In May I conducted a Facebook campaign: 31 Tips in 31 Days for Generating Website Leads. As I posted elsewhere, I got this idea from Constant Contact ; they did a similar campaign in February where they posted social media tips. liked the idea of posting tips — especially “graphical” tips. I’ve noticed in my own personal feed that graphics and photos get more Likes, comments and shares than plain text posts. My campaign was pretty simple. culled through my blog posts, e-books, e-newsletters and old presentations and came up with 31 tips. What do you think? MORE >>

Thermo Scientific -- Marketing collateral copywriting NetLine Corporation -- Lead generation email campaign Litigation Solutions, LLC -- Marketing Opportunity Audit and case study. To see how I can help you drive leads and sales through B2B marketing strategies that work, give me a call at 603-382-8093 or send email to info@dhcommunications.com. August, 2010. Published by Dianna Huff. Volume 10, Number 8. Welcome! Coming up with content ideas is often an insurmountable hurdle for people. Regards, Dianna Huff. B2B Content Marketing: Think Like a Reporter. We make widgets. Waaaa!". MORE >>

You won’t generate leads by letting your site sit neglected month after month year after year. Back in June, Danny Sullivan of Search Engine Land, wrote a terrific post (a rant, actually) about how effective link building is hard ( Link Building Means Earning “Hard Links,” Not “Easy Links” ). For years links have been the holy grail of SEO. Google’s PageRank is built on links — e.g. the more authoritative inbound links a site had, the more value Google placed on it and the higher the site went in the search engines. Those days are now over. MORE >>

You won’t generate leads by letting your site sit neglected month after month year after year. Back in June, Danny Sullivan of Search Engine Land, wrote a terrific post (a rant, actually) about how effective link building is hard ( Link Building Means Earning “Hard Links,” Not “Easy Links” ). For years links have been the holy grail of SEO. Google’s PageRank is built on links — e.g. the more authoritative inbound links a site had, the more value Google placed on it and the higher the site went in the search engines. Those days are now over. MORE >>

This is why you see B2B Websites filled with hyperbolic fluff that says nothing and little in the way of high-value that educates people (leads and prospects) on how the company can solve their business challenges. “Our customers already know who we are.&#. This is a line I’ve heard since starting my business 12 years ago this month. The reasons for the statement vary with the company and the product / service offered: “Our known universe of customers is small. They all know us and we know them.&#. “We’re a big company with a big name.&#. Yes, yes, I know. MORE >>