Avitage

MARCH 7, 2012

We are working with several clients to help them improve their lead nurturing program to deliver a higher volume and quality of sales ready leads to the outside sales team. In many cases they are actively prospecting for new leads from an unqualified list. We call this the “come from.”

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Telemarketing Lead Qualification 120

Avitage

MAY 2, 2012

This can be an important vehicle for delivering relevant content, and through this capturing useful information about prospects that is used to manage the ongoing nurturing of these prospects in order to accelerate their buying process.

Lead Nurturing 120

Lead Nurturing Resources Relevance Practices 120

Avitage

AUGUST 7, 2013

Just the terms “lead gen” and “demand management” often carry no distinction within these organizations. In fact, new technology often requires organizational change, new skills and increased work in the short term. When you hear that, it’s a yellow flag of caution that poor performance is bound to follow.

Demand 120

Demand Work Management Microsite Landing Pages 120

Avitage

JANUARY 11, 2015

I attended a lead nurturing webinar recently. I’m always looking for insights, especially about how companies are thinking about content to support their many use cases. I also like to experience selling from a buyers perspective. I get many sales prospecting calls, but usually for products or services I could care less about.

Lead Nurturing 120

Lead Nurturing Paid Search Agency Impressions Intent 120

Avitage

OCTOBER 31, 2013

If you are using marketing automation, and lead nurturing is important, content will be a critical enabler. We’ll need your lead definitions. In addition to your core strategy we will need your demand generation and management plan. Content Strategy: Your plan should also contain your content strategy.

Planning 120

Planning Content Marketing Content Marketing & Strategy 120

Avitage

OCTOBER 31, 2013

If you are using marketing automation, and lead nurturing is important, content will be a critical enabler. We’ll need your lead definitions. In addition to your core strategy we will need your demand generation and management plan. Content Strategy: Your plan should also contain your content strategy.

Planning 120

Planning Content Marketing Content Marketing & Strategy 120

Avitage

MARCH 17, 2014

They are doing so because effective content is the key enabler for tactics that execute a customer-centric go-to-market strategy, especially: Inbound marketing Automated demand management with lead nurturing Social marketing and selling Sales enablement These tactics are primary drivers for 3 strategic enterprise goals: Revenue growth — especially (..)

Organization 120

Organization Enterprise Management Cross-Selling B2B 120