B2B Marketing Traction

AUGUST 31, 2011

Search engines like Google rate sites based on the conversations that occur about you on social media.Your social media profiles become the spokes that feed your online marketing hub – your website. You push out news about you and your company using online press releases that have keyword rich links back to your site.

Social Media 100

Social Media Online Marketing Social Marketing Media 100

B2B Marketing Traction

DECEMBER 22, 2010

What’s the point of spending money to drive traffic to your web site… …if you’re not getting a return on your investment? So why are their online marketing dollars not turning into sales revenue? There are two main reasons your spend on online marketing can be like flushing money down a toilet.

Online Marketing 100

Online Marketing Planning Buzz Paid Search Agency 100

B2B Marketing Traction

DECEMBER 1, 2011

Up to six months for SEO results – in other words, you start to come up on search results for your keywords. It’s important to be realistic about your expectations for online marketing. Keep analyzing traffic and keywords with Google Analytics. Send out optimized press releases online.

Social Media 100

Social Media SEO Media Marketing Analytics Tools 100

B2B Marketing Traction

MARCH 21, 2013

If you paid an SEO company to get your website ranked higher in the search engines in the last few years, there is a good chance that company used what the online marketing industry calls “black hat” tactics. In particular, they may have paid to have keyword rich links from less-than-credible sites link to your site.

Work Management 100

Work Management Marketing Management Marketing Websites Planning 100

B2B Marketing Traction

FEBRUARY 13, 2012

Don’t get a visitor to your site based on black-hat SEO tactics such as stuffed keywords, keywords that aren’t relevant to what the visitor searched for, or other tricks to drive traffic. Are you doing the right thing to attract the right customers online? How do you attract quality prospects to your site?

SEO 100

SEO Marketing Websites Rules Transparency 100

B2B Marketing Traction

OCTOBER 16, 2015

We began to look at the results in Google Analytics and were able to show the client that certain blogs and keywords were indeed generating traffic. Traffic on the website started creeeping up slowly. We posted daily tweets that contained links to our blog posts and to relevant content online. The results came in!

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

B2B Marketing Traction

JUNE 17, 2014

You can’t market well if you don’t know your buyers, your brand and what you stand for, your competition, or your industry. Today the number one key to success in online marketing is an intimate understanding of your buyers. Read my previous post on this, B2B Marketers: Are You Going to Accept B2B Boring Content? ).

Marketing Websites 100

Marketing Websites Paid Search Agency B2B Guidelines 100