Remove Intent Remove Lead Remove Long Tail Marketing Remove Wikipedia
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Using Top-of-Funnel Content to Drive SEO Results

KoMarketing Associates

The idea is, of course, to get leads and prospects to move past the awareness phase , and ultimately convert. To better explain the keyword intent of users as they move down the funnel, here is an example of each type of search query: Search Query: Awareness. Take into consideration other popular sources like Wikipedia.

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You’re doing SEO wrong: it’s all about authority

Biznology

In the book I said you should be the Wikipedia of your most important topics. With modern SEO tools, your small keyword footprint limits your ability to track related long-tail keywords and their pages. If you don’t become a hub of authority, you have to buy eyeballs, clicks, and leads. Conclusion.

SEO 217
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Knowledge Graph: How to Optimize Google Knowledge Panel for SEO

seo.co

It was a design feature implementation to better match search intent. Any search for “Oscar nominee” or “Oscar nominations” will lead to a list of the eight films nominated for the award for Best Picture. One out of every four queries now leads to a Knowledge Graph box, and that number is likely to grow. Let’s dive in!

SEO 105
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Topics Over Keywords: A Simple Framework for More Effective Content Creation

Hubspot

Publishers now have to restructure their content to try and appear within these featured snippets, of which Wikipedia reigns supreme -- owning an estimated 17.2% This leads nicely onto the next big change in search: the searcher. of all featured snippets. The Searcher is Changing. Content Strategy in 2017 and Beyond.

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Why Google's Hummingbird Algorithm Is Perfect for Inbound Marketers

Hubspot

The algorithm, named Hummingbird, has been live for about a month now and is meant to improve search results -- especially for long tail queries, or “semantic search.”. You will develop a relationship with your ideal buyers, and that relationship could lead to a sale or a referral down the road. Image credit: Wikipedia.

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The FASTForward Blog " Managing Personal Knowledge: Setting a Foundation for Transformation? : Enterprise 2.0 Blog: News, Coverage, and Commentary

Buzz Marketing for Technology

Learn how McGraw-Hill/Platts, a world leader in providing energy information, experienced an 40% increase in online sales and an uptick in lead conversions from 10% to 25% by enhancing its search strategy. Innovation. innovator interviews. Innovator's Dilemma. Intelligence Services. interaction. Interviews. IT Department. Jeff Jarvis.

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How to Write for SEO: A Guide to SEO Copywriting

seo.co

Combine phenomenal copywriting skills with SEO , and your content marketing strategy will be on the road to gaining highly targeted readers that instantly become hot leads and customers. Therefore, you’re probably better off with long-tail keywords , which are usually more specific and less common than other keywords.