4 Ways to Optimize the Middle of the Funnel | Lead Management
Adobe Experience Cloud Blog
JANUARY 22, 2020
Not all lead sources are created equal. Four metrics can be tracked for every lead source: Volume of MQLs. Average selling price (ASP). While it’s helpful to dive into ROI goals for specific programs, these metrics help marketing stay accountable for driving quality leads to sales and identifying problems as quickly as possible.
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