Lattice
OCTOBER 4, 2016
Instead of reps having to log into a company’s transactional/ERP system to identify what existing customers have already purchased, the latest release of Buyer Insights provides a comprehensive visual purchase history about each customer. Sales reps can use this interactive dashboard to identify what to sell next.
Lattice
APRIL 13, 2016
Buyers are now in possession of unlimited information and online content has become a dominant driver for purchase decisions. In fact, according to Forrester, 74% of business buyers say they conduct more than half of their research online before making an offline purchase. Interested in learning more?
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Lattice
MARCH 16, 2016
Getting this information on a regular basis, validating it’s still correct and then making it available in your systems is a Herculean efforts all on its own. Up-to-date data is hard to find: Take technologies being used behind the firewall.
Lattice
MAY 31, 2016
Multiple sessions touched on the need for companies to use advanced analytics to support the creation of engaging, personalized buyers journeys that will enhance the customer experience and ultimately lead to more purchases. I’ve talked before about how I think there needs to be a resurgence of storytelling in the B2B world.
Lattice
JUNE 23, 2016
Does purchasing a safe car make you a safe driver? People want to understand what certifications are out there, and why companies need to have them. So we wanted to set the record straight on what exactly those security certifications cover when it comes to company data. Their J.D.
Lattice
OCTOBER 5, 2016
Each of these signals is fed into predictions of future purchases. End users need explanations not orders – A sales rep is never satisfied with a purchase probability because it is not actionable information.
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