The Point

OCTOBER 7, 2014

Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Here are 17 tips, techniques, insights and strategies for making the most of your paid social advertising dollars: LinkedIn.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

The Point

JULY 30, 2020

Every blog post should have a prominent link to subscribe via email and/or social media channels (ex: LinkedIn). Link keywords within blog content to relevant pages on your main Website. Most will link from search or social media.). Market subscriptions aggressively , and not just on the home page.

Demand 221

Demand Lead Scoring Lead Ranking Marketing Budget 221

The Point

DECEMBER 13, 2019

More marketers will focus on developing audiences that align with their ideal client profile (ICP), making it critical for Google and Bing to improve their targeting capabilities and move beyond the “keyword.”. – Ashley Kennedy, Digital Media Director.

Demand 222

Demand Ideal Customer Profiles Demand Generation Agencies Account Based Marketing 222

The Point

JANUARY 13, 2017

However, by limiting paid search (SEM) campaigns (and social ads like LinkedIn also) to prospects who are ready to look at a product, marketers do themselves and their companies a disservice. The types of keywords, therefore, most likely to generate late-stage prospects are those related to your brand, product, or product category.

SEM 100

SEM Paid Search Agency Marketing & Strategy Sales Qualified Leads 100

The Point

JANUARY 24, 2017

Google AdWords – place ads on AdWords using the show name (and variations) as keywords. LinkedIn Ads – Place sponsored updates on LinkedIn using a custom image with an emphasis on speaking slots, demos, networking events, and specific, compelling reasons to drop by the booth.

Trade Show 100

Trade Show Traffic Demand Creativity 100

The Point

MARCH 25, 2016

Either create a separate campaign focused on specific keywords and search queries related to the Webinar topic, or temporarily replace (or rotate) your current SEM ads with copy that drives Webinar registration. Use LinkedIn Sponsored Updates and LinkedIn Text Ads to target specific demographics in advance of the Webinar.

Webinar Metrics 100

Webinar Metrics SEM Marketo Marketing Automation Services 100

The Point

SEPTEMBER 23, 2015

That’s why it’s important to offer as many subscription options as possible, including RSS, Email, Twitter, Facebook, LinkedIn, and aggregation services like Flipboard. Link keywords within blog content to relevant Web pages. Sell subscription options prominently. And again, don’t overdo it.

Business Blogging 100

Business Blogging Lead Scoring Lead Ranking Generation 100