4 Ways to Optimize the Middle of the Funnel | Lead Management
Adobe Experience Cloud Blog
JANUARY 22, 2020
Here’s an example of this with dummy data: Example data of lead scoring model by channel. If a lead who clicked on a link in an email is 50% more likely to become a customer than a lead who visited the blog, adjust your lead scoring model to reflect email clicks at five points and blog visits at three points.
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