SalesIntel

JULY 10, 2023

With intent data, businesses can identify high-value prospects actively researching products or services related to their offerings. This data helps sales and marketing teams prioritize their efforts and resources on prospects more likely to convert, leading to a higher return on investment (ROI) and increased revenue.

Top of Funnel 71

Top of Funnel Intent Data Marketing Funnels Ideal Customer Profiles 71

Terminus

DECEMBER 15, 2017

Check out these resources. • How to Identify & Tier Your Target Accounts for ABM. • Get Data-Driven with Fit + Intent + Engagement. Intent Signals. If you use predictive technology, you can easily segment your target accounts by unique criteria such as buying intent. More About Target Account Tiering.

Segmentation 33

Segmentation Advertisements Advertising Campaigns 33

Salesforce Marketing Cloud

FEBRUARY 6, 2024

To support their sales efforts, they lead presentations and product demos and build customer relationships in person at the prospect’s place of business, at a trade show or convention, or in a location that’s near a prospect where they can engage face-to-face. This sales approach is still common, even in the digital age.

BANT 64

BANT Top of Funnel Enterprise Management Work Management 64

SalesIntel

APRIL 11, 2024

Include clear calls-to-action in shared content to encourage readers to engage more with your brand by downloading a resource, registering for a webinar, etc. Trade Shows and Conferences: Research upcoming trade shows, conferences, and industry events relevant to your market.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Lead Scoring Lead Ranking 52

SalesIntel

APRIL 11, 2024

Include clear calls-to-action in shared content to encourage readers to engage more with your brand by downloading a resource, registering for a webinar, etc. Trade Shows and Conferences: Research upcoming trade shows, conferences, and industry events relevant to your market.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Lead Scoring Lead Ranking 52

Act-On

NOVEMBER 7, 2023

And that doesn’t even get into planning automated nurture programs and assigning lead scores to key intent signals. Maybe this means that pile of leads from the trade show you just attended has to wait. Without proper audience targeting, you risk wasting resources and dinging your reputation as a sender.

Deliverability 181

Deliverability Top of Funnel Best Practices CAN-SPAM 181

6sense

DECEMBER 8, 2021

Shared their email address at a trade show? When an individual has accrued enough points, we dub them “qualified” and send them over to sales, who then pour their resources into trying to get them to buy. If someone downloads an ebook, they’ll be assigned X points. That’s worth Y points. Opened an email? Here’s a point for that.

Lead Ranking 62

Lead Ranking Marketing Qualified Leads Marketing AI MQL 62