Webbiquity
JUNE 16, 2015
Half of buyers say they are more likely to seek out more information about a product and more confident in making an online purchase after viewing related video. The most effective B2B content marketing tactics are in-person events (cited by 69% of marketers), webinars/webcasts (64%), video (60%), and blogs (60%). And use video.
NetLine
APRIL 14, 2022
Since 2016, we’ve published our annual content consumption report with a few core pieces of information with the goal of improving upon the prior year’s efforts. Consumption within the Information Technology industry—the largest audience across NetLine’s platform—increased 7.1%. Live Webcast. Research Report. Newsletter.
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Televerde
SEPTEMBER 18, 2019
Since 50% of B2B marketers use webinars and webcasts, and 32% predict that these tools are critical to their success, it’s important that if something’s worth doing, it’s worth doing right. Yes, you need to deliver a lot of information in a short amount of time, but that doesn’t give you permission to word-vomit. Walk the walk.
Zoominfo
JANUARY 29, 2018
These stats certainly grab our attention, especially as Millennials grow into the decision makers and gatekeepers over the next two decades. In fact, in-person events ranked highest on the list, above tactics such as webinars/webcasts (66%), case studies (66%) and white papers (63%). age demographic at 75.4 Continue reading.
Digital B2B Marketing
MAY 31, 2012
You have seen the registration forms that go on and on, asking for information about an individual’s role in the buying process, project budget, timeline and more. Individuals simply are not willing to share this much information , and sometimes they do not expect to share any information at all.
NetLine
APRIL 11, 2023
B2B professionals were taking longer and longer to actually consume the information they’d requested. We promise you that there are insights and stats within this report that will change how you market in 2023. From the time COVID hit, the Consumption Gap began widening even further, eventually evolving from gap to canyon.
Buzz Marketing for Technology
JUNE 27, 2008
PLNs provide individuals with learning and access to leaders and experts around the world bringing together communities, resources and information impossible to access solely from within school walls. All ya do is talk, talk… Webcasts, and Blogs, and Tech Tools…OH MY! Stat Counter (Beginning 4/2/08). View My Stats.
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