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Report: 54% of Marketers Now Use Three or Four Different Channels for Campaigns

KoMarketing Associates

Marketers continue to use multiple channels to reach out to their target audiences, and new research shows that email, social media marketing, and events are leading the way. This was followed by social media marketing (84%) and events (71%), such as webinars, tradeshows and virtual events. The Need for More Accurate Marketing Data.

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6 B2B Marketing Infographics: Social Media, Inbound Marketing & Mobile

KoMarketing Associates

Social media, inbound marketing, mobile marketing, and globalization all are becoming more prevalent in the B2B marketing mix. B2B Marketing: Facebook vs. How B2B Marketers Are Scoring Big with Social Media. Marketing in Social Media: What Works for European Marketers. How B2B Marketers Are Scoring Big with Social Media.

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All CMOs are Planning to Increase New Customer Acquisition: How Predictive Can Help

Lattice

Our Data Cloud covers financial, social media, firmographic, website, technology, and news sources. In short, intent data is collected via cookies from search engines, communities, media sites, blogs, forums, etc. Identify who is Actively Looking on the Web. about a web user that make show some intention or future action.

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How to Research Target Accounts in ABM

Engagio

Organizational structure, reporting, power centers, buying teams. Annual reports. Analyst reports. Industry media. InsideView. Revenue, profitability, growth, market share, stock performance, outlook, acquisitions, history. Relationships. Connections. A few sources to consider: The company website. SEC filings.

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The CMO Six-Pack: How to Pump Up Your Pipeline

Adobe Experience Cloud Blog

To boot, a report from the CMO Council recently found that sales and marketing organizations are failing at customer intelligence, which happens to be the foundation of maintaining a strong funnel and driving revenue. Direct Marketing News reports that only 17% of marketers are updating data in real time. Optimizing the sales funnel.

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How to Use Trigger Events for More and Better Leads

markempa

They tracked companies where a CEO spoke publicly about “improving innovation” or “being more innovative” in annual reports, investor/analyst calls, and other mentions. InsideView – a paid sales intelligence platform that delivers triggers in real-time. Twitter for @company @product @people mentions. Conclusion.

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Marketing Intelligence for Enterprises

TrustRadius Marketing

Insights can range from company and employee contacts to reports on financial performance over time. Competitor analysis tools can even show you how much traffic your rivals are generating, and what’s trending on social media. Some cons include limits to performance data (40 projects), reporting, and keyword tracking.