SmartBrief - Marketing

FEBRUARY 6, 2024

They cited Disney, M&M’s and T-Mobile as excelling at this in Super Bowl LVII. 5 actions for Super Bowl ads Beyond those basics, there are five actions every brand investing in a Super Bowl spot – and any brand investing in ANY advertising spot – should take to generate satisfying ROI on their ad investments.

Marketing Budget 74

Marketing Budget Lead Ranking Lead Scoring Paid Search Agency 74

Stevens & Tate

JANUARY 6, 2023

No matter how big your business might be, whether it’s a small mom and pop store tucked away in a small town or a large corporation, advertising is an absolutely vital component of your success. Traditional marketing is about placing advertisements in places where your audience will have no chance of missing it.

Advertising Agencies 113

Advertising Agencies Planning Paid Search Agency Mobile Advertising 113

ClearVoice

SEPTEMBER 4, 2020

SEO leads to 20 times more traffic opportunities than pay-per-click on desktop and mobile devices. ( More than half of search traffic comes from mobile devices. More than 90 percent of social media marketers use Facebook for advertising. Content marketing statistics for YouTube. eMarketer ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

SmartBug Media

JULY 11, 2023

A Shopify landing page is a standalone webpage created explicitly for marketing or advertising purposes. It's where a visitor "lands" after clicking on a link in an email or ads from Google, YouTube, Facebook, Instagram, or elsewhere on the web. First, mobile optimization is crucial. Its primary purpose? Don't wait!

Landing Pages 75

Landing Pages Conversion Rate Mobile Advertising Click Rate 75

Webbiquity

FEBRUARY 27, 2018

Facebook is of course on top, followed by YouTube, Instagram (owned by Facebook), and Twitter. Google and Facebook captured 85% of the growth in internet advertising last year. Twitter was next most popular at 55%, followed by Instagram (52%), and YouTube (44%). Image credit: DreamGrow. Journalism.org ). Focus on Facebook.

Social Networks 292

Social Networks Stats Network Marketing Linkedin 292

Vidyard

JUNE 15, 2017

Take Facebook and YouTube for example: YouTube is mature and diverse. YouTube is a video-first destination with a focus on maximizing video consumption, whereas Facebook is social first and focuses on ease of sharing. YouTube has a big focus on search, whereas Facebook does not. Getting Traffic Back to Your Website.

Youtube 88

Youtube Facebook Video Marketing Verticals 88

The Marketing Blender

MARCH 22, 2024

From a digital perspective, you can research commonly searched problems or pain points to understand how to position your marketing and advertising. #2 Whether it’s boosting brand awareness, generating leads, or improving conversion rates, setting clear and measurable goals is crucial. Maybe you are targeting busy CEOs.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Optinmonster

FEBRUARY 11, 2024

You’ll need to set up an exit intent campaign with a lead magnet, like this one: A lead magnet is an incentive that marketers offer to potential buyers in exchange for their email address, or other contact information. The first of my top growth hacking strategies will skyrocket your subscribers quickly.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

Go Beyond SEO

SEPTEMBER 24, 2020

Here are the top buying journeys by which consumers are looking for goods and services: Mobile Devices & Smartphones. 51% of smartphone users have found a new company or product when searching on mobile. 85% of internet searches are conducted on the mobile phone. Video Advertisements. We’ve done the dirty work….

Paid Content 122

Paid Content SEO Paid Search Agency Mobile Advertising 122

Valasys

DECEMBER 11, 2023

Marketers are allocating funds to create engaging blog posts, eBooks, videos, and interactive content that resonate with their audience and drive brand awareness and leads. Content marketing also plays a crucial role in improving search engine optimization (SEO) rankings, attracting organic traffic, and driving conversions.

Allocation 40

Allocation Advertising Agencies Mobile Advertising Marketing Automation Services 40

Martech

MAY 27, 2022

With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. Advertisers and their adtech partners can reach audiences big and small at any stage of the funnel, delivering cross-channel ads across multiple touchpoints. Changes in the advertising landscape today. Be adaptive.

Advertising Agencies 109

Advertising Agencies Advertisements Advertising Mobile Advertising 109

NuSpark Consulting

OCTOBER 27, 2013

YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands. On average, mobile viewers watch videos that are three times longer those on PCs and laptops. Determine goals: sales; leads; brand building; product demonstration; education.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

Bluetext

MAY 28, 2021

With over 2 billion users and more than a billion hours of videos watched daily, YouTube is one of the best ways to ensure your target audience finds the video content you’ve produced. To truly understand just how powerful YouTube can be as a platform, it’s important to understand the basics. What Type of YouTube Ads are There?

Paid Search Agency 26

Paid Search Agency Youtube Design Video Marketing 26

Navigate the Channel

OCTOBER 17, 2017

Content marketing trends change often due to advances in technology, search engine preferences and changes in advertising. B2B companies work to find the best practices to reach their leads and prospects and turn them into loyal customers as they move through the marketing funnel. People Get their News from Social Media.

Trends 145

Trends Top of Funnel Content Marketing Funnel Advertising 145

Leadspace

FEBRUARY 19, 2018

While many B2B marketing strategies have changed over the years, marketing goals have stayed the same: more leads, more sales, and more ROI. Email and events are still ranked as some of the highest lead generation practices for B2B brands. More consumer data, when properly analyzed, can create better and higher-qualified leads.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Valasys

MARCH 20, 2024

You can also offer free shipping, flash sales, or limited-edition products just for affiliate traffic. Beauty brands often collaborate with micro-influencers on YouTube and TikTok to market their cosmetics. Prioritize Mobile Users As consumers increasingly shop on their smartphones, optimizing affiliate efforts for mobile is mandatory.

Tactics 40

Tactics Paid Search Agency Advertising Agencies Banners 40

Valasys

NOVEMBER 11, 2019

B2B advertising world is dynamic & multi-channel. With the New Year around the corner “How to Generate B2B leads using Facebook in 2020” is a question that will be on the top of the head of every B2B marketer. The following strategies would tactfully guide you on How to Generate B2B Leads Using Facebook in 2020: 1.

Facebook 55

Facebook Generation Lead Scoring Lead Ranking 55

Martech

OCTOBER 23, 2023

Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. 12 John Schmidtlein, lead lawyer for Google, claims the company dominates the search market due to being a superior product. Google argues that users can easily switch to rival search engines even if it’s the default.

Google 81

Google Lead Ranking Lead Scoring Paid Search Agency 81

Hubspot

AUGUST 2, 2018

Fortunately, online advertising has rapidly evolved since the 90’s, so you don’t have to rely on attention-repellent banner ads anymore. Let’s read on to dive deeper into modern online advertising and learn the capabilities of the most effective advertising channels on the internet today. Paid Search Advertising.

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Go Beyond SEO

SEPTEMBER 24, 2020

Here are the top buying journeys by which consumers are looking for goods and services: Mobile Devices & Smartphones. 51% of smartphone users have found a new company or product when searching on mobile. 85% of internet searches are conducted on the mobile phone. Video Advertisements. We’ve done the dirty work….

Paid Content 78

Paid Content SEO Paid Search Agency Mobile Advertising 78

Outgrow

AUGUST 12, 2021

We are talking about interactive lead-generation calculators that add value by answering your prospect’s most pressing questions. Due to their interactivity and personalization, these calculators are highly engaging, have a very high conversion rate , and bring in traffic from new segments. Why Do You Need It? Why Do You Need It?

Work Management 98

Work Management Paid Search Agency Marketing Management Companies 98

Zoominfo

APRIL 24, 2019

For those who aren’t familiar with the acronym, SEO is the art of increasing a website’s visibility and traffic through organic (non-paid) search engine results. 57% of B2B marketers state that SEO generates more leads than any other marketing initiative. In most cases, content farming strategies emphasize quantity over quality.

Tactics 189

Tactics Cost SEO Lead Scoring 189

Mailmunch

APRIL 27, 2021

What is Video Advertising? . Video advertising is the displaying of promotional content either inside online video content or as standalone ads. According to experts, video advertising will dominate the next decade. A lot of marketers are wondering whether they should invest in video advertising or not.

Paid Content 55

Paid Content Advertisements Advertising Video Marketing 55

RebelMouse

NOVEMBER 11, 2020

Sell Videos Does your site use YouTube or Facebook videos? Creative campaigns that lead to higher CPMs. These campaigns often have very clear RFPs that include a video unit placed above navigation, scroll-through units on mobile, and full page take overs. RebelMouse has several successful programmatic ad partners.

Cost Per Thousand 75

Cost Per Thousand CPM Advertising Agencies Mobile Advertising 75

Marketing Insider Group

MAY 11, 2020

It leads to quantifiable business value. That makes it really different than advertising (more on that in a bit). Advertising, even with today’s sophisticated digital ads, can create overexposure. Content Resonates, Advertising Saturates. More content equates to more traffic, and content marketers have seen 7.8

Paid Content 166

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 166

Excelsior Research

APRIL 22, 2022

Digital Marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop, computers , mobile phones, other digital media and platforms to promote products and services. Paid social advertising : . As we all know youtube is the most leading application for content.

Paid Content 52

Paid Content Marketing AI Effectiveness Tools 52

Outgrow

FEBRUARY 14, 2023

A Guide to SaaS Lead Generation- 11 Strategies + 4 Tools Generating leads is one of the foremost needs for any SaaS business. And while a SaaS model could be extremely profitable and low on maintenance, SaaS lead generation can be a tricky task. What Is SaaS Lead Generation? How Is Lead Generation Different from SaaS?

Lead Generation 52

Lead Generation Webinar Metrics Paid Content Lead Ranking 52

Unbounce

SEPTEMBER 16, 2021

PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. Google, Facebook, Youtube, Bing, LinkedIn). Retargeting ads allow you to finish the job and turn prospects into leads.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

LeadSquared

DECEMBER 2, 2020

After this, the next step to kick-start sales is lead generation. B2C lead generation is all about finding new prospects interested in your product, engaging them, and then turning them into a potential buyer. B2C lead generation challenges. B2C lead generation strategies. There could be multiple reasons behind this.

Paid Content 52

Paid Content Lead Generation Sales Qualified Leads Lead Scoring 52

Valasys

FEBRUARY 5, 2024

Local internet marketing allows businesses to tailor their marketing strategies to address the specific needs and preferences of their local customers, leading to higher conversion rates and customer engagement. Businesses will leverage video platforms, such as YouTube and TikTok, to reach and engage their target audience.

Marketing AI 40

Marketing AI Internet Marketing Lead Scoring Lead Ranking 40

Digilant

OCTOBER 16, 2023

But that’s not to say that the state of display ads, and even the ads themselves, haven’t continued to evolve right alongside the rest of the online and mobile ecosystems. Today, in 2023, display advertising remains a dynamic discipline and an important overall piece of the digital advertising puzzle.

Display 59

Display Advertising Agencies Advertisements Advertising 59

The Lead Agency

DECEMBER 6, 2021

In fact, during 2020, at the height of the COVID-19 pandemic, 80% of marketers incorporated video into their non-paid advertising strategies, using the channel to drive traffic to their websites, as well as to attract and convert leads. Trend 5: Keep an Eye on Evolving SEO Strategies.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

Adobe Experience Cloud Blog

JANUARY 15, 2020

Another challenge for small businesses (also seen on the graphic above) has been to attract, capture, and convert leads into customers. LinkedIn offers 80% of social media B2B leads , for example. On average, these people spend 2 hours and 22 minutes on social media networks per day, 80% of the time is on mobile.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Sharpspring

NOVEMBER 10, 2020

As a marketer, you have numerous ways to reach your target audience: from product research to social media posts and pay-per-click (PPC) advertisements to blog articles and everything in between. It can include all forms of digital marketing such as email campaigns , social media, PPC ads, mobile and anything else that happens online.

Internet Marketing 108

Internet Marketing Paid Content Marketing Automation Services Planning 108

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. What is adtech? The components of adtech.

Advertising Agencies 115

Advertising Agencies Paid Search Agency Cost Per Click Ad Exchange 115

seo.co

MAY 10, 2021

Black hat SEO tactics don’t work over a long period of time and they tend to produce poor quality content and spammy links in the process –two things that will hurt your rankings and traffic the most. Search engines know when content is full of links that lead to spammy sites. Mobile-first content. Links and anchor text.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

Sprout Social

MAY 4, 2021

These features create new digital storefronts that can be found organically or boosted through paid advertising. . Over 50% of all internet traffic is from mobile devices , and mobile users have a much higher cart abandonment rate than desktop users. The difference between social commerce and ecommerce.

Work Management 139

Work Management Top of Funnel eCommerce Social Media 139