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6 Proven Ways to Improve Inbound Lead Generation

Valasys

Marketers can improve inbound lead generation by the creation of SEO-friendly content, promoting user-generated content on social media platforms, and by using relevant content to engage users. Promoting User-Generated Content on Social Media. Promote Video Content. Run Hashtag Contests. Engage Users through Gamification.

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Account-Based Marketing + Inbound Marketing = Best B2B Marketing Strategy?

Valasys

Segmentation of potential buyers is often done on the basis of demographic, psychographic, technographic, firmographic & “fit data” of the buyer persona, after discovering the persona. The visitors are attracted, their pain areas are addressed to convert them into leads, which are nurtured & finally converted to sales.

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How to Use Technographics and Firmographics to Build Targeted Segments

SalesIntel

Firmographic data can be used to segment your audience based on their specific business needs and challenges. By combining technographic and firmographic data with other types of data such as demographic and psychographic data, you can create highly targeted audience segments more likely to be receptive to your marketing messages.

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How to Build Customer Loyalty with Content Marketing

Valasys

The proliferation of technology & intermingling of the data-driven insights in the business story-telling process has made it possible for businesses to build customer loyalty with content marketing. Define Your Target Persona: Doing the basics correctly matters the most.

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How to use Data to improve B2B Personalization in 2020

Valasys

In an era of the Internet of everything & Intent data , the marketers have are constantly scaling the level of personalization delivered to their audiences, aiming to reach an acme. The mere utilization of data relevant to the prospects’ industry can help in optimizing B2B personalization.

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Top Facebook Ad ideas for B2B SaaS Businesses

Valasys

Moreover, 91% of B2B SaaS marketers prefer Facebook Ads over LinkedIn (Source: Statista). In general, promoting awareness also drives conversions. As per Tim Soulo, Head of Marketing at Ahrefs, promoting content via Facebook Ads shows value to people & causes them to sign up.

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How B2B Marketers can stay close to their Customers

Valasys

Missing out on the proper targeting of the personas would mean that your promotions & advertisements mean nothing for your B2B customers. Follow Us on LinkedIn: Follow Us on Facebook: Contact us to benefit from our innovative marketing solutions en route for optimizing your core-bottom-lines. B2B marketing has evolved.