Vidyard

MARCH 15, 2022

In this guide, we’ll provide actionable tips for using video to lead your team. Have your team record customer stories to practice getting comfortable with your value prop. Communicate new messaging, positioning, or product updates via video to clearly articulate key information like the value proposition.

Video Marketing 65

Video Marketing Lead Scoring Lead Ranking FAQ 65

Vidyard

SEPTEMBER 18, 2019

KITCHENER, Ontario – September 18, 2019 – Vidyard , a leading video platform for business, today announced an expanded partnership with Adobe to bring the power of video content and video engagement analytics to B2B marketing teams around the world.

Marketo 65

Marketo Lead Ranking Lead Scoring Analytics 65

Vidyard

MAY 18, 2017

Online video content has become the best way to tell your story, but it’s also become the most effective way to generate new leads and to qualify your prospects. So let’s look at how video can help you in each one of these stages of the lead generation life cycle, to generate better results for your demand gen programs.

Sales Qualified Leads 63

Sales Qualified Leads Lead Scoring Lead Ranking Video Marketing 63

Vidyard

SEPTEMBER 18, 2019

KITCHENER, Ontario – September 18, 2019 – Vidyard , a leading video platform for business, today announced an expanded partnership with Adobe to bring the power of video content and video engagement analytics to B2B marketing teams around the world. More Information: Vidyard and Marketo Engage: [link]. Vidyard for Marketo: [link].

Marketo 50

Marketo Lead Ranking Lead Scoring Analytics 50

Vidyard

AUGUST 17, 2016

You want more leads. Funny thing is, your leads want more video. But you get the gist: use video to get more leads. In other words: use video to generate leads! Of course there are many different ways to generate leads with video (like with any lead capture initiative). So give the people what they want. …

Lead Scoring 50

Lead Scoring Lead Ranking Video Marketing Generation 50

Vidyard

JULY 8, 2015

You can lead a viewer to a video but you can’t make them become a lead…or can you? So how do you make a video that helps you generate actual leads? But viewers become leads once they give you their contact information. Most marketers agree that video is the highest lead-generating content type.

Lead Generation 50

Lead Generation Lead Scoring Lead Ranking Top of Funnel 50

Vidyard

DECEMBER 14, 2018

By reordering their stakeholder list, and ranking “Community” above “Investors,” Vidyard makes a bold move for a technology company. Vidyard hopes to inspire similar organizations to build programming and initiatives to support their local communities and to do so in a way that is core to the way they do business.

Communities 65

Communities Lead Scoring Lead Ranking Paid Search Agency 65

Vidyard

DECEMBER 14, 2018

By reordering their stakeholder list, and ranking “Community” above “Investors,” Vidyard makes a bold move for a technology company. .” Volunteering also introduces and educates employees about local charities, not-for-profit organizations, and volunteer opportunities in their own backyards.

Communities 74

Communities Lead Scoring Lead Ranking Paid Search Agency 74

Vidyard

AUGUST 6, 2015

What is a quality lead? The portrait of a perfect lead is different for your organization than mine or the next marketer’s, but we can all agree that those who are most likely to convert into paying customers in the shortest amount of time are, generally, the highest quality leads. I mean … really?

Lead Ranking 50

Lead Ranking Lead Scoring Sales Qualified Leads Leads 50

Vidyard

DECEMBER 2, 2014

Facts Tell But Stories Sell Webinars, ebooks and other marketing materials are great additions to your lead gen arsenal, but they’re not always the best for bringing emotion to your audience – an approach proven to help conversion. Or score leads based on whether they watched your demo video or your Harlem Shake parody.

Sales Qualified Leads 51

Sales Qualified Leads High Quality Lead Lead Scoring Lead Ranking 51

Vidyard

JUNE 30, 2017

It’s the engagement data that video provides that is the value-add of this format and it is why it will be used more in the marketing mix in the future. Just make sure you have integration with your CRM or marketing automation platforms to gain insight into specific lead behavior and guide future content suggestions.

Top of Funnel 113

Top of Funnel Lead Scoring Lead Ranking Video Marketing 113

Vidyard

FEBRUARY 4, 2014

Fortunately, you can use videos to solicit more information from potential customers when they are most engaged because videos make for great lead generation tools once they’re optimized. Asking viewers to enter their email address before gaining access to a video allows you to create a new lead as soon as a prospect expresses interest.

Top of Funnel 63

Top of Funnel Video Marketing Lead Scoring Lead Ranking 63

Vidyard

FEBRUARY 4, 2020

Webinars are the easiest way to learn new skills, and a great way for businesses to offer value to their audience. As a rule, webinars are hosted live, but to get the most from them, don’t forget to hit record and turn them into evergreen content and future lead generating machines. Score Those Webinar Leads 5.5

Webinar Metrics 76

Webinar Metrics Lead Scoring Lead Ranking Work Management 76

Vidyard

NOVEMBER 28, 2018

FrontSpin: Enable sales reps to connect with 3x more leads, streamline workflow with account-based playbooks, and increase engagement with personalized video emails. HubSpot: Create powerful connections at all stages of the customer journey with HubSpot Video – from generating leads to closing deals to delighting customers.

Video Marketing 65

Video Marketing Sales Qualified Leads Lead Scoring Lead Ranking 65

Vidyard

AUGUST 13, 2015

This week we want to talk about something that is near and dear to our hearts – generating leads with your videos. That’s right, videos don’t need to be passive assets on your landing pages – in fact, they’re excellent tools for collecting contact information, and bringing in new leads.

Lead Generation 61

Lead Generation Video Marketing Lead Scoring Lead Ranking 61

Vidyard

NOVEMBER 28, 2018

FrontSpin: Enable sales reps to connect with 3x more leads, streamline workflow with account-based playbooks, and increase engagement with personalized video emails. HubSpot: Create powerful connections at all stages of the customer journey with HubSpot Video – from generating leads to closing deals to delighting customers.

Video Marketing 70

Video Marketing Sales Qualified Leads Lead Scoring Lead Ranking 70

Vidyard

JULY 18, 2014

In terms of its effectiveness, these recent statistics demonstrate that video can have a dramatic impact on your email conversion rates and lead generation. Subscriber to lead conversion rates can increase 51% when video is included in an email marketing campaign.

Sales Qualified Leads 51

Sales Qualified Leads High Quality Lead Lead Ranking Lead Scoring 51

Vidyard

NOVEMBER 27, 2013

” and this is usually when our conversation gets interesting because, not only does your video marketing fit into all stages of the sales cycle , video can actually become your sales teams’ best friend if you optimize your content for lead generation and lead scoring.

Validation 51

Validation Lead Scoring Lead Ranking Sales Qualified Leads 51

Vidyard

FEBRUARY 4, 2020

Webinars are the easiest way to learn new skills, and a great way for businesses to offer value to their audience. As a rule, webinars are hosted live, but to get the most from them, don’t forget to hit record and turn them into evergreen content and future lead generating machines. Score Those Webinar Leads 5.5

Webinar Metrics 65

Webinar Metrics Lead Scoring Lead Ranking Work Management 65

Vidyard

JULY 21, 2014

Vidyard, a global leader in video marketing solutions, today announced a new integration that enables Salesforce Pardot customers to identify online video viewers and track their viewing histories as part of lead scoring, qualification and automated nurture programs.

Marketing Automation Services 50

Marketing Automation Services Paid Search Agency Lead Scoring Lead Ranking 50

Vidyard

JULY 21, 2014

Vidyard, a global leader in video marketing solutions, today announced a new integration that enables Salesforce Pardot customers to identify online video viewers and track their viewing histories as part of lead scoring, qualification and automated nurture programs.

Marketing Automation Services 50

Marketing Automation Services Paid Search Agency Lead Scoring Lead Ranking 50

Vidyard

APRIL 21, 2016

Like knowing that your top quality leads — those that MQL — are 3.4x About scoring leads based on the video content prospects are watching and adjusting based on where the video content sits within the funnel , how much of it is watched, and the type of video it is. Knowledge is power. Psst … Altium knows this !).

Lead Ranking 50

Lead Ranking Marketing Qualified Leads Lead Scoring Top of Funnel 50

Vidyard

FEBRUARY 17, 2016

Forrester Report: Understanding the Performance Levers in Your Lead-to-Revenue System. ” Dive in to this report to explore techniques from results-based management to help identify drivers of marketing results and determine marketing’s impact on each component of revenue performance: volume, velocity, and value. .”

Forrester 50

Forrester Lead Scoring Lead Ranking Ad Building 50

Vidyard

JUNE 29, 2015

You likely use a marketing automation platform to help you take your marketing efforts from “I think people are liking it” to “Wow, look at all the leads we’re engaging and deals we’re helping close!” ” Marketing automation is key to successful marketing teams. Where’s the dislike button?

Case Study 50

Case Study Case Studies Lead Ranking Lead Scoring 50

Vidyard

MAY 16, 2016

At Hootsuite, he served on the executive team that acquired $185 million in venture capital funding and helped grow the company’s value from less than $100 million to more than $1 billion. “No The post Vidyard Hires Proven Sales Leader Darren Suomi To Lead Global Sales appeared first on Vidyard. Media Contact: Brad Hem.

Enterprise Management 51

Enterprise Management Lead Scoring Lead Ranking Work Management 51

Vidyard

SEPTEMBER 27, 2018

In an online world, creating demand, generating leads and nurturing them through the sales funnel is critical to business success. Improving lead quality is a top priority for marketers More than half (58%) of marketers surveyed say that improving the quality of leads acquired through demand generation is a top priority for them.

Demand Generation Agencies 84

Demand Generation Agencies Demand Generation Stats Demand 84

Vidyard

MAY 16, 2016

At Hootsuite, he served on the executive team that acquired $185 million in venture capital funding and helped grow the company’s value from less than $100 million to more than $1 billion. “No No other medium can match video’s ability to convey a message quickly and effectively,” said Suomi.

Enterprise Management 50

Enterprise Management Lead Scoring Lead Ranking Work Management 50

Vidyard

MAY 18, 2018

2 – Lead Scoring Many EMEA marketers are passing leads over to sales as soon as they get, vs implementing lead scoring but they are not alone. 79% of B2B marketers have not established a lead scoring model. If you don’t know where to start with lead scoring, you’re not alone.

Sales Management 71

Sales Management Marketing Automation Services Marketing Automation Lead Ranking 71

Vidyard

DECEMBER 19, 2017

Video is becoming a preferred B2B buyer content type, with short videos and webinars ranking among the top 5 preferred forms of content. “We want to know if the video is adding value to the sales process. Improving lead scoring and lead qualification. Step 4 → Use a Video Platform.

Webinar Metrics 118

Webinar Metrics Video Marketing B2B Marketing Multi-Touch Attribution 118

Vidyard

APRIL 26, 2022

In 2022, YouTubers must utilize the latest video tools and learn the platform’s ranking algorithm to stand out against the masses. Innovators Leading the Charge With Video Trends 2. Innovators Leading the Charge With Video Trends 3. Innovators Leading the Charge With Video Trends 4. Determine Your Brand Voice 4.1.3

Youtube 65

Youtube Top of Funnel Lead Scoring Lead Ranking 65

Vidyard

DECEMBER 23, 2020

Some video platforms are best to help beauty bloggers monetize and others can help marketers drive leads or entertainment execs build streaming services. Does having high view counts and lots of comments matter to you, or does click-throughs to your website or shopping portal rank higher? It also limits the data you can view.

Youtube 65

Youtube Business Best Practices Lead Scoring 65

Vidyard

JULY 18, 2016

KITCHENER, Ontario – July 19, 2016 – Vidyard , the video intelligence platform for business, today announced that Frost & Sullivan awarded the company its 2016 North American Customer Value Leadership Award for the video analytics market. Vidyard also has demonstrated analytics knowledge that prove sales and marketing strategies’ ROI.”.

Lead Scoring 53

Lead Scoring Lead Ranking Marketing Automation Services Work Management 53

Vidyard

AUGUST 1, 2017

In fact, YouTube is now the second largest search engine on the web and while video marketing is frequently an afterthought, its value demands a front-runner position in your content marketing plan. The post Top 10 Reasons Why Video Should Take a Leading Role in Your Content Marketing Plan appeared first on Vidyard.

Planning 69

Planning Marketing Plans Video Marketing Content Marketing 69

Vidyard

JULY 19, 2016

KITCHENER, Ontario – July 19, 2016 – Vidyard , the video intelligence platform for business, today announced that Frost & Sullivan awarded the company its 2016 North American Customer Value Leadership Award for the video analytics market. Vidyard also has demonstrated analytics knowledge that prove sales and marketing strategies’ ROI.”.

Lead Scoring 50

Lead Scoring Lead Ranking Work Management Marketing Automation Services 50

Vidyard

JULY 18, 2016

KITCHENER, Ontario – July 19, 2016 – Vidyard , the video intelligence platform for business, today announced that Frost & Sullivan awarded the company its 2016 North American Customer Value Leadership Award for the video analytics market. Vidyard also has demonstrated analytics knowledge that prove sales and marketing strategies’ ROI.”

Lead Scoring 50

Lead Scoring Lead Ranking Work Management Marketing Automation Services 50

Vidyard

JANUARY 5, 2021

Augmenting your sales process with in-depth analytics is a great thing to aspire to, but the path leading there isn’t the clearest. Here are a few examples of great, actionable questions: Which sales activities lead to the most closed deals? Sales by Lead Source, Average Lead Response Time, and Lead Conversion Rate.

Analytics 95

Analytics Top of Funnel Work Management Marketing Management 95

Vidyard

JULY 27, 2022

And even as buyers settle back into old norms, sellers are discovering that their virtual selling tools and tactics are helping them score more replies, meetings, and deals. Delivering More Client Value with Demo Videos 4. Demo Videos Add Value 1. Breathe Life into Your Value Prop 2.3 For Team Leads and Managers 2.2

Template 73

Template Video Marketing Work Management FAQ 73