reality, says Hurd, is that many CEOs don't have the luxury of thinking 5-10 years out. today is 20 years.
  • SYNECORE  |  FRIDAY, SEPTEMBER 4, 2015
    [Leads] Tracking Email Analytics Outside of HubSpot
    Those clicks and conversions will automatically be added to each lead’s contact record. Therefore, you will be able to see the entire journey each lead takes before they convert into a customer, and easily determine the ROI of all your marketing efforts both inside and outside of HubSpot. What is a HubSpot Tracking URL?
  • SALES INTELLIGENCE VIEW  |  TUESDAY, NOVEMBER 16, 2010
    [Leads] InsideView Wants to Get You LinkedIn
    Tags: Leads Sales Sales 2.0
  • SAVVY B2B MARKETING  |  MONDAY, MARCH 21, 2011
    [Leads] 4 Reasons to Use More Numbers in Your Writing
    He's also the award-winning writer of the Webbiquity blog , which focuses on B2B lead generation and Web presence optimization Read on for his thoughts on the power of using numbers in your writing. common theme in marketing commentary lately is the shortening of attention spans. newspapers, and heaven forbid—books! We love lists.
  • VIDYARD  |  MONDAY, JANUARY 9, 2017
    [Leads] 6 Awesome Sales Call Conversation Starters
    We don’t make assumptions based on LinkedIn bios and titles; our salespeople are armed with individualized information about each lead and prospect so we can truly personalize our approach. 2. What does that lead to? One of my favorite things about my team is that we are constantly focused on helping each other do better. Don’t sell.
  • ACT-ON  |  MONDAY, APRIL 4, 2016
    [Leads] How Adopting SEO Best Practices Will Increase Your Brand Awareness and Drive Sales
    50% of all organic mobile searches are performed in hopes of locating local services , and 61% of these search queries lead to a direct purchase. Each year, there is talk among the search engine marketing community whether or not SEO is still valuable to a business. The short answer is that SEO still matters – a lot.
  • KOMARKETING ASSOCIATES  |  MONDAY, MARCH 9, 2015
    [Leads] 5 Reasons You Need a Partner for Your B2B Content Marketing Program
    Many consultants often craft an overall strategy with their clients before getting started on initiatives, including the types of content, promotion, lead generation tie-in, and more. For some companies, “outsourcing” a content marketing program carries a negative connotation. You Aren’t a Good Writer or Editor. Final Thoughts.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 18, 2016
    [Leads] Tear Down the Silos: 5 Steps to Improving Customer Acquisition
    This steering group leads the blueprint and data audit exercise and shares this transparently with all functions. 4. Marketers often invest in a program, technology or new process because it is leading edge or cool or a competitor is doing it. Reaching and creating new customers can be difficult in today’s hyper-connected world.
  • HUBSPOT  |  THURSDAY, JUNE 9, 2016
    [Leads] How to Recruit Top Talent Using an Inbound Framework
    With inbound, companies earn consumer attention through great content, and as a result, it's easier for them to move leads through the customer lifecycle towards a purchase. Sales teams are fed by a steady stream of leads from marketing. For sales teams to be successful they need that influx of leads. Are you using LinkedIn?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 14, 2016
    [Leads] When to treat a customer like family
    have found that kind of thinking leads to the best results for everyone in the long-term. I’m beginning to think this kind of thinking is growing out of date. When I was just starting out in business, I spent a good part of my career in enterprise sales. We went through a period when we were a terrible supplier. They’re partners.
  • ANNUITAS  |  THURSDAY, JUNE 9, 2016
    [Leads] Buying Triggers and Why They Matter
    This is where marketers can develop deep insights into their buyers and build a strategy to support ongoing education that will eventually lead to a conversion (sale). As consumers, if we are not in an active buying cycle, we are in a passive buying cycle. Understanding the triggers –. External or internal triggers-. It’s about the buyer-.
  • TONY ZAMBITO  |  SUNDAY, JANUARY 24, 2016
    [Leads] Informed Customer Understanding Should Guide Marketing
    While others portray that if you just do these few things, then there will be a proverbial pot of gold, at the end of the year filled with overflowing coins of new leads and customers. by Anton Scherbik. Each of these proclamations can come with dire warnings that if you do not heed this advice, then you are bound to fail.   Choosing Wisely.
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 26, 2015
    [Leads] My Favorite Tool For Content Ideas
    Effective content helps your buyers, drives awareness for your brand as well as your service or product, and helps to convert your readers into leads and ultimately increase sales. Great content is a must for any successful content strategy. One of the best ways to measure content effectiveness is by looking at the number of […].
  • HUBSPOT  |  THURSDAY, OCTOBER 20, 2016
    [Leads] 15 Website Must Haves for Driving More Inquiries and Applications [New Ebook]
    In our new ebook for education marketers, 15 Website Must-Haves for Driving More Inquiries and Applications , we offer quick wins to help you optimize your school's sites to both attract more traffic, and drive more leads. For schools, having a great website is no longer an added bonus. You'll learn all about: Inbound links. On-page SEO.
  • READYPULSE  |  TUESDAY, JUNE 7, 2016
    [Leads] Why Influencer Marketing is the Gift That Keeps On Giving
    Instead of leading shoppers into a funnel, influencer marketing focuses on the process and the entire buyers’ journey. Influencers play a huge role in leading buyers through a purchasing journey from start to finish. There’s so much content floating around that it’s difficult to cut through the noise and get the customer’s attention.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 27, 2011
    [Leads] Content Marketing Expert Joe Pulizzi interviewed by Hubspot
    B2B Lead Generation | Content Marketing. At the b2b lead generation consultancy, Find New Customers , we’re big believers in content marketing , fans of Joe and Junta42, and passionate about the need to do it right. Jeff Ogden is President of the  B2B lead generation  consultancy,  Find New Customers. That’s fantastic.&#.
  • VERTICAL RESPONSE  |  THURSDAY, MAY 1, 2014
    [Leads] Facebook’s Changing Algorithm: How to Make it Work for You
    “Over time, these stories lead to a less enjoyable experience of Facebook since they drown out content from friends and Pages that people really care about,” the Facebook blog states. It also leads to more people following you – so they’ll read your content without having to see ads going forward.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 29, 2012
    [Leads] The social media listening market is maturing
    Likewise, a prospect on Twitter is just as much of a lead as a card collected for a drawing at the trade show. WI: Milwaukee phone bank and labor walk, September 11, 2008 (Photo credit: aflcio). Monday, I talked about the Convey API , a new offering from Converseon that earned DataWeek’s Innovator of the Year on Social Media.
  • HUBSPOT  |  THURSDAY, MAY 24, 2012
    [Leads] 20 Revealing Stats, Charts, and Graphs Every Marketer Should Know
    Inbound marketing costs 61% less per lead than traditional, outbound marketing. Ensure you are ranking for the keywords that bring you quality leads and customers. 5) More web pages mean more leads. Businesses with websites that have 401-1000 web pages get six times more leads than those with 51-100 pages. Why, you ask?
  • HUBSPOT  |  THURSDAY, MAY 3, 2012
    [Leads] How to Leverage Thank-You Page Real Estate for Better Marketing
    that moment after a lead converts , and you say "thank you.". Usually it comes in the form of a thank-you page that appears after a lead fills out your form, a thank-you email that goes into their inbox, or both. otherwise you won't generate any leads from your prospects' social shares! 3) Get New Blog Subscribers.
  • HUBSPOT  |  FRIDAY, JANUARY 10, 2014
    [Leads] 10 Phenomenal Blogs in Totally Boring Industries
    Blogging can be used to suit a variety of business needs -- it can generate leads, nurture leads into customers, or even help keep your existing customers happy. That strategy is perfect for attracting top-of-the-funnel (TOFU) leads -- people who are looking for information about their homes most likely need a mortgage.
  • SYNECORE  |  WEDNESDAY, DECEMBER 19, 2012
    [Leads] How to Use Content Marketing to Convey Your Brand Message
    Her designer also creates an eMail lead-nurturing campaign offering relevant top, middle, and bottom-of-the-funnel content via periodic eMails to those who download the eBook. She includes the CTA at the bottom of each blog to ensure interested parties become marketing leads. Here’s a quick example. THE BRAND MESSAGE. WRITTEN CONTENT.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 10, 2014
    [Leads] 25 amazing social media quotes from #SXSW 2014
    If you put data on the table it can adjust the way you manage, the way you lead.” If you put data on the table it can adjust the way you manage, the way you lead.”. SXSW was a frenzy of new ideas, exciting innovations and awesome friends. ” 2) “We embed social media inside our processes. That is just crazy.”
  • INFLUITIVE B2B  |  FRIDAY, MAY 15, 2015
    [Leads] Start Showing ROI For Your B2B Community In 4 Easy Steps
    With integration from your marketing automation system, as well your customer relationship management system (CRM), you can track actions such as clicks and downloads back to leads, conversions, and even sales. How communities can qualify leads, accelerate revenue opportunities, or engage customers. Define your goals and make a plan.
  • GREAT B2B MARKETING  |  TUESDAY, JANUARY 7, 2014
    [Leads] B2B Social Media: To Connect or Not to Connect
    This usually leads to a lively discussion since most business people are faced with this issue on a regular basis. The point of social media networking is to support the rest of your marketing and sales by driving awareness, leads, and revenue. Think of these people as highly responsive networkers. Do you mind having a public persona? 
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 24, 2012
    [Leads] Eight Ways to Rock at Your Job (or Get a Better One)
    However, being able to say that social media produces sales leads at x % lower cost than other sources and furthermore that these leads have a y % higher close rate will get C-level attention. You’re smart, hard-working, and loyal as a dog. So why hasn’t your career taken off the way you had hoped? Be Passionate. Be Social.
  • HUBSPOT  |  MONDAY, FEBRUARY 18, 2013
    [Leads] How Inbound Marketing Can Fuel Native Advertising
    And within inbound marketing, you're using that content to cultivate and generate leads through marketing offers (e.g. Additionally, the use of content extends to many other marketing methods like search engine optimization , lead management , and marketing automation. In plain English, that means paid editorial.
  • DIGITAL B2B MARKETING  |  MONDAY, MARCH 25, 2013
    [Leads] 7 B2B Advertising Opportunities You Are Probably Missing
    Bizo has established themselves as the leading provider of B2B audience data, here are the segments they have available. B2B advertisers generally target smaller, harder to define audiences than consumer advertisers, which puts a major premium on effective targeting in B2B advertising. Today, B2B marketers have many new options available.
  • HUBSPOT  |  FRIDAY, MARCH 14, 2014
    [Leads] 7 Metrics Every Marketer Should Check Weekly (And How to Improve Them)
    For example, if you have high conversion rates on CTAs that lead to a worksheet and lower conversion rates on CTAs that lead to a whitepaper, that may mean your audience prefers worksheets over whitepapers. The conversion rates of your landing pages will then determine how many leads you''re able to generate. Where do you begin?
  • SNAPAPP  |  WEDNESDAY, OCTOBER 21, 2015
    [Leads] What Every Demand Gen Marketer Should Know About Interactive Content
    For the most part, they’re not creating a one-off calculator or assessment and watching the leads roll in. Blog: Turn your blog into a lead gen channel with interactive content embedded (complete with a lead form) right in your blog content. “Where should I start?”. That’s a question we hear a lot from new customers at SnapApp.
  • ACT-ON  |  WEDNESDAY, JUNE 29, 2016
    [Leads] Unengaged Email Recipients, Misunderstood and Mismanaged
    Nobody likes to see their list shrink, and if you don’t have a healthy flow of new leads coming in, it seems like a very negative thing to do (and your boss, and the sales team, may not like seeing the number of leads go down). As email marketers, we face problems that closely resemble hurdles seen in the dating world. understand.
  • WRITING ON THE WEB  |  WEDNESDAY, APRIL 25, 2012
    [Leads] Pinterest: 3 Reasons To Take Note
    When a user pins something on Pinterest, it can be repined by another user, which can be repinned by another user—leading to the kind of exponential sharing and high referrals that marketers dream about. So what’s all the fuss about? What is this latest social craze? Why does it matter? 1. Pinterest Is Visual Bookmarking. Time Inc.’s
  • WRITING ON THE WEB  |  WEDNESDAY, APRIL 23, 2014
    [Leads] 6 Easy Blog Posts You Can Write to Attract Readers
    Too many choices lead to blog blocks. One universal truth about blog readers is that fresh content will keep them coming back and reading your blog again and again. But there are so many kinds of blog posts that attract readers that it’s hard to choose. Here are six types of blog posts you can write easily and quickly. Pose a question?
  • CONTENTLY  |  TUESDAY, SEPTEMBER 20, 2016
    [Leads] How to Build a Content Team
    Do you hire writers who don’t know much about lead generation but built impressive journalism careers? “The transition from public television to corporate isn’t necessarily obvious,” said Laura Longsworth, one of athenahealth’s lead video producers. Writers. ” Editors. Multimedia. Strategists.
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