Digital B2B Marketing

FEBRUARY 4, 2012

Online advertising space is packaged as part of a lead generation program for a small premium cost. Sponsorships are built around the development of new research or content and are sold in part on their ability to deliver leads.

Lead Gen 100

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 100

Metadata

MARCH 15, 2022

If you want to have any long-term success with lead gen you have to get your demand gen strategy in place first. You can’t generate quality leads (via demo requests or social ads) without first generating demand (via content.). What is lead generation? Should you prioritize demand gen or lead gen?

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Lead Generation Demand 52

markempa

JUNE 23, 2014

In today’s B2B Lead Roundtable Blog post, we’ll look at three lead nurture tracks you should automate to aid your email marketing efforts from a MarketingSherpa Lead Gen Summit 2013 presentation featuring Keith Lincoln, Vice President of Marketing, SmartBear. Separate users from prospects.

Lead Nurturing 120

Lead Nurturing Email Marketing Automation Marketing Management 120

Scoop.it

DECEMBER 28, 2021

To put it another way, your lead management process consists of several parts, each of which is crucial to the trajectory of your business. You can conceptualize lead management like a game of Jenga. Why is a Lead Management Process Important? Make Lead Capture Customized. One is bound to convert at a higher rate.

Sales Management 52

Sales Management Lead Management Lead Scoring Lead Ranking 52

Unbounce

JULY 14, 2020

Below, you’ll find eight lead generation landing page examples from Unbounce customers that prove effective lead gen comes in all forms. Steal Some Lead Gen Landing Page Tips From These Clever Unbounce Customers. We use [landing pages] to help personalize lead capture and conversion.

Landing Pages 145

Landing Pages Lead Generation Sales Qualified Leads Lead Scoring 145

markempa

MAY 5, 2014

In the case of Jacob Baldwin, Digital Marketing Manager, One Call Now , as he recounted for the audience at MarketingSherpa Lead Gen Summit 2013, not knowing his audience came at quite literally too high of a cost. “We MarketingSherpa Lead Gen Summit 2014 Call for Speakers. ” You might also like.

Enterprise Management 120

Enterprise Management Marketing & Strategy B2B Marketing Marketing Strategy 120

Metadata

SEPTEMBER 28, 2021

That makes sense, too: it has the most direct line to revenue, it’s faster to experiment with, and it’s generally easier to measure because marketers have been running direct response lead gen campaigns for so long. We don’t often see marketing teams using demand gen channels to push deals through faster.

Account Based Marketing 98

Account Based Marketing ABM Demand Campaigns 98

Metadata

SEPTEMBER 28, 2021

That makes sense, too: it has the most direct line to revenue, it’s faster to experiment with, and it’s generally easier to measure because marketers have been running direct response lead gen campaigns for so long. We don’t often see marketing teams using demand gen channels to push deals through faster.

Account Based Marketing 98

Account Based Marketing ABM Demand Campaigns 98

Zoominfo

FEBRUARY 12, 2019

In other words, lead management is a complex system comprised of several different processes, each of which is essential to your success as a business. Think of lead management like a house of cards. If you lack stability in one area—lead generation, lead scoring , routing, etc. Personalize your lead capture process.

Lead Ranking 100

Lead Ranking Work Management Lead Management Marketing Management 100

PureB2B

JULY 6, 2022

At the same time, marketing automation can also be a great tool for lead generation in itself. The personalized campaigns you run can fit into the overall lead gen planning.

Marketing Automation Services 114

Marketing Automation Services Marketing Automation Sales Management Automation 114

Smashmouth Marketing

SEPTEMBER 30, 2009

They need to have a website with great content that is a lead capture and follow-up machine. Then consider using a combination of some "warm" marketing like an email subscription with something to drive more leads, like either LinkedIn Answers, Groups, Twitter - or make friends with the bloggers that influence their target market.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 29, 2009

They need to have a website with great content that is a lead capture and follow-up machine. Then consider using a combination of some “warm” marketing like an email subscription with something to drive more leads, like either LinkedIn Answers, Groups, Twitter – or make friends with the bloggers that influence their target market.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Unbounce

MARCH 8, 2023

. — Jessica Meher (@jessicameher) February 6, 2018 To generate leads, you need more than quality lead magnets and optimized lead gen landing pages. So: How do you come up with truly great ideas for lead generation campaigns? Use these ideas as inspiration for your next lead gen campaign.

Lead Gen 52

Lead Gen Creativity Sales Qualified Leads Lead Scoring 52

markempa

APRIL 7, 2014

I like the results of this test because they speak clearly about lead capture from a prospect’s perspective. B2B Lead Gen: A/B split test helps increase quote requests 262% [More from the blogs]. Lead Generation: Does your teleprospecting deliver value to prospects? They want information. They want value.

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120

Hubspot

OCTOBER 23, 2014

30) If you have a PRO account on SlideShare, collect name and email address using lead capture forms on SlideShare, of people who have requested the content. Download the CSV of people who’s names you have captured, upload them into your contacts database, and send them a copy of the content. Internal Promotion.

Lead Gen 28

Lead Gen Promotion Lead Scoring Lead Ranking 28

markempa

OCTOBER 27, 2014

Knowing when to provide a case study versus a technical white paper versus a product demo can make a huge difference in converting a lead to a sale. . Create content geared toward lead progression, not lead capture. Invest as much in creating creative and content for lead progression as you do for lead capture.

Conversion Rate 120

Conversion Rate Lead Scoring Lead Ranking Ideal Customer Profiles 120

Contently

OCTOBER 4, 2016

Contently Live is built to drive the business results—like lead generation, attention, and revenue—that marketers are on the hook for, without the hassle of having to build or maintain code on a website or microsite themselves. Optimized for lead gen. Smart ad units that recommend relevant content to visitors.

CMS Development 122

CMS Development Top of Funnel Marketing Automation Services Microsite 122

KoMarketing Associates

APRIL 7, 2021

Demand generation includes lead capture, lead nurturing and pipeline acceleration.”. And here’s HubSpot’s definition : “demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services. Vary your content formats.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Lake One

APRIL 21, 2020

Do you want a tool to launch lead capture without needing IT? Whether it’s lead gen and conversion or customer experience improvements. That said, some rules of thumb, for example, are a lead gen program from inbound can take anywhere from 6 – 18 months to start building momentum.

Startups 52

Startups Hubspot Advertising Agencies Lead Gen 52

NetLine

OCTOBER 1, 2018

G2 Crowd released its Fall 2018 Grid Report and once again, NetLine was recognized as a Leader in ‘Lead Capture’ Thanks to real users on G2 Crowd (yes, authentic reviews are the only reviews), NetLine has garnered the G2-honor for a second time in 2018.

Lead Capture 56

Lead Capture Lead Gen User-Generated Content Lead Generation 56

Outbrain

MAY 4, 2022

Of course, for that fantastic long game to work, you need to first collect the leads, which is where lead capture optimization comes in. Essentially, you want to make the process as simple as possible for your users to convert into leads on various pages of your website. Search engine optimization meets lead generation.

Sales Qualified Leads 37

Sales Qualified Leads High Quality Lead Optimization Marketing Websites 37

Brandpoint

DECEMBER 27, 2018

According to a study by Content Marketing Institute and Marketing Profs, 68 percent of responding B2B marketers successfully generated leads and 58 percent successfully nurtured leads through their content marketing practice. Marketing automation’s role in lead gen. What’s your lead gen strategy?

Lead Generation 131

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 131

Brandpoint

SEPTEMBER 17, 2020

Make sure you’re testing your website on any device your audience may be using, especially your big lead generation assets like lead capture forms and gated, downloadable content. And if you’d like more help on opportunities to make your website a lead gen machine, feel free to reach out !

Lead Generation 118

Lead Generation Lead Ranking Ideal Customer Profiles Marketing Qualified Leads 118

Metadata

APRIL 25, 2023

Next you’ll configure default UTM parameters to make sure you’re tracking campaigns and leads correctly. Setup custom email field creation : This step will ensure that you’re capturing a business email through your lead gen forms. In particular, they’ll probably want to know about site scripts and lead capture workflow.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Automation Services Cost per Lead Lead Ranking 52

Vidyard

AUGUST 17, 2016

In other words: use video to generate leads! Of course there are many different ways to generate leads with video (like with any lead capture initiative). Or are you using the video to promote another asset or lead capture opportunity, like a content asset. . … but make sure you know who’s taking it.

Lead Scoring 50

Lead Scoring Lead Ranking Video Marketing Generation 50

NetLine

JULY 28, 2020

G2’s Lead Capture group comprises 35 businesses, all ranging in a variety of sizes, explicit specialties, and industry focuses. As our CEO and Chairman Robert Alvin said, we’re forever, “focused on over-delivering for our customers at every step of the lead gen process. What the 2020 G2 Leader Report Says About NetLine.

Lead Ranking 52

Lead Ranking Lead Scoring Lead Gen Paid Search Agency 52

Strategic-IC

MAY 21, 2018

Good promotional activities to consider include: Social promotion (paid and organic) - also considering social tools such as LinkedIn Lead Gen Forms. 83% of B2B marketers use content marketing to achieve their lead generation goals. Consider Your Lead Capture and Conversion Tools (and Adopt a Conversational Approach).

Lead Generation 54

Lead Generation Webinar Metrics Lead Scoring Lead Ranking 54

SmartBug Media

OCTOBER 14, 2020

When you are using attribution reporting and can demonstrate that your efforts are working, it enables better bottom of the funnel lead capture, helps you secure buy-in, and gets you the resources you need to execute your job. Tyler Lessard, VP of Marketing at Vidyard.

Marketing Report 71

Marketing Report Marketing Attribution Top of Funnel Allocation 71

Brandpoint

JUNE 1, 2018

Lead generation is largely dependent on gated content. Content behind a lead capture form holds a lot of value to the reader, giving them insights that help build your credibility and ultimately deliver you a more qualified lead. Promote your lead generation content. Demand and lead gen work together.

Demand Generation Agencies 76

Demand Generation Agencies Demand Generation Lead Generation Lead Scoring 76

PureB2B

JUNE 20, 2022

When building the components of your lead gen campaigns, it pays to ensure they’re mobile-friendly. From your email content and lead capture landing pages to your videos and more, all of these can—and should—be made accessible via mobile. Don’t make mobile optimizations a carbon copy of your desktop content.

Lead Scoring 62

Lead Scoring Lead Ranking Sales Qualified Leads Generation 62

Lead Liaison

JULY 23, 2018

Digital games provide a fun experience for attendees and can help you drive qualified leads — if you use them correctly. Before visitors play your games, collect their contact information with some sort of lead capture app. In addition to being a great lead capturing tool, interactive content is a great conversation starter.

Trade Show 114

Trade Show Lead Generation Lead Scoring Lead Ranking 114

NetLine

FEBRUARY 22, 2019

Plus thematic ties to our Behind the Scenes presentation, “Seeing Lead Gen Through the Buyer’s Lens: Improve ROI with Content Strategy Driven by Buyer Behavior Insights?”). My quest for lead capture through content took many forms with minimal capabilities to support traffic to those pieces.

Sales Management 45

Sales Management Intent Signal Top of Funnel Lead Gen 45

SnapApp

SEPTEMBER 6, 2016

With LeadREV, we’ve created the first-ever free tool for marketers to create interactive experiences out of those tired, static PDFs – with readership analytics and lead capture built right in. Marketers can upload their existing static content and in three clicks and animations, transitions, or a lead form anywhere in the content. .

Lock-In 48

Lock-In Lead Gen Case Study Case Studies 48

Optinmonster

APRIL 27, 2023

What is a Lead Generation Form? What Do the Best Lead Capture Forms Have in Common? A lead generation form, also called a lead gen form for short, captures email addresses and other contact information from potential customers. Learn how to create a lead capture form with our full tutorial.

Lead Generation 90

Lead Generation Sales Qualified Leads Examples Generation 90

Parse.ly

JANUARY 28, 2021

Consistent with our expectations, lead generation and engagement were top of mind. Lead gen is a common goal amongst content marketers because it relates directly to bottom-of-funnel revenue, and engagement tends to be a key KPI because it links closely to lead conversion.

Webinar Metrics 52

Webinar Metrics Top of Funnel Enterprise Management Work Management 52

KoMarketing Associates

JUNE 6, 2013

Marketingsherpa Lead Gen Summit. B2B Marketers closer to the west coast might consider Marketingsherpa’s Lead Generation Summit, happening at the same time as DemandCon and the Conversion Conference in Boston, and focused on improving the entire lead generation process from lead capture to sales hand-off.

Conference 120

Conference B2B Marketing Planning B2B 120

markempa

SEPTEMBER 23, 2013

In the meantime, feel free to join the conversation about lead generation in the comments, or if you want to learn more, check out some of the resources also below. Related Resources: Lead Gen: A proposed replacement for BANT. Landing Page Optimization: Test ideas for B2B lead capture page.

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120