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Vidyard

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Vidyard Extends Partnership with Adobe to Bring Industry-Leading Video Hosting and Analytics to Marketo Engage Customers

Vidyard

Expanded partnership helps Marketo Engage customers personalize their marketing experiences and drive greater audience engagement through the power of video content and video analytics. This means working with one trusted advisor to build a holistic marketing solution that includes video.

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Vidyard Extends Partnership with Adobe to Bring Industry-Leading Video Hosting and Analytics to Marketo Engage Customers

Vidyard

Expanded partnership helps Marketo Engage customers personalize their marketing experiences and drive greater audience engagement through the power of video content and video analytics. We’re thrilled to partner with Adobe to bring video hosting and analytics to organizations of every size that depend on Marketo Engage.

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Vidyard launches integration with Marketo, brings video into marketing ecosystem

Vidyard

Our Marketo integration is here and we’re excited. The integration was premiered at the Marketo Summit a few weeks back where it drew crowds of enthusiastic Marketo customers. Prior to the Vidyard integration, video content and analytics was a black box for Marketo customers.

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How To Evaluate an Online Video Platform

Vidyard

Video for Sales 1.3 Are you searching for a platform that allows your sales team to create personalized videos or network at virtual events ? Marketers can use interactive video elements (or CTAs) and video personalization to boost viewer engagement, accelerate the buyer journey, and convert viewers into the sales pipeline.

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Video Calls to Action: What They Are and How to Use Them

Vidyard

Translation: “Subscribe to my channel and opt in to notifications, so you’ll always get informed when I upload future videos.” Email gate: Want to capture leads? Add a simple email gate or use a Marketo form to funnel through to your marketing automation platform. Platforms like these usually have more robust CTA options, too.

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Personalized Video: Everything You Need to Know

Vidyard

ABM and Sales 4.4 Marketo’s Personalized Event Invite Increased CTR 144% What is Personalized Video? Personalized video takes a little more work to produce, but once created, they can be stored in a video library for quick sends to larger lists of leads. Benefits of Personalized Videos 3. Personalization Methods 3.1

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Video Analytics and ROI: The Video Metrics That Matter

Vidyard

You’re peppering them into your marketing, sales, support, and elsewhere throughout your business. You’ve even integrated your video platform with your customer relationship management (CRM) and marketing automation platforms to track views on the lead and account level. Lead Generation and Qualification 5. That’s all terrific.