SalesIntel

JULY 10, 2023

Intent data from various sources provide invaluable insights into prospects’ behavior to help businesses identify high-value opportunities, personalize their outreach, and drive conversions throughout the sales funnel. The biggest benefit of intent data is always knowing what message to share with which audience.

Top of Funnel 71

Top of Funnel Intent Data Marketing Funnels Ideal Customer Profiles 71

Terminus

DECEMBER 15, 2017

Traditional display ads target broad audiences, typically resulting in click-through rates around 0.08%. However, account-based advertising — digital ad campaigns that target only people at your best-fit accounts — outperform traditional display. Check out these resources. • How to Identify & Tier Your Target Accounts for ABM. •

Segmentation 33

Segmentation Advertisements Advertising Campaigns 33

Act-On

NOVEMBER 7, 2023

And that doesn’t even get into planning automated nurture programs and assigning lead scores to key intent signals. Maybe this means that pile of leads from the trade show you just attended has to wait. Without proper audience targeting, you risk wasting resources and dinging your reputation as a sender.

Deliverability 181

Deliverability Top of Funnel Best Practices CAN-SPAM 181

SalesIntel

APRIL 11, 2024

This data-driven strategy for producing targeted business leads keeps you and your team on track while focusing on smaller groups of prospects who are more likely to join your sales funnel. Trade Shows and Conferences: Research upcoming trade shows, conferences, and industry events relevant to your market.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Lead Scoring Lead Ranking 52

SalesIntel

APRIL 11, 2024

This data-driven strategy for producing targeted business leads keeps you and your team on track while focusing on smaller groups of prospects who are more likely to join your sales funnel. Trade Shows and Conferences: Research upcoming trade shows, conferences, and industry events relevant to your market.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Lead Scoring Lead Ranking 52

6sense

DECEMBER 8, 2021

Shared their email address at a trade show? When an individual has accrued enough points, we dub them “qualified” and send them over to sales, who then pour their resources into trying to get them to buy. The fact is there’s gold in the Dark Funnel , but the MQL model has no way of pointing us toward it. Opened an email?

Lead Ranking 62

Lead Ranking Marketing Qualified Leads Marketing AI MQL 62