Remove Lead Nurturing Remove Linkedin Remove Search Engine Marketing Remove SEM
article thumbnail

12 Essential LinkedIn Groups for B2B Marketers

KoMarketing Associates

Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn. In this post, we’ll focus on LinkedIn and identify which professional groups are the most essential for B2B marketers to join via the LinkedIn network.

Linkedin 120
article thumbnail

What Makes Effective B2B Content Marketing? [Research]

Marketing Insider Group

Content marketing success also increases for organizations who have a documented editorial mission statement. 48% of the most effective B2B marketers say their organizations document their editorial mission statement. Which Social Media Channels Do B2B Marketers Use Most?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Social Media Marketing Trends for 2018

KEO Marketing

With 467 million users on LinkedIn, 2.07 billion on Facebook, 330 million on Twitter, and 800 million on Instagram, successful marketers will turn their marketing strategies to where their target audience hangs out.

article thumbnail

Does Your Technology Marketing Program Create Results?

KEO Marketing

If you are going to compete with bigger players, you need to play the same digital marketing game. Encourage visitors to follow you on Facebook, Twitter, LinkedIn or another favorite social media site. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results.

article thumbnail

Top Five Content Marketing Strategies for Technology Companies

KEO Marketing

Social media is a place for customer support, for cultivating and nurturing relationships with current and prospective customers, and it can bring in new traffic. LinkedIn and Facebook ads are an excellent way to enhance your subscriber base, direct people to a landing page, or simply create interest in your products and services.

article thumbnail

Inbound Marketing and Outbound Marketing, by Tony Soprano

Smashmouth Marketing

In order to capitalize on this, there's been a rush to successfully implement inbound marketing strategies so that we can capture the leads that are out there stumbling on our sites from various sources. Marketers have been considering their strategies in two budget line items. What I'm advocating is for Demand Gen Alignment.

article thumbnail

Inbound Marketing and Outbound Marketing, by Tony Soprano

Smashmouth Marketing

In order to capitalize on this, there's been a rush to successfully implement inbound marketing strategies so that we can capture the leads that are out there stumbling on our sites from various sources. Marketers have been considering their strategies in two budget line items. What I'm advocating is for Demand Gen Alignment.