The Marketing, Sales, and RevOps Guide to Using Intent Data for the Full Sales Funnel
SalesIntel
JULY 10, 2023
Understanding buyer intent has become crucial to marketing, sales, and revenue operations (RevOps) strategies in the current competitive business climate. This data helps sales and marketing teams prioritize their efforts and resources on prospects more likely to convert, leading to a higher return on investment (ROI) and increased revenue.
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