Sales Engine

FEBRUARY 2, 2016

The first rule in content marketing is to distribute content where your target audience is. Okay, the first rule is really to create great, relevant content that adds value, but getting it in front of the right people is right up there —if no one is reading it, it’s pretty much a waste. hours a month on the platform).

Lead Generation 120

Lead Generation Facebook Lead Scoring Lead Ranking 120

Sales Engine

FEBRUARY 25, 2016

Sure, there are more audiences to consider on social media and people are accessing information on a multitude of devices. How is your pitch relevant to solving a problem? Having practiced PR for more than two decades it might surprise you to hear me say that the principles of public relations haven’t changed much over the years.

PR 136

PR Public Relations Marketing Management Storytelling 136

Sales Engine

FEBRUARY 25, 2016

Sure, there are more audiences to consider on social media and people are accessing information on a multitude of devices. How is your pitch relevant to solving a problem? Having practiced PR for more than two decades it might surprise you to hear me say that the principles of public relations haven’t changed much over the years.

PR 120

PR Public Relations Marketing Management Storytelling 120

Sales Engine

FEBRUARY 25, 2016

If marketers are to perfect the art of the customer experience on a large scale, what's required is the proper usage of marketing automation systems, which centers on generating optimized, relevant content designed to solve your prospect’s problem. After all, not everyone is on Twitter, and email blasts are having diminishing returns.

Acquisitions 149

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 149

Sales Engine

FEBRUARY 25, 2016

If marketers are to perfect the art of the customer experience on a large scale, what's required is the proper usage of marketing automation systems, which centers on generating optimized, relevant content designed to solve your prospect’s problem. After all, not everyone is on Twitter, and email blasts are having diminishing returns.

Acquisitions 120

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 120

Sales Engine

SEPTEMBER 18, 2015

For example, the keywords that you use in your page title, URL, headlines (H1 tag), and occasionally throughout the content are still relevant. The post could be used to target buyers that know they have a problem and know that they need a software solution to solve it. So as a content marketer, what do you do with that information?

Top of Funnel 120

Top of Funnel SEO Content Marketing Long Tail Marketing 120

Sales Engine

OCTOBER 4, 2017

In the pre-Internet universe, salespeople held all the information prospects needed to make purchase decisions, from pricing to detailed product information. The net result is that your prospects don’t need your salespeople to get the information necessary to make an informed purchase decision. Marketing to the Rescue?

Paid Search Agency 120

Paid Search Agency Trade Show Content Urgency Marketing 120