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The Marketing, Sales, and RevOps Guide to Using Intent Data for the Full Sales Funnel

SalesIntel

Understanding buyer intent has become crucial to marketing, sales, and revenue operations (RevOps) strategies in the current competitive business climate. Why Intent Data is Crucial in Modern Marketing and Sales: Marketing and sales professionals face an uphill battle in reaching and converting potential customers.

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12 Ways to Segment Account-Based Advertising Campaigns

Terminus

Check out these resources. • How to Identify & Tier Your Target Accounts for ABM. • Get Data-Driven with Fit + Intent + Engagement. Intent Signals. If you use predictive technology, you can easily segment your target accounts by unique criteria such as buying intent. More About Target Account Tiering.

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What Is Targeted Lead Generation and How to Create More Targeted Leads in 2024

SalesIntel

Include clear calls-to-action in shared content to encourage readers to engage more with your brand by downloading a resource, registering for a webinar, etc. Trade Shows and Conferences: Research upcoming trade shows, conferences, and industry events relevant to your market.

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What Is Targeted Lead Generation and How to Create More Targeted Leads in 2024

SalesIntel

Include clear calls-to-action in shared content to encourage readers to engage more with your brand by downloading a resource, registering for a webinar, etc. Trade Shows and Conferences: Research upcoming trade shows, conferences, and industry events relevant to your market.