interactive Presentation Related Topics 
Marketing Interactions
OCTOBER 15, 2021
The core of the story and the brand must always be present, or you risk experiences becoming fragmented and disengaging because we’re asking for too many leaps of faith that confuse all involved. The post Why B2B Marketers are Critical to Revenue Operations appeared first on Marketing Interactions. B2B Research 2022 CMI ).
Marketing Interactions
APRIL 26, 2022
A recent study from researchers at the University of Florida found that it’s not the question of whether people prefer a chatbot or an exchange with a human, but rather the perceived “humanness” of the interaction. Even more critical to recognize is that self-guided interactions are outpacing personal ones by a ratio of 55/45 , per Gartner.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Marketing Interactions
JUNE 27, 2021
First, these internal conversations provide access to an extraordinary knowledge bank of insights and perspectives about your customers based on their interactions with them. I build and present mine in a way I’ve found valuable because they help my clients use them to great effect. What you can learn is often surprising.
Marketing Interactions
SEPTEMBER 26, 2022
The number of interactions during a purchase is now up to 27—including sales interactions. If you’re not sure you’re targeting the right buyer personas, start by asking your sales reps to identify everyone involved in won deals – even if they didn’t interact personally with them. Buying committees are getting bigger.
Marketing Interactions
JANUARY 3, 2022
With every interaction, people learn something that shifts their context and comprehension, whether forward or backward, positively, or negatively. Your content will need to connect those dots for the new division, not present off-the-shelf rationale that may not match up with the experiences or use cases of the company they work for.
Marketing Interactions
OCTOBER 24, 2021
From email to reports to memos and team presentations, and more. If they speak at conferences or on webinars, record, transcribe and use their presentations as source information for content. The post Current B2B Content Marketing Challenges to Beat appeared first on Marketing Interactions. But it’s more than that.
Marketing Interactions
JANUARY 19, 2020
Quite often, what you find is that this person—lower down the hierarchy—is entrusted with the selection and the “decision maker” is just blessing their recommendation based on the business case they presented. who shows up at the demo and the on-site presentation?). appeared first on Marketing Interactions.
Expert insights. Personalized for you.
131 
Let's personalize your content