Ad brokers Intent Signal Resources Trade Show 
Salesforce Marketing Cloud
FEBRUARY 6, 2024
To support their sales efforts, they lead presentations and product demos and build customer relationships in person at the prospect’s place of business, at a trade show or convention, or in a location that’s near a prospect where they can engage face-to-face. This sales approach is still common, even in the digital age.
6sense
DECEMBER 8, 2021
It was a boon for mortgage brokers, bankers, and real estate agents. Shared their email address at a trade show? When an individual has accrued enough points, we dub them “qualified” and send them over to sales, who then pour their resources into trying to get them to buy. That’s worth Y points. Opened an email?
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