B2B Thought Leadership Landing Pages Marketo Microsite 
Content Marketing Institute
JANUARY 12, 2018
In the 2018 B2B research , 62% of the most successful content marketers have a documented strategy vs. 16% of the least successful. But, interestingly, I’ve started to see an increasingly larger opportunity for content marketers to play a true leadership role in that broader marketing strategy. Let me explain. Click To Tweet.
Adobe Experience Cloud Blog
NOVEMBER 2, 2015
Price promotions may work in the consumer world, but they usually don’t work well for most B2B businesses. Send them small, thoughtful gifts to help them relax during this hectic time of year. To make the experience more engaging and memorable, use your own landing pages and send the gifts via your own email.
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Adobe Experience Cloud Blog
APRIL 9, 2009
One of the great things about blogging is the opportunity to build relationships with thought leaders I would not otherwise meet. Here is his interview, part of the B2B Marketing thought leader interview series. They help capturing more leads on the website with effective landing pages or microsites.
B2B Marketing Zone Posts
MAY 3, 2010
Best of B2B Marketing. Great stuff this month in the world of B2B Marketing. HP, P&G) to the channel… The Difference Between B2B Leads and Personas - Marketing Interactions , April 17, 2010 B2B marketers have relied on lead definitions to define their marketing programs for years. April 2010.
SnapApp
OCTOBER 6, 2015
Blackbaud’s “Realize Real Results” campaign centered on a microsite that layered interactive assets (two calculators, a quiz, and a survey) alongside static infographics, white papers, videos, and tip sheets to give participants a comprehensive view of the results they could achieve with Blackbaud’s products. Winner: Blackbaud.
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