LeadSloth
JUNE 7, 2010
This week there are a couple of interesting Lead Management events, so I thought I’d share them with you in a short blog post: Hubspot Show & Tell , new features including lead management, June 8th (tomorrow). MarketingSherpa Lead Management webinar , June 10th (sponsored by Eloqua).
LeadSloth
MARCH 16, 2009
Therefore I initially called them a ‘niche vendor’ However, the product has evolved into a fairly complete marketing automation suite for SMB companies. So there is data exchange on demand, but not a full bidirectional synchronization like in most of the more expensive lead management systems. Conclusion.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
LeadSloth
OCTOBER 15, 2010
I attended the advanced track, and it was a nice combination of detailed feature descriptions and lead management best practices. They covered the main parts of the Marketo application: Lead Database, Design Studio, Marketing Activities and Analytics. Forrester Lead Management Overview. Global Marketo Roll-Out.
LeadSloth
OCTOBER 18, 2010
An example: they determine what their most important customer segments are, what content they need in the different phases of the buying process, and how leads will be routed throughout the organization. Once I tried to implement advanced lead management processes without the budget to buy a Marketing Automation system.
LeadSloth
FEBRUARY 15, 2010
What are the key events to attend when you’d like to learn more about B2B Marketing, Marketing Automation, Lead Management? I’ve started with a much longer list, but decided to focus on those events where Marketing Automation vendors exhibit, and where the speakers cover lead management and marketing automation.
LeadSloth
SEPTEMBER 30, 2010
The sessions were about lead management, lead nurturing, content marketing, social media and Pardot product sessions. One of the most interesting things Pardot does for their own lead management is to give a 60 second look to each and every lead that is sent to sales. So what’s their secret?
LeadSloth
OCTOBER 26, 2010
Improve Lead Interaction with Good Segmentation. The technology can only do so much – starting with a segmented, clean lead list is important. Segment your database by demographics, such as: industry, job titles, or product/service interest shown. Optimize Lead Nurturing Through Personalized and Relevant Communications.
Expert insights. Personalized for you.
100 
Let's personalize your content