Customer Experience Matrix

JULY 22, 2010

Summary: consolidation isn't new among marketing software vendors. When campaign management systems consolidated in the late 1990's and early 2000's, most were bought by enterprise software companies. Will weaker marketing automation vendors merge with each other to establish a larger market presence?

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Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

JULY 28, 2010

Summary: Manticore Technology released some modest enhancements to its demand generation platform today. The company takes a conservative approach to marketing automation, stressing the importance of process over flashy software. Manticore Technology today released the latest version of its marketing automation system.

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Manticore Marketing Automation Services Demand Generation Agencies Marketing Management 120

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

ANNUITAS

JANUARY 8, 2015

Now that you’ve selected your marketing automation platform (MAP), it is time to implement. Marketing automation is not a one size fits all approach and each implementation must be done to align with the current business systems and processes currently in place. Will other systems be integrated into your MAP?

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Marketing Automation Services Resource Management Marketing Automation Work Management 100

Customer Experience Matrix

JUNE 17, 2019

Adobe, Salesforce and Oracle all made announcements regarding Customer Data Platform products this week. None are world-changing: Salesforce described a planned extension of Customer 360 ; Abobe announced triggered journey campaigns that draw on its “real time CDP”, and Oracle described CDP services from systems integrators.

Enterprise Management 209

Enterprise Management Work Management Marketing Management Marketing Automation Services 209

Zoominfo

OCTOBER 20, 2021

They personally match all of their candidates and specialize in recruiting for revenue generating roles, such as sales, marketing, customer success, and business development. TechnologyAdvice also helps vendors connect with their ideal audience and grow their customer base. At HR Whiplash!, Watch here 5. Watch here 11. Watch here 12.

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Youtube Advertising Channels Work Management Marketing Management 100

Adobe Experience Cloud Blog

FEBRUARY 19, 2013

But in order to achieve these goals along the way, you need to align your people, process, and technology. Marketing automation technology can help. If you’re new to our blog, read on; if you’ve been around a while, consider checking out one of our more advanced posts such as The ROI of Marketing Automation.

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Marketing Automation Services Resource Management Marketing Automation Work Management 48

6sense

DECEMBER 16, 2021

Amplifying relevance to existing customers ( according to Salesforce , 65% of buyers are likely to switch brands if a vendor doesn’t personalize their communications). Improving conversion rates and lead quality. Current platforms can help you easily implement as many personalized elements of your website as suits your strategy. .

Top of Funnel 62

Top of Funnel Marketing Websites Personalization Resource Management 62

Customer Experience Matrix

JANUARY 31, 2010

Summary: Aprimo Marketing Studio offers powerful features in an on-demand system for sophisticated business and consumer marketers. When I wrote about Aprimo Marketing Studio in a post last August , I was impressed by the scope of the product but reserved judgment because it hadn’t yet been launched. You know who you are.

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Paid Search Agency Work Management Marketing Management Resource Management 120

Adobe Experience Cloud Blog

DECEMBER 14, 2012

by Theresa Vu Last month Jon Miller wrote a detailed blog post on why you need a marketing automation platform , especially if you already have a CRM system. I’m assuming that you all have gone out, selected a platform, and you’re on your way to better marketing with marketing automation!

Marketing Automation Services 48

Marketing Automation Services Work Management Marketing Management Marketing Automation 48

chiefmartech

APRIL 11, 2016

The following is a guest post by Bertrand Hazard of TrustRadius , who attended MarTech last month and interviewed a number of vendors exhibiting there about their perspective on “hot” categories within the marketing tech landscape. Account-based marketing (ABM) was one of the biggest topics at the MarTech conference.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles Buzz Enterprise Management 40

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM. Marketing Automation.

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Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Customer Experience Matrix

OCTOBER 30, 2006

Not to be obsessive or anything, but I do want to respond a bit more to the anonymous comment on last Thursday’s post, which said (the comment, that is) “Eloqua is definitely a marketing automation and campaign management tool. MRM is not something Eloqua does now, but I would expect them to in the future.”

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Eloqua Resource Management Marketing Automation Services Work Management 120

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. The technology appears useful at both ends of this spectrum.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

The Effective Marketer

MAY 9, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. What used to be clear roles (i.e.

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Planning Marketing Budget Creation Work Management Marketing Management 100

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency.

Resource Management 21

Resource Management Work Management CMS Development Marketing Management 21

Televerde

OCTOBER 19, 2021

As consumers and investors alike continue to demand social consciousness from businesses, ESG will remain a prevalent driving factor in the market. A high ESG rating can create a ripple effect through a company’s revenue, brand perception, client base, market risks, innovation investments, efficiency, and more. Image Source.

Lead Scoring 52

Lead Scoring Lead Ranking Transparency Marketing Management 52

Customer Experience Matrix

DECEMBER 18, 2007

I recently caught up with Unica Vice President Andrew Hally as part of my review of developments at the major marketing automation vendors. On the product front, they continue their long-time strategy of offering all the software a marketing department would need. So perhaps the replacement market will be bigger than it seems.

Enterprise Management 120

Enterprise Management Work Management Course Marketing Management 120

Customer Experience Matrix

OCTOBER 27, 2006

Access Markets International (AMI) Partners ( www.ami-partners.com ) published “Mid-Market CRM: Vendor Strategies for a New Frontier”, which found only 35% of mid-sized companies have an existing CRM installation. This study looked at several types of software, not just CRM. Click here for details.

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CRM Vtrenz Marketing Automation Services Marketing Management 120

Customer Experience Matrix

FEBRUARY 23, 2011

Yesterday's acquisition of AssetLink by SAS has prompted me to finally write about MarketingPilot , a vendor I've been following since its launch nearly ten years ago. With AssetLink (60 employees) now owned by SAS, MarketingPilot also may be the largest remaining independent MRM vendor.

Resource Management 120

Resource Management Digital Asset Management Enterprise Management Marketing Management 120

Lake One

MAY 14, 2019

While we let the big dogs in the marketing space duke it out over whose theory is the best, our experience and success have led to these B2B SEO do’s and don’ts. While the CEO might execute a buying decision, the human resources manager might be the one researching your company. We can all agree on that. Download the guide.

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SEO B2B Marketing Management Lead Scoring 40

ClearVoice

MAY 27, 2020

And they have become such the thing they could lead the next generation of Carrie Bradshaws to wonder , “Is teamlancing the new freelancing?” . What does teamlancing mean for marketers? At ClearVoice, we developed our platform to anticipate this future of freelancing for content creators and marketers.

Enterprise Management 135

Enterprise Management Work Management Resource Management Marketing Management 135

Inbox Insight

AUGUST 16, 2020

In the midst of this change, vendors have an opportunity to reach, engage and convert HR tech buyers , turning prospects into loyal customers. And with content at the heart of any successful demand or lead gen campaign, the most prolific channels of communication are now online. The HR technology topics that are trending.

Work Management 92

Work Management Marketing Management Research Resource Management 92

Single Grain

JUNE 3, 2021

This is a complete guide to finding and hiring a Director of Marketing for your business. In this article, you’ll learn everything you need to know about: The role of Director of Marketing. Typical duties of a Marketing Director. The interview process, including example interview questions. What Is a Marketing Director?

Resource Management 98

Resource Management Paid Search Agency Planning Work Management 98

Hubspot

FEBRUARY 24, 2015

We confront this challenge everyday, as our clients must determine what company they will use to support their lead generation and lead management efforts. It’s no surprise that he calls his process The Results-Based Hiring Process. He shared his experiences at other companies in the process.

Tips 28

Tips Work Management Resource Management Marketing Management 28

Salesforce Marketing Cloud

DECEMBER 14, 2023

The primary goal of cybersecurity is to manage risk to an organization by protecting networks, systems, and data from security threats and vulnerabilities, as well as to identify, analyze, and respond to security breaches that could compromise an organization’s mission and goals.

Work Management 105

Work Management Business Resource Management Allocation 105

TrustRadius Marketing

APRIL 19, 2021

One likely contributor: lack of standardized project management practices. Only 21% of businesses have put standardized project management (PM) practices and systems in place. . Enter project management software. Free project management tools can partly solve this problem. OpenProject. Bottom Line: .

Enterprise Management 52

Enterprise Management Marketing Automation Services Work Management Marketing Management 52

Customer Experience Matrix

DECEMBER 21, 2011

This started as a post about Empathy Logic , a company that merges data from marketing automation, CRM, Web tracking, order processing, social monitoring, and other systems; lets marketers segment and select from this more complete set of data; and sends the resulting lists back to message delivery systems such as email and Web sites.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Work Management Marketing Management 120

Customer Experience Matrix

OCTOBER 18, 2012

Epiphany was one of the high-fliers of an earlier marketing automation boom: launched in 1997 with an initial public offering in 1999, it traded stock for a variety of customer management systems before its price collapsed. Through all this, the company’s campaign management and CRM systems continued to sell with little change.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Interactive Marketing Enterprise Management 120

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

MLT Creative

MAY 26, 2010

This deep dive into marketing automation has been almost as fun as it has been informational. I still have a lot to learn, and there are definitely more vendors out there that I haven't touched on, but I think I've finally gotten my head around the basics. Completely scalable, Loop Fuse is a great resource for companies of all sizes.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Hinge Marketing

FEBRUARY 3, 2020

And the most successful firms take a methodical approach to this task, documenting each year’s strategy in a marketing budget plan. Four Approaches to Marketing Planning. The marketing tactics they choose are tied to their immediate needs (e.g., “We Strategic marketing planning. Benchmarking Your Marketing Budget.

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Marketing Budget Marketing Budget Creation Work Management Planning 120

ATAK Interactive

MAY 7, 2019

So we’re about to break it down, exploring ERP at its core along with how it’s designed to streamline the internal processes of any business. ERP stands for Enterprise Resource Planning. It was originally conceived in the 1960s as technology to streamline and manage the manufacturing process. What is ERP?

Enterprise Management 113

Enterprise Management Work Management Resource Management Fulfillment 113

ATAK Interactive

MAY 7, 2019

So we’re about to break it down, exploring ERP at its core along with how it’s designed to streamline the internal processes of any business. ERP stands for Enterprise Resource Planning. It was originally conceived in the 1960s as technology to streamline and manage the manufacturing process. What is ERP?

Enterprise Management 78

Enterprise Management Work Management Resource Management Fulfillment 78

Zoominfo

OCTOBER 30, 2018

They personally match all of their candidates and specialize in recruiting for revenue generating roles such as Sales, Marketing, Customer Success and Business Development. TechnologyAdvice also helps vendors connect with their ideal audience and grow their customer base. At HR Whiplash!, Watch here ! 5. Recruiting Innovation.

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Youtube Advertising Channels Work Management Marketing Management 187

Customer Experience Matrix

OCTOBER 31, 2007

They are getting ready to release version 6 of their marketing automation software, Teradata Relationship Manager (formerly Teradata CRM). But the real change is technical: the system has been entirely rebuilt on a J2EE platform. She promises the current schedule for releasing version 6 by December will definitely be met.

Enterprise Management 120

Enterprise Management Work Management Marketing Automation Services Marketing Management 120

Salesforce Marketing Cloud

NOVEMBER 17, 2023

Pulling salespeople into a meeting takes them away from combing through leads, putting together emails and pitch decks, and, ultimately, growing revenue. Touch base on leads and accounts, how key conversations are going, and everyone’s overall status report regarding hitting their quotas and KPIs.

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Work Management Marketing Management Peer-to-peer Eye-Tracking 105