Zoominfo

DECEMBER 28, 2020

Behavioral Signals : Buyers with pain points seek out informational content—from blog posts to ebooks to webinars. These digital footprints signal behaviors that can inform sales and marketing tactics. How do you access buyer intent data? You can gather buyer intent data in a couple of ways. Consider this.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Zoominfo

NOVEMBER 24, 2020

Streaming intent data, like ZoomInfo’s new Streaming Intent tool , is what we like to call the cherry on top of the B2B sundae. Streaming intent data provides the best, up-to-date intent information as it’s happening. VIDEO] Exactly how does intent data work? It’s a win-win situation.

Intent Data 130

Intent Data Intent Intent Signal Marketing Analytics Tools 130

SmartBug Media

MAY 13, 2022

Guest author Alanna Goodman is a content marketing specialist at ZoomInfo. Intent data can tell you all of this. Intent data takes the mystery out of how to prioritize and create your marketing campaigns," says Mitchell Hanson, Senior Director of Demand Generation at ZoomInfo. Who is most likely to buy and when?

Intent Data 98

Intent Data Work Management Intent Marketing Management 98

Zoominfo

JUNE 13, 2018

Social media creates kinship between companies and customers, and kinship equals purchase intent.” – Jay Baer. The bigger conversation beyond social as a channel is that the modern buyer is digitally-driven, socially-connected, mobile-empowered, and has unlimited access to not only information, but people.”. Click to Tweet!

Peer-to-peer 244

Peer-to-peer Zoominfo Multi-Channel Cold Calling 244

Zoominfo

SEPTEMBER 15, 2020

By monitoring key search terms using cookies, you can pinpoint specific online behaviors that signal an intent to make these purchases. For instance, if a company hires a new Chief Information Security Officer, an intent tool recognizes that one of their next moves might be to search for an integrative cybersecurity solution.

Buyer Intent 182

Buyer Intent Intent Data Intent Budget Programs 182

Zoominfo

MARCH 26, 2018

You’re likely already using buyer personas to inform and improve your marketing efforts. Twitter users’ purchase intent doubles when exposed to promotional content from an influencer ( source ). Consider these statistics: 94% of B2B buyers conduct research online before they make a purchase ( source ).

B2B Marketing 209

B2B Marketing B2B Buyer Personas Storytelling 209

6sense

DECEMBER 10, 2021

Targeting a modern and well-informed customer is no walk in the park. This is where intent driven sales prospecting comes into the picture. Modern marketers and salespeople can understand the intent of their prospects and future buyers with the help of the following tools: 1. More leads. More leads. More conversions.

B2B Sales 62

B2B Sales Intent Account Based Marketing Zoominfo 62

Zoominfo

DECEMBER 28, 2020

Behavioral Signals : Buyers with pain points seek out informational content—from blog posts to ebooks to webinars. These digital footprints signal behaviors that can inform sales and marketing tactics. How Do You Access Buyer Intent Data? You can gather buyer intent data in a couple of ways. Consider this.

Lead Ranking 100

Lead Ranking Buy Work Management Marketing Management 100

SalesIntel

APRIL 2, 2024

Sales Intelligence combines data, information and insights around key business aspects of organizations such as technology stacks, revenue, size, people hierarchy, fundraising, purchasing intent and more. It provides you with key information your revenue acceleration teams need in an easy-to-understand format.

Zoominfo 52

Zoominfo Top of Funnel Enterprise Management Marketing Automation Services 52

DealSignal

MARCH 2, 2024

These insights are shaped by prescient, effective data, such as audience demographics, traffic sources, engagement rates, and attitudinal information, among others. With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. Intent Data Use Cases 1.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

Directive Agency

FEBRUARY 28, 2022

Run a report of your current customer list and enrich it with a 3rd party tool like Zoominfo, Crunchbase, or Clearbit to identify trends that correlate to contract value. . Focus on Purchase Intent Before Information Intent. Customer and prospect interviews are a great way to get this information.

Paid Content 52

Paid Content Planning Ideal Customer Profiles Marketing Plans 52

Zoominfo

NOVEMBER 15, 2021

Scenario You can purchase intent data from review sites to identify prospects that are further along in the buying process and actively in the market for solutions. This “late stage” intent data provides visibility into who is researching in your category, your specific products, your competitors, and possible alternatives.

Intent Data 100

Intent Data Purchase Intent Purchase Intent 100

Aberdeen

FEBRUARY 8, 2019

He predicted automated promotional offers, saying “Software knows when you’ve booked a trip and uses that information to suggest activities at the local destination.”. He also predicted smart advertising: “Devices … will know your purchasing trends and will display advertisements that are tailored toward your preferences.”.

Intent Data 40

Intent Data Intent Zoominfo Purchase Intent 40

SalesIntel

FEBRUARY 9, 2023

Actionable contact and prospecting information may be the most significant piece of the “success” or “failure” puzzle in B2B sales. It’s difficult enough to manage team goals, handle accounts, and give constant training without having to double-check your information constantly. Those hours add up!

Sales Management 52

Sales Management B2B Sales Top of Funnel Sales Qualified Leads 52

DealSignal

DECEMBER 9, 2022

These insights are shaped by prescient, effective data, such as audience demographics, traffic sources, engagement rates, and attitudinal information, among others. With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. What is Intent Data?

Intent Data 52

Intent Data Intent Intent Leads Intent Signal 52

Biznology

DECEMBER 31, 2014

Early examples of this exciting new trend in prospecting were Jigsaw, a business-card swapping tool that allowed sales people to trade contacts, and ZoomInfo, which scrapes corporate websites for information about business people and merges the information into a vast pool of data for analysis and lead generation campaigns.

Marketing Automation Services 80

Marketing Automation Services Lead Ranking Tools B to B 80

Valasys

APRIL 3, 2023

” Most organizations are centered around better comprehension their client experience across the purchaser’s excursion. It can be overwhelming to decide what to focus on with the first-party data you’ve collected when confronted with an overwhelming amount of information about prospects and customers.

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

Zoominfo

AUGUST 30, 2023

Third-party intent data is collected from a variety of outside sources that provide a broader view of an account’s online activity. Champion moves are perhaps the most actionable form of intent data. ZoomInfo identifies buyers and power users who have moved and can influence future sales.

Intent Data 147

Intent Data Intent Intent Signal Lead Ranking 147

Directive Agency

MAY 20, 2020

Converters are your users who have previously submitted information to you but were not ready to seal the deal. Users who visit platforms like Capterra and G2 have purchase-intent already. Generally, you can enrich your data with tools like ZoomInfo, requiring only a name and an email address. You’re getting warmer.

Paid Search Agency 52

Paid Search Agency Paid Social Agency Enterprise Management Ad Building 52

Zoominfo

MAY 21, 2021

Sales and marketing teams armed with these behavioral signals can then prioritize accounts that are spiking on relevant topics over equally qualified accounts that don’t show intent. When used correctly, B2B intent data boosts conversions and sales. Henry Shuck, ZoomInfo CEO, in Forbes How is Buyer Intent Data Collected?

Intent Data 130

Intent Data Intent Lead Ranking Marketing Websites 130

Zoominfo

FEBRUARY 8, 2022

That’s why ZoomInfo couldn’t be more excited to announce RevOS , the future of go-to-market software. RevOS: The Modern Revenue Operating System RevOS is ZoomInfo’s modern operating system for revenue professionals. Now, ZoomInfo customers can access all ZoomInfo products and services using a single login identity.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Software 100

Zoominfo

JANUARY 27, 2023

Financial data: Regardless of whether your prospect company is public or private, financial data such as recently raised investment capital or strong quarterly performance can be indicative of strong purchasing intent and further ensures alignment with your ICP. ZoomInfo has been helping businesses grow for more than 15 years.

Ideal Customer Profiles 130

Ideal Customer Profiles Buyer Personas Intent Data Lead Scoring 130

Zoominfo

OCTOBER 5, 2021

Content can speak to their industry or purchase intent. Even company news, such as funding rounds, can help inform whom you target and how you target them. “So says David Zahner, audiences lead at ZoomInfo. “If Hero images can be dynamic based on the visitor’s location, employment vertical, or interests.

Marketing Websites 130

Marketing Websites Personalization Ideal Customer Profiles Paid Search Agency 130

The ABM Agency

APRIL 30, 2023

The Four Pillars of Account Based Marketing Identifying Target Accounts: Selecting high-potential companies based on predefined criteria such as market fit, revenue potential, likelihood of purchase intent, etc., This information will enable the sales team to tailor their approach during meetings or calls with prospects.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles B2B Marketing Sales Qualified Leads 52