Sword and the Script | B2B

OCTOBER 3, 2020

The decline of B2B trade shows frees B2B marketing to experiment with more efficient channels; virtual events surface buying signals The pandemic is certainly changing marketing – but we might all do well to shift our thinking towards what might become quasi-permanent. >>> Can your agency bring big ideas and execute?

Trade Show 72

Trade Show Marketing Budget Creation Marketing Budget Buy 72

SalesIntel

JULY 10, 2023

Intent data acts as a guiding light, illuminating the path to success by providing valuable insights into prospects’ online activities. Intent data equips sales teams with a competitive edge, arming them with valuable insights about prospects’ intent signals and buying behavior.

Top of Funnel 71

Top of Funnel Intent Data Marketing Funnels Ideal Customer Profiles 71

Heinz Marketing

MARCH 22, 2020

In our two virtual CMO breakfasts last week we did a flash poll to ask where money from field events and trade shows was being diverted to. Redeploying Q2 budget vs reducing spend: I was surprised at how few marketing leaders I talked to this week were not being asked to reduce spend.

B2B Thought Leadership 85

B2B Thought Leadership Webinar Metrics Account Based Marketing B2B 85

Content4Demand

MAY 21, 2020

Intent signals — such as keywords — can be used to identify where the buyer is in their journey and understand their pain points. The more specific your keywords are, the better you can understand your intent signals,” said Jay Tuel, VP of Sales at Demandbase, during his session.“A

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Terminus

DECEMBER 15, 2017

Get Data-Driven with Fit + Intent + Engagement. Intent Signals. If you use predictive technology, you can easily segment your target accounts by unique criteria such as buying intent. Need help tiering your target accounts? Check out these resources. • How to Identify & Tier Your Target Accounts for ABM. •

Segmentation 33

Segmentation Advertisements Advertising Campaigns 33

Salesforce Marketing Cloud

FEBRUARY 6, 2024

To support their sales efforts, they lead presentations and product demos and build customer relationships in person at the prospect’s place of business, at a trade show or convention, or in a location that’s near a prospect where they can engage face-to-face. This sales approach is still common, even in the digital age.

BANT 64

BANT Top of Funnel Enterprise Management Work Management 64

SalesIntel

APRIL 11, 2024

Trade Shows and Conferences: Research upcoming trade shows, conferences, and industry events relevant to your market. Lead Scoring and Prioritization: You can rank leads based on various characteristics, such as business size, revenue potential, engagement level, buyer intent signals, etc.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Lead Scoring Lead Ranking 52