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How to Assimilate Competitive Benchmarking in Social Media

Valasys

For B2B marketers entering Social Media advertising, aligning social media objectives with business objectives of the organization remains the biggest challenge. This helps them achieve their business objectives & optimize their Return on Investment (ROI).

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5 Ways Artificial Intelligence Scales up B2B Sales & Marketing

Valasys

The researching habits of modern buying prospects have evolved & accordingly search engines & social media platforms have devised algorithms to track their digital footprints. Running highly targeted campaigns helps B2B marketers to optimize their ROI as well as the ROMI.

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How to Incorporate Geofencing in B2B Content Strategy

Valasys

Audiences can be segmented into separate clusters based on their intent data, their demographic, firmographic, technographic, psychographic & cookie-data. Moreover, the audiences & prospects can also be refined using their cookie-data, past researching methodologies & their buying history.

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5 Advantages of Market Basket Analysis in B2B Marketing

Valasys

Optimized in-store applications contribute to the optimized omnichannel experiences of the customers & lead to the optimized sales revenue & the Return on Marketing Investment (ROMI). Increasing the Market Share: Market Basket Analysis (MBA) can be put to use to associate the purchases with demographic and socio-economic data.

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How to Optimize the Cost of B2B Marketing

Valasys

Centralized marketing endeavors not only ensure that the marketers get the optimal output from their Return on Marketing Investment (ROMI) but also help in laying the foundation for cross-functionality between marketing, sales, IT & other critical departments, which can assist further in boosting the sales KPI.

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How to use Account-Based Marketing to Acquire High-Value Customers

Valasys

Analyzing the data over a while, allows the marketers to deduce which pieces of content they need to adhere to & how the ABM campaigns must be manipulated & split-tested time & again to optimize the sales conversions. Assimilate the intent Data for Targeting : . Using Intent Data With Content Strategy : .

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How to Scale Up Personalization to Streamline B2B Sales Cycle

Valasys

Marketers use personalization to streamline the B2B sales cycle & to scale up the Return on their Marketing Investment (ROMI). In an era of the Internet of Things (IoT), with the superfluous data everywhere, the marketers need to optimize the digitized as well as, the physical touch-points of the customers.