Information Marketing Leads Media Plans Web 2.0 
Industrial Marketing Today
APRIL 26, 2010
However, to be successful with social media, you have to provide real value and that usually comes from great content. Now, B2B content marketing’s agenda is to educate and inform customers and prospects. Content Marketing’s slogan is – “Don’t pitch. Don’t sell. Don’t interrupt.
Industrial Marketing Today
AUGUST 20, 2010
Here are my top five industrial marketing lessons: Lesson #1: Save them time Most engineers, especially design engineers are already overloaded with work. Anything you can do to help them find the right information quicker will score big with engineers. You need to move beyond the free Google Custom Search tool for websites.
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Industrial Marketing Today
JUNE 29, 2010
Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C). In the later stages, supplier Web sites and catalogs are the most important information sources.
Industrial Marketing Today
JUNE 19, 2010
And they use different sources to get their information. Understanding and building accurate profiles of different personas requires a close alignment between sales and marketing. What marketing content you serve at each phase of the buying cycle also matters.
Industrial Marketing Today
SEPTEMBER 13, 2010
Those that drop off the list are often those who did not provide the right level of information to buyers or did not meet some other perceived or real need in the buyer. Primary goals of marketing content in the early stages of the buy cycle There are two main goals that your content needs to achieve in the early stages.
Industrial Marketing Today
MAY 26, 2010
Here are some stats, results and recommendations that I found very useful: In the Needs Awareness and Research stages, buyers use a broad array of sources, including social media, Webinars, e-newsletters, search engines and [vertical search engines like] GlobalSpec. There are plenty of charts and graphs too.
Industrial Marketing Today
JUNE 12, 2010
There have been many studies done over the years that indicate that price information is the very reason why most B2B buyers visit a vendor’s website. The results from three separate studies confirm this: 61% of engineers surveyed indicated pricing information as one of the primary reasons to visit a vendor’s website.
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