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Get Your Business Listed on Google: The Complete Guide

Marketing Insider Group

Around 92% of people don’t go past the first page of Google results upon making a query. Read on to learn how to get your business on Google’s top search results pages and attract the most relevant traffic to your business. Enter your contact details (phone number, website) so that people can find you.

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12 PPC Tools & Software to Help Your Ad Campaigns Crush It

Hubspot

PPC, or pay-per-click, campaigns can be a great way to gain traffic, leads, and ROI. Although PPC sounds like a great opportunity, creating profitable campaigns can cost you time, effort, and money. WordStream reports, for example, that the average small business loses 25% of their PPC budget on wasted spend.

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How to Build a Digital Product Brand That Lasts

Webbiquity

Keep Your Website Updated. Your website is the foundation for digital product branding and the core of your online brand visibility. Hanging onto outdated blog posts and announcements of events long past make your site harder to navigate and make it appear neglected. Improve Your SEO.

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15 Content Marketing Metrics To Measure Content Marketing ROI

Optinmonster

Include any paid promotions, like PPC advertising and social advertising , as well as promotion through other media channels. You’ll also need to include the cost of any special tools or software required for either content creation or content distribution. Sales Enablement : Supporting the sales process with relevant content.

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6 digital marketing strategies for your e-commerce business

Scoop.it

The e-commerce market entails testing, modifying ad campaigns, and optimizing your pages for conversation. E-commerce marketing can be done using various strategies, including page SEO and paid advertising, among many more. As an e-commerce business owner, it is crucial to make sure that your website is responsive to user layout.

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7 Google Ads Influencers to Follow

Brandpoint

Google AdWords – now named Google Ads – is one of the most useful methods out there for getting traffic to your website. It’s also a great investment for researching the keywords you can use to enhance and inform your traditional content marketing efforts. He’s a contributor at CNBC, Inc. Brad Geddes. bgtheory | LinkedIn.

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3 Tips for Getting More Value from Your Landing Pages

Unbounce

A marketer’s job isn’t done once a visitor converts on a landing page. Even the landing page itself has more work to do before we can start giving ourselves a high-five for scoring a conversion. There’s no such thing as a one-size-fits-all landing page. Far from it. That’s life.