Lead Qualification: The Secret Sauce of B2B Lead Generation Marketing
Biznology
SEPTEMBER 26, 2013
The Number One rule in B2B marketing: Never, ever, pass an unqualified lead to your sales force. In this kind of situation, the lead should stay with the marketing team, where the relationship can be developed, and nurtured, until it’s ready to take up a salesperson’s valuable time. Are they willing to call us back?
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