Customer Experience Matrix

JULY 20, 2009

Yet some other features are fairly advanced: Active Conversion can identify anonymous Web site visitors through reverse IP lookup, find contact names for those companies in JigSaw , and either send the data to Salesforce.com or let sales people access it withing Active Conversion itself.

Active Conversion 120

Active Conversion Lead Scoring Lead Ranking Lead Management 120

Smashmouth Marketing

JUNE 3, 2009

We thought it might be interesting to augment our thought leader interviews with some demand gen product reviews. We are keeping the reviews independant--actually using the products/services, and then critiquing them. The Jigsaw link is very nice, especially if you have an unlimited Jigsaw license, like Green Leads.

Leadlander 100

Leadlander Jigsaw Marketing Analytics Tools Stats 100

Webbiquity

FEBRUARY 14, 2010

Write an article (or articles) for Google Knol on topics pertaining to your product or service. Upload company-related photos—you, other executives on your team, your building, your products, screenshots (if there is any software component to your product), your logo, etc.—to to photo-sharing sites like Flickr. Start Twittering.

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

Customer Experience Matrix

MAY 19, 2010

At the time, they had just extended their product beyond basic IP-address-based Web visitor identification to provide company details and contact names. Tags: geotargeting marketing automation leadlander lead management IP address lookup demand generation. It's another step in the company's systematic expansion. Clever folks.

DemandBase 120

DemandBase Leadlander Jigsaw Marketing Automation Services 120

Customer Experience Matrix

APRIL 1, 2009

That is, they take business data from several including sources Hoovers, D&B , LexisNexis , AccuData , BusinessWatch Network , Jigsaw ) and merge it into one big contact list that people can use for outbound promotions or to enhance their own files. Their new product, DemandBase Professional, is another matter.

DemandBase 120

DemandBase Lead Scoring Lead Ranking Jigsaw 120

Customer Experience Matrix

JULY 27, 2009

In Genius’s case, this means that visitors can be associated with a company via their IP address, offered an online chat and scored on their activities and form responses, while salespeople can be alerted to important events, find related data or leads in JigSaw or LinkedIn , replay the Web site visit and access the full activity history.

Social Media 120

Social Media Marketing Automation Services Work Management Marketing Management 120

Smashmouth Marketing

DECEMBER 30, 2008

Good Lists - There are lots of sources for lists out there, and the best solution is to pay for the better product. The best lists we've seen for the money are from Jigsaw hands down. You can go the next step too, even with a good Jigsaw list, by doing list validation and cleaning.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Customer Experience Matrix

JANUARY 7, 2010

But the real excitement will be features that expand the scope of demand generation products to support inbound marketing, better measurement, and more efficient content creation. me-too products. Note that Webinars and social media, which are also inbound marketing devices, are already being added to marketing automation products.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120

Customer Experience Matrix

JUNE 9, 2009

but there’s an online demo that seems to cover pretty much the whole product. This can be integrated with Demandbase and Jigsaw to download the names of contacts at those firms. Marketo is a Force.com application that works only with Salesforce.com, while Eloqua works with several CRM products. There are some subtle differences.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

Adobe Experience Cloud Blog

JUNE 23, 2010

The Salesforce.com product team was paying attention to that change. Chatter changes that by creating a story around your prospects, customers, competitors, content and products. Product management can pick up on trends as they develop, instead of playing catch-up to competitors. The Internet took 4 years.

Salesforce.com 48

Salesforce.com Jigsaw Top of Funnel Enterprise Management 48

Adobe Experience Cloud Blog

SEPTEMBER 28, 2009

Review my landing pages to make sure they create the proper experience for those that find them, filled with content in the order that is right for them, and not filled with information about my company or product. The vendors I chatted with at the event were talking more about thought leadership than their products.

Reachforce 48

Reachforce Jigsaw B2B Marketing Work Management 48

Adobe Experience Cloud Blog

JUNE 27, 2010

“The promise of social CRM says that companies are truly listening to their customers wherever they are, responding, anticipating and making the commitment to improve products and services.”. That insight enables sales to act as experts in the product selection process instead of negotiators.

CRM 48

CRM Marketing Management Jigsaw Web 2.0 48

Adobe Experience Cloud Blog

NOVEMBER 8, 2010

If you want to attend the largest party at Dreamforce (think huge) you’ll need to register for this one sponsored by Marketo, Hoovers, Jigsaw, Pedowitz Group and more! Don’t just bring your product questions; bring your best practice and process questions to be answered by your peers. The second best place?

Jigsaw 48

Jigsaw Peer-to-peer InsideView Salesforce.com 48

Content Standard

MAY 8, 2018

These are, in the vast majority of cases, not to do with timely offers or indeed new product functionality, but emotional platforms. “A lot of brands I see online or work with are stuck in a product-focused rut,” she says. And that is what will be sacrificed in the future—really powerful long-term branding.”

Top of Funnel 72

Top of Funnel ROI Planning Content Marketing 72

Adobe Experience Cloud Blog

JUNE 9, 2009

technologies merged with traditional sale strategies, enabling sales to prioritize their time again, and help serve as experts in the product selection process instead of just serving as negotiators. Sales can access Jigsaw, Demandbase, & LinkedIn directly through the tools they are already using. True Social Selling.

Jigsaw 48

Jigsaw Web 2.0 Sales Qualified Leads DemandBase 48

WebMarketCentral

JANUARY 5, 2009

Write an article (or articles) for Google Knol on topics pertaining to your product or service. Upload company-related photos—you, other executives on your team, your building, your products, screenshots (if there is any software component to your product), your logo, etc.—to to photo-sharing sites like Flickr. Start Twittering.

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. 9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging. Tags: B2B marketing , lead management , marketing technology :: Add to del.icio.us

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Adobe Experience Cloud Blog

SEPTEMBER 19, 2010

To make sure you are getting the right website traffic, create a list of the keywords someone looking to purchase your product, or learn about your industry, would use. The awesome content you create may educate, but your sales team now needs names in order to sell your product or service. However, all forms are not created equal.

Sales Management 48

Sales Management Paid Content Inbound Marketing Work Management 48

WebMarketCentral

DECEMBER 8, 2008

The challenge, then, is to maximize marketing productivity-to get more leads out of the same number of clicks. Contact names are available free through LinkedIn or on a pay-or-play basis from Jigsaw. With the economy now officially in a recession (as if we didn't know that), marketers are under increasing pressure to do more with less.

OpenTracker 20

OpenTracker LeadGenesys LEADSExplorer ReadyContacts 20

Customer Experience Matrix

AUGUST 18, 2010

The B2B marketing automation industry has reached the stage where product features are similar and companies compete primarily on business and marketing savvy. The company’s product touches the standard marketing automation bases: outbound email, landing pages and forms, lead nurturing, scoring and integration with Salesforce.com.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Jigsaw 120

Customer Experience Matrix

DECEMBER 29, 2009

We reconnected in December and the product is now ready for its close up. LoopFuse will also provide tags that can be placed on other pages on a client’s Web site to track and report on Web page visits. Tags: demand generation marketing automation loopfuse. Another wizard helps users to generate HTML forms from scratch.

Loopfuse 120

Loopfuse Demand Generation Agencies Demand Generation Demand 120

Customer Experience Matrix

AUGUST 4, 2008

I had a very productive conversation on Friday with Fred Yee, president of ActiveConversion , a demand generation system aimed primarily at small business. Those buyers still compare features when they look at products, but they choose the features to compare based on the value they are seeking to achieve.

Demand Generation 120

Demand Generation ActiveConversion Marketing Automation Services Demand 120

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Study shows Twitter users are powerful consumers , October 4, 2010 A new study finds consumers active on Twitter are three times more likely to impact a brand’s online reputation through syndicated Tweets, blog posts, articles and product reviews than the average consumer. Intuitively, these finding make sense to me. Tweet This!

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Online Marketing Institute

JULY 31, 2009

While honored, I also find reviewing these solutions confusing because there is a lot of variation in the product presentations and overlap between categories. Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

B2B Marketing Zone Posts

MAY 3, 2010

Let’s face it, even if it was possible to curl up in front of the fire with a glass of wine and our B2B products and services, no one would do it. How will the Salesforce/Jigsaw acquisition change the B2B industry? Tags: Best. And if we ask for too much, we lose you. Sales Prospecting: Who’s Helping Your Sales Team?

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40