The 4 Cs of Social Media
Marketing Insider Group
SEPTEMBER 15, 2010
The reason I believe marketers are so confused about social media is because of this paradox. While none of those ideas are bad at all, I have found it helpful to use the following 4 Cs to guide marketers on the journey to successful social media marketing. At the same time, it is just another marketing channel. The reason is context.
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