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PowerViews with James Obermayer: Lead Management & Integrated Direct Marketing

ViewPoint

Jim is the founder of the Sales Lead Management Association. SLMA is the sponsor of the yearly Sales Lead Management week and initiatives to identify both the Top 50 Most Influential People in Sales Lead Management and 20 Women to Watch in Sales Lead Management.

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Advice to Steve, a Down-and-Almost-Out Sales Manager: Telemarket Old Leads First!

ViewPoint

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. My advice to Steve is that when sales are needed in the fourth quarter, first telemarket old leads (older than 3 months), generated on products in stock.

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How to Fix a Sales Forecast Killer

ViewPoint

Where Can You Get Qualified Leads & Appointments? By increasing the marketing spend to increase leads, especially qualified leads, I turned the dollars loose on: Telemarketing to previous leads who did not buy. Especially focus on qualified lead sources such as trade show leads.

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The 14 Best Marketing Automation Tools

Webbiquity

Options range from fairly simple, moderately priced systems targeted at midmarket companies to sophisticated suites for enterprise users. An enterprise-grade marketing automation and analytics platform with solutions for lead management, email marketing, consumer marketing, customer base marketing, and mobile marketing.

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How many inquires does it take to make quota?

ViewPoint

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Marketing managers regularly ask me how to predict the number of leads (really raw inquiries) needed to achieve quota (I wish more sales managers would also ask).

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You Can’t Put in What God Left Out … and Other Important Things Learned in Business and Life

ViewPoint

Jim Obermayer is the founder of the Sales Lead Management Association , and host of the Funnel Radio Channel. Our management team has an average 10 years’ experience with PointClear, and that longevity translates into added value for clients. Jim Obermayer: At a higher price. He ran a company called UST.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate.