DiscoverOrg

MARCH 25, 2019

Here’s another use case for location data that my team did, which generated a ton of well-qualified leads: We wanted to target the customers of our biggest competitor at the time for a displacement campaign. A marketing use case for location data: The Great Pie Bake-off. And we did a campaign as a ‘bake-off.’

Outreach 136

Outreach Planning Multi-Channel Sales Qualified Leads 136

DiscoverOrg

FEBRUARY 27, 2019

Buying random lists and one-off contacts has its disadvantages: the data tends to be less accurate, and the depth and volume are generally not sufficient for a pipeline-building lead-generation strategy. Before you buy lists be sure to confirm the legitimacy of the company by checking LinkedIn and review sites like G2 Crowd.

Top of Funnel 120

Top of Funnel Ad Building Planning Inbound Marketing 120

DiscoverOrg

NOVEMBER 17, 2016

Check out the results of the 2015 B2B Lead Generation Trends Report, which was produced by Holger Schulze’s B2B Technology Marketing Community on LinkedIn. What are the top areas of focus within the industry? Long story short, we want to understand the pain points companies are trying to solve, and how they are solving them.

Marketing Automation Services 120

Marketing Automation Services Blast Campaigns Work Management Marketing Management 120

DiscoverOrg

MARCH 27, 2017

Q: What specific metrics can marketers track to prove the impact of ABE outside of leads generated? While leads and opportunities are important to note, it’s not enough for ABE. When focused on leads, the top of the funnel becomes the 1st target to analyze. This topic itself deserves its own interview!

Account Based Marketing 120

Account Based Marketing Sales Management ABM Top of Funnel 120

DiscoverOrg

MAY 7, 2019

Lead generation. The horrors of bad lead lists are endless. Yes, demos: What 15,000 Demos/Year Taught Us About Converting Inbound Sales Leads. They will get burnt out on using crap data, in turn, not helping them realize their actual potential in setting quality meetings or generating qualified leads.

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

DiscoverOrg

MAY 23, 2018

SALES: Marketing leads are crap. You guys take forever to follow-up on our leads – and you wonder why they don’t convert? Why would we waste our time on leads that are never going to convert? Agreement on what a “qualified lead” is. Hyper-focus on marketing-qualified leads. Retarget cold, dead leads.

Lead Ranking 257

Lead Ranking Top of Funnel Marketing Qualified Leads Lead Scoring 257

DiscoverOrg

SEPTEMBER 14, 2018

“How to Leverage Prospect Insights for Lead Generation”. We’re looking forward to this ops-focused time with Pardot , learning how to automate and analyze lead data, and then use that data to tell a story about personalization, engagement, and lead quality. Actionable” is the operative word for this session.

Account Based Marketing 207

Account Based Marketing Top of Funnel First-Mover Advantage ABM 207

DiscoverOrg

SEPTEMBER 17, 2018

“How to Leverage Prospect Insights for Lead Generation”. We’re looking forward to this ops-focused time with Pardot , learning how to automate and analyze lead data, and then use that data to tell a story about personalization, engagement, and lead quality. Actionable” is the operative word for this session.

Account Based Marketing 120

Account Based Marketing Top of Funnel First-Mover Advantage ABM 120

DiscoverOrg

MARCH 5, 2019

A DiscoverOrg study revealed that 71% of newly-hired or recently promoted decision-makers lead 3+ initiatives within their first 3 months in a new position. Read it: How to Time Your Sales Outreach with Opportunity Data. New C-suite executives make it rain.

Outreach 222

Outreach Work Management Case Studies Purchase Intent 222

DiscoverOrg

NOVEMBER 29, 2016

As a result, I’ve spent most of the last year thinking about how to accomplish that (and do it well), how to keep those reps fed with leads, how to keep them motivated, and how to optimize their process and results. DiscoverOrg’s buyers are either sales or marketing professionals all with different lead generation targets and objectives.

Lead Ranking 120

Lead Ranking Lead Scoring Trigger Marketing Marketing Prospects 120

DiscoverOrg

MAY 30, 2018

If you’re at a small company or startup, you were probably impressed and inspired by the highly sophisticated and advanced techniques that your peers at large companies with big teams are using to build lead pipeline. Paid advertising on search engines and social channels will build brand awareness and drive a quicker influx of inbound leads.

Ad Building 270

Ad Building Peer-to-peer Demand Generation Agencies Startups 270

DiscoverOrg

DECEMBER 15, 2016

Given the proliferation of sales and marketing tools (for instance, available MarTech solutions exploded from 150 to 3,800 in the last five years ), leading to widespread integration and utilization challenges makes this especially critical. The Democratization of Data Will Further Level the Playing Field for Smaller Companies.

Trends 120

Trends Work Management Marketing Management Paid Search Agency 120

DiscoverOrg

AUGUST 24, 2017

General miseducation (or lack of education) about buyer personas. Focused in other areas like lead generation (even though these are completely related). Value manifests in the form of speaking to buyer pain points, knowing what they care about and sharing that commonality, and a general sense of empathy.

B2B 191

B2B Buyer Personas B2B Sales B2B Marketing 191