Vidyard

JANUARY 11, 2018

The future is bright, loud, and interactive, what does the next generation of B2B buyers love? It offers connection but affords them the mobility they value so deeply. #5. By 2025 they’ll account for 75 percent of the workforce (read: buyers) and they’re about to upend your marketing like a digital native hurricane.

Video Marketing 102

Video Marketing Planning Content Marketing Click Rate 102

Vidyard

MARCH 5, 2021

Marketers can use interactive video elements (or CTAs) and video personalization to boost viewer engagement, accelerate the buyer journey, and convert viewers into the sales pipeline. Are you looking for a tool that will allow employees to screen record on mobile and desktop?

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Vidyard

SEPTEMBER 24, 2014

Mobile created a monster; a multi-screen, multi-channel consumer that can make marketing analytics a nightmare. are watching videos on their mobile phones, and 15% of all online video hours globally are viewed on tablets and smartphones. Mobile, however, has shortened the attention span of the connected customer.

Multi-Channel 51

Multi-Channel Paid Content Multi-Touch Attribution Advertising Channels 51

Vidyard

NOVEMBER 20, 2017

The future is bright, loud, and interactive. Millennials spend more time on mobile and more avidly adopt new mediums than other generations; however, they’re also chasing a human connection that Baby Boomers and many Gen Xers prefer to find in-person. It offers connection but affords them the mobility they value so deeply.

Planning 60

Planning Forrester Digital Marketing Funnels Paid Search Agency 60

Vidyard

JULY 1, 2015

And when you add interactive elements, a video becomes a true conversation, where you and your viewers can learn about each other. Interactive video is driving real results for marketing teams Video itself has significant, undeniable benefits: you’re looking at a 20% lower cost per lead compared to other content types.

Video Marketing 51

Video Marketing Top of Funnel Cost per Lead Purchase Intent 51

Vidyard

DECEMBER 10, 2019

The team at the mobile VPN provider wanted to convey the coolness of smooth, uninterrupted connectivity from any mobile device anywhere in the world. Some of the greatest stories ever told start with an equally intriguing title, like NetMotion Software’s “Skyping in Space.” ” Skype? Yes indeed. More ah, pipeline.

Demand Generation Agencies 149

Demand Generation Agencies Work Management Marketing Management Marketing Automation Services 149

Vidyard

SEPTEMBER 27, 2016

Last week I snuck into our R&D lab on the second floor of our awesome new office and saw a few TOP SECRET things that I probably shouldn’t have, one of which was something labeled “ New Vidyard Interactive Player ”. Meet Vidyard’s New Interactive Player, a monster upgrade to our already-awesome HTML5 video player !

Video Marketing 50

Video Marketing Marketing Automation Services Paid Search Agency Interactive Marketing 50

Vidyard

JUNE 28, 2018

Learn your audience’s what, when, and how Learn More B2B marketers, drive more desktop conversions with interactive elements, CTAs, and post-roll lead forms. Marketers creating video for desktop can capitalize on the extra screen real estate to include interest-snaring interactive elements like qualifying questions, polls, and quizzes.

Advertising Benchmark 55

Advertising Benchmark Video Marketing Webinar Metrics Landing Pages 55

Vidyard

OCTOBER 26, 2016

Choose your own spooky adventure Go even further with your Halloween story by allowing your audience to interact with you and determine how the story progresses. UK mobile service provider Giffgaff even released a really clever video last year demonstrating the “horrors” of two-year contracts with a plethora of scary movie tropes.

Video Marketing 69

Video Marketing Top of Funnel Mobile Marketing Act-On 69

Vidyard

MAY 24, 2016

billion of them are using the mobile app. Now that you have a list of everyone who watched your video, it’s time to make sure you’re not spamming people with ads for a resource or event that they have already interacted with. That’s the beauty of retargeting with Facebook! billion active Facebook users, and 1.51

Facebook 74

Facebook Video Marketing Youtube Advertising Funnels 74

Vidyard

APRIL 24, 2014

Your audience expects a great experience no matter how they choose to engage with your content, so you should be prepared to present your video marketing campaigns on all mobile devices. It may sound obvious, but your player size should adjust to fit the size of the screen (otherwise it’ll look terrible on mobile).

Optimization 50

Optimization Video Marketing Campaigns Landing Pages 50

Vidyard

MAY 2, 2014

Alright, so you’ve got an important webinar to promote, but you’re an enterprise mobility management and security solutions company. After the close of the webinar, we will alter the call to action to drive users to trial a free demo of our enterprise mobility management software.”

Webinar Metrics 50

Webinar Metrics Enterprise Management Brand Identity Branding 50

Vidyard

JUNE 22, 2016

Facebook allows for 360 videos that integrate into the mobile motion sensor on your phone, meaning you can move your phone around to take in all of the 360 action. We’ve seen some pretty cool interactive elements built into videos in the past. Want a taste of the action?

Video Marketing 72

Video Marketing Multi-Channel Television marketing Paid Search Agency 72

Vidyard

JUNE 16, 2015

A video marketing platform can help with many of these challenges, from ensuring global playback of assets across screens (desktop and mobile), to proving better tools for managing videos across multiple teams and users. Plus, there are key B2B markets where YouTube content can be blocked.

Marketing Automation Services 61

Marketing Automation Services Sales Management Top of Funnel B2B Marketing 61

Vidyard

SEPTEMBER 22, 2014

” Fiberlink, an IBM Company Fiberlink is a leading provider of mobile device management and enterprise mobility solutions. Vidyard provides the detailed analytics they need to understand how potential customers are interacting with each video asset, helping them maximize views, engagement and conversion.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

” Fiberlink, an IBM Company Fiberlink is a leading provider of mobile device management and enterprise mobility solutions. Vidyard provides the detailed analytics they need to understand how potential customers are interacting with each video asset, helping them maximize views, engagement and conversion.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Fiberlink, an IBM Company Fiberlink is a leading provider of mobile device management and enterprise mobility solutions. Vidyard provides the detailed analytics they need to understand how potential customers are interacting with each video asset, helping them maximize views, engagement and conversion.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

JULY 2, 2015

Now, we can watch video on our computers, smartphones, mobile devices, and even larger-than-life digital billboards. Gone are the days when video was only something that could be watched on a television screen from our La-Z-Boy or in a movie theater with popcorn (and Red Vines) in hand.

Marketing Automation Services 51

Marketing Automation Services Marketing Automation Automation Video Marketing 51

Vidyard

NOVEMBER 13, 2019

While brainstorming ways to prove their Mobility VPN can maintain a video call on any device, on any network, in any location, they came up with an out-of-this-world idea to show their product working in outer space. Honorable Mentions: Confirmit, SmartBug Media.

Video Marketing 117

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 117

Vidyard

DECEMBER 16, 2013

At Dreamforce this year we met up with Scott Logan, Marketing Campaign Manager at inContact, and we were thrilled to hear about how they’re using video to make the buying process easier for customers, and closing a significant number of deals based on a clients’ initial interaction with video content.

Video Marketing 51

Video Marketing Eloqua Lead Ranking Marketing Management 51

Vidyard

OCTOBER 27, 2015

Topics range from optimizing content for search and mobile to writing for marketers. A great reminder that people will only truly engage and interact with content that they find entertaining, valuable, or some combination of the two. Eager beavers could come a day early and take part in one of eight intensive, four hour workshops.

Paid Search Agency 50

Paid Search Agency Storytelling Marketing Proposals Digital Marketing Funnels 50

Vidyard

OCTOBER 21, 2013

For example, nobody wants to fill out 10 different form fields on their mobile device. In this case, consider having fewer form inputs on mobile device content. Also check out the Vidyard Space Academy for more interactive content. You also can, and should, test variations in copy and design on your landing pages.

Marketing Analytics Tools 51

Marketing Analytics Tools Top of Funnel Landing Pages Content 51

Vidyard

MARCH 9, 2015

Interactive video brings endless possibilities to this ever-evolving medium. If you can produce a professional-looking video with your mobile phone (like Jay Baer’s “ Jay Today ”), all the power to ya! Video is only for passive consumption This is probably better illustrated with a video, itself. Press play.

Video Marketing 51

Video Marketing Paid Search Agency Digital Marketing Funnels Advertising Funnels 51

Vidyard

JANUARY 8, 2015

David Murdico : David is the Executive Creative Director and Managing Partner at Supercool Creative, a digital creative agency specializing in big ideas, social media marketing, interactive and online video production. Distilled : Distilled is a fantastic marketing blog overall.

Advertising Agencies 92

Advertising Agencies Video Marketing Paid Search Agency Work Management 92

Vidyard

JUNE 8, 2017

The ability to automatically have your content show up in an app that many users see daily on their TV or mobile device is a big win for podcasting, and TED takes advantage of this by uploading at least one video per week, often more. Diversifying subjects. Miss a day? Just watch it the next – every episode is under 15 minutes.

Video Marketing 67

Video Marketing B2B Thought Leadership Business Thought Leadership 67

Vidyard

AUGUST 16, 2016

The Nest Cam is an inexpensive home monitoring camera that uses your wifi connection to beam high-definition 1080p video to your mobile device. Where things get special is how they interact with users’ footage. It also allows you to back up video on a subscription plan and use your voice to issue commands or ask questions.

Youtube 50

Youtube Advertising Channels Work Management User-Generated Content 50

Vidyard

NOVEMBER 13, 2019

While brainstorming ways to prove their Mobility VPN can maintain a video call on any device, on any network, in any location, they came up with an out-of-this-world idea to show their product working in outer space. They use custom videos to recap sales calls, to summarize sales orders and to introduce their team to prospective clients.

Video Marketing 65

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 65

Vidyard

DECEMBER 17, 2020

Mobile Video Statistics 2.8 Since COVID-19 has increased the need to interact remotely, the power of video as a way to connect with customers has surged. Digital interactions with sales reps have increased 41 percent since the pandemic began, and online chat has increased 21 percent ( McKinsey & Company, 2020 ).

Statistics 157

Statistics Video Marketing Planning Business 157

Vidyard

NOVEMBER 13, 2019

While brainstorming ways to prove their Mobility VPN can maintain a video call on any device, on any network, in any location, they came up with an out-of-this-world idea to show their product working in outer space. Honorable Mentions: Confirmit, SmartBug Media.

Video Marketing 50

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 50

Vidyard

MARCH 23, 2021

Mobile Video Statistics 2.8 Traditionally limited to email, phone calls, and screen–sharing interactions, sellers will look for more dynamic ways to earn buyers’ attention.” Since COVID-19 has increased the need to interact remotely, the power of video as a way to connect with customers has surged. Video Marketing Statistics 2.1

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Vidyard

MARCH 7, 2019

“Perfect Is The Enemy Of Good” The automation and scale of marketing and sales technologies have devalued the human touch of face to face interaction. Creating quick and simple videos with the aid of a webcam or mobile device can save the team time and aid in the effort to break into accounts.

Webinar Metrics 109

Webinar Metrics Video Marketing Marketing & Strategy Blast Campaigns 109

Vidyard

MAY 28, 2020

Prepare for Mobile: 96% of users primarily access Facebook on mobile where they’re often in public and don’t have headphones and so don’t have the sound on. Assume the screen is small: Mobile users are scrolling fast on a small screen. You record Facebook Stories from Facebook’s mobile app. Tap Create a Story.

Facebook 123

Facebook Video Marketing Enterprise Management Work Management 123

Vidyard

AUGUST 6, 2020

Much like on other social networks, video content on Pinterest is a great tool for driving valuable interaction with your brand. This quick video shows what Pinterest video ads look like in action, including how they show up in users’ feeds and how users can interact with them. Video Drives Pinterest User Action. See It in Action.

Video Marketing 164

Video Marketing Business Social Networks Verticals 164

Vidyard

JULY 7, 2020

As a mobile app, TikTok was built for vertical video. The Micro Sketch: Short-form comedic interactions, often set to music. While we’ll be focusing primarily on TikTok’s video ad offerings, be sure to check out their advertising info page for a complete list of interactive promotional options. TikTok Video Length.

Advertising Agencies 113

Advertising Agencies Business Verticals Paid Search Agency 113

Vidyard

MAY 28, 2020

Prepare for Mobile: 96% of users primarily access Facebook on mobile where they’re often in public and don’t have headphones and so don’t have the sound on. Assume the screen is small: Mobile users are scrolling fast on a small screen. The sound is off on Facebook videos by default.)

Facebook 65

Facebook Video Marketing Enterprise Management Work Management 65

Vidyard

OCTOBER 27, 2019

Considered a distinct content type by the network, live video gets 6x more interaction than regular Facebook video. This format is a good choice for brands looking to put an interactive spin on their content. In 2017, Netflix started offering interactive streaming TV content. Learn From the Pros. Screen Share Videos.

Video Marketing 68

Video Marketing Broadcasting Work Management Classified Ads 68

Vidyard

AUGUST 18, 2020

Since Snapchat is a mobile app, you’ll want to make sure all your video is optimized for vertical viewing on a mobile device. They offer more flexibility in terms of video length and you can feature interactive elements including custom filters and lenses. Specs for Snapchat Video Stories. Aspect Ratio: 9:16. Snapchat Video Ads.

Video Marketing 148

Video Marketing Brand Identity Branding Paid Search Agency 148