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JIGGY drives 69% of revenue with marketing automation

ClickZ

30-second summary: Jiggy Puzzles founder and CEO Kaylin Marcotte started the direct-to-consumer company in November 2019 with the goal of reinventing the classic jigsaw puzzle for a modern audience while supporting creative talent. In the meantime, Kaylin plans on continuing to let the automated emails do their job.

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Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

So marketing automation vendors are understandably eager to support it in their systems. I recently took a quick tour of vendor sites to see what social features they’re offering. I need to stress that I’ve only credited vendors for features they list on their site. Results are summarized in the table below.

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Is the CDP category being shrunk by acquisitions?: Monday’s Daily Brief

Martech

Since CDPs emerged as a category (around 2016, according to the CDP Institute) we became accustomed to looking across a landscape of independent vendors, most with slightly different offerings under the CDP umbrella. Then they started getting picked off and integrated into broader marketing suites. I don’t have the answer yet.

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Demand Generation Vendors Offer Few Social Media Applications

Customer Experience Matrix

Summary: marketing vendors offer several types of social media applications. But none truly automates social media management, which is what's ultimately needed. CRM vendor RightNow offers something similar under the label of Cloud Links. - Social media is this month’s Trend of the Year.

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Using AI-powered predictive analytics to time your next move

Martech

At his talk, showed some ways any marketing team can predictively leverage their data. People are just not doing it, and the reason for this is a lot of the tools that you use for predictive analytics are in the marketing toolbox, but companies haven’t really adopted them.”. And he also shared some head-scratching.

Analytics 142
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New White Paper and Eloqua Prospect Profiler

Customer Experience Matrix

The behavior data captured by marketing automation systems restores the balance by providing an alternate source of insights into prospect interests and intentions. This may sound a bit awkward but it’s seamless from the user’s perspective, and moving all the details into the sales automation system isn’t practical.

Eloqua 120
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ActiveConversion Review - SMB Lead Management

LeadSloth

Therefore I initially called them a ‘niche vendor’ However, the product has evolved into a fairly complete marketing automation suite for SMB companies. It integrates with Jigsaw to show company details like revenue, and available contacts for a specific company: contacts can be bought for $1 each directly at Jigsaw.